GWM Malaysia Sets Strategic Path Towards 2028 with Technology-Led Growth and Expanded SUV Line-Up

Kuala Lumpur, 31 March 2026 – GWM Malaysia has outlined its next phase of growth with a strategic roadmap for 2026–2028, reaffirming its long-term commitment to building a strong and sustainable automotive presence in the country. The direction was shared during the company’s annual Media Appreciation Night in Kuala Lumpur.

Since entering the Malaysian market, GWM has steadily expanded its footprint by growing its product line-up, strengthening its dealer network, and investing in local capabilities. In 2025, the brand recorded nearly 5,900 vehicle sales, representing 177% year-on-year growth. This reflects strong acceptance of its products and approach in the Malaysian market.

Looking ahead to 2028, GWM Malaysia is targeting 6% market share, 60,000 annual sales, and a position among the Top 10 automotive brands in the country, including the Top 3 Chinese brands. Driving this ambition is a technology-led strategy that moves beyond short-term, price-driven competition. This strategy is supported by continued investment in products, infrastructure, and people.

“At GWM Malaysia, our focus has always been on building a long-term automotive brand in this market. We compete through engineering excellence, intelligent platforms, advanced safety technologies, and stronger products that deliver long-term value. This is supported by a growing nationwide network. This disciplined approach lays a solid foundation for sustainable growth and enduring customer trust,” said Encik Roslan Abdullah, Chief Operating Officer of GWM Malaysia.

“The growth we achieved in 2025 shows that we are building something meaningful and that we are on the right path. It reflects growing confidence in our products, our people, and the strength of our dealers, together with our aftersales capabilities and ecosystem. Looking ahead, our focus is on translating this momentum into long-term value by putting the right foundations in place, so our growth is not only sustained but continues to strengthen the brand in the years ahead,” he added.

To support Malaysia’s transition toward electrification and the ASEAN New Energy strategy, GWM Malaysia reiterated its multi-powertrain approach, offering ICE, HEV, PHEV, and BEV options across its portfolio. The brand maintains clear positioning across its four core marques, HAVAL, TANK, ORA, and WEY, each designed to serve different customer needs and lifestyles.

GWM’s expanding product pipeline includes the soon-to-be-launched Tank 300 HEV, as well as upcoming B-SUV and C-SUV models planned for 2026–2027, including a future luxury C-SUV. Technology remains a key focus, led by GWM’s Hi4 intelligent hybrid system, first introduced in the WEY G9 Hi4 PHEV this year. The technology will be applied across future models.

Beyond product development, the brand is also expanding and upgrading its dealer and aftersales network. GWM Malaysia is targeting a nationwide footprint of 60 dealer outlets, with structured expansion focused on key strategic markets. From 2026, upgraded corporate identity standards will set a clear benchmark for a more consistent and premium retail experience across the network.

Aftersales remains a key driver of customer trust. This is supported by rigorous technical training programmes, 95% nationwide parts fulfilment, and the continued rollout of the GWM Care system to strengthen customer satisfaction throughout the ownership journey.

GWM Malaysia also reaffirmed its long-term commitment to localisation and CKD operations, with ambitions to position the country as an important ASEAN growth and export hub. This strategy supports the region’s New Energy Vehicle development while enabling technology transfer, expanding exports of high-value vehicles, and strengthening local capabilities through deeper localisation, stronger technical expertise, and continued talent development.

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About GWM

GWM is a global smart technology company committed to delivering green, intelligent mobility solutions to users worldwide. With a comprehensive presence spanning R&D, manufacturing, sales, and aftersales, GWM is at the forefront of clean energy innovation, investing in hydrogen, solar, and intelligent driving technologies. GWM Malaysia, established in July 2022, is a key pillar in the brand’s ASEAN new energy strategy.