Zhliao Auto/Feide
May 22, Lisbon. Deep Blue Auto officially became the global partner of the Portuguese National Football Team. A batch of Deep Blue S05 was delivered to the team on-site, and the 1000-kilometer long-distance test across Europe was launched. Choosing a traditional European power team directly pulled the cooperation level to the national team. Behind this choice, it is clearly not a temporary decision.
The Portuguese team has a natural traffic source, or one could say a spiritual core, which is Cristiano Ronaldo, 39 years old and playing another World Cup. The enterprising and self-disciplined spirit he embodies also gives this national team an imprint distinct from other national teams beyond tactics and skills. What Deep Blue seized is exactly this state.
Deep Blue originates from the Changan system, but unlike some new forces, it is not as adept at generating hype, yet its paces have always been kept very tight. At the press conference, officials revealed that cumulative deliveries have already surpassed 800,000 vehicles, and it also took the sales champion title among central enterprise new energy brands last year. This characteristic of running quietly but swiftly, in Deep Blue's view, shares many similarities with the Portuguese national team.
Establishing a spiritual connection is just the first step. For cooperation to be finalized, it still relies on product hard power. Deep Blue currently possesses self-developed technologies such as Yuanli Super Integrated Electric Drive, Golden Bell Battery, etc. The battery has maintained a zero self-ignition record to date, and previously obtained China's first L3-level autonomous driving dedicated license plate. These items are the most direct confidence for Deep Blue to negotiate cooperation with the Portuguese national team.
The S05 delivered this time counts as a centralized output of Deep Blue's technical foundation. In April, it took the sales first place in the domestic compact SUV market. In Spain, next to Portugal, it also ranked first in compact pure electric SUV registrations for two consecutive months. J.D. Power New Car Quality Study sub-category first place and German iF Design Award were also captured by this car.
You should know that any Chinese brand going global will face significant challenges. For example, European users are still unfamiliar with Chinese brands, even carrying stereotypes. No matter how good the performance is, no matter how good the domestic performance data looks, the car driven to European streets may not be recognized by anyone. This requires a key that can quickly open overseas consumers' cognition.
Football in Europe is that key everyone possesses. Behind the national team lies shared emotion and public trust. Deep Blue standing alongside it is equivalent to leveraging the trust of the pitch to gradually instill its product image into the daily vision of the locals.
Actually, Deep Blue's overseas expansion did not start from scratch. It has completed channel setup in approximately 100 countries and regions worldwide. The commissioning of the right-hand drive factory in Thailand enables it to cover Southeast Asia and Australia and New Zealand. In addition, Deep Blue S07 also secured dual five-star safety ratings in Europe and Australia. These accumulations mean this cooperation is not just a solo stunt.
The 1000 kilometers departing from Lisbon, tested not only range and reliability. It is more like a statement.
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