During the recent days of the Chongqing Auto Show, the Changan Mazda booth was quite compelling. Inside Hall N8, the legendary sports car MX-5, the new energy sedan EZ-6, the SUV EZ-60, plus the EZ-60 Mazda Edition launched in April, four cars were lined up in a row. The theme is direct: Still Mazda. Electrified, I am still the Mazda that values handling and design.
Global cars are not just labels, they are truly sold overseas
First, let's talk products. EZ-6 and EZ-60, these two new energy vehicles, Changan Mazda has always made them according to global standards from the start, not a version exclusive to the domestic market. EZ-6 won the 2026 World Car Design of the Year award, this is the first Chinese new energy model to win this award. EZ-60 is even more impressive, winning all eight top global design awards, unique among SUVs.
Regarding safety, both vehicles were developed according to dual China-Europe 5-star standards. EZ-6 has already obtained five authoritative certifications including C-NCAP and E-NCAP. EZ-60 battery safety met new national standards and European standards in advance. Changan Mazda also gave a very firm commitment: lifetime battery spontaneous combustion compensation, unlimited mileage, unlimited owners. This clause is not common in joint venture new energy vehicles, it counts as putting users at ease.
Handling is Mazda's core expertise. They invited Changan Mazda owner and champion driver Ji Hao on site, he drove a factory-stock unmodified pure electric EZ-60, completing the China New Energy Vehicle Rally Championship. 6 days 910 kilometers, opponents were mostly extended range and plug-in hybrid, finally EZ-60 won the venue SUV group championship, rally overall results runner-up. This stability under extreme working conditions is more persuasive than any test drive.
Even more worth noting is, Changan Mazda has already obtained complete vehicle certification for three major markets: EU, UK, and Australia, it is the first joint venture new energy car enterprise in the domestic market to win these three certifications at the same time. End of May, over 80 overseas dealers from Europe, Australia, and Thailand specifically ran to the Nanjing factory, to inspect production process and quality control system. Currently EZ-6 and EZ-60 overseas sales and pre-sale momentum are quite good, domestic market EZ-60 is the joint venture new energy medium-sized SUV sales champion for 7 consecutive months.
Changan Mazda Sales Branch Executive Vice General Manager Wu Xuxi said very openly on site: Changan Mazda has become Mazda's global new energy R&D, manufacturing, and export center. In the past joint venture car enterprises were importing overseas models into the domestic market, now Changan Mazda is doing reverse output: China-made new energy cars are to be sold back to Mazda's global market.
Users are not just people who buy cars, they are still part of the brand
This auto show, Changan Mazda spent a large portion talking about user co-creation, not just talking about product parameters. This mindset is quite right, in the new energy era products homogenization is serious, competing is who walks closer to users.
Starting from the beginning of year Wish Journey, users make wishes, brand helps realize them, each wish behind is a real personal story. Owner Stories Collection has released 11 editions, inside there are public welfare enthusiasts donating to poor primary schools for 7 consecutive years, leaders organizing car owner clubs caring for children with special needs for 4 consecutive years, and couples who met because of Mazda and eventually came together. These contents are much more real than ads.
Joy Mazda Creator and Citizen Ambassador plan, encourage users to shoot videos, write shares, recommend friends to buy. On site came a Post-00s EZ-60 owner Sun Jingyi, saying own daily work is busy, but have free time send some car usage feelings, car owner colleagues and staff are very helpful. This spontaneous word-of-mouth spread is much higher in conversion rate than hard ads.
May launched Green Sprouts Plan Season 2, is entering national universities, talking to students about design, driving control, safety, and intelligence. Synchronously also launched EZ-60 National University Modification Design Competition, excellent works have chance to be made into actual cars, also gave participating students summer internship spots. This move both cultivated potential users, also happened to do young talent reserve.
Social responsibility was not neglected. From 2015 to now, Changan Mazda in Yunnan donated 12 Hope Primary Schools, total investment over 10 million, benefiting tens of thousands of teachers and students. June also launched Every Kilometer Carries Kindness public welfare action, turning users' every trip into a public welfare fund, used to improve Hope Primary School conditions.
618 Offers Briefly Stated
During the auto show until June 30, all series have car buying courtesy. Factory subsidy up to 17,000 yuan, national subsidy up to 20,000 yuan, buy designated models send value 7,999 yuan exclusive set (including original factory charging pile, LLumar solar film, TPE floor mats and trunk mats). Financial plan is 0 down payment 5 years low interest, annual rate 1.99%, plus a value 7,999 yuan lifetime zero-fuel cost benefit. Go to store test drive new energy cars send Jinling Gold Foil. Details ask local dealers directly.
Written at the end:
After watching this Chongqing Auto Show Changan Mazda moves, have a feeling quite obvious: this joint venture brand in new energy transformation walked a somewhat different path. Did not blindly race on specs, race on price, but put Global Standards and User Co-creation as two cornerstones. Still Mazda this sentence, in the electrification wave, means holding onto their own soul: design, handling, safety, these fundamentals cannot be lost. At the same time put users truly together playing, together growing. This approach is not necessarily fastest, but likely to go the distance.
June 13 to 21, Chongqing International Expo Center Hall N8, feel free to visit. Cars good or bad, drive to know.
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