As a pure-electric SUV, the value retention ability of the Kia EV6 in the Malaysian market depends on multiple factors, including brand recognition, the maturity of electric vehicle technology, and local market demand. Kia has been performing impressively in the global electric vehicle market in recent years. The EV6 has won the favor of many consumers with its stylish design, long driving range, and fast charging technology. These advantages help maintain its second-hand value. The Malaysian government is promoting the popularization of electric vehicles, including tax incentives and the construction of charging facilities. These policies may indirectly enhance the value retention rate of the EV6. However, electric vehicle technology is evolving rapidly. The launch of new models in the future or the advancement of battery technology may affect the residual value of existing models. In addition, Malaysian consumers' acceptance of electric vehicles is still growing, and the demand in the second-hand car market is not fully mature yet. Therefore, the value retention performance of the EV6 may be slightly inferior to that of traditional fuel vehicles, but it is still competitive compared to other electric vehicles. It is recommended that potential buyers pay attention to the official warranty policy, battery life guarantee, and local after-sales service network, as these factors are crucial for long-term value retention.