On May 28, 2026, the SAIC Motor Group's "Global 100 Millionth User Handover Ceremony" was held at the North Bund World Living Room in Shanghai. Over ten vehicle brands and nineteen models under SAIC, through "global relay delivery," crossed mountains and seas, spanned continents, and linked up globally. SAIC Motor Group thus became the first Chinese automotive group to break the 100 million cumulative production and sales milestone, casting a new milestone for China's automotive industry.
From "Phoenix" to "IM": 100 Million Units Witness the Striving and Original Aspiration of China's Automotive Industry
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing. Over seven decades, SAIC has personally experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the first Santana was assembled and rolled out, opening the road of joint cooperation, and driving the establishment of China's modern automotive parts system; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of 23 months from factory construction to car delivery, and simultaneously building China's first joint venture professional automotive design and R&D center; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established, fully advancing into the smart and electrified era.
Underpinning this journey is SAIC's consistent user philosophy: "Know Cars, Know You Better." Knowing cars is the ultimate pursuit of core technology; knowing you is precisely landing every frontier technology into a perceived and enjoyable mobility experience for users. To practice this philosophy, SAIC has always gathered global wisdom with an open attitude of "beauty in unity": early on, deep cooperation with world-class vehicle and parts partners brought world-class quality mobility experiences to Chinese users; in the smart and electrified era, deep collaboration with top Chinese tech partners brings leading mechanical quality and smart mobility solutions to global users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full-by-wire chassis, solid/semi-solid state batteries, and AI large models on board—each leap is an advancement in "knowing cars" capability and a continuity of the original aspiration of "knowing you". 100 million units is a measure of numbers, but also the concentrated fulfillment of trust from 100 million users.
100 Millionth Vehicle: IM LS9 Hyper, Gathering the Great Achievement of SAIC's 70+ Years of Technology
Amid the brilliant starlight of global relay delivery, the focus of the 100 Millionth Vehicle handover was set within the main venue of the North Bund World Living Room in Shanghai, where the IM LS9 Hyper made a shining appearance. The IM LS9 Hyper is precisely the culmination of SAIC's 70+ years of technological accumulation, pushing the strength of SAIC's flagship to a new height, and also opening a new era for new energy vehicle "new major components". It is equipped with next-generation chassis technology, the industry-first full-by-wire four-wheel steering; next-generation smart driving hardware, 520-line super-vision LiDAR + NVIDIA Thor chip, next-generation three-electric systems — global 800V high-voltage platform and Star Super Range Extension. It fully pre-embedded redundant capabilities for continuous evolution towards L3 and above high-end smart driving. At the same time, the IM LS9 Hyper is the first to equip SAIC's Golden Badge Hurricane Tri-Motor, comfortably joining the performance 3-second club; together with Purple Mountain Laboratories, it globally launched "endogenous security" technology, expanding automotive safety boundaries from "physical security" to "information and system security", becoming a necessary safety cornerstone for the AI era.
It is worth mentioning that the 100 Millionth User, Momenta CEO Cao Xudong, is precisely SAIC's core strategic partner in the field of smart driving. The smart driving technology jointly created by the two parties has empowered independent and joint venture brands, jointly driving the automotive industry to accelerate towards the vast world of smart mobility. This time "partner becomes owner", not only is it a satisfying delivery from manufacturer to user, but also a deep resonance between intelligent automotive ecosystem partners.
System Strength: Global Relay Delivery of SAIC's Full Brand Matrix
Behind the 100 million units is the deep industrial chain system and leading innovation chain layout built by SAIC over 70+ years of deep cultivation — covering six major sectors: vehicles, parts, mobility and services, finance, international business, and innovative technology, tightly collaborating, empowering each other, and integrated development, forming a full value-chain closed loop. This is where SAIC's core competitiveness lies.
Technological breakthroughs must ultimately translate into market recognition and user trust. Behind the 100 million units is SAIC Group's thorough accumulation of the strength of the full domain system. From January to April 2026, SAIC Motor Group cumulatively sold 1.302 million units, ranking first in China's auto sales for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%; new energy vehicle sales were 412,000 units, firmly remaining in the industry's top tier; overseas sales were 459,000 units, surging 50.2% year-on-year.
At the delivery ceremony site, SAIC's full brands and full product matrix worked together to complete relay deliveries in many locations globally. Independent brands launched on all fronts, with both passenger and commercial lines advancing together: Shangjie Z7, Huajing S, Roewe M7 Black Horse Edition, MG4 Semi-Solid State Battery Edition, Wuling Starlight 560, Maxus eDeliver 5, Hongyan iJieshi, Yuejin Dan T1, Sunwin Pure Electric City Bus, IVECO Joystar EV, etc., were delivered successively, targeting diverse scenarios such as personal mobility, family life, commercial operations, urban traffic, and logistics transportation, achieving full product coverage.
Joint venture brands displayed "Joint Venture 2.0" results centrally: Volkswagen ID. ERA 9X, AUDI E7X, Cadillac Kaiweide, Buick Zhijing E7, Buick Zhijing Family, etc., all appeared on stage, becoming vivid footnotes to SAIC's role transition from "market for technology" to "technology co-creation". The Volkswagen ID. ERA 9X will globally launch first equipped with Momenta R7 Reinforced Learning World Model, with cumulative deliveries exceeding 7,000 units one month after launch; AUDI E7X plans to become the first model by Audi globally to achieve landing of L3-level autonomous driving; Buick Zhijing E7 is built based on the million-level "Xiaoyao" Super Fusion Architecture, with cumulative deliveries breaking 10,000 units one month after launch. In the Joint Venture 2.0 era, SAIC's technical role has moved from "local adaptation" to "technology definition".
Setting off from the Shanghai main venue, crossing the Eurasian continent, delivery scenes in Nanjing, Yangzhou, Liuzhou, Taiyuan and other domestic cities and countries like the UK, Indonesia, and Singapore were lit up successively, witnessed by a global audience through live streaming. This large-scale "Global Delivery Relay" with China as the origin and connecting the globe creates a flowing painting of the China's automotive industry's striving, and also pioneers a new narrative method for China's automotive brands.
From "Know Cars" to "Know You": A Delivery Ceremony Where Users are the Stars
Supporting this grand delivery was not only scale and systems, but also vivid users. The ultimate landing point of "Know Cars, Know You Better" is not technical parameters, not sales numbers, but the mobility life of every real user.
Tech self-media bloggers were moved by Huawei's smart driving in the Shangjie Z7; Luo Zhenyu, founder of the Get APP, was named Huajing S's No. 001 Experience Officer, from praising Huawei Qiankun Smart Driving in the annual New Year's speech to entering the factory to witness rollout; former German national team soccer player Yang Chen chose the ID.ERA 9X, because its Golden Range Extension and long-termism coincided; London intern doctor Natalia inherited her grandfather's MG sentiment; a couple returning to the country brought their MG memories from the UK back to China; automotive culture blogger Tang Xinzong faithfully reconstructed the Cadillac evolution road for 30 years; after Cao Kailiang's family ordered cars, his idol Jay Chou happened to become the Buick MPV family spokesperson; DHL, Jiading Bus, Henglongsheng Industry & Trade, Dishangtie, Henan Zhonglian Tourism, and other batch users covered logistics, infrastructure, public transport, and tourism, every commercial vehicle is a "wealth creation tool" for fighters; public welfare blogger Liu Jia continuously combed hair and accompanied left-behind children in Guangxi mountains for five years, Buick provided assistance immediately, he was moved by Buick Zhijing E7's "Full Score Cabin" — this original intention of protecting the micro-glows resonates with Buick Zhijing.
From self-media bloggers to national athletes, from couples returning home to village party secretaries, from public welfare guardians to logistics enterprises — every user is a microcosm of real life, and every car carries a unique life story. This is the most vivid interpretation of "Know Cars, Know You Better": SAIC not only understands technology, but also understands the life behind every user.
Global Layout: From Product Going Global to Value Chain Output
The delivery scenes spread globally during the ceremony also allowed people to see the deep foundation of SAIC's global layout. SAIC is the representative with the earliest steps and largest scale of "going out" among Chinese automotive enterprises. Currently, SAIC has over 100 parts production bases overseas, over 3,000 dealer networks, built three R&D innovation centers including London and four production and manufacturing centers in Thailand, Indonesia, India, Pakistan, and assembled China's number one, globally leading vehicle logistics self-operated ship fleet — Anji Logistics owns 42 various Ro-Ro ships, 8 international routes covering Southeast Asia, Europe, Americas and other major markets.
Today, SAIC's products and services have spread to over 170 countries and regions, with cumulative overseas sales breaking 7 million units. In the European market, SAIC MG has been the sales champion of Chinese brands in Europe for 11 consecutive years, with European annual sales breaking 300,000 units in 2025, becoming the first Chinese automotive brand to break one million cumulative sales in Europe and the UK; From January to April 2026, MG sold 120,000 units in Europe, up 22% year-on-year. In March this year, MG held a Technology Day in Frankfurt, Germany, globally launching SolidCore Semi-Solid State Battery and Hybrid+ Hybrid two core technologies, winning high praise from European media. MG Hybrid+ hybrid technology, considering both low fuel consumption and high performance, is deeply recognized by the market, with overseas monthly sales already breaking 20,000 units, becoming a new name card for Chinese intelligence manufacturing.
While leading the market with technology, SAIC is accelerating from "Product Going Global" to "Value Chain Going Global". MG is the first in the world to mass-produce semi-solid state batteries, IM IM AD Intelligent Driving System now covers five continents globally, overseas mobility i-Smart system global activation volume broke one million. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), fully promoting the strategic upgrade from product export to value chain output, continuously improving the overseas product matrix covering SUV, sedan, MPV, pickup and other full categories, letting "Chinese Intelligence Manufacturing" further go to the world.
100 million units is a phased answer to SAIC's 70+ years of development, and is also SAIC's new starting line for "second entrepreneurial" towards the smart and electrified future. In 2014, SAIC actively implemented the important instruction "Developing new energy vehicles is the only way for China to move from a big car country to a strong car country", taking the lead in comprehensive transformation. Twelve years later, from "being in the lead" of smart and electrified transformation to "ten thousand horses galloping" of independent joint ventures, passenger commercial, domestic and overseas, SAIC will continue to take "Know Cars, Know You Better" as the user philosophy, letting technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 millionth user, from startup exploration to industry leadership — SAIC will continue to partner with global users and global partners for 100 million miles together, creating a new future for beautiful mobility.
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