Geely Group First Half Sales Volume Exceeds 1.93 Million Units, New Energy Penetration Rate Hits 56.9%

Editor's Note: Geely Group's performance in the first half of the year can be called bright, but in the automotive market where variables are ever-present, its challenges for the second half of the year remain.

On July 15th, Geely Holding Group released the mid-year sales performance report: Total vehicle sales for the group from January to June reached 1.93 million units, setting a new high for the same period in history; among them, new energy vehicle sales reached 1.1 million units, a year-on-year increase of 10%, with the new energy penetration rate climbing to 56.9%. This means that for every 100 cars sold by Geely Holding Group in the first half of the year, nearly 57 were new energy vehicles, and the group as a whole has entered the harvest period of electrification scale.

As the core listed entity under Geely Holdings, Geely Auto's sales reached 1.43 million units in the first half of the year, with new energy sales (including Geely, Lynk & Co, Zeekr) at 799,000 units, a year-on-year increase of 10%, and a new energy penetration rate of 56%. Sales data from the group to the core brand outline a traditional Chinese automaker that started with fuel vehicles, and in the background of intensifying industry stock competition, how to complete a structural transformation through a multi-brand matrix and global layout.

Multi-brand matrix synergy, new energy becomes the main axis of growth

Geely's ability to refresh records in the first half of the year was not pulled by a single brand, but the result of synergy between the three major brands Geely, Lynk & Co, and Zeekr in different sub-segments.

The Geely brand, which targets the mainstream home market, achieved cumulative sales of 1,100,373 units in the first half, of which the China Star series sold 580,580 units, continuing to firmly rank among the top sales of domestic brand fuel vehicles, playing the role of a "ballast" for the basic market. What truly drives the volume increase in new energy is Geely Galaxy—cumulative deliveries in the first half reached 519,793 units, with single-month sales in June at 108,206 units, a year-on-year increase of 20% and a month-on-month increase of 32%. The Star Wish under the Galaxy brand broke 50,000 units in a single month, with cumulative sales since launch exceeding 750,000 units, becoming the core product in Geely's new energy volume-selling camp.

Lynk & Co, positioned in the mid-to-high-end hybrid market, achieved cumulative sales of 144,215 units in the first half, with new energy vehicle sales at 93,597 units, and the proportion of new energy products reaching 65%, stabilizing the mid-to-high-end hybrid sub-market by relying on the EM-P hybrid family promoted by the simultaneous launch of three car models. Zeekr continued its strong performance on the high-end luxury track, delivering 178,370 units in the first half, a significant year-on-year increase of 97%; single-month deliveries in June were 35,169 units, a year-on-year increase of 111%, achieving consecutive five-month year-on-year and month-on-month double growth, with global cumulative deliveries officially breaking through 820,000 units.

From the perspective of the group as a whole, June single-month Geely Auto new energy sales reached 161,449 units, a year-on-year increase of 32% and a month-on-month increase of 21%, with new energy sales proportion of the group's total sales exceeding 67%—equivalent to nearly 7 out of every 10 Geely new cars sold being new energy vehicles. This structural change marks that Geely's "oil and electricity simultaneous promotion" transformation rhythm has entered a new stage dominated by new energy.

It is worth noting that Geely's new energy transformation is not at the expense of abandoning fuel vehicles. The China Star series still maintains strong competitiveness in the fuel vehicle market, and this "fuel ballast, new energy volume" dual-track strategy enabled Geely to hold its basic market share in the domestic auto market in the first half. Data from the China Passenger Car Association shows that in the ranking of narrow passenger vehicle manufacturer retail sales from January to June, Geely ranked first with 1.021 million units and an 11.7% share, being the only domestic brand to break the million-unit mark in the first half.

Overseas business leaps, globalization enters harvest period

If new energy penetration rate is the most eye-catching internal change in Geely's first half, then the explosion of export business is its most prominent external highlight.

Data shows that Geely Auto's first-half overseas export sales reached 474,228 units, a year-on-year increase of 158%—this number has already exceeded Geely's total export volume for the full year of 2025. June single-month overseas export sales broke the 100,000 unit threshold for the first time, reaching 102,874 units, with a year-on-year increase of 157% and a month-on-month increase of 21%, achieving consecutive six-month year-on-year and month-on-month double growth.

A more critical change lies in the export structure. In the first half, Geely's new energy product export sales were 277,189 units, surging 585% year-on-year, accounting for 58% of the total export volume. This means Geely's main overseas products have completed the switch from traditional fuel vehicles to new energy vehicles, with new energy products gradually becoming the core driving force for overseas market growth.

Geely Holding Group's overall global layout also landed at multiple points in the first half: Geely signed Swiss dealers to strengthen the European market, Lynk & Co 900 launched in Vietnam and Qatar, Geely Xingyuan EX2 began local production in Brazil, Binyue Cool launched in South Africa; Zeekr topped the Malaysia luxury pure electric sales list, 007 GT has launched in 16 European countries, flagship model Zeekr 9X plans to go to the Middle East in Q3, and will subsequently expand into US/Europe and Central Asian markets.

Overseas high-end brands also performed steadily. Volvo Cars first-half global sales were 325,000 units, with new energy sales at 161,000 units, a year-on-year increase of 3.8%, with new energy penetration rate reaching 50%, and pure electric vehicle deliveries growing for 9 consecutive months. Polestar first-half sales were 30,400 units, achieving sales breakthroughs in markets such as the UK, Germany, and South Korea, setting a new high for the brand at the same period in history. In the Southeast Asia and commercial vehicle sector, Proton first-half sales were 100,300 units, a year-on-year increase of 39.1%, achieving the best half-year performance since 2011; Farizon New Energy Commercial Vehicles first-half sales were 88,000 units, a year-on-year increase of 41.3%, with overseas export sales ranking at the forefront of the new energy commercial vehicle industry.

Geely Group's performance in the first half of the year can be called bright, but in the automotive market where variables are ever-present, its challenges for the second half of the year remain. Intensifying domestic car market stock competition and unrelenting price war pressure, Geely brand and Lynk & Co brand first-half cumulative sales declined year-on-year by 5% and 6% respectively, indicating that the fuel vehicle basic market still faces contraction pressure; and in the overseas market, geopolitical tensions, trade barriers, and the difficulty of localization operations will also rise synchronously with the expansion of export scale. Whether Geely can continue its growth momentum in the second half depends on the volume pace of Galaxy and Zeekr, the development progress of Middle East and European markets, and the balancing ability of resource allocation between fuel vehicles and new energy.