The CAM Kingo competes in the commercial van/minibus segment in Malaysia. Its main competitors include the Toyota Hiace, which is the market leader, and the Nissan Urvan. Other competitors include the Hyundai H-1 (Starex) and the Ford Transit. The CAM Kingo distinguishes itself with its competitive pricing, long 6-year/200,000 km warranty, and the ability to be driven with a passenger car licence.