Luo Cairen and Luo Yuanlong, Father and Son, Take Over Cheng Shin Rubber

On May 26, Cheng Shin Rubber, the world's ninth-largest tire manufacturer, completed its core personnel changes. Founder Luo Jie's second son Luo Cairen officially assumed the Chairman role, his son Luo Yuanlong was appointed General Manager, former General Manager Li Jinchang was promoted to Vice Chairman. This handover marks this tire giant with nearly 60 years of history officially completing the generational handover, entering a new stage of strategic upgrades.

"Steady Progress": Veterans Hold Steady and New Forces Lead

This solidification of management reflects the idea of "Steady Progress". New Chairman Luo Cairen has deeply cultivated the industry for decades, having long served as General Manager and Chairman of Cheng Shin Rubber (China), well-versed in global layouts and extremely familiar with the Mainland market. His steady style will continue the enterprise's pragmatic original intention. Li Jinchang, promoted to Vice Chairman, will continue to safeguard the group with rich experience.

Cheng Shin Rubber Chairman Luo Cairen

Li Jinchang, Vice Chairman of Cheng Shin Rubber

The highly anticipated new General Manager Luo Yuanlong represents Cheng Shin's third generation stepping formally into the spotlight. He joined the Board of Directors in May 2023. This time taking over frontline operations, his promotion path is clear. Luo Yuanlong has long been rooted in the industry frontline, familiar with full industry chain operations. In the future, he will focus on promoting technical R&D, market expansion, and digital upgrades, injecting new vitality into the brand.

Cheng Shin Rubber General Manager Luo Yuanlong

Four Major Engines: Targeting High-End and Emerging Markets

Facing fierce competition, the new management team clarified four core growth engines: First, to break into the European high-end automotive supply chain and improve penetration in the high-end vehicle market; Second, to develop high value-added products and focus on high-performance tire R&D; Third, to deploy major forces in the Indian and Indonesian markets and seize the incremental dividends of emerging markets; Fourth, to digitally empower competition tires and use track technology to benefit the civilian market.

Among them, the strategy of heavy deployment in India and Indonesia is accelerating implementation. Recently, Cheng Shin announced a capital increase of 1.9 billion Rupees (approximately 135 million RMB) for its Indian subsidiary and 20 million USD (approximately 136 million RMB) for its Indonesian subsidiary. As the world's largest two-wheeler production and sales countries, India and Indonesia have huge market potential and prefer local supply. Currently, Cheng Shin's market share in the Indian two-wheeler tire market has exceeded 15%. Continued capital increase and deep cultivation will make South Asia and Southeast Asia important engines for its performance growth.

Deep Cultivation in Mainland China, Billion-Unit Map Sets Out Again

Since its founding in 1967, Cheng Shin Rubber has developed into a global tire giant. Entered the Mainland market in 1989, and established the China Operations Headquarters in Kunshan, Jiangsu in 1993. Its high-end brand Maxxis MAXXIS invested 1 billion to build an R&D center and test track, becoming a supply option for well-known car companies such as SAIC-GM and SAIC Volkswagen. In 2024, Cheng Shin's full-year revenue reached 96 billion New Taiwan Dollars. Currently, it owns 5 major R&D centers and 22 production bases globally, with products sold in over 200 countries and regions.

Under the guidance of the core value "Upholding Integrity and Innovation", father and son Luo Cairen and Luo Yuanlong will balance inheritance and innovation, continue to exert efforts in the high-end and new energy vehicle supply fields, and lead Cheng Shin Rubber to sprint towards the global high-end market.