Trust of 100 Million People, Four Answers from SAIC | Auto-First Cover

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4:30 AM, Shanghai Jiangqiao Wholesale Market, Uncle Zhou's Wuling Rongguang starts on time. This is his 12th year in vegetable wholesale, and his seventh year with this car.

At the same moment, herders on the Qinghai-Tibet Plateau start their pickup trucks for the pastures, engineers in the Greater Bay Area get into IM cars for work, parents at the hutong entrance drive Volkswagen ID.3 to send children to school, and young merchants on the China-Myanmar border drive MG onto cross-border highways.

They don't know each other, yet they share an identity recorded in history. On May 28, SAIC Motor Group held the "Global 100 Millionth User" Vehicle Delivery Ceremony at the Shanghai North Bund World Living Room, officially becoming the first automotive group in the history of China's automotive industry to surpass 100 million cumulative production and sales.

The owner of SAIC's Global 100 Millionth Car Delivery is Momenta CEO Cao Xudong—the leading figure in China's intelligent driving field. With the identity of IM LS9 Hyper 001 car owner, he completed a two-way commitment with SAIC. The SAIC flagship large six-seater he chose—IM LS9 Hyper, Cao Xudong calls it the "bright pearl of China's automotive industry" in this era, a collection of SAIC's 70 years of manufacturing heritage and cutting-edge technology.

This unprecedented "Global Relay Delivery" ceremony is spreading this honor to every corner of the world.

In Auto-First's view, true commitment comes from the trust of 100 million people. True greatness is never shining alone, but letting all things grow. SAIC provided its own four answers.

In this noisy era where emotional value is held as the benchmark, SAIC quietly guards something more scarce: spiritual value.

In the current automotive public opinion field, emotional value is praised to the heavens. A color scheme, a sentence, or a live broadcast can trigger a carnival. But emotions solve small matters, spirit determines life and death. Strategic choices, century-long heritage, and industry breakthroughs all rely on spiritual value for steering. Large enterprises without a spiritual core, no matter how big the scale, are just loose sand.

In recent years, SAIC has had its own development rhythm, with highlights, but also experienced the climbing phase of dormancy and pressure. But users see a big brother with vision: like a big tree, rooting deep and sending nutrients high.

What SAIC gives back to users is a "symbiotic security". In this era full of uncertainty, people need certainty more than ever. With solid technical guarantees, full lifecycle reassuring services, and always-online safety protection, SAIC turns certainty into users' daily travel confidence base. This promise, precisely, is the most precious thing in the current time. No, it is spiritual value.

It is this spiritual determination that formed a 70-year two-way commitment between SAIC and users.

Viewing SAIC as a complete living system is the only way to truly understand its vision.

In ecology, the tropical rainforest is the most biodiverse ecosystem on Earth. Towering trees have deep roots and lush leaves, pulling the entire ecological chain upward; while bushes, vines, moss, and grass, though not dazzling, are the main force for nurturing soil and retaining water, and at the same time nurturing new greens.

What SAIC builds is just such an industrial rainforest, allowing differences and accepting symbiosis.

Wuling Hongguang MINI EV gave countless strivers their first car, Roewe i series protects the daily commute of working-class families, and MG lets young people touch driving pleasure at an affordable price. These products are just vivid footnotes of SAIC's social responsibility, nourishing the deepest soil and water of the entire automotive ecosystem.

From entry-level to luxury, from domestic to overseas, SAIC's product layout forms a gradient structure. Users can complete the full lifecycle migration from "first car" to "upgrading" within the same ecosystem. This vertical integration system capability is unique in the industry.

The "0" behind the price is the pressure to forge ahead, the "0" behind the 100 million user number is the heavy trust.

70 years of manufacturing accumulation is the deepest root of this rainforest. From parts supply to quality verification systems, SAIC precipitates every link of industrial manufacturing into a reusable technical foundation. This foundation is open to the entire ecosystem, allowing innovators not to start from scratch, allowing later generations to grow on the shoulders of giants.

More importantly, this rainforest opens its branches outward to exchange energy with the external environment. From building an innovation technology center with Audi, partnering with Huawei Qiankun, to deep co-creation with Momenta, OPPO, Horizon, etc., SAIC never makes "ecosystem islands".

From MG's global first mass-produced semi-solid-state battery, IM LS8's steer-by-wire + rear-wheel steering chassis technology, to Roewe's "Home Beyond" series opening 2000+ SOA atomic-level interfaces, SAIC has achieved key leaps from laboratory to mass production cars in underlying core technologies such as power batteries, smart chassis, and electrical architecture.

Without this big tree's burden-bearing progress and industrial support, many new species could not grow so fast. From supply chain to manufacturing standards, from talent flow to technology spillover, SAIC's 70-year accumulation has become the public wealth nourishing the entire industry.

The deeper the roots, the more lush the canopy; the smoother the cycle, the stronger the vitality. SAIC's rainforest ecosystem's ultimate goal is not to become the biggest tree, but to let every life growing on this soil find its own sunshine.

Between 100 million users and SAIC, it is a 70-year two-way commitment. More than 70 years ago, when SAIC's first car rolled out of the factory, no one could predict this number.

1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was officially established; 1958, the first Phoenix-brand sedan was successfully test-made; 1983, taking advantage of the Reform and Opening Up wind, SAIC pioneered the industry's joint venture cooperation, the first domestic Santana was assembled successfully; 2016, SAIC pioneered the creation of the world's first Internet car.

Over 70 years, SAIC and many Chinese car companies witnessed and promoted China's automotive industry from nothing to something, from weak to strong, from following learning to innovation leadership. At the same time, supporting this 100 million vehicles is 150 billion R&D investment, 26,000 valid patents, solid-state battery from laboratory to mass production, digital chassis redefining driving experience.

When China's automotive annual production and sales stand on the step of 30 million vehicles, we need not only sales hits, but a soil that can be endless. SAIC tells us with 100 million commitments: A great enterprise's ultimate vision is not to make itself reach the clouds, but to make itself the foundation for all things to grow.

In Auto-First's view, this delivery ceremony itself is SAIC's fourth answer: a paradigm shift from "enterprise-led" to "users and ecosystem co-evolution".

It completely subverts the traditional automotive industry's "milestone press conference" model. No long speech from leaders, no boring product presentation, instead replaced by a "flowing narrative epic" with real users as protagonists, global relay as the form, technical strength as the background color, and emotional resonance as the core. From Shanghai North Bund to London, Jakarta, Singapore, 15 brands, 19 car models, real-time continuous delivery spanning the Asia-Europe continent is itself the most impactful brand communication—it makes the cold industrial number "100 million" perceivable, tangible, and relatable.

More worthy of praise is that the ceremony truly places users in the center of the stage: Founder Luo Zhenyu witnessed the rollout as Hua Jing S No. 001 Experience Officer, former German national footballer Yang Chen resonated with ID.ERA 9X's long-termism, post-85s village secretary Pang Fuqiang used Wuling Rongguang Pure Electric to deliver meals for left-behind elderly, charity blogger Liu Jia and Buick Zhijing E7's "Perfect Score Cabin" glimmer guardian on the same frequency... These real stories make "know cars, understand you better" no longer just a slogan, but a vivid testament to 100 million trusts.

This "Global Relay Delivery" is a never-before-seen attempt in the history of Chinese car brand communication. It attracted attention with ritual innovation, triggered emotional resonance with user stories, established technical trust with system presentation, and depicted ecosystem vision with open cooperation. It successfully transformed a brand launch into a public narrative event belonging to China's automotive industry, all users, and the smart electric era. This is the true big factory vision.

Looking back from the 100 million user node, SAIC's story has never been the legend of a lone warrior, but the epic of a group. From the first Phoenix-brand sedan to the first 100 million smart electric vehicle, from the workshop by the Huangpu River to the global map spanning more than 170 countries, SAIC proved with 70 years a simple truth: A great enterprise's greatness lies not in scale, but in vision; not in voice, but in responsibility; not in the spotlight for a time, but in a sustainable ecosystem.

When the public opinion field is sinking, it has long crossed the marsh, leaving behind a lush rainforest. Those skeptics from the past won't understand: A true big enterprise never fears cycles, because it is part of the cycle itself; never fears ups and downs, because its roots have long sunk into the soil of the era.

100 million users, 100 million choices, 100 million commitments. In this era of habitual forgetting, SAIC chose to be remembered not by creating noise, but by becoming reliance.