The EXEED Yaoguang (EXEED RX) is a D-segment SUV from Chery's premium marque EXEED (EXEED), serving as a flagship benchmark model spearheading the brand's move upmarket and intelligent transformation. As a strategic model ushering in the EXEED 2.0 era, the Yaoguang (badged as the RX in overseas markets) blends the "Aesthetics of Light" design philosophy with core engineering from the M3X Mars Architecture 2.0, positioned as an "Intelligent Premium Flagship SUV".
Positioned as a mid-size SUV, the EXEED Yaoguang measures approximately 4,781 mm × 1,920 mm × 1,671 mm with a wheelbase of 2,815 mm. Its core hallmarks are "Accessible Luxury Flagship" and the "Flying Fish Chassis". Key selling points include an avant-garde interstellar matrix design, the "Flying Fish Chassis" featuring CDC electromagnetic suspension, an intelligent cockpit powered by the Qualcomm Snapdragon 8155 flagship chipset, and an all-scenario Level 2+ advanced driver assistance system (ADAS). The SUV is engineered to deliver class-above luxury refinement and smart tech within the RM150,000–RM200,000 price bracket.
Debut and Launch (2023): In February 2023, the EXEED Yaoguang was officially launched globally. As EXEED's first model engineered to meet global NCAP five-star safety standards, it garnered widespread market attention right from its debut courtesy of its striking road presence and solid mechanical quality.
Model Line-up Iteration (2024–2026): Subsequent iterations saw the EXEED Yaoguang continuously expand its powertrain offerings and equipment lists. Throughout 2025, EXEED not only optimised the infotainment system's processing speed, but also introduced higher-performance all-wheel-drive variants and rolled out richer ADAS driving scenarios via OTA firmware updates.
Current Status (2026): Entering 2026, the Yaoguang remains a solid sales pillar for EXEED. Complemented by the "Sterra" series (BEV/EREV) in a tiered product strategy, it anchors the brand in the conventional ICE and hybrid mid-size SUV space, sustaining strong market competitiveness.
In the RM150,000–RM200,000 mid-size SUV market, the EXEED Yaoguang stands out for its strong value proposition and luxury-grade chassis hardware, notably its adaptive electromagnetic suspension. Despite intense rivalry from established joint-venture marques and electrified rivals in the same price segment, the Yaoguang has built a solid reputation among family and executive car buyers for its composed handling and premium cabin build quality. As an export model badged as the EXEED RX, it showcases Chery's engineering and manufacturing capabilities on the international stage.
Powertrain: The primary powerplant is a 2.0T turbocharged petrol engine, paired with either an Aisin 8-speed automatic or a 7-speed wet dual-clutch transmission (DCT), delivering linear and punchy performance. Additionally, a PHEV plug-in hybrid variant with ultra-long cruising range is offered to meet varied powertrain preferences across markets.
Flying Fish Chassis: A defining highlight of the Yaoguang, this setup incorporates a CDC electromagnetic damping system and intelligent all-terrain drive modes. By continuously tailoring suspension damping in real time, it achieves a commendable balance of dynamic ride and handling, earning praise as "one of the most comfortable chassis setups under RM200,000".
Smart Cockpit: Powered by the Qualcomm Snapdragon 8155 chipset, the cabin features an expansive 24.6-inch curved dual-display. The system integrates natural voice commands, an AR-HUD augmented reality head-up display, and numerous smart convenience functions with fluid interface responsiveness.
All-round Safety: The body structure employs a new cage-type energy-absorbing capsule architecture, with ultra-high-strength steel making up 85% of the frame and providing up to 10-tonne roof crush resistance. Its signature "six crash boxes, three load-path" engineering effectively absorbs and dissipates impact energy, offering comprehensive five-star occupant protection.
Moving forward, the EXEED Yaoguang will focus on "proactive intelligent in-cabin experiences" and "refined electrified powertrains". The marque plans to introduce next-generation AI cockpit models capable of learning driving habits to offer proactive services. Meanwhile, EXEED will continue refining the Yaoguang's smart terrain-traversing capabilities and, through in-depth platform sharing with Sterra, trickle down more high-end tech features to the Yaoguang line-up—solidifying its role as a "technology flagship" in the premium SUV market.
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