Zhongce Rubber Holds General Meeting, Shen Haoyu Attends!

July 23 to 24, the Zhongce Rubber Group Indonesia First Distributor Conference themed "Unite Power in Indonesia, Create Win-Win Together" was grandly held in Jakarta. Shen Haoyu, Director, Senior Vice General Manager of Zhongce Rubber Group Co., Ltd., Wang Xianning, Group Deputy General Manager, and MTI Company General Manager, led the Group Core Management, gathering together with 140 guests including Indonesian local core distributor representatives, to jointly explore regional development opportunities and draw a blueprint for deepening the ASEAN market.

From Product Export to Local Operations, Creating a "289-Day Production Start" Industry Miracle

At the beginning of the conference, Shen Haoyu, Director and Senior Vice General Manager of Zhongce Rubber Group, delivered a welcome address titled "Rooting in Indonesia, Winning the Win-Win with ASEAN". He highly affirmed the leap-forward development of the Indonesia MTI Company since its establishment nearly three years ago, and specially pointed out that the MTI Company achieved excellent results of "289 Days to Production Start, 282 Days to One Million Units Off the Line", truly realizing the industry miracle of full-link linkage in land acquisition, construction, production start, and profitability.

Shen Haoyu emphasized that relying on the Indonesia local manufacturing base, the Group has completely bid farewell to the single product export model and officially entered the new stage of deep localization operation "Rooting in Indonesia, Radiating to ASEAN". In the future, the Group will take the MTI Company as the ASEAN core hub, seize regional economic growth dividends hand in hand with all distributor partners, and comprehensively launch a new journey of high-quality global development.

Hardcore Intelligent Manufacturing and Precise Empowerment Combined, Comprehensively Showcasing Overall Strength

In the special sharing session, multiple core heads of the Group showed the comprehensive strength and empowerment determination of Zhongce to distributors from key dimensions such as capacity, quality, R&D, and channels.

Wang Xianning, Group Deputy General Manager and MTI Company General Manager, systematically introduced the capacity construction and intelligent manufacturing results of the MTI Company. As the second overseas manufacturing factory of Zhongce, the MTI Factory is located in the Kendal Industrial Park, Central Java Province, covering an area of 58.8 hectares. Currently, Phase 1 of the project has reached production capacity, and Phase 2 has started production, providing solid hardcore manufacturing guarantees for deepening the local market.

Zhang Chunsheng, Deputy General Manager of the Group All-Steel Division, detailed elaborated the product technology route and, targeting the complex road conditions of Indonesia locally, shared the iteration and R&D planning of exclusive products, demonstrating a firm commitment to adapting to local needs through technical innovation. In addition, Zhang Xuanfu, General Manager of the Group International Trade Department, and the MTI Company management team, based on the status quo of the Indonesia market, deeply broke down the localization product layout, precise marketing, and channel promotion strategies, directly hitting business pain points, providing distributors with clear and actionable business ideas.

Establish Local Marketing Committee, Build New Ecosystem of Manufacturer-Distributor Collaboration

This conference was not only strategy promotion but also pragmatic empowerment. The conference specially set up a group depth seminar session, building a face-to-face communication platform between manufacturers and dealers. The Zhongce management answered business problems, collected core demands, and discussed sales volume improvement plans one-on-one with distributors in each region, precisely breaking communication barriers. Distributors generally stated that relying on solid product strength and good reputation, the difficulty of terminal customer acquisition was significantly reduced, and customer repurchase rates and sales volume achieved steady growth.

During the meeting, the conference officially issued appointment letters to four Indonesia national agent member units, marking the official establishment of the Indonesia Local Marketing Committee, and achieving the comprehensive landing of a normalized, professional, and institutionalized manufacturer-dealer collaborative cooperation mechanism. That night, Shen Haoyu gave a toast, and all manufacturer-dealer partners talked about cooperation together, further consolidating the foundation of mutual benefit and win-win.