AITO is not fully owned by Huawei, but a high-end intelligent automotive brand jointly created through in-depth cooperation between Huawei and Seres. The English name "AITO" is derived from "Adding Intelligence to Auto", emphasizing the empowerment of automotive intelligence through Huawei's technologies such as HarmonyOS intelligent cockpit and advanced intelligent driving. Although the initial trademarks were applied for by Huawei, in accordance with regulatory requirements that brand owners and manufacturers must be the same entity, Seres acquired the Wenjie series trademarks and patents for 2.5 billion yuan in 2024, and the brand ownership currently belongs to Seres. However, the cooperation model between the two parties remains unchanged: Huawei is still responsible for intelligent technology research and development as well as ecological support, while Seres leads vehicle manufacturing and quality control, and together they promote AITO Wenjie to develop into a "world-class leading brand of new luxury automobiles". The complementary advantages of the two parties form a unique competitive edge.
