Audi e-tron represents the umbrella brand for Audi's fully electric model lineup and serves as the core product offensive in the marque's comprehensive electrification strategy. The moniker first surfaced on the e-tron concept car unveiled at the 2009 Frankfurt Motor Show. In 2019, Audi officially introduced its maiden production all-electric SUV, named the "Audi e-tron", after which "e-tron" evolved into the designation for Audi's entire pure electric vehicle portfolio. As of June 2026, the Audi e-tron family has expanded into a comprehensive product lineup spanning SUVs, coupés, and saloons across multiple segments. This includes the first-generation MLB Evo-based e-tron SUV, the MEB-based Q4 e-tron, the PPE luxury EV platform-based Q6L e-tron and A6L e-tron, as well as the high-performance e-tron GT four-door coupé range.
The Audi e-tron family commands a broad market spread, ranging from compact SUVs to executive luxury saloons, and from high-performance grand tourers to practical family SUVs.
In the Chinese market, key offerings in the current e-tron lineup include:
Audi Q6L e-tron Range: The first locally assembled SUV built on the Premium Platform Electric (PPE), positioned as an executive E-segment SUV. Launched in April 2026, the Long Range variant is offered at a limited-time promotional starting price of RM269,800, while the Ultra Long Range Qiankun Smart Driving® Edition is priced at RM339,800, and the flagship quattro Qiankun Smart Driving® Edition retails at RM399,800. It measures 4,884 mm long, 1,965 mm wide, and 1,694 mm tall, with a wheelbase of 2,995 mm. The Q6L Sportback e-tron serves as the coupé-SUV variant, with its Long Range version carrying an introductory promotional price from RM289,800.
Audi A6L e-tron: The first locally assembled luxury electric saloon underpinned by the PPE architecture, targeting the premium executive EV segment. Officially launched on 10 April 2026, the lineup comprises four variants: Long Range at RM309,800, Ultra Long Range at RM349,800, Launch Edition Qiankun Smart Driving® at RM369,800, and the range-topping quattro Qiankun Smart Driving® at RM439,800. It measures 5,073 mm in length, 1,942 mm in width, and 1,522 mm in height, featuring an extended 3,076 mm wheelbase.
Audi e-tron GT Series: High-performance all-electric gran turismo, with the 2025 model year offering three distinct variants: S e-tron GT, RS e-tron GT, and the range-topping RS e-tron GT Performance. In Europe, the entry-level variant starts at €108,900 (approximately RM879,000). In China, the earlier e-tron GT quattro was tagged at RM999,800.
Preceding Models: The original Audi e-tron SUV (50 quattro) remains available in select markets, offered in Luxury, Selection, and Exclusive trims, priced at RM546,800, RM585,800, and RM648,800 respectively.
The Audi e-tron family's design ethos centres on "aero-sculpted aesthetics", staying true to Audi's signature design cues whilst embracing the innovative styling demands of the electric era.
Up front, the e-tron range features a closed or semi-enclosed Singleframe grille flanked by Matrix LED headlamps. The Q6L e-tron pioneers Audi's new "sphere" front-end design language. The A6L e-tron incorporates 15 dedicated aerodynamic enhancements to achieve an ultra-low drag coefficient of just 0.22 Cd, setting the benchmark as the slipperiest Audi on sale in China. Meanwhile, the e-tron GT retains Audi’s iconic wide hexagonal grille graphic.
In terms of lighting innovations, the A6L e-tron sports full-width digital OLED taillights with eight selectable digital light signatures, enabling bespoke light graphics to suit owner preferences. Furthermore, Audi's innovative Car-to-X communication system can project hazard warnings directly to surrounding traffic.
Inside, the latest-generation e-tron models embrace the "Digital Stage" cockpit architecture. Both the A6L e-tron and Q6L e-tron boast a triple-screen layout featuring an 11.9-inch Audi virtual cockpit instrument cluster, a 14.5-inch curved OLED central infotainment display, and a dedicated 10.9-inch front passenger display. The cabin is further elevated by an Augmented Reality Head-Up Display (AR-HUD). The e-tron GT features a 12.3-inch digital instrument cluster paired with a 10.1-inch central touchscreen. The pioneering e-tron SUV notably offered optional virtual exterior mirrors, substituting conventional wing mirrors with side cameras.
The Audi e-tron lineup delivers a versatile array of powertrains tailored to meet diverse requirements, from daily urban commuting to blistering performance.
Q6L e-tron and A6L e-tron (PPE Platform) : Powered by newly engineered electric drive units available in single-motor rear-wheel-drive and dual-motor quattro all-wheel-drive configurations. The maximum-range variant of the A6L e-tron delivers exceptional driving range under CLTC testing cycles. For comparison, the earlier e-tron 50 quattro housed a 96.7 kWh battery pack, providing an NEDC-rated range of 465 to 500 km.
e-tron GT Series: Driven by a dual-motor electric quattro AWD powertrain. The 2025 entry-level e-tron GT quattro outputs a standard 503 hp (370 kW), rising to 585 hp (430 kW) with launch control engaged, completing the 0-100 km/h sprint in 4.0 seconds. Fitted with a 105 kWh battery pack (97 kWh usable), it yields a WLTP range of up to 622 km. The range-topping RS e-tron GT Performance unleashes a colossal 912 hp, catapulting from 0-100 km/h in a mere 2.5 seconds to claim the title of the most powerful production Audi ever built.
When it comes to charging capabilities, the e-tron GT supports DC ultra-fast charging at up to 320 kW, replenishing approximately 285 km of range in just 10 minutes, and completing a 10% to 80% state of charge (SoC) in 18 minutes. The original e-tron SUV accepted 11 kW AC charging (0-80% in 6.1 hours) alongside DC fast charging (0-80% in 40 minutes).
With models built on distinct platforms, chassis setups across the e-tron range are tuned for specific driving characteristics.
PPE Platform Models (Q6L e-tron / A6L e-tron) : Co-developed by Audi and Porsche, featuring a double-wishbone front suspension and a five-link independent rear axle setup. The Q6L e-tron comes equipped with quattro electric all-wheel drive as standard.
Earlier e-tron SUV: Features a five-link independent suspension front and rear. Adaptive air suspension is fitted as standard across the range, automatically altering ride height across a 76 mm span and adjusting damping rates based on vehicle speed, selected drive modes, and road conditions. It offers a base ground clearance of 163 mm, rising to a maximum of 213 mm via the air suspension system. Audi progressive steering is also equipped as standard.
e-tron GT: Adaptive air suspension is standard across the board, with optional active air suspension and all-wheel steering. The rear-axle steering system enhances low-speed agility while bolstering high-speed stability.
Q4 e-tron (MEB Platform) : Underpinned by a front MacPherson strut and rear five-link suspension setup, complemented by DCC adaptive damping and quattro electric all-wheel drive.
The new-generation e-tron lineup sets a high standard in the luxury EV realm for onboard technology and premium appointments.
Smart Cockpit: The A6L e-tron and Q6L e-tron run the latest-generation MMI infotainment operating system, featuring voice control, connected cloud navigation, and Over-The-Air (OTA) software update support. The 11.9-inch virtual cockpit, 14.5-inch curved OLED central touchscreen, and 10.9-inch front passenger display together create an immersive "Digital Stage". The AR-HUD superimposes navigation prompts directly onto the driver’s line of sight on the road.
Comfort Amenities: Cabin luxuries include a Bang & Olufsen premium surround sound system, electrochromic panoramic glass roof, multi-zone automatic climate control, and ventilated and heated front seats. The A6L e-tron's extended 3,076 mm wheelbase affords generous rear legroom. Boot capacity for the original e-tron SUV is rated at 600 litres, expanding to 1,500 litres with the rear seats folded, complemented by a 60-litre front boot (frunk).
The Audi e-tron family introduces significant strides in safety and autonomous driving tech, with China-market variants deeply integrating segment-leading local autonomous driving suites.
Advanced Driver Assistance Systems (ADAS): The Q6L e-tron range and A6L e-tron are fitted with custom-engineered Huawei Qiankun Smart Driving® technology. The hardware suite incorporates 2 LiDAR units, 13 cameras, 5 millimetre-wave radars, and 12 ultrasonic sensors to form a robust 360-degree perception network. The system enables advanced semi-autonomous features, including highway Navigation on Autopilot (NOA).
Active Safety: Standard equipment includes Audi pre sense, Adaptive Cruise Control (ACC), Lane Keeping Assist, Blind Spot Monitoring, and Autonomous Emergency Braking (AEB) with pedestrian detection.
Passive Safety: The Q6L e-tron underwent stringent safety validation, including 76 full-vehicle crash tests, 301 pedestrian protection evaluations, and 16 static structural rigidity tests across diverse real-world and extreme impact scenarios. The vehicle has also undergone crash testing by the Insurance Institute for Highway Safety (IIHS). The original e-tron SUV featured a full suite of airbags, including front, side, and full-length curtain airbags as standard.
The Audi e-tron family continues to build steady momentum across global markets. In FY2025, Audi delivered 223,000 pure electric vehicles globally, marking a 36% year-on-year increase. The Q6 e-tron accounted for 84,000 units, while the A6 e-tron recorded 37,000 deliveries.
In the Chinese market, sales across the e-tron lineup have shown varied traction. The Q4 e-tron registered 7,705 units in 2025, the Q5 e-tron logged 3,338 units, and the Q6L e-tron delivered 3,689 units between its August 2025 launch and March 2026. The arrival of the refreshed Q6L e-tron family and the all-new A6L e-tron in April 2026 has significantly strengthened Audi's luxury EV presence.
Since its inception in 2019, the Audi e-tron moniker has grown from a single nameplate into an all-encompassing electric portfolio spanning SUVs, coupés, and saloons, serving as the cornerstone of Audi’s "Vorsprung 2030" electrification roadmap. From the original e-tron SUV to the state-of-the-art PPE-based lineup and the formidable 912 hp RS e-tron GT Performance, the Audi e-tron stable fuses German engineering excellence with cutting-edge Chinese intelligent technologies, progressively cementing its technological benchmark and brand equity in the premium electric vehicle landscape.
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