The AITO M9 is the flagship panoramic smart SUV under the Harmony Intelligent Mobility Alliance (HIMA) and the halo offering of the AITO brand. Positioned in the luxury SUV segment above the RM500,000 mark, its formidable product strength has established it as a benchmark for Chinese marques earning market acclaim in this premium price bracket. The full line-up is powered by Huawei’s full-stack technology ecosystem, highlighted by the HUAWEI Qiankun ADS intelligent driving system, HarmonyOS Smart Cockpit, Touring fully active chassis, and over 140 all-new cutting-edge technologies.
The all-new generation AITO M9 was officially launched in Shenzhen on 27 May 2026, offered in two key variants: the Standard Edition and the Ultimate Extended Edition. The Standard Edition Max+ is priced at RM479,800, while the Ultra variant retails at RM539,800; the Ultimate Extended Edition Spacious 5-seater goes for RM649,800, with the Executive 6-seater tagged at RM659,800. Both range-extended electric vehicle (EREV) and battery electric vehicle (BEV) powertrains are available across the board, alongside Executive 6-seater and Spacious 5-seater cabin configurations to cater comprehensively to family and executive chauffeur-driven needs.
The all-new generation AITO M9 carries forward the marque’s signature "Kunpeng Wingspan" design philosophy, seamlessly blending Oriental aesthetics with modern industrial design to steer clear of the cookie-cutter looks prevalent among luxury SUVs. In terms of exterior dimensions, the Standard Edition measures 5,285 mm in length, 2,026 mm in width, and 1,845 mm in height, with a 3,125 mm wheelbase; the Ultimate Extended Edition stretches to 5,402 mm × 2,026 mm × 1,845 mm with a 3,236 mm wheelbase, making it the largest mass-produced new energy SUV in China. The exterior profile is defined by clean, minimalist surfaces and a full-width horizon light bar, while extensive aerodynamic tuning across over a hundred areas brings the drag coefficient down to an impressive 0.249 Cd—the class benchmark for full-size SUVs.
The lighting technology undergoes a revolutionary leap forward. Dual million-pixel full-colour smart projection headlamps featuring variable rotating lenses deliver a potent 2,400 lumens of brightness and introduce pioneering lateral colour laser projection capable of displaying interactive light signatures; meanwhile, the ISD intelligent interactive tail lamps debut a scenic "Landscape Panorama" light graphic, boosting both visual drama and brand recognition. Innovative 3D projection flush door handles with an auspicious cloud motif work alongside ultra-wide-angle powered doors to blend sense of occasion with day-to-day usability. The range offers 8 exterior paint finishes and 6 wheel designs, while the Ultimate variant exclusively gains a two-tone Yadan Gold-Black finish, illuminated floating badges, and laser-engraved emblems to accentuate its flagship status.
Inside, the Standard Edition provides 3,685 mm of effective cabin length and a completely flat floor area of 3.04 m²; the Ultimate variant expands this to 3,785 mm of effective cabin length and 3.2 m² of flat floor space, where the lack of floor humps ensures effortless cabin movement. Buyers can choose between Executive 6-seater and Spacious 5-seater layouts, offering generous second-row legroom of 926 mm and 1,101 mm respectively, both featuring one-touch transformation into Presidential Suite or Privacy Mode configurations.
The all-new AITO M9 is built on Huawei's DriveONE full-800V high-voltage dual-silicon-carbide (SiC) electric platform and Giant Whale battery architecture, offering both EREV and BEV options.
The Pure Electric (BEV) variant comes in dual-motor and tri-motor setups. The dual-motor setup churns out a combined 497 kW, completing the 0-100 km/h century sprint in just 4.5 seconds. The range-topping Ultimate tri-motor version pairs a 220 kW front motor with twin 222 kW rear motors for a massive combined output of 664 kW (approx. 903 PS), bringing the 0-100 km/h sprint down to 3.99 seconds. Fitted with a 120 kWh Giant Whale battery pack, it delivers a maximum CLTC pure electric driving range of up to 750 km.
The Extended-Range (EREV) variant utilizes a 1.5-litre turbocharged four-cylinder range extender, available with 60 kWh and 75 kWh battery options that yield CLTC electric-only ranges of 340 km and 422 km respectively, while combined cruising range tops out at an exceptional 1,405 km on a full tank and charge. The fast-charging 75 kWh variant supports 800V high-voltage DC fast charging, recouping 20% to 80% state-of-charge in just 15 minutes. The Ultimate EREV variant likewise adopts the tri-motor architecture for an all-round boost in dynamic performance.
The all-new AITO M9 gets the Touring fully active chassis platform as standard, marking a fundamental re-engineering of suspension tech rather than an incremental upgrade. Hardware comprises a front double-wishbone and rear multi-link independent setup, paired as standard with dual-chamber air suspension and dual-valve CDC (Continuous Damping Control) that actively adjusts firmness and ride height, along with a 600 mm wading depth rating. The flagship Ultimate variant goes a step further with an 800V fully active suspension featuring independent actuators on all four corners for individual wheel active control, working in tandem with LiDAR and camera-based road preview to actively mitigate body pitch, roll, and vertical vibrations.
Handling prowess is bolstered by an active rear-wheel steering system capable of ±8° articulation alongside the HUAWEI DATS (Dynamic Adaptive Torque System), granting this 5.2-metre-long full-size SUV an ultra-tight turning radius of just 5.1 metres—delivering manoeuvrability akin to a mid-size SUV. Chassis intelligence is managed by the HUAWEI xMotion integrated vehicle dynamics control system, which modulates torque distribution and damper settings in real time to counteract body movement; the Magic Carpet preview system scans road conditions ahead via LiDAR to prime suspension damping, dramatically smoothing out imperfect road surfaces. Ride height is adjustable across a 120 mm range, offering over ten dedicated terrain and off-road modes including Snow, Sand, Off-road Recovery, and Wading Crawl.
The AITO M9 features the next-generation HIMA-dedicated cockpit, with flagship infotainment processing speeds and UI responsiveness boosted by 50% over the predecessor. Up front sits a continuous panoramic triple-display setup combining a 12.3-inch digital instrument cluster with twin 17.2-inch 3.4K-resolution displays for the infotainment and front passenger, while rear passengers can enjoy an optional 32-inch smart laser projection cinema screen (with brightness uprated by 54% and covering 98% of the DCI-P3 colour space) or an optional dual million-pixel full-colour projection system capable of a 120-inch wide projection and dual-view exterior projection.
The digital ecosystem runs on HarmonySpace 6, premiering the Celia AI virtual assistant underpinned by the MoLA 2.0 architecture and a multi-modal large model with hundreds of billions of parameters. Supporting full-scenario continuous dialogue, it allows effortless switching across navigation, vehicle controls, and lifestyle services. A world-first holographic spatial sensing network integrates NearLink wireless connectivity, 10 smart follow-me lights, and high-precision NearLink sensors to enable seamless welcome animations, active/passive light tracking, and proactive ventilation, accurately pinpointing devices within a 3-metre radius and automatically unlocking doors upon driver approach.
Seating appointments meet uncompromising first-class executive standards. The Ultimate variant introduces an industry-first four zero-gravity seat layout, with second-row seats capable of rotating 180° to create a 1.7-metre lounge space ideal for panoramic sightseeing or face-to-face conversations. All seats feature central pneumatic 18-point full-body massage functions and Shuyun HySoft cushioning, with massage strength increased 7.5-fold compared to the previous generation. Audio is handled by a 39-speaker, 2,920W HUAWEI SOUND Superior premium audio system on the Standard Edition, expanding to 43 speakers on the Ultimate Extended Edition to deliver a true 720° immersive soundscape. In terms of cabin air quality, the Harmony ALPS Health Cockpit 3.0 utilizes MOFs adsorptive-degradable eco-materials alongside active air purification and thermal sun-blocking glass, with an optional on-demand oxygen generation system that automatically supplies supplemental oxygen during high-altitude drives.
Safety sits at the very heart of the AITO M9 design ethos, under the brand motto "Safety is the ultimate luxury". The all-new generation AITO M9 is equipped with the HUAWEI Qiankun ADS 5 autonomous driving system, featuring an omnidirectional 3D fusion perception array as standard with 40 advanced driving sensors across the vehicle. It debuts an industry-first six-LiDAR matrix, incorporating dual-redundant forward LiDAR units and a four-unit solid-state surround LiDAR setup. The primary front-facing LiDAR boasts the automotive industry's highest production specification—an 896-line dual-optical-path image-grade unit capable of detecting low-profile obstacles as small as 14 cm from 120 metres away. Paired with 3 distributed 4D imaging radars and 11 high-definition cameras, it forms a zero-blind-spot sensing envelope. On the active safety front, the Full-Dimensional Collision Avoidance 5.0 system covers forward collision mitigation from 4 to 150 km/h and lateral collision mitigation from 30 to 130 km/h.
For passive crash protection, the vehicle is engineered around the Xuanwu Body Architecture 2.0, utilizing 91% high-strength steel and aluminium alloys arranged in a 13-crossmember and 11-longitudinal-beam safety cage, reinforced with 10 sections of ultra-high-strength 2,200 MPa hot-stamped steel in critical impact zones. Passive safety equipment includes a class-leading array of up to 13 airbags—including second-row dual far-side airbags and multi-dimensional adaptive front airbags managed by an AI-assisted protection system. In addition, the HUAWEI Galaxy Communication 2.0 system brings dual-SIM dual-active and two-way satellite connectivity to ensure uninterrupted emergency communications in off-grid environments alongside V2X smart telematics.
The AITO M9 is the first flagship model in Chinese automotive history to achieve sustained high-volume mass production and deliveries in the premium price category above RM500,000. Since its market debut in December 2023, cumulative deliveries have surpassed 285,000 units, maintaining the sales crown in the RM500,000-and-above SUV segment for 21 consecutive months and finishing as the overall best-selling luxury SUV in the RM500,000 bracket for 2025. The vehicle has also earned numerous authoritative industry accolades, including topping the LandRoads NEV Product Quality rankings, recording the highest SUV crash test score in C-NCAP history, securing four consecutive LandRoads Net Promoter Score (NPS) titles, and topping the resale value charts in China for both PHEV/EREV and BEV full-size SUVs. Ahead of its official launch, pre-orders for the all-new generation AITO M9 surpassed 70,000 units, with confirmed non-refundable bookings exceeding 20,000 units within 24 hours of launch—underscoring its overwhelming market dominance.
Within the wider industry landscape, the AITO M9 has fundamentally redefined what constitutes automotive luxury, turning electrical/electronic architecture, advanced sensor suites, and AI algorithm capabilities into the new benchmarks of premium value. This shift has accelerated Chinese marques' market share in the luxury passenger car segment from under 5% in 2020 to around 30% today. In terms of cumulative new vehicle insurance registrations between January 2024 and January 2026, sales of the AITO M9 alone exceeded the combined total of four established legacy competitors: the BMW X5, BMW X7, Mercedes-Benz GLE, and Mercedes-Benz GLS. The arrival of the all-new generation M9 further cements AITO's evolution from a fresh EV start-up into a fully fledged luxury brand, showcasing a mature, high-calibre product strategy through comprehensive advancements in intelligent driving, chassis engineering, and executive cabin luxury.
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