"Golden September and Silver October": Understanding FAW Jiefang's "System Report Card" for Going Global

“Golden September and Silver October”arrived as scheduled. Latest data from China Association of Automobile Manufacturers (CAAM) shows China's commercial vehicle wholesale sales reached 368,700 vehicles in September, with export sales reaching 40,000 vehicles. The traditional peak season was fully realized as expected, and the industry overall operated steadily. Against this background, FAW Jiefang submitted a striking report card: September exports exceeded 7,500 vehicles, up approximately 69% year-on-year; January to September cumulative exports exceeded 44,500 vehicles, accounting for 13.2% of the commercial vehicle export share. This upward curve not only supported FAW Jiefang's total September sales of nearly 22,000 vehicles but also laid the groundwork for the fourth-quarter sprint targets.

Behind the numbers, what deserves reflection is: when Chinese commercial vehicles collectively drive towards the world, what determines victory or defeat is no longer a single order or a single vehicle model, but a complete system capability capable of taking root overseas. This "Golden September and Silver October" for Jiefang precisely allows the industry to see the full picture of this system.

In September, the Hannover Commercial Vehicle Show in Germany held with the theme "We Deliver" signaled that the global commercial vehicle industry is shifting from "talking visions" to "submitting report cards". 277 Chinese commercial vehicle enterprises exhibited, setting a historical record in scale; they stood at the center of the world stage, and the focus of competition shifted from single product parameters to the comprehensive system capability competition of "New Energy + Intelligence + Service + Ecosystem". In between, FAW Jiefang exhibited latest technical achievements and solutions including 5 complete vehicles, 9 core powertrain units, and more, attracting focus from more than 1,000 domestic and foreign media outlets. Coverage spanned more than 20 countries and regions, with reach exceeding 135 million. Let the world see Jiefang, choose Jiefang.

Li Sheng, Chairman and Party Secretary of FAW Jiefang, told CGTN (China Global Television Network) that economic and trade exchanges between China and Europe have continued to deepen, and industrial complementary advantages have become increasingly prominent, providing excellent cooperation opportunities and broad space for the development of Chinese automotive companies going overseas, cross-border technology synergy, and market deep cultivation, which also affects the commercial vehicle field.

The confidence in sales is first written in FAW Jiefang's products and manufacturing. Going overseas is never about simply exporting domestic vehicles as is. Aiming at the complex road conditions in Nigeria, with high temperature and dust in the dry season and humidity in the rainy season, Jiefang accurately adapted the 6x4 tractor with high reliability, low fuel consumption, and easy maintenance for local trunk transport; facing the high temperature, sand, and dust of Saudi Arabia and the heavy load mining scenarios of South Africa, 100 customized JH6s strengthened dustproof heat dissipation and chassis bearing capacity; the CORTRON CH flagship heavy truck landing in Indonesia entered the mining and timber heavy load markets with 660 horsepower. Behind these "adapting to local conditions" is the support of FAW Jiefang's R&D, production, sales, and supply chain integration — the R&D team expanded its vision to the global level — the thin air of Central Asian plateaus, the humidity and heat of the rainy season in Southeast Asia, the extreme heat of African deserts, and the ultra-long mileage of Latin American trunks are all "examination halls" for FAW Jiefang heavy trucks. Around the main product matrix, the team completed vehicle calibration and local iteration one by one, with oil, gas, electricity, and hydrogen multi-technology routes advancing side by side. Every heavy truck going overseas carries the "customs clearance certification" of global operating conditions.

The true watershed lies in moving from "delivering vehicles" to "delivering value". Li Sheng proposed a judgment on ecosystem development at this Hannover Commercial Vehicle Show: the role of OEMs has shifted from "vehicle manufacturers" to "ecosystem organizers" and "value integrators". What is delivered to customers is no longer just the vehicle and service on the vehicle itself, but a smart transportation capacity solution covering all scenarios, all cycles, and all links. This is almost a key to understanding Jiefang's overseas market during this "Golden September and Silver October". The practice of FAW Jiefang Power's Indonesia office is quite representative: the team adhered to "Service + Sales Integration", bringing training and technical support to the front line of service stations, leveraging sincere service to leverage the market. Overseas competition also proved that reputation and service often lock customers more than parameters. FAW Jiefang Limited partnered with FAW Jiefang International to create a TIR cross-border transport "1+N" exclusive service system. By using a fleet management system to break down data barriers between domestic and international markets, it is a vivid footnote extending "selling a car" to "full lifecycle management".

And the skeleton of the system must ultimately rest on localized organizations and networks. In September this year, 100 heavy trucks went overseas in batch to Nigeria, becoming another landmark result in cultivating Northwest Africa; On October 12, FAW Jiefang Vietnam Co., Ltd. (FAW Jiefang International Southeast Asia Region) was unveiled in Hanoi, with business coverage extending to 20 regional markets, with localization steadily landing; At the same time, FAW Jiefang and Myanmar partners signed a 2027 strategic cooperation memorandum for 1500 units. Statistical data shows: FAW Jiefang products have been exported to 115 countries and regions, developed over 200 overseas core dealers, and laid out 25 KD plants in 18 countries. From complete vehicle export to local factory building, from building channels to spare parts and service reserves, every step Jiefang took in Eastern Europe, Africa, Latin America, and Southeast Asia is turning "going out" into "taking root".

Conclusion:

Connecting this timeline, the new sales peak of FAW Jiefang's "Golden September and Silver October" is by no means accidental; it is a concentrated visualization of FAW Jiefang's "SPRINT 2030" internationalization strategy from blueprint to implementation. When the globalization narrative of Chinese commercial vehicles upgrades from "competing on price and parameters" to "competing on systems and ecosystems", FAW Jiefang has already given its own answer first. Numbers will eventually be refreshed by the next peak season, but a system that can appear on the world stage and can take root globally is the true moat to cross the cycle and win in the long run.

(This article provided by the enterprise)