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Interview Guests:
Xu Yin Deputy General Manager of IM Motors
Jiao Qiao Senior Director of IM Motors Brand and User
Q1: Seeing the physical car presentation and overall layout, the quality is indeed premium, with great style, giving an immediate stunning impression. We'd like to ask Mr. Xu to share how this collaboration with Jimmy Choo started. Was it a love at first sight for both parties?
Xu Yin: I only returned to the country in June this year. As everyone knows, the listing cycle of a car cannot be just one or two months, so when I intervened in this project, the work had already progressed to the middle-to-late stage. Specific details can be introduced more by Jiao Qiao. However, in the later stages of the final product shaping, exterior detail optimization adjustments, etc., I also participated deeply.
Combining my experience, I would like to summarize this cross-industry collaboration with three words.
First is style. Everyone can intuitively feel the unique quality and style from the product presentation of the all-new IM L6 today and the on-site layout of this event. Whether it is the exquisite crystal decoration of the body, or the exclusive Jimmy Choo classic blue color scheme, all design details are intended to endow this car with unique fashion style.
Second is breaking the circle. The current automotive market has serious homogenization, and the audience circles of most models are relatively fixed. Brands and products are easily confined to existing circles. We have always been thinking about how to break the inherent boundaries of the industry and reach more diverse user groups. This collaboration with international high-fashion master Prof. Jimmy Choo is indeed an important attempt for us to break the circle.
Third is resonance and mutual effort. This collaboration is not a one-sided link, but the result of high alignment in concepts between both parties. The IM L6 possesses generational hardcore technology and original high-end design, and the product foundation is excellent. Mr. Prof. Jimmy Choo highly recognized the overall vehicle shape, interior quality, and body lines upon first contact with this car. And it is precisely because of the aesthetic alignment and concept communication between the two, both parties reached a consensus quickly and pushed the development of this car together.
From the current effect, the all-new IM L6 has indeed achieved the expectation of breaking the circle. During this time, we collaborated with top fashion media such as Vogue to spread content. Relevant content accurately reached fashion bloggers and fashion circle users, successfully allowing the IM L6 to jump out of the automotive circle and enter the public fashion vision, achieving our initial planning.
Next, please ask Jiao Qiao, who participated in the project deeply throughout, to supplement more collaboration details for everyone.
Jiao Qiao: I will supplement some early collaboration details. When we first proposed the cross-industry collaboration idea with Prof. Jimmy Choo, many people actually thought it was quite bold and even imaginative. It is rare for a car company in the industry to deeply link with an international high-fashion master. Even fewer brands will land high-fashion design on mass production models. Most stay at the shallow level of promotional co-branding and limited edition cooperation. To be honest, at the beginning, we were also unsure.
The all-new IM L6 itself has completed a comprehensive hardcore technology upgrade, and the product hard power is very capable. On this basis, we hope to enable the product quality and brand tone to reach a higher level with top-level fashion design. For this, our team repeatedly deliberated the plan and polished the design details. As Mr. Xu and Mr. Prof. Jimmy Choo shared at the launch event, traveling back and forth from London to Shanghai many times, just to make the details more perfect. Slowly, we found that this car really became different. On the basis of the already beautiful IM L6, it became more stunning. At this time, we had sufficient confidence.
Now the new generation of consumer groups often say a word called "Aesthetic Online". Starting from IM L7, IM LS7 and other products, everyone has always evaluated that the aesthetic of IM Motors is unique and always online. We hope to continue to carry forward this characteristic on this car. Today, more than 200 sedans have been launched densely in the domestic market. We hope to launch a new model that can truly stun everyone, letting users feel that this brand understands my aesthetic. Finally, we successfully landed this bold idea.
From today's launch event and the early warm-up effect, everyone's feedback is very positive, which also fully explains that our decision at the beginning was right, very gratifying. Thank you!
Q2: I am a senior media owner of IM, and currently I am still driving an IM LS7. After watching the whole launch event today, I made a comment in my moments of social circles. The all-new IM L6 not only comes standard with wire-controlled chassis, but also joins hands with Jimmy Choo to create high-fashion design. It can be said that on hardcore technology and user emotional value, it has brought a unique experience to users. I want to ask Mr. Xu a more direct question: Since the launch of the first-generation L6, this car has been superior to many competitors in terms of technical strength in the same level. Now the all-new IM L6 has completed a comprehensive upgrade. What is the brand's sales expectation for this car? At the same time, from which core dimensions will the new model further impress the target consumer group?
Xu Yin: Thank you very much for your question. Actually, this L6 was launched the day before yesterday, and this is a big facelift. There have been obvious upgrades in three-electric systems, chassis, and comfort configuration. We really have sincerity this time:
First, a new three-electric system has been adopted; second, wire-controlled chassis is standard across the entire series. This configuration is usually mounted on million-level luxury cars. There should not be similar configurations in sedans currently on sale; third, AI Agent intelligent driving experience has been upgraded across the entire series. In addition, there are a series of comfort configuration upgrades, such as Danish B&O sound system, interior quality improvement, plus the design support brought by the Prof. Jimmy Choo co-branding. All of this explains one thing — this L6 has no weaknesses, only strengths, and the strengths are very prominent. We use this to re-enter the sedan market.
You mentioned comparison with competitors just now. I admit that the head aggregation effect in this细分市场 market is very obvious, and this must be faced squarely. I spent a lot of time paying attention to users' real feelings, including everyone's feedback when seeing this car. The pre-sale price we released this time, whether it is the Prof. Jimmy Choo high-end limited edition or three standard versions, fully embodies sincerity. Compared with the previous generation L6, we added more new configurations as standard, and did many upgrades, just hoping consumers can get more substantial things. Including exterior design, as well as many new elements integrated into the high-end limited edition, I hope everyone can feel our sincerity.
As for sales expectations, I am now more concerned about: whether consumers are satisfied with every detail we present, whether the service capability of dealers is improving, and whether every user who receives the car truly recognizes it. If all of these can be done, with our great sincerity, so many configurations, and such a competitive price, sales will naturally be a done deal.
Q3: Girls indeed have no resistance to Bling Bling things. Just now Mr. Jiao mentioned that in the automotive industry, the collaboration between high-fashion designers has mostly stayed at the advertising level or peripheral products in the past. There are quite a few peripherals, but landing directly on mass production models is indeed unprecedented.
I have three questions: First, would such a distinct style instead limit the user group? Second, who exactly does this generation of L6 want to sell to? Third, behind this collaboration, what social trends have we observed?
Jiao Qiao: Let's answer your first question. Today everyone saw the on-site layout, and also saw the all-new IM L6 created by the high-fashion footwear design master. At the beginning of the launch event, we made a statement: we do not want to make it a car that superficially "comes for everyone". Why think so? Because this is based on real user needs, especially those young users who love L6 sedans. They really want to show off their taste, style, and uniqueness.
We mentioned a sentence called "Not For Everyone" in many places. This is not because we don't want to sell cars, but this car indeed represents unique personality. We believe that a car cannot express everyone's personality at the same time, but one by one.
Let's talk about the Prof. Jimmy Choo limited edition first. I believe girls will definitely like it very much, but actually, there are also many boys who think it's good. Some boys want to buy it to give to their girlfriends or wives. In terms of looks, it eats men and women, just the aesthetic is closer to female preferences, but the user group is absolutely not limited to women. Mr. Xu also left an Easter egg at the end: At the Chengdu Auto Show, we will join hands with Sean Lee to launch an IM L6 with a completely different style. It will emphasize handling performance and driving texture more. I believe boys will be very interested.
In the future, we are also continuously planning more possibilities. Mr. Xu has always told us not to just talk about parameters all the time, such as 2.74 seconds, 800 volts, 850 kilometers, but to think more about what emotional value can be provided to users. Why do some cars fall in heat after selling for two or three months? Because the product is still the product, but consumers' aesthetics and taste are changing. If you can't keep up, you will be neglected.
The all-new IM L6, in a sense, this model is like a "canvas". It is not just a simple upgrade model. Today there is the high-fashion texture brought by Prof. Jimmy Choo. Tomorrow we can play on the mountain road with Sean Lee and drift. The day after tomorrow, there may be more surprises waiting for everyone. All this can be achieved, relying on the original design and strong technical foundation of IM L6.
Back to the original question, L6 is not just for girls, but for the new generation of consumers to express confidence and personality. It is a "Not For Everyone" car.
Next, we will also continue to co-create with users according to different stages, listening to what kind of L6 everyone wants. The configuration has already been given enough for us. Fridge, TV, large sofa, sunshading sky screen, wire-controlled chassis are all standard. And in terms of emotional value, we will definitely give it to the position. Please look forward to the new moves of the all-new L6 following one after another. Thank you!
Q4: I want to ask a question about wire-controlled steering. On my own flagship model LS9, only the high configuration version is equipped with wire-controlled steering. I didn't expect that this all-new IM L6 is standard across the entire series. I'd like to know why IM is so obsessed with this technology?
Xu Yin: IM backs up the SAIC Motor Group, and the technical reserves are very deep. In the previous IM LS9 Hyper launch event, we proposed the concept of "New Three Major Components". In the past, when everyone bought cars, they watched TV, fridge, large sofa. Now we believe consumers should pay attention to the new three major components: First is wire-controlled chassis, second is 800V ultra-high voltage fast charging, third is high-level intelligence, just like our IM AD intelligent driving system and the exclusive driver & assistant IM Ultra Agent who handles everything for you.
Our biggest sincerity this time is to put this set of configurations that were previously only available in million-level luxury cars, down to the 200,000 RMB household sedan market, allowing ordinary consumers to experience top-level technology beyond the class. A month ago, the new national standard for wire-controlled steering was officially implemented. As the physical cornerstone of L3 and L4 intelligent driving, I believe wire-controlled chassis will become the standard configuration for the next generation intelligent driving system.
We are the first to mount it on the car now. First, it is for safety considerations. Aviation-level triple safety redundancy, users can intuitively feel the safety and stability brought by wire-controlled control in daily driving. The reason for using Airbus A320 as a comparison is to emphasize safety — aviation-level high safety standards. We put such a level of safety configuration on a 200,000 RMB sedan. It is great sincerity and also hoping consumers can experience the handling and safety improvements brought by SAIC Motor Group's technical reserves earlier.
How to let consumers truly perceive the value of these technologies, we still need to do more work. Everyone may feel we just released a technology, but in actual driving, including anti-skidding, four-wheel steering, Liyu Digital Chassis 3.0, etc., this is a set of technology systems, bringing the overall product strength of the vehicle to a high dimension.
SAIC Motor Group gave great support to the release of new technologies and their application in IM models, allowing consumers to feel the current most advanced chassis technology at the first time. To exaggerate, we are currently very leading in wire-controlled technology.
Q5: This time I saw the all-new IM L6 adopted the new generation electric drive architecture NEO in terms of three-electric systems. The launch event mentioned that the electricity consumption per 100 kilometers is only 11.6 degrees. Now everyone in the industry is using CATL batteries. It is difficult to make big differences, and models with electricity consumption below 11 degrees have also appeared. I'd like to ask Mr. Xu, where is the main differentiation in our generation of three-electric architecture?
Xu Yin: This time the three-electric system has made a very big improvement in performance. First is the ultra-low 100-kilometer electricity consumption of 11.6 kWh. It can maximize the battery range capability, allowing users to effectively improve the driving range in daily commuting and long-distance travel, completely alleviating mileage anxiety.
Second, 800V ultra-fast charging solves the recharging anxiety. Most high-rate fast-charging models in the industry have extremely high requirements for charging pile specifications. Many public piles and highway piles cannot charge at full power. But our 800V high-voltage super charging system is not picky about piles, widely compatible. 90% of highway networks and urban charging piles can basically reach full power. Just now we also gave a very good example at the launch event: In the time of buying a cup of coffee, 15 minutes can replenish 580 kilometers. The charging speed is very fast.
Third is still safety. This is what I emphasized repeatedly today. All technologies ultimately cannot get around safety. Three-electric safety, battery safety. If there is abnormal smoking in the high-voltage system, we will directly cut off power for protection. Regarding battery selection, we cooperate with CATL and used a 93 kWh golden efficient battery. This capacity has been fully balanced, comprehensively considering body weight, energy consumption performance and charging efficiency, finally finding the balance point that maximizes consumer benefits.
In addition, the comprehensive efficiency of the new electric drive has increased by 2.8%, and the weight has also decreased by 8%. These two numbers don't sound very big, but actually our own motor efficiency is already very high. On such a high base, an increase of 2.8% is already a big breakthrough. Overall, this new NEO three-electric system will bring a comprehensively upgraded three-electric experience to users.
Q6: I experienced the B&O sound system on LS9 before, and also did tests. The data performance was excellent. Today I was pleasantly surprised to see that L6 is also equipped with B&O. I'd like to know how IM solved the cost control? Is there any behind-the-scenes story to share? Also I have another question, in product definition, why did IM insist on using B&O on this L6 car? Behind the higher pursuit of sound quality and physical sensation for users, what overall image and temperament does this car hope to convey to the outside world?
Jiao Qiao: Regarding the B&O cost issue, when we were discussing configurations at that time, we were always struggling over whether B&O was optional or standard. This discussion lasted until the pre-sale was approaching stage. After multiple rounds of cost accounting, we knew deeply that standardizing B&O across the entire series would bear a huge cost pressure, but finally we decided to standardize B&O across the entire series despite the pressure.
From the user crowd perspective, we found that not only owners of flagship models like LS9 and LS6 like good music and Hi-Fi sound systems, young sedan users are equally picky about life quality. Sound quality is also very important to them. In same-class products, each manufacturer is also making efforts on sound systems. Some emphasize power, some emphasize tuning, various ways are available. But we insist on differentiated experience, focusing on users' real driving scenes. Almost all users will play music when driving and traveling. Exclusive driving BGM is the key to creating travel atmosphere and filling up emotional texture. The B&O sound system installed in L6 this time not only has sufficient hardware power, but is also customized and tuned by B&O professional tuning engineers for L6 exclusive cockpit space and acoustic environment. The sound effect adaptability and fineness far exceed ordinary sound systems in the same class.
So no matter how big the pressure is, how high the cost is, we still insisted on equipping a whole set of B&O sound systems for everyone, hoping to let our users enjoy high-quality auditory enjoyment for every journey. From LS9 to LS8, then to L6, now 200,000 RMB level products are also equipped. In the future, all new products will continue to continue the high-end sound system configuration standards, giving everyone a very high-end sound experience. This point cannot be missing.
Additionally, regarding product personality and style, we started from five senses: vision, hearing, touch... polishing product experience comprehensively. We hope that every time they sit in the car, their five senses are pleasant — places touched by hands are warmness brought by master-class leather; places seen by eyes are light and shadow aesthetics brought by Prof. Jimmy Choo high-fashion design; places heard by ears are top-level, pure, moving sound. In all dimensions, we give users a very high-quality and tasteful life style.
Q7: Mr. Xu previously mentioned that IM will make efforts in the second half of the year. Can you share the product rhythm and planning ahead? Also, when the large screen demonstration just now, there was one place on the car machine interface that was coded. Is there a new AI function to be released?
Xu Yin: You observe quite carefully. The coded content in the video frame is indeed our upcoming all-new AI Ultra Agent function. But it is not convenient to reveal too much today. Specific information will be shared with everyone later.
Overall market competition this year is fierce, brand annual sales are under pressure, so in the second half of the year we will closely promote product iterations, go all out on the market, bring multiple upgraded new products, and comprehensively strengthen product competitiveness. Today the all-new IM L6 is the first one. Next in September, the new generation LS6 will be released, which will have big upgrades in three-electric systems, chassis, AI Agent, comfort configurations, etc. We hope everyone continues to pay attention. In October, LS8 will launch a pure electric version. Overall, the second half of the year will continue to make efforts in the pure electric market. The original design mentioned by Jiao Qiao, and the hardcore technology I just mentioned, will be reflected in new products.
Q8: Mr. Xu, you just transferred back from Thailand to the country. How do you view the current market phenomenon that the new car sales hot period is getting shorter? Also, the all-new IM L6 had already determined the collaboration with Jimmy Choo before you came. After you came, did you consider how to attract male users? I'd like to hear some thoughts and actions after you took office.
Xu Yin: Let's respond to the first question first. The Thai market itself is also very competitive, but returning to the country I found the domestic market is even more competitive, and the rhythm is faster. But objectively speaking, the Thai market has also changed a lot in the past five or six years. All Chinese brands that you can imagine are basically in Thailand, enough to see the intensity of competition there.
Back to the domestic two months, I deeply felt the intense degree of the Chinese market. Two weeks ago, I held a meeting with national core dealer partners to communicate the second half of the year plan. There are several data that shocked me: First, there were actually 527 new car launches in the first half of the year; Second, the entire market dropped by 20% from January to July. At the same time, I also saw some growth signals — the pure electric market is growing, and the decline is mainly in the extended range and fuel market. This fits the launch rhythm of three new generation pure electric cars we started today. Our idea is to actively respond to market changes and put our best pure electric products into competition.
The second question, about how to attract male users. Although I returned to the country to participate in this car in the later stage of the project, including interior adjustments, crystal logos, final shaping of high-fashion blue, etc. I participated in details. For this I want to say a few points:
First, insist on originality. SAIC and IM attach great importance to original design. This is the bottom line we have always insisted on.
Second, besides originality, there must be hardcore technology. Having a good-looking exterior is far from enough. The new technology we launched, including three-electric systems, wire-controlled chassis, high-level intelligent driving, etc., as well as the new content to be released at the Chengdu Auto Show, are all embodiments of hard power. Just now a media friend asked why we standardize B&O sound system across the series. We hope to let everyone feel SAIC and IM's hardcore technology from configurations. Original design plus hardcore technology can give terminal consumers real sincerity.
As for attracting male users, Mr. Jiao just mentioned the Chengdu Auto Show Easter Egg. We will cooperate with Sean Lee to launch a version that emphasizes handling and performance more. I believe it will attract a lot of male user attention. We hope to cover a wider group with hardcore driving experience while maintaining the high-class aesthetics and style of this car, achieving men and women eating together.
Second half of the year work ideas, although the overall market is falling, our direction is very clear: First is product. The pure electric market is still rising. We go with the flow and launch three new pure electric products. Second is terminal service capability. I hope every user is satisfied when mentioning our car. Users are satisfied, and sales will be a done deal. This is the direction I will focus on in the second half of the year.
Dalam pasaran SUV di Malaysia, ramai pembeli semasa memilih kereta sering membandingkan Proton X90 dan Toyota Yaris Cross. Kedua-dua kereta ini sangat hampir dari segi harga dan penjenamaan, hari ini kita akan buat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa untuk membuat kajian.
Proton X90 di Malaysia mempunyai harga OTR RM 106,800 - 122,800, keseluruhan ada 4 versi, termasuk 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800) dan lain-lain.
Toyota Yaris Cross di Malaysia mempunyai harga OTR RM 99,900 - 109,900, keseluruhan ada 2 versi, termasuk 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900) dan lain-lain.
Dari segi harga, harga permulaan Toyota Yaris Cross lebih murah RM 6,900 berbanding Proton X90. Jujur berkata, dalam julat harga ini, jurang beribu ringgit sebenarnya tidak terlalu besar, kuncinya adalah melihat nisbah harga prestasi keseluruhan dan kos penggunaan jangka panjang.
Proton X90 dilengkapi enjin 1.5L Turbo, kuasa 140 hp. Penggunaan minyak rasmi 7.0 L/100km.
Toyota Yaris Cross dilengkapi enjin 1.5L 4-cyl, kuasa 105 hp. Penggunaan minyak rasmi 6.0 L/100km.
Dari segi prestasi, 1.5L Turbo Proton X90 mempunyai 35 kuasa kuda lebih daripada 1.5L 4-cyl Toyota Yaris Cross, lebih yakin dalam pecutan pertengahan, terutamanya semasa memotong kenderaan di lebuh raya. Namun, penggunaan minyak Toyota Yaris Cross mungkin lebih jimat, perbezaan untuk perjalanan harian di bandar tidak akan terlalu besar.
Gred keselamatan Proton X90 adalah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Gred keselamatan Toyota Yaris Cross adalah 5★ (ASEAN NCAP), sistem keselamatan aktif termasuk TSS.
Kedua-dua kereta mempunyai gred keselamatan yang sama, dalam kelas ini peralatan keselamatan sudah cukup lengkap. Keselamatan kereta baru sekarang tidak buruk, tiada perlu terlalu bimbang tentang perkara ini.
Proton X90 waranti 5 tahun/150,000km, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Toyota Yaris Cross waranti 5 tahun/tanpa had jarak, selang penyelenggaraan setiap 10,000km atau 6 bulan.
Secara keseluruhannya, Proton X90 dan Toyota Yaris Cross sama-sama merupakan model kereta yang cukup baik di pasaran Malaysia. Memilih yang mana satu, kuncinya adalah melihat keperluan peribadi dan bajet anda. Kami cadangkan anda membuat kajian, bandingkan banyak penawaran daripada beberapa pengedar, kemudian buat ujian memandu untuk membuat keputusan akhir. Membeli kereta adalah urusan besar, meluangkan masa untuk membuat kajian pasti tidak salah.
Dalam pasaran SUV di Malaysia, ramai pembeli semasa memilih kereta sering membandingkan Proton X50 dan Chery Tiggo 7 Pro. Kedua-dua kereta ini agak hampir dari segi harga dan penempatan. Hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek untuk membantu anda menjimatkan masa penyelidikan.
Proton X50 mempunyai harga OTR di Malaysia dari RM 89,800 - 113,300, terdapat 4 varian, termasuk 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300) dan lain-lain.
Chery Tiggo 7 Pro mempunyai harga OTR di Malaysia dari RM 123,750 - 123,750, terdapat 2 varian, termasuk 1.6L Turbo Standard (RM 125,000), 1.6L Turbo Premium (RM 140,000) dan lain-lain.
Dari segi harga, harga permulaan Proton X50 memang lebih murah RM 33,950 daripada Chery Tiggo 7 Pro. Jika bajet anda terhad, model asas Proton sudah cukup memenuhi keperluan harian. Namun, perlu diingat bahawa perbezaan beberapa ribu itu mungkin melibatkan pertukaran pada kelengkapan, bergantung pada keperluan anda.
Proton X50 diperlengkapi dengan 1.5L 4-cyl, kuasa 105 hp. Penggunaan bahan api rasmi 6.0 L/100km.
Chery Tiggo 7 Pro diperlengkapi dengan 1.5L Turbo, kuasa 140 hp. Penggunaan bahan api rasmi 7.0 L/100km.
Dari segi kuasa, 1.5L Turbo Chery Tiggo 7 Pro mempunyai 35 kuasa kuda lebih daripada 1.5L 4-cyl Proton X50. Walau bagaimanapun, untuk memandu sehari-hari di kawasan bandar, kuasa kedua-dua kereta sudah cukup, tidak berasa kurang tenaga.
Panjang badan Proton X50 4400 mm, bak muatan 400 L.
Panjang badan Chery Tiggo 7 Pro 4400 mm, bak muatan 400 L.
Saiz kedua-dua kereta hampir sama, perbezaan ruang dalaman tidak besar. Untuk kereta kelas ini, ia sudah cukup untuk kegunaan harian.
Proton X50 menggunakan sistem pemacu 4WD.
Chery Tiggo 7 Pro menggunakan sistem pemacu FWD.
Perasaan pengendalian antara 4WD Proton dan FWD Chery akan berbeza, disyorkan untuk uji pemanduan perbandingan.
Secara keseluruhannya, Proton X50 dan Chery Tiggo 7 Pro adalah model yang sangat bagus di pasaran Malaysia. Memilih yang mana, ia bergantung pada keperluan dan bajet peribadi anda. Kami sarankan anda membuat penyelidikan, bandingkan harga daripada lebih banyak peniaga kereta, dan uji pemanduan sebelum buat keputusan akhir. Membeli kereta adalah perkara besar, meluangkan masa membuat penyelidikan pasti tidak salah.
Di pasaran SUV di Malaysia, ramai pembeli akan membandingkan Proton X50 dan Mazda CX-8 semasa memilih kereta. Kedua-dua kereta ini berada hampir sama dari segi harga dan pasaran, hari ini kita akan membuat perbandingan terperinci dari pelbagai aspek, membantu anda menjimatkan masa mencari maklumat.
Proton X50 dijual OTR di Malaysia berharga RM 89,800 - 113,300, terdapat 4 versi, termasuk 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300) dan sebagainya.
Mazda CX-8 dijual OTR di Malaysia berharga RM 165,360 - 201,360, terdapat 5 versi, termasuk 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360) dan sebagainya.
Dari segi harga, harga permulaan Proton X50 memang RM 75,560 lebih murah daripada Mazda CX-8. Jika bajet anda terhad, versi permulaan Proton sudah boleh memenuhi keperluan harian. Tetapi berhati-hati, perbezaan harga beberapa ribu ini, mungkin ada kompromi pada kelengkapan, bergantung pada keperluan anda sendiri.
Proton X50 dilengkapkan enjin 1.5L 4-silinder, kuasa 105 hp. Penggunaan bahan api rasmi 6.0 L/100km.
Mazda CX-8 dilengkapkan enjin 2.0L 4-silinder, kuasa 170 hp. Penggunaan bahan api rasmi 8.0 L/100km.
Dari segi kuasa, 2.0L 4-silinder Mazda CX-8 mempunyai 65 hp lebih daripada 1.5L 4-silinder Proton X50. Namun untuk memandu harian di bandar, kuasa kedua-dua kereta ini sudah mencukupi, tidak berasa kurang tenaga.
Proton X50 panjang 4400 mm, ruang muatan 400 L.
Mazda CX-8 panjang 4500 mm, ruang muatan 450 L.
Dari segi ruang, badan Mazda CX-8 lebih panjang 100 mm daripada Proton X50, ruang duduk lebih unggul. Namun Proton X50 lebih mudah diparkir di bandar, masing-masing ada kelebihan dan kekurangan.
Proton X50 menggunakan sistem pemacu 4WD.
Mazda CX-8 menggunakan sistem pemacu FWD.
4WD Proton dan FWD Mazda memberikan rasa berbeza dari segi pengendalian, disyorkan uji jalan untuk dibandingkan.
Secara keseluruhannya, Proton X50 dan Mazda CX-8 adalah model kereta yang sangat baik di pasaran Malaysia. Memilih yang mana, penting lihat keperluan dan bajet peribadi. Cadangan mencari maklumat, bandingkan harga beberapa dealer, kemudian uji jalan untuk keputusan akhir. Membeli kereta adalah urusan besar, luangkan masa mencari maklumat tidak akan salah.
喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會拎 MG MG HS 同 Mercedes-Benz GLA 嚟做比較。今日我哋從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
MGMGHS 喺馬來西亞嘅 OTR 售價係 RM 130,450 - 146,450，一共有 2 個版本，包括 1.5L Standard（RM 105,000）、1.5L Executive（RM 115,000）等。
Mercedes-Benz GLA 喺馬來西亞嘅 OTR 售價係 RM 258,888 - 295,888，一共有 1 個版本，包括 Standard（RM 258,888）等。
由價錢嚟睇，MG MG HS 嘅起步價確實比 Mercedes-Benz GLA 平咗 RM 128,438。如果你預算有限，MG 嘅入門版已經可以滿足日常需求。但亦要留心，平嗰幾千蚊，可能喺配備上會有取舍，具體就要睇你嘅需求。
MGMGHS 配備 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Mercedes-Benz GLA 配備 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
動力方面，Mercedes-Benz GLA 嘅 2.0L Turbo 比 MG MG HS 嘅 1.5L Turbo 多咗 80 匹馬力。不過日常喺市區開嘅話，兩款車嘅動力都夠用，唔會覺得唔夠力。
MG MG HS 車身長 4400 mm，行李箱 400 L。
Mercedes-Benz GLA 車身長 4400 mm，行李箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
MG MG HS 保用 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mercedes-Benz GLA 保用 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總括嚟講，MG MG HS 同 Mercedes-Benz GLA 都係馬來西亞市場幾唔錯嘅車型。揀邊輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
在马来西亚的轿车市场，很多买家在选车的时候都会拿 Mazda Mazda 6 和 Audi A3 来做比较。这两款车在价位和定位上都蛮接近的，今天我们就从多个方面做一个详细的对比，帮你省下做功课的时间。
Mazda Mazda 6 在马来西亚的 OTR 售价是 RM 240,848 - 240,848，一共有 1 个版本，包括 Standard（RM 240,848） 等。
Audi A3 在马来西亚的 OTR 售价是 RM 340,112 - 340,112，一共有 2 个版本，包括 1.5L SkyActiv-G（RM 135,000）、2.0L SkyActiv-G（RM 155,000） 等。
从价钱来看，Mazda Mazda 6 的起步价确实比 Audi A3 便宜了 RM 99,264。如果你预算有限，Mazda 的入门版已经可以满足日常需求。但也要注意，便宜的那几千块，可能在配备上会有取舍，具体要看你的需求。
Mazda Mazda 6 的安全评级是 5★ (ASEAN NCAP)，主动安全系统包括 Brand ADAS。
Audi A3 的安全评级是 5★ (Euro NCAP)，主动安全系统包括 Pre Sense。
安全配备方面，两款车都拿到了不错的评级。不过 Mazda Mazda 6 的 Brand ADAS 和 Audi A3 的 Pre Sense 在功能上有些差异，如果你比较看重主动安全的话，可以仔细对比一下两者的功能列表。
Mazda Mazda 6 车身长 4400 mm，后备箱 400 L。
Audi A3 车身长 4400 mm，后备箱 400 L。
两款车的尺寸几乎一样，车内空间差别不大。这个级别的车，日常使用完全够用。
Mazda Mazda 6 保修 5年/150,000km，保养间隔 每10,000km或6个月。
Audi A3 保修 5年/150,000km，保养间隔 每10,000km或6个月。
两款车的保修条件一样，这方面不用纠结。实际保养成本还要看品牌的服务网络和零件价格，建议去车友群问问真实车主的经验。
总的来说，Mazda Mazda 6 和 Audi A3 都是马来西亚市场很不错的车型。选择哪一辆，关键还是要看你的个人需求和预算。建议大家做好功课，多比较几间车行的报价，再去试驾做最终决定。买车是件大事，花点时间做功课绝对不会错。
On May 28, 2026, the SAIC Motor Group's "Global 100 Millionth User Handover Ceremony" was held at the North Bund World Living Room in Shanghai. Over ten vehicle brands and nineteen models under SAIC, through "global relay delivery," crossed mountains and seas, spanned continents, and linked up globally. SAIC Motor Group thus became the first Chinese automotive group to break the 100 million cumulative production and sales milestone, casting a new milestone for China's automotive industry.
From "Phoenix" to "IM": 100 Million Units Witness the Striving and Original Aspiration of China's Automotive Industry
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing. Over seven decades, SAIC has personally experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the first Santana was assembled and rolled out, opening the road of joint cooperation, and driving the establishment of China's modern automotive parts system; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of 23 months from factory construction to car delivery, and simultaneously building China's first joint venture professional automotive design and R&D center; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established, fully advancing into the smart and electrified era.
Underpinning this journey is SAIC's consistent user philosophy: "Know Cars, Know You Better." Knowing cars is the ultimate pursuit of core technology; knowing you is precisely landing every frontier technology into a perceived and enjoyable mobility experience for users. To practice this philosophy, SAIC has always gathered global wisdom with an open attitude of "beauty in unity": early on, deep cooperation with world-class vehicle and parts partners brought world-class quality mobility experiences to Chinese users; in the smart and electrified era, deep collaboration with top Chinese tech partners brings leading mechanical quality and smart mobility solutions to global users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full-by-wire chassis, solid/semi-solid state batteries, and AI large models on board—each leap is an advancement in "knowing cars" capability and a continuity of the original aspiration of "knowing you". 100 million units is a measure of numbers, but also the concentrated fulfillment of trust from 100 million users.
100 Millionth Vehicle: IM LS9 Hyper, Gathering the Great Achievement of SAIC's 70+ Years of Technology
Amid the brilliant starlight of global relay delivery, the focus of the 100 Millionth Vehicle handover was set within the main venue of the North Bund World Living Room in Shanghai, where the IM LS9 Hyper made a shining appearance. The IM LS9 Hyper is precisely the culmination of SAIC's 70+ years of technological accumulation, pushing the strength of SAIC's flagship to a new height, and also opening a new era for new energy vehicle "new major components". It is equipped with next-generation chassis technology, the industry-first full-by-wire four-wheel steering; next-generation smart driving hardware, 520-line super-vision LiDAR + NVIDIA Thor chip, next-generation three-electric systems — global 800V high-voltage platform and Star Super Range Extension. It fully pre-embedded redundant capabilities for continuous evolution towards L3 and above high-end smart driving. At the same time, the IM LS9 Hyper is the first to equip SAIC's Golden Badge Hurricane Tri-Motor, comfortably joining the performance 3-second club; together with Purple Mountain Laboratories, it globally launched "endogenous security" technology, expanding automotive safety boundaries from "physical security" to "information and system security", becoming a necessary safety cornerstone for the AI era.
It is worth mentioning that the 100 Millionth User, Momenta CEO Cao Xudong, is precisely SAIC's core strategic partner in the field of smart driving. The smart driving technology jointly created by the two parties has empowered independent and joint venture brands, jointly driving the automotive industry to accelerate towards the vast world of smart mobility. This time "partner becomes owner", not only is it a satisfying delivery from manufacturer to user, but also a deep resonance between intelligent automotive ecosystem partners.
System Strength: Global Relay Delivery of SAIC's Full Brand Matrix
Behind the 100 million units is the deep industrial chain system and leading innovation chain layout built by SAIC over 70+ years of deep cultivation — covering six major sectors: vehicles, parts, mobility and services, finance, international business, and innovative technology, tightly collaborating, empowering each other, and integrated development, forming a full value-chain closed loop. This is where SAIC's core competitiveness lies.
Technological breakthroughs must ultimately translate into market recognition and user trust. Behind the 100 million units is SAIC Group's thorough accumulation of the strength of the full domain system. From January to April 2026, SAIC Motor Group cumulatively sold 1.302 million units, ranking first in China's auto sales for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%; new energy vehicle sales were 412,000 units, firmly remaining in the industry's top tier; overseas sales were 459,000 units, surging 50.2% year-on-year.
At the delivery ceremony site, SAIC's full brands and full product matrix worked together to complete relay deliveries in many locations globally. Independent brands launched on all fronts, with both passenger and commercial lines advancing together: Shangjie Z7, Huajing S, Roewe M7 Black Horse Edition, MG4 Semi-Solid State Battery Edition, Wuling Starlight 560, Maxus eDeliver 5, Hongyan iJieshi, Yuejin Dan T1, Sunwin Pure Electric City Bus, IVECO Joystar EV, etc., were delivered successively, targeting diverse scenarios such as personal mobility, family life, commercial operations, urban traffic, and logistics transportation, achieving full product coverage.
Joint venture brands displayed "Joint Venture 2.0" results centrally: Volkswagen ID. ERA 9X, AUDI E7X, Cadillac Kaiweide, Buick Zhijing E7, Buick Zhijing Family, etc., all appeared on stage, becoming vivid footnotes to SAIC's role transition from "market for technology" to "technology co-creation". The Volkswagen ID. ERA 9X will globally launch first equipped with Momenta R7 Reinforced Learning World Model, with cumulative deliveries exceeding 7,000 units one month after launch; AUDI E7X plans to become the first model by Audi globally to achieve landing of L3-level autonomous driving; Buick Zhijing E7 is built based on the million-level "Xiaoyao" Super Fusion Architecture, with cumulative deliveries breaking 10,000 units one month after launch. In the Joint Venture 2.0 era, SAIC's technical role has moved from "local adaptation" to "technology definition".
Setting off from the Shanghai main venue, crossing the Eurasian continent, delivery scenes in Nanjing, Yangzhou, Liuzhou, Taiyuan and other domestic cities and countries like the UK, Indonesia, and Singapore were lit up successively, witnessed by a global audience through live streaming. This large-scale "Global Delivery Relay" with China as the origin and connecting the globe creates a flowing painting of the China's automotive industry's striving, and also pioneers a new narrative method for China's automotive brands.
From "Know Cars" to "Know You": A Delivery Ceremony Where Users are the Stars
Supporting this grand delivery was not only scale and systems, but also vivid users. The ultimate landing point of "Know Cars, Know You Better" is not technical parameters, not sales numbers, but the mobility life of every real user.
Tech self-media bloggers were moved by Huawei's smart driving in the Shangjie Z7; Luo Zhenyu, founder of the Get APP, was named Huajing S's No. 001 Experience Officer, from praising Huawei Qiankun Smart Driving in the annual New Year's speech to entering the factory to witness rollout; former German national team soccer player Yang Chen chose the ID.ERA 9X, because its Golden Range Extension and long-termism coincided; London intern doctor Natalia inherited her grandfather's MG sentiment; a couple returning to the country brought their MG memories from the UK back to China; automotive culture blogger Tang Xinzong faithfully reconstructed the Cadillac evolution road for 30 years; after Cao Kailiang's family ordered cars, his idol Jay Chou happened to become the Buick MPV family spokesperson; DHL, Jiading Bus, Henglongsheng Industry & Trade, Dishangtie, Henan Zhonglian Tourism, and other batch users covered logistics, infrastructure, public transport, and tourism, every commercial vehicle is a "wealth creation tool" for fighters; public welfare blogger Liu Jia continuously combed hair and accompanied left-behind children in Guangxi mountains for five years, Buick provided assistance immediately, he was moved by Buick Zhijing E7's "Full Score Cabin" — this original intention of protecting the micro-glows resonates with Buick Zhijing.
From self-media bloggers to national athletes, from couples returning home to village party secretaries, from public welfare guardians to logistics enterprises — every user is a microcosm of real life, and every car carries a unique life story. This is the most vivid interpretation of "Know Cars, Know You Better": SAIC not only understands technology, but also understands the life behind every user.
Global Layout: From Product Going Global to Value Chain Output
The delivery scenes spread globally during the ceremony also allowed people to see the deep foundation of SAIC's global layout. SAIC is the representative with the earliest steps and largest scale of "going out" among Chinese automotive enterprises. Currently, SAIC has over 100 parts production bases overseas, over 3,000 dealer networks, built three R&D innovation centers including London and four production and manufacturing centers in Thailand, Indonesia, India, Pakistan, and assembled China's number one, globally leading vehicle logistics self-operated ship fleet — Anji Logistics owns 42 various Ro-Ro ships, 8 international routes covering Southeast Asia, Europe, Americas and other major markets.
Today, SAIC's products and services have spread to over 170 countries and regions, with cumulative overseas sales breaking 7 million units. In the European market, SAIC MG has been the sales champion of Chinese brands in Europe for 11 consecutive years, with European annual sales breaking 300,000 units in 2025, becoming the first Chinese automotive brand to break one million cumulative sales in Europe and the UK; From January to April 2026, MG sold 120,000 units in Europe, up 22% year-on-year. In March this year, MG held a Technology Day in Frankfurt, Germany, globally launching SolidCore Semi-Solid State Battery and Hybrid+ Hybrid two core technologies, winning high praise from European media. MG Hybrid+ hybrid technology, considering both low fuel consumption and high performance, is deeply recognized by the market, with overseas monthly sales already breaking 20,000 units, becoming a new name card for Chinese intelligence manufacturing.
While leading the market with technology, SAIC is accelerating from "Product Going Global" to "Value Chain Going Global". MG is the first in the world to mass-produce semi-solid state batteries, IM IM AD Intelligent Driving System now covers five continents globally, overseas mobility i-Smart system global activation volume broke one million. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), fully promoting the strategic upgrade from product export to value chain output, continuously improving the overseas product matrix covering SUV, sedan, MPV, pickup and other full categories, letting "Chinese Intelligence Manufacturing" further go to the world.
100 million units is a phased answer to SAIC's 70+ years of development, and is also SAIC's new starting line for "second entrepreneurial" towards the smart and electrified future. In 2014, SAIC actively implemented the important instruction "Developing new energy vehicles is the only way for China to move from a big car country to a strong car country", taking the lead in comprehensive transformation. Twelve years later, from "being in the lead" of smart and electrified transformation to "ten thousand horses galloping" of independent joint ventures, passenger commercial, domestic and overseas, SAIC will continue to take "Know Cars, Know You Better" as the user philosophy, letting technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 millionth user, from startup exploration to industry leadership — SAIC will continue to partner with global users and global partners for 100 million miles together, creating a new future for beautiful mobility.
On May 28, 2026, SAIC Group held the "First Global 100 Millionth User Delivery Ceremony" grandly at the Shanghai North Bund World Living Room. More than ten whole vehicle brands and 19 main models under SAIC, with the innovative form of "Global Relay Delivery", spanned continents and linked domestic and overseas markets, officially declaring SAIC Group as the first in China's automotive industry to break 100 million in cumulative production and sales, carving a historic milestone for the development of China's automotive industry.
From the first "Phoenix" sedan born in 1958, to today's global automotive group with a scale of 100 million vehicles; from local car making hammered by hand, to full industry chain synergy and intelligent manufacturing of Chinese globalization; from single product output to technology, brand, and service full value chain going global, SAIC has written the era's answer for Chinese cars to catch up, run alongside, and go from local to global with over 70 years of progress. 100 million vehicles is not only a quantum leap in production and sales scale, but also a heavy load of 100 million units of user trust, a testament to the strength of China's automotive industry's rise.
I. Over 70 Years of Progress: From "Zero Breakthrough" to "100 Million-Level Leap"
The development history of SAIC Group is a condensed history of China's automotive industry's progress.
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry officially set sail. In 1958, the first generation of automotive workers manually assembled the first **"Phoenix" sedan**, achieving a "zero breakthrough" in Shanghai sedan manufacturing, opening the difficult exploration of China's independent car making. At that time, conditions were simple and technology was weak, but the seed of steadfastness for independence and pursuit of quality was planted.
After the Reform and Opening Up, SAIC seized the opportunity of the times and entered a new stage of joint cooperation and rapid growth. In 1983, the Santana officially came off the line, not only opening the tide of popularization of Chinese household sedans, but also driving the establishment of a modern automotive parts supporting system, promoting the systemization and standardization upgrade of China's automotive manufacturing system. In 1997, SAIC General Motors was established, achieving a "Shanghai Speed" with 23 months to go from "building factory to delivering vehicles", refreshing industry records, and simultaneously building the first joint venture exclusive automotive R&D and design center domestically, achieving a leap from manufacturing to R&D.
Entering the new century, SAIC firmly promoted independent innovation and brand upward movement. In 2006, the Roewe brand was born, sounding the horn for the comprehensive rise of independent passenger cars; in 2016, the world's first Internet car Roewe RX5 went on sale, opening a new era of automotive intelligence; in 2020, IM Motors appeared, targeting the global luxury market with a high-end intelligent electric track. From fuel vehicles to new energy, from traditional manufacturing to intelligent electric, from local layout to global operations, SAIC has always been at the forefront of industry transformation.
For over 70 years of wind and rain, SAIC has always adhered to the core concept of **"Know Cars, Know You Better"**. "Know Cars", is the ultimate pursuit of core technologies, is the continuous breakthrough of cutting-edge technologies such as full wire-controlled chassis, semi-solid state batteries, AI large models, intelligent driving; "Know You", is to convert hardcore technology into user-perceivable and enjoyalbe travel experiences, letting every innovation serve real car usage scenarios. From the first vehicle to the first 100 millionth vehicle, what changes is scale and technology, what remains unchanged is the original intention of sticking to quality and serving users. 100 million vehicles is the most powerful fulfillment of this original intention.
Full System Strength Support: Full Brand Matrix + Global Layout, Casting the Foundation of 100 Million Vehicles
Behind the 100 million vehicle scale is SAIC's full value chain closed-loop system covering six sectors: whole vehicles, parts, mobility, financial services, international operations, and innovative technology, and the strong comprehensive strength of synergy between independent and joint ventures, passenger and commercial vehicles, and domestic and overseas linkage.
Sales data corroborates hardcore strength: From January to April 2026, SAIC Group's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months; among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%, becoming the core engine of growth; new energy vehicle sales were 412,000 vehicles, stably in the first echelon of the industry; overseas market sales were 459,000 vehicles, surging 50.2% year-on-year, continuing to lead Chinese brand exports.
This global relay delivery, SAIC's full brand matrix made a powerful appearance. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuexing Dana T1, SUNWIN Electric Bus, Iveco Juzing EV and other models were delivered in batches, covering household commuting, family travel, business operations, logistics transportation, urban public transport all scenarios, meeting users' diversified needs.
Joint ventures entered the "Joint Venture 2.0" technology co-innovation stage, showing heavy results: Volkswagen ID. ERA 9X globally debuted with Momenta R7 Reinforced Learning World Model, delivered over 7,000 units in the first month of listing; AUDI E7X is planned to become Audi's first model globally landing L3-level autonomous driving; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, sales broke 10,000 units in the first month of listing. From "Market for Technology" to "Technology Defines Products", SAIC achieved a complete role leap, leading the new direction of high-quality development of joint ventures.
Global layout is the key support for SAIC's 100 million leap. As a pioneer in Chinese automotive "Going Global", SAIC has already deployed over 100 parts bases and over 3000 dealer outlets overseas, built 3 Global R&D Centers in London, as well as 4 overseas manufacturing bases in Thailand, Indonesia, India, Pakistan; Anji Logistics formed 42 professional Ro-Ro ships, opened 8 international routes, building an efficient global logistics system.
Currently, SAIC's products and services have covered over 170 countries and regions worldwide, with cumulative overseas sales breaking 7 million vehicles. MG brand ranked first among Chinese brands in European sales for 11 consecutive years, European annual sales broke 300,000 in 2025, becoming the first Chinese automotive brand to break 1 million in cumulative sales in Europe and the UK. In March 2026, MG released Semi-Solid State Battery and Hybrid + Hybrid Technology in Germany, breaking 20,000 units in a single month overseas, winning global market recognition with hardcore technology. SAIC is moving from "Product Going Global" to "Value Chain Going Global", letting Chinese Intelligent Manufacturing shine on the global stage.
User-Centric: 100 Million Trusts, Originating from "Know Cars, Know You Better"
SAIC's 100 million leap is essentially the accumulation and precipitation of user trust. In this delivery gala, there was no grand technology presentation, but focused on every real user, letting ordinary people become the protagonists, vividly interpreting the deep connotation of "Know Cars, Know You Better".
GET App founder Luo Zhenyu served as the 001st Experience Officer for Huajing S, from praising Huawei Qiankun Smart Driving to deeply visiting the factory to witness the off-line, recognizing SAIC's dual strength of technology and quality; former national team player Yang Chen chose Volkswagen ID. ERA 9X, valuing its high-efficiency range extender system and consistency with long-termism values; charity blogger Liu Jia stuck to mountain area charity for five years, was moved by Buick Zhijing E7's "Full Score Cockpit"; London doctor Natalia inherited family MG sentiment, returning couple brought overseas car usage memories back to the motherland; there were also bulk users such as logistics enterprises, bus companies, tourism teams, letting SAIC become a reliable partner for fighters.
From tech bloggers to sports stars, from public welfare persons to entrepreneurs, from overseas users to local families, every user's choice is an endorsement of SAIC products and services. SAIC always insists that the ultimate value of technology is to serve people, the ultimate goal of car making is to guard every journey, warming every family. 100 million vehicles is the carrying of 100 million life stories, the guard of 100 million beautiful journeys, and more 100 million heavy trusts.
At the product level, SAIC oriented by user needs, built a product matrix covering all categories, all price points, all scenarios. Home cars pursue comfort and energy saving, high-end car owners focus on intelligent luxury, commercial vehicles focus on reliability and efficiency, new energy vehicles achieve range and safety balance. At the same time, continuously upgrading quality and experience, from infant-level healthy cockpit, full domain security protection, to intelligent interaction, comfortable chassis, every detail is polished around users' real car usage scenarios, letting high-end inclusion, letting technology approachable.
Start New Journey: Starting from 100 Million Level, Towards the New Era of Smart Electric
100 million vehicles is a milestone, but also a new starting point. Facing the wave of smart electrification, SAIC in the posture of "Second Entrepreneurship", full sprint for new heights of the global automotive market.
Technology innovation continues to lead: Deeply cultivating solid / semi-solid batteries, full wire-controlled chassis, AI large models, high-level intelligent driving and other cutting-edge technologies, promoting core technology autonomous and controllable; global R&D system synergy effort, quickly transforming laboratory technology into mass production configuration, letting users enjoy tech dividends first.
Brand upward movement is unswerving: Strengthen IM, Roewe, MG, Wuling and other independent matrices, upgrade Volkswagen, Audi, Buick and other joint venture brands, form a high-low matching, domestic and overseas coordinated brand system, meeting global users' differentiated needs.
Global strategy depth promotion: Deepen "Glocal" Global + Local strategy, expand overseas production capacity and channel layout, promote technology, standards, services synchronously going global, improving Chinese automotive brands' global voice.
User service comprehensive upgrade: Stick to "Know Cars, Know You Better" concept, with user full lifecycle experience as the core, building a more considerate, more convenient, more intelligent service system, letting every user feel SAIC's temperature and sincerity.
From 1955 to 2026, from the first vehicle to the first 100 millionth vehicle, SAIC witnessed and promoted China's automotive industry from nothing to something, from weak to strong. 100 million leap is a breakthrough of scale, a victory of technology, a result of globalization, and more a crystallization of user trust.
Standing at a brand new historical starting point, SAIC will continue to adhere to the original intention, stick to innovation, deep dive into users, lead globally, walk together with 100 million users and global partners, with the power of Chinese Intelligent Manufacturing, create a better travel future together, and continue to contribute to China moving from an automotive powerhouse to an automotive strong country!
On May 28, 2026, the "SAIC Motor Global 100 Millionth User Delivery Ceremony" was held at the World Living Room in North Bund, Shanghai. Over a dozen SAIC passenger car brands and 19 models achieved global linkage, crossing mountains and seas and spanning continents through the method of "Global Relay Delivery", making SAIC Motor the first Chinese automotive group to surpass 100 million cumulative production and sales, casting a new milestone for China's automotive industry.
From "Phoenix" to "IM": 100 Million Units Witness the Striving and Original Aspiration of China's Automotive Industry
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers used hammers to forge the first "Phoenix" brand sedan, achieving a "zero breakthrough" in Shanghai's sedan manufacturing. Over the past seventy-plus years, SAIC has witnessed and driven the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana rolled off the line, opening joint venture cooperation; In 1997, Shanghai GM was established, creating the "Shanghai Speed" of 23 months from factory construction to vehicle delivery; In 2006, the independent brand Roewe was born; In 2016, the world's first Internet car Roewe RX5 was launched; In 2020, the high-end intelligent electric brand IM Motors was established.
Woven throughout this journey is SAIC's long-held user philosophy of "Understanding Cars, Understanding You Better". Understanding cars is the extreme pursuit of core technologies; understanding you is precisely landing every frontier technology into a perceivable and enjoyable travel experience for users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from Internet cars to full-wire chassis, solid/semi-solid state batteries, and AI large models on vehicles — every leap is an advancement in the ability to "Understand Cars", and a continuation of the original aspiration to "Understand You". 100 Million units represent the concentrated realization of 100 million user trust.
100 Millionth Unit: IM LS9 Hyper, Gathering the Best of SAIC's 70+ Years of Technology
The first 100 millionth delivery vehicle, IM LS9 Hyper, is the culmination of SAIC's 70-plus years of technology accumulation, ushering in a new era of "New Three Major Components" for new energy vehicles. It is equipped with next-generation chassis technology, the industry-first full-wire controlled four-wheel steering; next-generation intelligent driving hardware, 520-line super-visibility LiDAR + NVIDIA Thor chip; next-generation three electrics — all-domain 800V high-voltage platform and Stellar Super Extended Range. It comprehensively pre-embedded redundant capabilities for continuous evolution towards L3 and above advanced intelligent driving. At the same time, IM LS9 Hyper is the first to adopt SAIC Gold Label Hurricane Tri-Motor, comfortably entering the Performance 3-second Club; it also jointly launched "Intrinsic Security" technology with Purple Mountain Laboratory with the world, extending the automotive safety boundary from "Physical Safety" to "Information and System Safety", a necessary safety foundation for the AI era.
The 100 millionth user, Momenta CEO Cao Xudong, is exactly SAIC's core strategic partner in the intelligent driving field. The intelligent driving technology deeply co-created by both sides has empowered multiple autonomous and joint venture brands. "Partners become Owners" is not only a satisfactory delivery between manufacturers and users, but also a deep resonance among smart vehicle ecosystem partners.
System Strength: Global Relay Delivery of SAIC's Full Brand Matrix
Behind the 100 million units is the full value chain closed loop of SAIC covering six sectors: passenger cars, parts, mobility and services, finance, international operations, and innovative technology. From January to April 2026, SAIC cumulatively sold 1.302 million units, ranking first in Chinese automotive sales for four consecutive months. Among them, independent brand sales reached 910,000 units, accounting for nearly 70%; New energy vehicle sales reached 412,000 units; Overseas market sales reached 459,000 units, up 50.2% year-over-year.
At the delivery ceremony site, SAIC's full brands and full product matrix collaborated. Independent brands attacked across the line: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, MAXUS eDeliver5, Hongyan Heavy Truck, Yuejin Danake T1, SUNWIN Electric Bus, IVECO Juxing EV, etc. were delivered successively, covering diversified scenarios such as personal travel, family life, commercial operations, and logistics transportation. Joint venture brands concentrated on showcasing "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will be globally launched with Momenta R7 Reinforcement Learning World Model; over one month after launch, deliveries exceeded 7,000 units; AUDI E7X plans to become Audi's first global vehicle to achieve L3-level autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" Super Fusion Architecture, with delivery exceeding 10,000 units one month after launch.
Starting from the main venue in Shanghai, delivery scenes continued to light up in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan, and in countries such as the UK, Indonesia, and Singapore, pioneering a new narrative mode for Chinese automotive brands. Behind this lies SAIC's deep foundation of global layout. SAIC is a pioneer in Chinese automotive enterprises "going out": possessing over 100 parts production bases overseas, over 3,000 dealer networks, built 3 major R&D innovation centers such as London, and 4 production manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics possesses 42 various types of RoRo ships, 8 international routes covering Southeast Asia, Europe, and the Americas. Nowadays, SAIC's products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million units. SAIC MG has ranked first in Chinese brands in Europe for 11 consecutive years; European annual sales exceeded 300,000 units in 2025, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally launching semi-solid state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have exceeded 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Export" to "Value Chain Export", allowing "Made in China" to further move towards the world.
From "Understanding Cars" to "Understanding You": A Delivery Ceremony Where Users Take the Lead
The ultimate focus of "Understanding Cars, Understanding You Better" is the travel life of every real user. Luo Zhenyu, founder of DAPP, as the 001st Experience Officer of Huajing S, praised Huawei Qiankun Intelligent Driving in the year-end speech and then entered the factory to witness the off-the-line production; Former German league player Yang Chen chose ID.ERA 9X, as its golden extended range and long-termism coincided; After Cao Kailiang's whole family ordered a car, his idol Jay Chou happened to become the spokesperson for the Buick MPV family; Charity blogger Liu Jia cut hair and sent companionship for left-behind children in Guangxi mountains for five consecutive years; Buick provided immediate aid, and he was moved by the "Perfect Score Cabin" of Zhijing E7. From social media bloggers to village secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, which is the most vivid interpretation of "Understanding Cars, Understanding You Better".
100 million units are a phased answer sheet for SAIC's 70-plus years of development, and even more a new starting line for SAIC to face the future of intelligence and electricity "Second Startup". In 2014, SAIC actively implemented the important instruction of "Developing New Energy Vehicles is the Only Way for China to Move from an Automotive Big Country to an Automotive Powerhouse", taking the lead in comprehensive transformation. Twelve years later, from the "Leading the Charge" of intelligence and electricity transformation to the "Ten Thousand Horses Galloping" of autonomous and joint venture, passenger and commercial, domestic and overseas, SAIC will continuously use the user philosophy of "Understanding Cars, Understanding You Better" to let technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to travel together with global users and global partners to create a new future of美好 travel.
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