June 17-21, the 2026 CMS Hangzhou Auto Show officially opened at the Hangzhou International Expo Center. Deep Blue Auto brought its full series of 6 star models to the exhibition stand. Coinciding with the 2026 USA-Mexico-Canada World Cup gaining global attention, as the Global Official Partner of the Portugal National Team, Deep Blue Auto injected the "Green Pitch Spirit" into this auto show venue.

At the same time, to thank the support of Hangzhou users, Deep Blue Auto brings exclusive car buying rights at this auto show: Super Trade-in Gift and Old-for-New Renewal Gift enjoy up to 8,000 Yuan trade-in subsidy; Summer Car Buying Gift enjoys up to 10,000 Yuan car buying benefits; Financial plans provide 5-year low-interest options, or up to 200,000 Yuan 5-year loan, 0% interest for the first 3 years, super value policy, also giving Deep Blue Mall 1,000 Yuan Sapphire and Home Charging Pile.

Recently launched brand new Deep Blue S07 Huawei Qiankun Laser Edition Extended Range Model appeared simultaneously, becoming the core highlight of this auto show. "Tech Smart Enjoyment Medium Sedan" Deep Blue L07, integrating trendy design, strong power and all-domain intelligence, is the powerhouse in the 150,000 Yuan sedan market. It is equipped with new generation Force Super Integrated Electric Drive and Smart Extended Range System, ample power and excellent energy consumption performance. As a sedan with Huawei Qiankun Intelligent Driving as standard across the series in the same price range, its high-speed section intelligent driving coverage rate exceeds 99.2%, when driving on Hangzhou intercity highway, it can effectively relieve long-distance driving fatigue. With 20-way all-dimensional collision avoidance system, layer-by-layer protection protects daily commute safety, meeting the car usage demands of office workers.

Deep Blue S05 is a model with double harvest in market performance and reputation. Since its launch, monthly average sales have broken 10,000, global cumulative sales have exceeded 200,000, and it has won multiple international authoritative honors such as German iF Design Award and Thailand Car of the Year Award, it is a well-deserved global blockbuster model. This car comes standard with CATL Battery Cells and Golden Bell Battery, safety protection is maximized, suitable for Hangzhou summer high temperature and rainy climate environment. 620km CLTC ultra-long range is enough to meet daily commute needs, paired with 3C super charge technology, 15 minutes can top up power from 30% to 80%, weekend self-driving to Hangzhou surrounding cities is also effortless.

Focusing on extreme driving control experience, Deep Blue L06 Max, sales stable in high position for two consecutive months, deeply favored by young users pursuing driving fun. The model is equipped with 3 million level supercar same model Magnetorheological Chassis, steering precise, vibration filtering performance excellent, traveling on Hangzhou urban main road, brings smooth and effortless control feeling. Series standard Golden Bell Battery has accumulated 700,000 vehicles installed, always maintaining zero spontaneous combustion record.

As the culmination of Deep Blue Auto's mission of "Intelligence Equality + Electric Equality", the launch of the brand new Deep Blue S07 Huawei Qiankun Laser Edition Extended Range Model achieved "Pure Electric + Extended Range" two power forms laser intelligent assisted driving full coverage, breakthroughly bringing 300,000 Yuan level laser intelligent assisted driving to 150,000 Yuan level mainstream market, becoming the first SUV in this level to be equipped with Huawei Qiankun Laser Solution. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition, equipped with a 27 sensor fusion perception system composed of 1 LiDAR, 3 4D millimeter wave radars, 11 HD cameras and 12 ultrasonic radars, bringing "Active Safety" from technical parameters to daily commute: complex roundabout precise navigation, unprotected left turn active courtesy, narrow road meeting intelligent speed control, making high-end intelligent assisted driving experience within reach. With CLTC pure electric range 300km, up to 1385km comprehensive range.

Positioning flagship large 6-seater SUV Deep Blue S09, precisely matching high net worth group's car usage needs, balancing family outing and business reception two scenarios. Vehicle pure electric range 310km, equipped with 5C super charge technology, only ten minutes can complete 30%-80% power top up, energy supplement efficiency leads the same level. Whole vehicle series standard Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, achieving driving assistance, human-vehicle interaction all-dimensional intelligence; industry first mid-row can slide horizontally dual zero-Gravity seats, integrated intelligent moving center console, matching various space modes, whether weekend family camping leisure, or business travel pick up guests, can bring comfortable, luxury riding experience.

Deep Blue G318 Worry-free Crossing Edition breaks the boundary between hardcore models and city car usage, can both handle outdoor crossing, can also adapt to city commute. Vehicle equipped with dual motor real four-wheel drive, two mechanical differential locks and all-terrain driving system, passability and rescue capability outstanding, same level unique air suspension, CDC damping and active magic carpet system, can also make the vehicle maintain stable and comfortable when driving on city roads.

Data shows, May of this year, Deep Blue S05 topped the pure electric compact SUV sales list, achieving monthly sales "three-peat", Deep Blue L06 even won 130,000 - 200,000 new energy medium car monthly sales champion. So far, Deep Blue Auto global cumulative delivery broke 800,000 units, firmly staying in first place among central enterprise new energy sales.

It is worth mentioning, May, Deep Blue Auto officially became Portugal National Team Global Official Partner, borrowing World Cup top sports IP releasing brand momentum. With "Young, Tech, Sports" as tags, Deep Blue accelerates from product overseas to brand overseas crossing, letting global market see Chinese new energy technology confidence and home court posture.

This Hangzhou Auto Show, Deep Blue Auto with full matrix product lineup adding exclusive car buying benefits, for Hangzhou consumers brought real car buying good gifts.

In 2026, China's new energy vehicle market officially bid farewell to the era of unrestrained growth. Endless price involution, homogeneous configuration stacking, and increasingly tight industry profit margins have trapped countless automotive companies in a dilemma: following price cuts hurts profitability, while sticking to products leads to market elimination. Industry elimination races are intensifying, and all players are seeking survival rules suited to themselves.

On June 13, at the "Market Transformation -- Reshaping China's Automotive Market Competition Pattern" brainstorming session organized by Buycar Net during the 2026 China Automotive Chongqing Forum, Deep Blue Automotive Vice President Yang Yuanyuan said: "The most unexpected change in the market this year is the awakening of consumers. Chinese car consumers are becoming increasingly rational and mature. No longer choosing cars based simply on specs and parameters as in the past, but seriously considering whether every penny spent is worth it."

This statement might have sounded like a beautiful wish a few months ago. But placed on Deep Blue in June 2026, it looks more like a belated verification report.

Just a few months ago, Deep Blue was a typical sample surrounded by pessimistic voices. In Q1 2026, Deep Blue's sales declined by over 17% year-on-year, and even in February, total model sales were not directly announced; for the whole year of 2025, it incurred a loss of 899 million yuan, with cumulative losses exceeding 8 billion yuan over the past four years. At the same time, Li Auto, Nio, and AITO all maintained positive growth; even the sibling brand Qiyuan within the Changan system delivered a performance report in February showing a 96.3% increase month-on-month—Deep Blue's "falling behind" stood out remarkably.

The turning point appeared in March 2026. Deep Blue quickly reversed the situation with 31,742 units, a month-on-month surge of 87.8%, and maintained the "monthly sales 30,000+" threshold for three consecutive months thereafter. Cumulative sales from Jan to May reached 130,531 units, up 15% year-on-year, with global cumulative deliveries exceeding 850,000 units. The core driving force of this counterattack precisely validates Yang Yuanyuan's judgment at the forum.

The first driving force is the Deep Blue S05. This compact SUV found a precise balance point in the core battlefield of 100,000 to 150,000 yuan: 620 km CLTC range, standard 3C supercharging across the entire series, and a 2,880 mm long wheelbase. Global sales in April reached 17,269 units, up 96.1% year-on-year, with cumulative sales exceeding 220,000 units since launch. Consumers proved with orders: in this price segment, what they want is not "cheap", but "worth it".

The second driving force is the intelligent upgrade of the Deep Blue S07. On June 13, the all-new Deep Blue S07 Extended-Range Edition went on sale, with a limited-time rights price starting from 154,900 yuan, equipped with Huawei Qiankun Intelligent Driving ADS Pro, and for the first time, high-level intelligent driving was brought down to this price segment. In the past, this was a configuration only available for 300,000 yuan-level models. Yang Yuanyuan particularly emphasized this logic at the forum: "Enterprise technology inclusivity and consumer habit adjustment have just begun, far from the bottom."

The third driving force is the explosion of the overseas market. Deep Blue's cumulative overseas sales from Jan to May reached 28,704 units, up 167% year-on-year. The Deep Blue S05 has entered 66 countries and regions including Europe and Southeast Asia, and the right-hand drive version is in production at the Rayong factory in Thailand. While the domestic market is still debating "price war or value war", overseas users have already voted with their orders.

Putting these three things together forms a complete logical chain: Consumer "value awakening" is a change on the demand side, and enterprise "technology equality" is a response on the supply side. When both happen simultaneously, the market will give positive feedback.

In Yang Yuanyuan's view, the consumer transition from "pursuing price-performance ratio" to "valuing quality-price ratio and intelligence-price ratio" is the industry's most valuable turning point. For Deep Blue Automotive, which consistently adheres to long-termism and practices technology equality, this is not a challenge but a once-in-a-lifetime development opportunity. The era of extensive low-price involution has come to an end; the era of high-quality competition winning through value, technology, and experience has arrived.

Regarding the strategy for the second half of this year, Yang Yuanyuan also gave his own judgment: "There are three battles in the second half - Experience War, Ecology War, Global War." The Experience War is to let customers have a better experience, the Ecology War is to change the buying-selling relationship into a partnership, and the Global War is to "represent China's new energy vehicles to the world".

"Whether there is a brand new car model launched this year does not affect Deep Blue's sales this year at all," said Yang Yuanyuan. Unlike most brands in the industry relying on new cars to drive short-term incremental growth, Deep Blue does not blindly follow frequent high-frequency iteration of new products, but instead cultivates existing inventory products and polishes overall product comprehensive strength. Relying on previous product project initiation and platform architecture layout, Deep Blue achieves long-term product vitality, avoids R&D waste and inventory risks brought by frequent car manufacturing, and at the same time relies on mature main force models to thin out costs, achieving a two-way balance between profitability and sales.

In the general environment where industry overall profits continue to decline and most car companies see revenue increase but not profit, Deep Blue, which does not rely on new car involution, still maintains a healthy business state.

Regarding the "elimination race" widely discussed in the industry and the future main battlefield of value competition, Yang Yuanyuan gave Deep Blue a clear long-term strategy: Future cars will no longer be simple commuting tools, but "AI terminals with wheels". Based on this ultimate judgment, Deep Blue will long-term adhere to the dual-line strategy of Globalization on the left hand and Youth on the right hand, building a differentiated competitive barrier.

Deep Blue's goal "definitely not just to survive, but to become a business card for China's new energy vehicles"—this sentence came from a company that was questioned a few months ago about "whether it can survive", somewhat of a contrast. But precisely this contrast gives this counterattack deeper meaning: it is not just Deep Blue's comeback story, but a footnote of the entire industry moving from "price involution" to "value competition". When consumer awakening and enterprise technology inclusivity form resonance at the same frequency, the market will naturally give the answer.

According to official data, in May 2026, Deep Blue Auto global sales were 33,243 units, up 30% year-over-year, stabilizing in the "monthly sales 30,000+" club for 3 consecutive months. Cumulative sales from Jan-May reached 130,531 units, up 15% year-over-year, with cumulative global deliveries exceeding 850,000 units.

Just a few months ago, Deep Blue was shrouded in the gloom of declining sales and profit losses, even questioned on whether it could survive in a market with intensifying competition. From being pessimized to achieving consecutive monthly sales over 30,000, what allowed Deep Blue to achieve this turnaround?

The "30,000 Club" on the Brink

Just a few months ago, Deep Blue was a typical sample surrounded by pessimistic voices.

In Q1 2026, Deep Blue sales dropped over 17% year-over-year. Deliveries for the first two months continued to face pressure; January delivery volume fell month-over-month, and February didn't even directly release the sales volume for all series.

Horizontal comparison looks even more awkward — Li Auto, NIO, and AITO maintained positive growth during the same period. Even Changan's sibling brand Qiyuan within the Changan system reported 18,300 units in February, a 96.3% month-over-month surge. Deep Blue's "lagging behind" stood out remarkably.

More tricky than sales is the profit dilemma. In 2025, Deep Blue Auto's full-year loss was 899 million yuan; cumulative losses over the past four years exceeded 8 billion yuan. Avatr's net loss was about 2.95 billion yuan during the same period, with cumulative losses from H1 2022 to 2025 exceeding 11.3 billion yuan.

These two "major cash burners" dragged down parent company Changan Automobile, presenting "revenue grew but profits didn't" — revenue increased slightly year-over-year in 2025, but net attributable profit dropped 44.34% year-over-year; in Q1 2026, net profit plummeted 74.09% year-over-year.

More worrying is brand internal friction. Deep Blue and Qiyuan form direct competition in the 110,000 to 150,000 yuan price range. Both share the Changan EPA technology platform. Qiyuan A06 and Deep Blue L06 launched only 8 days apart, but Qiyuan A06's starting price was nearly 30,000 yuan lower.

Image Source: Deep Blue

Changan's plan was to achieve full market coverage through differentiated positioning. Qiyuan targets family users, cutting in with high cost-performance 800V fast charging; Deep Blue targets young consumers, emphasizing sporty design and personalized elements like frameless doors. But the market reaction was not buying in: in consumers' eyes, the "two types of noodles" with different seasonings added to the same pot are hard to treat as different cuisines.

Changan Chairman Zhu Huarong's metaphor — "Pea noodles and meat sauce noodles don't repel each other" — appeared idealistic in front of cruel sales data. When the industry price war had already pulled the automotive sector's profit margin down to 3.2%, any resource misallocation or internal fighting by a sub-brand could become the last straw that breaks the camel's back. Deep Blue stands on such a brink.

What Drives the Turnaround Against the Odds

The turning point appeared in March 2026. Deep Blue quickly reversed the situation with 31,742 units, a 87.8% surge month-over-month. For the following two months, it continuously held the 30,000+ threshold. This counterattack was mainly driven by three variables.

The core variable is Deep Blue S05. This compact SUV found a precise balance point between price and configuration. 620 km CLTC range, 3C supercharging standard on all series, paired with CATL cells, while achieving near mid-size SUV seating space with a 2,880 mm long wheelbase. The pure electric version also features a 159 L class-leading frunk.

Image Source: Deep Blue

In the core battlefield of 100,000 to 150,000 yuan where fierce competition occurs, the S05 attracted young users with its high-looks design with frameless doors. In April, global sales reached 17,269 units, up 96.1% year-over-year. Since launch, monthly average sales exceeded 10,000, cumulative sales exceeded 200,000 units.

For an industry that "loses money on every car sold", a volume-selling product truly paid for by the market means at least gradually narrowing losses. Deep Blue reduced losses by over 50% year-over-year in 2025; S05's scaled contribution was undoubtedly a key factor.

Intelligence is the second card Deep Blue holds. On June 13, 2026, the new Deep Blue S07 Extended Range Edition launched, starting at 159,900 yuan. It is equipped with Huawei Qiankun Intelligent Driving ADS Pro, for the first time downscaling advanced intelligent driving to this price segment.

This system covers all scenarios NOA in urban areas and highways, equipped with a 27-sensor perception scheme. Fuel consumption at low battery is as low as 3.8 L per 100 km, CLTC pure electric range reaches up to 300 km.

Deep Blue's choice is very clear: in a market where intelligent assisted driving is a real variable in car purchase decisions, directly use the trust endorsement of the Huawei brand to penetrate user minds. Relying on versions equipped with Huawei LiDAR to continue being popular, Deep Blue S07's cumulative sales have exceeded 300,000 units since launch.

Image Source: Deep Blue

The third path is a dual breakthrough in channels and going global. In April, Deep Blue reached a strategic cooperation with JD. Deep Blue L06 Extended Range Edition became the "National Good Car 2.0" exclusively sold on JD. Users on JD.com App can complete viewing cars, booking, ordering, and payment processes with one click, enjoying 120-minute in-home in-depth test drive services. Leveraging JD's hundreds of millions of user traffic and mature e-commerce system, quickly broaden brand reach and reduce customer acquisition costs.

Deep Blue L06 Extended Range Edition pure electric range is 245 km, comprehensive range 1505 km. After exclusive sales on JD, volume rose rapidly. In April, monthly orders broke 10,000 units, actual sales were 5,189 units, stabilizing above 5,000 units for two consecutive months.

Overseas markets provide greater imagination space. From Jan-May, Deep Blue's cumulative overseas sales reached 28,704 units, up 167% year-over-year. Core model Deep Blue S05 is priced at €38,990 to €44,990 in Europe. It entered 66 countries and regions including Europe and Southeast Asia. Right-hand drive versions have started production at Thailand's Rayong factory and have been introduced to Pakistan as the first locally assembled extended-range electric SUV. In multiple overseas markets, Deep Blue's sales rank steadily at the front, becoming the brand's long-term growth driver.

Compared to the anxiety situation at the beginning of the year, Deep Blue has now taken firm root in the "30,000+" club. However, the real test has just begun — how to get out of the dilemma of "selling more but losing less but still losing", how to find their own positioning in the integration with Avatr within the Changan system, all need to be answered in the next growth stage. Speaking with products and responding to doubts with sales, Deep Blue has only taken the first step.

Coinciding with the official opening of the 2026 Chongqing International Auto Show, the mountain city car market welcomed an annual major event. Deep Blue Auto made a high-profile debut with the theme "Full Charge On, Global Home". All star models appeared together, and stall popularity remained high since the exhibition began. The most market-attended aspect of this exhibition was the launch of the new Deep Blue S07 Huawei Qiankun Laser Range-Extended Model. Brand Intelligence Experience Officer Ming Dao also visited the scene personally to witness the official arrival of this new car alongside the media and audiences on site. Combining on-site experience and sorting out the product and brand context, it is not hard to see that this new car is not simply a model supplement, but another implementation of Deep Blue Auto's "Intelligence Equity + Electrification Equity" concept, which also brings a new competitive landscape to the 150,000-level home SUV market.

The newly launched Deep Blue S07 Huawei Qiankun Laser Range-Extended model this time launched 230Max+, 230Ultra, and 300Ultra three versions in total. The official limited-time discount price range is 154,900 yuan to 171,900 yuan. Meanwhile, users who place orders can also enjoy eight exclusive gift packages, showing great sincerity. In the current new energy market, high-end laser intelligent driving is often the exclusive configuration of 300,000-level models. But Deep Blue this time directly broke the industry's inherent pricing logic, bringing SUVs equipped with Huawei Qiankun Laser solutions to the 150,000 mainstream price point. This is also the first model in the same level to land this intelligent system. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced version. The whole sensing system consists of 1 LiDAR, 3 4D mmWave radars, 11 HD cameras paired with 12 ultrasonic radars, totaling 27 sensors working together. No need to worry about obscure hardware parameters. In daily car use, it means roundabout passing, unprotected left turns, narrow road overtaking, and other high-frequency scenarios, where the vehicle can achieve intelligent response. Active safety and assisted driving capabilities achieve high-end experience for the masses, which is also the most intuitive embodiment of "Intelligence Equity".

On the power and range level, Deep Blue previously built a reputation with "Super Range-Extended". The new Deep Blue S07 has also completed technology iteration, entering the Super Range-Extended 2.0 era. This power system controls fuel consumption at 3.8L per 100km under low battery conditions. For users who often travel long distances or cross-city, vehicle use costs can be effectively controlled. At the same time, the vehicle supports 3C super charging, where replenishing energy in a short time can restore full battery, adapting to fast-paced urban car use needs. In terms of range performance, the new car's CLTC pure electric range reaches up to 300 km, and comprehensive range even exceeds 1,385 km, thoroughly dispelling range anxiety for long-distance travel.

The chassis part is also a plus point for the whole vehicle. All series are equipped with FSD+HRS variable adaptive suspension rare in the same class. In actual driving, it can be obviously felt that when braking, turning, or driving on bumpy roads, the body attitude always remains stable, balancing the comfort of urban commuting and the stability of complex road conditions. Comprehensive intelligent, range, chassis, cockpit and other aspects performance show that this car gathers multiple core advantages in one body, aiming at the mainstream home SUV market, where the quality-price advantage is very prominent.

In addition to the heavy new car Deep Blue S07, Deep Blue brought six all-star models at this Chongqing Auto Show. The complete product matrix covers multiple sub-fields from entry-level commuting, home commuting, sports sedan to flagship SUV and hard-core off-road. The price range also extends from the 100,000 level to the 300,000 level, showing enough to see the brand's confidence in cultivating the market. Among them, Deep Blue S05 is the main model going global, with a CLTC range of 620 km, paired with CATL cells and 3C super charge technology. It has currently been sold to more than 70 countries and regions globally, with global cumulative sales breaking 220,000 units. It also won international honors such as the German iF Design Award and Thailand Annual Car Award. This May, it even topped the pure electric compact SUV sales list, winning monthly three consecutive championships, showing its market recognition.

Deep Blue L06 focusing on driving control is equipped with magnetorheological suspension same as high-end models, focusing on sports sedan positioning, accurately grasping young consumer needs. It took the monthly sales champion in the 130,000 - 200,000 new energy medium-sized car market. Deep Blue L07 is more biased towards home comfort and intelligent experience, meeting the needs of users pursuing quality travel. Deep Blue S09 positioning flagship large six-seat SUV balances family travel and business reception, where chassis, safety, and range capabilities all reach flagship standards. And Deep Blue G318 Worry-Free Crossing version opens up a new technological hard-core route, allowing outdoor crossing and city commuting two car use scenarios to be balanced. Multiple models perform their duties respectively, building a complete product barrier.

Technology is always the foundation of new energy brand development. Behind Deep Blue's ability to continuously launch competitive products is long-term technology accumulation. In terms of intelligence, relying on Changan "Tianzhu Navigation" and Huawei Qiankun dual technology empowerment, the brand intelligent system continues to upgrade. L3 autonomous driving models exhibited on site also confirm its forward-looking layout in the high-end intelligent driving field. In the electrification field, the independently developed Yuanli Super Integrated Drive underwent four generations of iteration and achieved one million units off the line in only 45 months. Assembly condition efficiency reaches 94.13%, in the industry leading level. Jinzhongzhao Battery even won the National Science and Technology Progress Award Second Prize with stable performance. After 600,000 km use, range decay is almost imperceptible, with one million units application zero overheating, building a solid safety line for users from the core three-electric level.

At this auto show, Deep Blue also partnered with the Portuguese national team to create a theme exhibition area. Football elements, custom peripherals, and various interactive experiences make the exhibition atmosphere particularly lively. At the same time, the brand also launched supporting user activities. Test drive at stores nationwide during the event period, there is a chance to participate in the lottery and win one year vehicle use rights, combining the vitality of sports competition with brand benefits. Facing all consumers, the brand simultaneously opens the summer car purchase season, overlaying auto show exclusive benefits, exchange gifts, new refresh gifts, and many other discounts to further reduce car purchase thresholds.

Looking at the long term, as an important link of Changan "All-Encompassing Plan", Deep Blue has long opened its global layout. Business covers more than 100 countries and regions globally. The current stage is gradually shifting from simple product export to technology export. The launch of the new Deep Blue S07 is not just the update of a single model, but also a further strengthening of the brand's technology inclusiveness route. In the current situation where electrification and intelligence are fully popularized, Deep Blue insists on downgrading high-end technology to mainstream price points, allowing ordinary consumers to also enjoy cutting-edge travel technology.

Believing in relying on a perfect product matrix, solid core technology, and global layout, Deep Blue will continue to bring more surprises to the market, and let China new energy intelligent manufacturing receive more recognition on the global stage.

On June 13, the 2026 Chongqing International Auto Show grand opening, Deep Blue Auto with "Fully Charged for the Game, Global Home Stage" as the theme, brought all-star models in series to a heavyweight appearance. Deep Blue Auto Smart Lifestyle Experience Ambassador Ming Dao personally attended the booth, jointly witnessing the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model launch announcement. This new Deep Blue S07 launches three versions: 230Max+, 230Ultra, 300Ultra, with a limited-time offer price of 154,900 yuan - 171,900 yuan, placing an order and enjoying 8 major value-added gift packs, with ultimate sincerity fulfilling the "Smart Parity + Electric Parity" commitment.

Practicing Smart Parity + Electric Parity, Establishing a 150,000 yuan Level Long-Range Huawei Qiankun Laser New Benchmark

As the embodiment of Deep Blue Auto's "Smart Parity + Electric Parity" mission, the launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model realizes full coverage of laser-assisted intelligent driving with both "Pure Electric + Extended-Range" power forms, breaking throughly bringing 300,000 yuan level laser intelligent assisted driving into the 150,000 yuan level mainstream market. Not only does it become the first SUV in this level to be equipped with Huawei Qiankun Laser Solution, but it also establishes a new benchmark for long-range Huawei Qiankun Laser in the same class. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition across all models, equipped with a 27-sensor fusion perception system composed of 1 LiDAR, 3 4D mmWave Radars, 11 HD cameras, and 12 Ultrasonic Radars, bringing "Active Safety" from technical parameters to daily commute: complex roundabout precise navigation, unprotected left turn active yielding, narrow road meeting intelligent speed control, making high-end intelligent assisted driving experience within reach.

The New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model continues the leading advantage of "The No.1 Super Extended-Range Vehicle", through technology iteration fully entering the "3.0 Era", redefining electrification standards in the sub-segment. As the first SUV in the industry to propose the concept of "Super Extended-Range", the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model is equipped with the Super Extended-Range 2.0 system, pressing fuel consumption per 100km in depleted battery state to 3.8L, supplemented by 3C Supercharging Technology, one coffee break time can quickly recharge; combined with CLTC pure electric range 300km, up to 1385km combined range, interprovincial long-distance travel go anytime. In addition, the new car comes standard with the only FSD+HRS Variable Adaptive Suspension in the same class, ensuring "No Nose Dive on Braking, No Roll on Cornering, No Jumping on Bumps, No Shaking on Rough Roads, No Bouncing in Potholes" steady quality always online.

The New Deep Blue S07 Huawei Qiankun Laser Edition integrates "True Top Smart Tech, King of Supercharge and Range, Stunning Looks, Million-yuan Comfort Cabin, Steady Driving Expert" five core advantages, will become a powerful competitor in the 150,000 yuan level mid-size family SUV market, providing consumers in this price range with choices with great quality-price ratio.

Cross-boundary Collaboration with Portugal National Team, Fully Charged Ramping on Global Stage

The 2026 USA-Canada-Mexico World Cup is under global attention. As the Portugal National Team Global Official Partner, Deep Blue Auto injects "Green Field Spirit" into the auto show venue.

Deep Blue Booth specially sets up Deep Blue Auto x Portugal National Team Theme Space, through featured car covers, Portugal National Team customized merchandise, and "Bluetooth" Coffee, Customized Football Ice Cream Blind Box and other diverse interactive experiences, concretely presenting the competitive passion of "Fully Charged to Play". Not only is the on-site atmosphere full, Deep Blue Auto's sincerity also extends to national stores. During the Portugal National Team competition period, anyone entering Deep Blue Auto stores to complete any model test ride can participate in the "Portugal Team Scores a Goal, Deep Blue Gives a Car (One Year Usage Rights)" activity, turning "Fully Charged to Play" into concrete user benefits.

Star Models All Assembled, Strongest Product Matrix Weighty Debut

This auto show, Deep Blue Auto brought 6 star models from the series, from 100,000 yuan level pure electric entry to 300,000 yuan level flagship six-seater, from city commute to outdoor crossing, Deep Blue Auto shows confidence and strength of conquering the global market with an all-dimensional product matrix.

"Global Fashion Electric SUV" Deep Blue S05 relies on 620km CLTC ultra-long range, all series CATL battery cells and 3C Supercharging, has successfully entered more than 70 countries and regions globally, cumulative global sales have broken through 220,000 vehicles since launch. At the same time, Deep Blue S05 won German iF Design Award, Thailand Auto of the Year Award and many other international authoritative honors, global hit product well-deserved. In May this year, Deep Blue S05 more with leading by a wide margin的成绩 forcefully took the top of pure electric compact SUV sales, taking monthly sales "Three Consecutive Titles".

Known as "Road Maglev, Smart Driving Expert" Deep Blue L06, equipped with 3 million yuan level luxury car same model magnetorheological suspension, restoring pure sport driving fun, letting young people effortlessly own pure-blood driving control coupe. In May this year, Deep Blue L06 took away 130,000-200,000 yuan new energy mid-size car monthly sales champion. Deep Blue L07 deeply understands the way of technology smart enjoyment, bringing class-jumping experience to mid-size sedan users pursuing quality.

Deep Blue S09 and G318 further expand upward. Deep Blue S09 positioned "Smart Flagship Large Six-Seater SUV", with "Super Power Range King, Smart Driving Ceiling, Comfortable Large Flat, Million-yuan Luxury Car Chassis, Fortress-level Body Safety" and other core advantages, perfectly balancing family travel and business reception; Deep Blue G318 Worry-free Crossing Version created "Tech New Hardcore" category, achieving perfect fusion of outdoor crossing and city comfort.

Core Technologies Gathered, Solidify "Tech Deep Blue" Tag

Since its establishment, Deep Blue Auto has been deeply cultivating intelligent and electrification tracks, dedicated to breaking through industry technical bottlenecks.

In the intelligent field, Deep Blue Auto relies on Changan "Tianshu Navigation" and "Huawei Qiankun" dual empowerment, brought consumers rich intelligent product experiences. This auto show, models that won domestic first batch L3 Level Autonomous Driving Formal Dedicated License Plates last December were also exhibited simultaneously, showing off brand technology accumulation and innovation strength.

In the electrification field, Deep Blue Auto independent R&D Power Super Integrated Drive,历经 four generations of technology iteration, only used 45 months to achieve one million units off-line, this speed leads the industry. Its system assembly working condition efficiency up to 94.13%, firmly ranking global No. 1, bringing users super saving, super cool, super safe driving experience. And Golden Bell Battery also relied on 600,000 km degradation imperceptible, one million units zero overheat extreme performance, won Second Prize of National Science and Technology Progress Award, jointly casting full lifecycle safety barrier.

Relying on the adherence to "Smart Parity + Electric Parity" mission, Deep Blue Auto constantly converts frontier technology into travel value perceived by users, currently has built a powerful global growth pattern. As Changan "Haina Plan" vanguard, Deep Blue Auto has layout 5 major regions, covering global 100+ countries and regions, with global unified high quality won extensive trust.

In order to thank user favor, Deep Blue Auto specially launched "Summer Car Buying Season" activity, gathered up to 10,000 yuan Summer Car Buying Gift, up to 5,000 yuan Super Trade-in Gift, up to 8,000 yuan Old-for-New Gift, 618 Big Promotion Gift, and Chongqing Auto Show Exclusive Benefits and other multiple surprises, with full sincerity helping users "Fully Charged to Play".

The launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model, not only solidified new height of value in the same class market, but also marks the further perfection of Deep Blue Auto product matrix. With this as foundation,配合 global strategy deepening and top-tier sports IP empowerment, Deep Blue Auto is accelerating leap from "Product Export" to "Technology Export", converting technology advantages into global mainstream market scale competitiveness. In future, Deep Blue Auto will continue with technology as core, promote more frontier technology popularization, letting Chinese Smart Manufacturing's high-end travel value benefit every consumer globally.

May 29 to June 7, the 30th Greater Bay Area Auto Show was held at the Shenzhen World Exhibition and Convention Center (Bao'an). Deep Blue Auto showcased 6 star models from its lineup with a grand display

On May 22, Deep Blue Auto officially announced its partnership as the Global Official Partner of the Portuguese National Team. At the announcement event in Lisbon, the capital of Portugal, Deep Blue Auto delivered its global flagship model, Deep Blue S05, to the team, and simultaneously launched the 1,000 km European long-distance test vehicle launch ceremony.

Since 2026, Deep Blue Auto's market momentum has continued to surge. Sales in March and April exceeded 30,000 for two consecutive months, with several mainstay models firmly holding leading positions in their sub-segments. To date, global cumulative deliveries of Deep Blue Auto have exceeded 800,000 vehicles, solidifying its position as the sales champion among central enterprise new energy vehicles. This is not just a report card, but also market recognition of Deep Blue's technology route, providing consumers in the Greater Bay Area with solid confidence in car buying.

The Greater Bay Area is a core market for domestic new energy vehicle consumption and also a strategic area where Deep Blue Auto focuses its layout. At this auto show, Deep Blue Auto not only fully showcased its technical foundation for all-scenario mobility but also introduced exclusive June car buying benefits for Greater Bay Area consumers. By offering real discounts, it lowers the car buying threshold, allowing citizens to visit the show, choose cars, and enjoy major benefits all in one step.

During the event period from May 29 to June 14, users can enjoy extra exclusive gifts in addition to the manufacturer's original basic benefits: placing an order instantly gifts a Sapphire valued at 1,000 yuan on Deep Blue Mall, which can be used to redeem original factory vehicle accessories customized at will. Additionally, car buying users in the Shenzhen region can additionally enjoy the welfare of free compulsory traffic insurance.

Deep Blue S05: Global Best-selling SUV, First Choice for Bay Area Family Travel

As a fashionable flagship product built by Deep Blue Auto for the global market, Deep Blue S05 has achieved dual success in market performance and reputation. Not only has its monthly sales exceeded 10,000 since its launch, but global cumulative sales have exceeded 200,000 units. It has also won multiple international authoritative honors such as the German iF Design Award and Thailand Auto of the Year Award, making it a globally best-selling model that truly lives up to its name. This car is equipped with CATL battery cells and Golden Bell Battery technology across all trims, ensuring maximum safety protection and adapting to Shenzhen's hot and rainy summer climate. The 620 km CLTC ultra-long range is sufficient to meet daily commuting needs. Paired with 3C supercharging technology, the battery can be topped up from 30% to 80% in just 15 minutes, making weekend self-driving trips to surrounding Bay Area cities like Huizhou and Zhuhai stress-free.

Deep Blue L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence

The Deep Blue L06 Max, which focuses on an ultimate driving control experience, thanks to its outstanding product performance, has maintained high sales for two consecutive months and is favored by young users seeking driving pleasure. The model is equipped with a 3 million-level supercar-same magnetorheological chassis, with precise steering and excellent vibration filtering performance. Whether navigating Shenzhen urban main roads or speeding on Pearl River Delta mountain roads, it brings a smooth and effortless driving feeling. The Golden Bell Battery standard across all trims has cumulatively been installed in 700,000 units, maintaining a zero spontaneous combustion record and safeguarding every journey with reliable quality.

New Deep Blue S07 Huawei Qiankun Laser Version: High-End Perception Hardware Made Accessible, Calmly Traversing Complex Road Conditions

The new Deep Blue S07 Huawei Qiankun Laser Version breaks the price barrier of high-end intelligent assisted driving and popularizes high-end laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Version and All-Dimension Anti-Collision System, capable of calmly coping with Shenzhen Futian CBD rush hour traffic morning and evening, Nanshan Park dense roads, and narrow streets in the old city, etc., complex road conditions. Paired with 630 km CLTC long range and efficient energy replenishment technology, it ensures worry-free range for inter-city travel and comprehensively meets the diverse travel needs of Bay Area users.

Deep Blue S09: Smart Flagship Large 6-Seater, All-Round Capability for Business and Home

Positioned as a flagship large 6-seater SUV, Deep Blue S09 precisely matches the vehicle usage needs of high-net-worth groups in the Bay Area, balancing family outings and business reception in two major scenarios. The vehicle has an all-electric range of 310 km, equipped with 5C supercharging technology, requiring only ten minutes to complete a 30%-80% charge, with energy replenishment efficiency leading the same class. The entire vehicle standardizes Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit across all trims, achieving full-dimensional intelligence in driving assistance and human-vehicle interaction. Industry-first middle-row horizontally sliding dual zero-gravity seats and integrated smart mobile center console, paired with variable space modes, whether weekend family camping leisure or business travel picking up and dropping off guests, deliver comfortable and luxurious riding experiences.

Deep Blue L07: Benchmark Smart Family Sedan, Good Companion for Commuters

'Tech Smart Enjoyment Mid-size Sedan' Deep Blue L07 integrates trendsetting design, powerful power, and global intelligence into one. It is a powerhouse in the 150,000 yuan-level sedan market. It is equipped with the new-generation Yuanli Super Integrated Electric Drive and Intelligent Range-Extended System, with abundant power and excellent energy consumption performance. As a sedan in the same price range standardizing Huawei Qiankun Intelligent Driving across all trims, its intelligent driving coverage on highway sections exceeds 99.2%. When driving on inter-city highways like Guangzhou-Shenzhen and Dongguan-Shenzhen, it can effectively alleviate long-distance driving fatigue. Combined with the 20-direction all-dimension anti-collision system, layered protection guards daily commute safety, perfectly fitting the vehicle usage demands of Bay Area commuters.

Deep Blue G318 Worry-Free Crossing Version: Outstanding All-Terrain Capability, Explore Outdoors as You Wish

Deep Blue G318 Worry-Free Crossing Version breaks the boundary between rugged models and city vehicles, capable of handling outdoor crossing and also adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks, and an all-terrain driving system, with outstanding passability and trapped vehicle recovery capability, easily conquering complex road conditions such as northern Guangdong mountain areas and outdoor wilderness. And the same class's unique air suspension, CDC damping, and active magic carpet system also allows the vehicle to maintain smooth and comfortable driving on city roads. Whether it's a weekend team hiking and crossing to the East-West Chong coastline or a long holiday long-distance self-driving, this model can accompany throughout and unlock diversified travel fun.

Currently at the golden period for mid-year car buying. Whether preferring sports driving control, intelligent technology, home practicality, or outdoor off-roading, you can find an adapted solution here. Welcome to visit Shenzhen World Exhibition and Convention Center (Bao'an) Deep Blue Auto Booth 7-09 to experience the hardcore strength of the entire series of models up close, seize the good opportunity for car buying, and start a brand new smart travel life.

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May 22, Lisbon. Deep Blue Auto officially became the global partner of the Portuguese National Football Team. A batch of Deep Blue S05 was delivered to the team on-site, and the 1000-kilometer long-distance test across Europe was launched. Choosing a traditional European power team directly pulled the cooperation level to the national team. Behind this choice, it is clearly not a temporary decision.

The Portuguese team has a natural traffic source, or one could say a spiritual core, which is Cristiano Ronaldo, 39 years old and playing another World Cup. The enterprising and self-disciplined spirit he embodies also gives this national team an imprint distinct from other national teams beyond tactics and skills. What Deep Blue seized is exactly this state.

Deep Blue originates from the Changan system, but unlike some new forces, it is not as adept at generating hype, yet its paces have always been kept very tight. At the press conference, officials revealed that cumulative deliveries have already surpassed 800,000 vehicles, and it also took the sales champion title among central enterprise new energy brands last year. This characteristic of running quietly but swiftly, in Deep Blue's view, shares many similarities with the Portuguese national team.

Establishing a spiritual connection is just the first step. For cooperation to be finalized, it still relies on product hard power. Deep Blue currently possesses self-developed technologies such as Yuanli Super Integrated Electric Drive, Golden Bell Battery, etc. The battery has maintained a zero self-ignition record to date, and previously obtained China's first L3-level autonomous driving dedicated license plate. These items are the most direct confidence for Deep Blue to negotiate cooperation with the Portuguese national team.

The S05 delivered this time counts as a centralized output of Deep Blue's technical foundation. In April, it took the sales first place in the domestic compact SUV market. In Spain, next to Portugal, it also ranked first in compact pure electric SUV registrations for two consecutive months. J.D. Power New Car Quality Study sub-category first place and German iF Design Award were also captured by this car.

You should know that any Chinese brand going global will face significant challenges. For example, European users are still unfamiliar with Chinese brands, even carrying stereotypes. No matter how good the performance is, no matter how good the domestic performance data looks, the car driven to European streets may not be recognized by anyone. This requires a key that can quickly open overseas consumers' cognition.

Football in Europe is that key everyone possesses. Behind the national team lies shared emotion and public trust. Deep Blue standing alongside it is equivalent to leveraging the trust of the pitch to gradually instill its product image into the daily vision of the locals.

Actually, Deep Blue's overseas expansion did not start from scratch. It has completed channel setup in approximately 100 countries and regions worldwide. The commissioning of the right-hand drive factory in Thailand enables it to cover Southeast Asia and Australia and New Zealand. In addition, Deep Blue S07 also secured dual five-star safety ratings in Europe and Australia. These accumulations mean this cooperation is not just a solo stunt.

The 1000 kilometers departing from Lisbon, tested not only range and reliability. It is more like a statement.

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Did you notice that recently there seem to be more and more Deep Blue Autos on the road. This isn't an illusion. The latest data shows that in March 2026, the market share of this brand reached 1.2%, setting a new record high since its establishment. In the new energy vehicle track where competition has reached a frenzy, behind this number lies a growth story worth watching.

A Solid Report Card

First, let's look at a few key figures: Deep Blue Auto's global sales in March reached 31,742 units, up 30% year-on-year, with the month-on-month growth even reaching 87.8%. In the new energy vehicle sub-market, its market share returned to above 2%. Numbers speak, this "monthly exam result" is indeed eye-catching.

More worth a close look is that the growth was not achieved through a single-point breakthrough by a certain model, but rather three main models forming a synergy. Deep Blue S05, S07, and L06, like three horses pulling a cart, were advancing synchronously in the domestic and overseas markets. Especially the S05, which has already entered 70 countries and regions worldwide. Its global sales in March alone were close to 18,000 units. Not only did it take the sales champion in the new energy compact SUV category in the domestic market, but it also ranked first in pure electric SUV registrations in Spain for two consecutive months.

The Logic of Product Power Behind the Awards

Sales are votes cast by the market with orders, while authoritative awards are scores given by the industry with professional eyes. This year, Deep Blue Auto became an "award harvester".

Deep Blue S05 won the first place in J.D. Power China New Energy Vehicle New Car Quality Study at the same level, Thailand Auto Grand Prix, German iF Design Award and many other honors in one go. S07 also won the Thailand Auto Grand Prix. L06, with its intelligent driving experience, won the CCTV Cloud 2025 Annual Control Car Grand Prix.

These awards come from quality, design, market performance, technical innovation and other dimensions. They all point to one thing: Deep Blue's product power has received full recognition. In the current era where consumers are increasingly rational and information is more transparent, this solid product power is the real foundation for sustainable growth.

Two Clear Strategic Paths

Analyzing Deep Blue Auto's recent performance, we can see two clear strategic paths.

One is intelligence does not take the ordinary path. Deep Blue L06 provided an interesting observation sample: it comes with LiDAR as standard across the whole range. Its total distance of intelligent assisted driving has already exceeded 30 million kilometers. Crucially, this accounted for 51.8% of the total driving distance of the vehicle. This ratio is very convincing—it means that for the users of this car, intelligent driving is not an occasional "toy" to taste, but a truly high-frequency "tool". The upcoming S07 Huawei Qiankun LiDAR version is clearly continuing to increase the investment in this technology route.

The second is local wisdom in globalization. Deep Blue's overseas expansion seems very "down to earth". For example, when entering the UK market, it specially launched a right-hand drive version. This respect for local user habits seems to be a detail, but often it is the key to whether a brand can truly integrate into the local market. So far, its models have entered 70 countries and regions. This steady step of globalization has opened up a larger growth space for it.

Zhang Guan Commentary

Deep Blue Auto's market share hitting a new high is a victory of a brand stage and also a slice of the development of China's new energy vehicle industry. In the restructuring of the global automotive industry map, the opportunity for Chinese brands lies in persistence in technology, respect for products, and understanding of different global markets "down to earth". This road has only just begun.