50 Years of Chengshan: A Grand Celebration Opens a New Chapter for This Tire Enterprise

October 9, Chengshan Group welcomed its 50th anniversary of founding in Rongcheng, Shandong. Unlike common factory anniversaries, this celebration themed "50 Years of Splendor · Creating New Glory" was organized as a Tire Industry Supply Chain Conference. According to TireChina Business Network (tirechina.net), in addition to the Rongcheng main venue, this conference also established 15 branch venues, with simultaneous connections from Thailand, Malaysia, Europe, North America, etc. A total of more than 6,000 people participated online and offline, among which there were more than 600 suppliers, distributors and partners from home and abroad.

The celebration and supply chain conference held on the same stage, looking back and setting off in the same frame. In the current context of the industry accelerating the construction of a new development pattern and focusing on improving the resilience and security levels of the industrial and supply chains, Chengshan put the signals of focusing on the main business, innovation-driven, and win-win cooperation on the table through a conference, and also wrote a footnote for the next 50 years of global layout.

Hosts Zhang Lei, Huang Kai

Sun Shoupu, Former Vice Governor of Shandong Province; Sun Bensheng, Former Political Commissar of Beijing Garrison; Yuan Zhiyong, Vice Mayor of Weihai Municipal People's Government; Ju Chuanjin, Former Vice President of Open University of China; Yang Tianmei, Party Secretary of Qingdao University of Science and Technology; Xu Wenying, President of China Rubber Industry Association; Sun Shan, Deputy Stationmaster of Shandong Broadcasting and Television Station; Liu Jinjun, Deputy Secretary of Rongcheng Municipal Party Committee, Mayor; Lv Wanxiang, Executive Vice President of Qingdao University of Science and Technology; Ding Ruiliang, Deputy Governor of Bank of China Shandong Branch; Chen Zhiwei, Deputy Governor of China Construction Bank Shandong Branch; Sun Peng, Deputy Governor of Agricultural Bank of China Shandong Branch; Yang Ming, Assistant President of Export-Import Bank of China Shandong Branch; Zhang Hongmin, President of Shandong Rubber Industry Association; Han Peng, Member of Rongcheng Municipal Standing Committee, Vice Mayor attended the grand event.

Chairman of Chengshan Group, Che Hongzhi

At the beginning of the conference, Chairman Che Hongzhi of Chengshan Group delivered opening remarks, recalling the 50-year journey of struggle. He stated that the development achievements of Chengshan are attributed to the development opportunities bestowed by the times, the concern and support from organizations at all levels, the pioneering and expansion by predecessors, and the joint struggle by all colleagues. He expressed sincere gratitude and high respect to the generations of Chengshan people passing the torch, partners and friends from all sectors of society, the leadership of party committees and governments at all levels, and the families of all employees. He stated that the reason Chengshan can remain vital and unceasing lies in always adhering to integrity as the foundation and always pursuing win-win cooperation as two ways of establishing oneself. Facing the next 50 years, Chengshan will continue to adhere to the concepts of integrity, altruism, and win-win cooperation, shoulder responsibilities, give back to society, and under the correct leadership of party committees and governments at all levels, join hands with global partners, friends from all circles, and the vast majority of users, practice diligently, and strive together for the century-long great journey.

President of Jiangsu Xingda Steel Cord Co., Ltd., Liu Xiang

General Manager of IMPORTTREADS, Eduardo Armenta Lozano

Liu Xiang, President of Jiangsu Xingda Steel Cord Co., Ltd., and Eduardo Armenta Lozano, General Manager of IMPORTTREADS, delivered speeches on behalf of domestic and overseas partners respectively. They reviewed the cooperative journey with Chengshan through thick and thin, progressing together. They highly recognized Chengshan's strategic layout of focusing on the main business, honest management, and open cooperation, and the prospects for high-quality development, and expressed that they would continue to deepen synergy, achieve each other, and work hand in hand with Chengshan to explore the global market and create a beautiful future.

Subsequently, Yuan Zhiyong, Vice Mayor of Weihai Municipal People's Government, and Xu Wenying, President of China Rubber Industry Association, delivered speeches in turn, expressing hearty congratulations on Chengshan Group's 50th anniversary of founding, paying high respect to Chengshan Group's development journey of rooting in industry, boldly taking responsibility, and returning to society for 50 years, and wishing Chengshan Group would uphold integrity and innovation, go steady and far in the new journey, achieve new results, and write a new chapter of high-quality development under the support of party committees and governments at all levels and industry associations.

Vice Mayor of Weihai Municipal People's Government, Yuan Zhiyong

President of China Rubber Industry Association, Xu Wenying

The event unfolded step by step around the themes "Pay tribute to merit, celebrate struggle, gratitude for companionship, embark on the future", including guest speeches, honor awards, cultural performances, core technology results release and overseas connection, and embark on the future. The "Chengshan Cornerstone · Era Merit", "Trend (Specs | Images) Breakthrough · Special Contribution", "Surpassing the Peak · Excellent Tribute", "Mountains and Seas Without Borders · Pioneering Strive", "Innocent Guard · Deep Cultivation", "Passing the Torch · Evergreen Management", "Market Pioneer · Fierce Competition", "Smart Future · Innovation Leading", "Craftsmanship Firm as Rock · Brilliant Starlight", "Quality Witness · Beloved Owners", and "Mountains and Seas Together · Going Far Together" 11 awards were successively awarded on site, paying high respect to employees, teams, partners and owner representatives who made outstanding contributions to Chengshan's development. Zhang Hongmin, President of Shandong Rubber Industry Association, and the Chengshan Group leadership team awarded the winners respectively.

During the award interval, cultural programs such as dance and song "That Light", "Light", "Passionate Youth", "Moonlight Shines on Mountains and Rivers", "Together Going Forward", "Rain Flower Stone" etc. were performed in rotation, the original musical "Flowers Along the Way" and dance acrobatics "Tide Rises in the East" made a brilliant appearance, and singers Cai Chengyu, Bai Xue, Yuan Yi, Shitou, etc. performed heartily, presenting a feast of sight and sound to the audience on site.

During the conference, the core technology results release and PuLin Chengshan Malaysia Production Base cloud connection were held on site. Core technology results cover low rolling resistance, high grip, ultra wear-resistant, low noise and other ten core technologies. The connection session announced that the first tire of the Malaysia project rolled off the line smoothly. From groundbreaking to roll-off, it took less than 11 months, refreshing "Chengshan Speed" again, marking that Chengshan Group's global strategy, after the successful construction and operation of the Thailand Company in 2020, took another solid step.

At the end of the event, Chairman Che Hongzhi led the whole venue to jointly take the oath with the group's senior management "With the posture of struggle, meet the appointment of the times, set sail again! Set off again!", starting a new journey towards 100-year Chengshan.

Industry Observation: Viewing China's Tire Industry from Chengshan's 50 Years

From a Rubber Factory to Global Layout, 50 Years to Complete Scale Accumulation

In 1976, 67 entrepreneurs ignited the first batch of rubber in several tiled houses in Rongcheng, Chengshan took off from here; 50 years later, this enterprise's revenue has passed the 10 billion threshold, listed on the Hong Kong Stock Exchange, and production bases have extended from Shandong to Thailand and Malaysia. Looking at the whole industry, Chengshan's trajectory is exactly the microcosm of China's tire industry.

From "Product Export" to "Capacity Export", Global Strategy Upgrading

Two nodes of Chengshan overseas are worth industry attention: the Thailand base was built and operated in 2020, the first tire of the Malaysia project rolled off the line in 2026, from groundbreaking to roll-off took less than 11 months, refreshing "Chengshan Speed". The key to these two steps lies in upgrading "selling tires" to "building factories and building systems". In the context of increased trade barriers and rising geopolitical uncertainty, building factories overseas has changed from an optional move to a mandatory question. The resilience and security of the supply chain are becoming enterprise assets more important than single product competitiveness. China's tire globalization has entered a new stage.

From "Fighting Alone" to "Vehicle and Parts Synergy", Supply Chain Becomes New Moat

Another signal from this conference is hidden in the details: more than 600 suppliers, distributors, and partners from home and abroad attended, and there were multiple awards given to partners among the 11 awards. Core technologies such as low rolling resistance, high grip, ultra wear-resistant, low noise were also released on site. A company's 50 years, relying on its own persistence, relies more on the synergy of the whole supply chain. When "Integrity as foundation, Win-win cooperation" changes from concept to mechanism, when technical innovation changes from single-point breakthrough to system capability, the competition of China's tire industry is shifting from a competition on price and scale to a contest on ecology and resilience.

50 years is a milestone, and more importantly, a starting point for setting off again. Expect Chengshan to uphold industry and innovate for long-term success, and join hands with global partners for the century journey; it is also believed that China's tire industry will walk steadier and further on the global stage under the leadership of more enterprises upholding industry and win-win cooperation.