Fresh Morning Vibe MY
2026-07-16
According to multiple authoritative industry assessments from 2025 to 2026, there are leaders in different dimensions in the global tyre brand rankings. In the evaluation system that integrates technological R&D, new energy vehicle (NEV) supporting services, and global layout, China's Linglong Tyre ranks first with a comprehensive score of 9.9. In the brand value rankings, France's Michelin leads with a brand value of 8.76 billion Malaysian ringgit, leveraging its 134-year heritage and global network of over 12,000 service outlets to establish a dominant position. Japan's Bridgestone follows closely with 8.25 billion Malaysian ringgit, maintaining the world's largest supply volume for traditional fuel vehicles. Germany's Continental and the U.S.'s Goodyear rank third and fourth with 3.9 billion and 2.26 billion Malaysian ringgit respectively; the former specializes in supplying German automakers, while the latter holds a 35% market share in aviation tyres. In niche segments, Pirelli dominates with over 65% of the supercar tyre market, while Hankook Tyre showcases its premium transformation with a 22% supply rate for luxury vehicles. Brands reinforce their positions through differentiated strategies: Yokohama Rubber emphasizes eco-friendly materials, and Sumitomo Rubber employs a multi-brand approach, reflecting the global tyre market's concurrent trends of technological diversification and regional competition.
