The BMW i7 competes in the luxury full-size electric sedan segment. Its main competitors include the Mercedes-Benz EQS (priced from RM 650,000-800,000), the Porsche Taycan (from RM 575,000), and the Tesla Model S (grey import). The BMW i7 distinguishes itself with its focus on rear-seat luxury, traditional BMW driving dynamics, and the option of extended warranty and service packages.