The Proton e.MAS 7 is priced at RM109,800 for the Prime and RM123,800 for the Premium (OTR without insurance) in Peninsular Malaysia. An introductory special price of RM105,800 (Prime) and RM119,800 (Premium) applies to the first 6,000 bookings. It is a C-segment electric SUV with a WLTP range of up to 470 km (Prime).