【Intro】The market share of joint venture new energy vehicles has dropped to 4.5%. Mazda EZ-60, however, has won the sub-segment sales champion title for 7 consecutive months. This obsession with the essence of car-making leaves a tangible reference for a confused track.

The plight of joint venture new energy vehicles in the Chinese market is hardly an exaggeration to describe as "grim". Public data shows that in July 2026, the penetration rate of new energy vehicles from major joint venture brands was only 13.7%, with the market share shrinking to 4.5%. The entire joint venture camp was left far behind by independent brands on the new energy track. In this landscape that is almost one-sided, the existence of Mazda EZ-60 instead became a sample worth taking seriously.

An Undervalued "Consecutive Champion"

The fact most easily overlooked about EZ-60 is that since its launch in September 2025, it has consecutively won the sales champion title for joint venture new energy mid-size SUVs for 7 months.

At first glance, this title seems somewhat suspicious of "too many qualifiers". But qualifiers themselves have meaning. In the overall stalled dish of joint venture new energy, Mazda, a Japanese brand that was already "niche" in the fuel car era, was able to keep its new energy products consistently ahead in the most competitive sub-segment of mid-size SUVs. It cannot be said to have risen purely by luck; at least EZ-60 has a solid market foundation.

In July, EZ-60 ranked fifth on the joint venture new energy sales list, contributing a total of 5,515 units together with EZ-6. In August, EZ-60 had a single-month sales volume of 4,349 units, accounting for nearly half of the Mazda brand's total sales for the month.

To be honest, for a joint venture brand without a strong brand presence, this concentration exactly indicates that consumers buying Mazda new energy cars are not doing so entirely because of the "Mazda" three words, but because of the car "EZ-60" itself.

Where It Wins

The core reason EZ-60 can hold a place in joint venture new energy is likely not brand power. Mazda's brand premium is relatively limited in the Chinese market, and Mazda knows this better than anyone. To say its sales come from some "substantial things" provided by the product itself is not an exaggeration.

The combination of price and size has created a world of its own. It should be said that the pricing of EZ-60 is pinned in a subtle interval, lower than most joint venture new energy competitors, but it offers a mid-size SUV with a length of over 4.8 meters. For users with limited budgets, actual needs for space, and some trust inertia regarding brands, this combination is still very persuasive.

The feeling of driving is truly refreshing. Mazda's accumulation in chassis and handling is one of its few assets that was not washed away by the new energy wave. A car owner left a message on the forum after long-distance driving: "Drove over 1,000 kilometers on the highway, the pilot assist lane change and overtaking was very smooth. Plus seat massage, surprisingly no waist and back pain after getting out." Just think, this "coordination feel between intelligent driving commands and chassis execution" is indeed something many competitors who just stack specs cannot do well.

There are still some details on the service level that are quite a system. Some owners mentioned that the manufacturer has a specialist to add WeChat, the 4S stores have dedicated pre-sales and after-sales groups, and OTA upgrades will respond to demands in the owner groups. In an environment where joint venture brands are generally "standardized and cold" in service, that feeling of being valued naturally constitutes a differentiated experience. Being different means being different.

Not Just "Selling Well Domestically"

Many people may not know that EZ-60 has a dimension that is easily overlooked. Currently, it is the first domestic joint venture new energy model to obtain whole vehicle certification from the three major markets of the European Union, the United Kingdom, and Australia. Two months after launch in Europe, it secured 7,000+ orders, and more than 80 overseas dealerships traveled specially to the Nanjing factory for inspection.

What does this mean? It means the product standards for this car were not made only according to the "minimum requirements" of the Chinese market. Whole vehicle certification from the EU has always been known for its strictness, especially in safety, environmental protection, and electromagnetic compatibility, never compromising. And EZ-60, being able to pass the certification of these three places simultaneously, shows that its underlying quality is endorsed by global standards; you can't bring nonsense.

Undoubtedly, under the current public opinion environment where joint venture new energy is generally questioned for "downsizing specs" and "special supply", constituting a differentiated trust asset is not that easy, handily grasped. When consumers are struggling with "is joint venture electric car an IQ tax", "Global Car Standard" is at least an important reference that can be used as a basis for decision-making.

From "Made in China" to "Made for the World"

The export of EZ-60 is not simple whole vehicle trade. Behind it is a deeper strategic turn by Changan Mazda; the Nanjing factory is becoming the design, production, and export center for Mazda's global new energy.

In April 2025, Mazda Motor Corporation Chairman Katsuhiro Matsuro visited China twice within a month, witnessing the launch of Changan Mazda's first global model MAZDA 6E. In August of the same year, EZ-60 was officially launched at the Nanjing factory. The official explicitly defined it as the "second global model of the Changan Mazda new energy whole vehicle export center".

Lin Yan believes this is not a "globalization" on a rhetorical level, but a strategic positioning supported by specific production capacity and supply chain. The Nanjing factory has completed intelligent transformation, with an automation rate of 90%, and simultaneously accommodates the dual-platform production capacity of pure electric and extended range, integrating resources from top global suppliers such as Bosch and CATL. The factory has established a quality traceability system covering the entire industry chain. Before mass production, EZ-60 accumulated over 800 experimental vehicles with over 400 test items, actual vehicle testing mileage exceeding 3 million kilometers, and passed driving performance verification on roads in 8 European countries.

Worth mentioning is that the core logic of its "Double Hundred Doubles" strategy (i.e., double production scale and export quantity) lies in relying on China's complete new energy industry chain advantages to create products with global competitiveness, and then through the Nanjing factory, a hub platform integrating R&D, manufacturing, and export, feed back the technical results to the global market. In other words, it is a reversal of the traditional joint venture model. It is no longer the foreign party inputting technology and the Chinese party responsible for manufacturing, but Chinese R&D, Chinese Manufacturing, and Global Output.

EZ-6 has already launched in over 20 countries including Europe and Southeast Asia, with Europe orders breaking 7,000 units in two months. As a global model, EZ-60 will enter the European market under the naming CX-6E in the future. More than 80 overseas dealers from Europe, Australia, and Thailand flew specially to the Nanjing factory for on-site inspection, giving positive comments on craftsmanship and quality control. Dealers are people who buy goods with real money and silver; their on-site inspection is probably more weighty than any brand publicity.

Laser Version: Determination to Plug the Shortcomings

The place where EZ-60 was criticized the most before was that intelligent configuration was not "competitive" enough. When independent brands brought LiDAR and high-level intelligent driving down to the 150,000 Yuan class market, the basic version of EZ-60 could only provide L2 level assisted driving. This is an objective gap, and also one of the reasons its sales dropped from a peak of 4,565 units back to the 2,000-3,000 unit range.

But Mazda's reaction speed is faster than many people expected.

On August 25, 2026, the EZ-60 Laser version officially started pre-sales (which also means the August sales volume mentioned earlier was mainly contributed by the basic version models). The new car integrates LiDAR on the roof, cooperating with 11 high-definition cameras and 12 ultrasonic radars, and intelligent driving capability jumps from "basic assistance" to highway + urban dual-domain pilot.

The official clearly stated a sentence in the publicity: "Mazda does not fight for the best in intelligent driving, only fights for the right in intelligent driving, safety is always the first priority". If this sentence were put in the mouths of new forces, it would most likely be taken as marketing talk. But spoken by Mazda, coupled with its consistent accumulation in chassis and safety, the credibility is much higher.

In addition, the pricing strategy of the Laser version is also worth pondering. The pre-sale interval is 139,900 - 160,900 Yuan, basically pinned within the "effective price band" of joint venture new energy. This price directly entered the core hinterland of independent new energy SUVs such as Leapmotor C11 and Deepal S7. It is not using high specs and high prices to "show off muscles", but using a relatively restrained price to stuff high-level intelligent driving capabilities into a product that has already taken root, forcingly snatching chips from independent brand hands.

Written at the End

Perhaps, EZ-60 is not a "perfect" car. Its brand volume is limited, the product line is thin, and the start of intelligence is not early either.

But looking at it in the coordinate system of joint venture new energy, its position is much further ahead than most people think. 7 consecutive months of sub-segment championship, global three major market certification, strategic positioning of the Nanjing factory as Mazda's global new energy export center, and the laser version quickly making up for intelligent driving shortcomings have all become its greatest confidence.

The situation forces people. In a public opinion field where everyone is talking about "whether joint venture new energy has any hope", Mazda gave a specific, verifiable answer with EZ-60, that is, there is hope, but you must first lower your body and then show the real stuff.

In Lin Yan's view, the most precious place of EZ-60 is not in how many units were sold, but in that it proves one thing: A brand known for "obsession" in the fuel car era can still be obsessed in the new energy era, only this time the object of obsession has changed from rotary engines to "making a battery-powered Mazda look like a Mazda".

In the current situation where joint venture new energy is generally silent, Mazda's adherence to the essence of car-making is not a deliberate posture, but an obsession carved into the bones of the brand.

Perhaps, it may not be able to immediately reverse the market environment of the joint venture camp, but it can leave a tangible reference for this confused track. Its persistence not to follow the flow is itself worth being seriously seen and recorded.

[Panduan] Pesaaran kenderaan baharu kerjasama terjatuh ke 4.5%, Mazda EZ-60 pula meraih juara jualan segmen berturut-turut selama 7 bulan. Keprihatinan ini terhadap asas pembinaan kereta memberikan rujukan yang boleh disentuh untuk landasan yang keliru.

Kedudukan kenderaan baharu kerjasama di pasaran China, "teruk" adalah gambaran yang tidak berlebihan. Dokumentasi Terbongkar menunjukkan, pada Julai 2026, kadar penetrasi kenderaan baharu jenama kerjasama utama hanya 13.7%, pesaanan mengerut ke 4.5%. Seluruh pasukan kerjasama di landasan kenderaan baharu, tertinggal jauh oleh jenama tempatan. Dalam keadaan hampir sepihak ini, kehadiran Mazda EZ-60, sebaliknya menjadi contoh yang patut diambil serius.

Juara Berturut-turut yang Tidak Dinilai Tinggi

Fakta paling mudah diabaikan bagi EZ-60 ialah, sejak dilancarkan pada September 2025, ia telah menjaga gelaran juara jualan kenderaan baharu kerjasama SUV Sederhana secara berterusan selama 7 bulan.

Bunyi awalnya, gelaran ini agak mencurigakan kerana terlalu banyak kata penentu. Tetapi kata penentu itu sendiri bermakna. Dalam keadaan keseluruhan kenderaan baharu kerjasama yang hilang kestabilan, jenama Jepun Mazda yang sudah menjadi khalayak kecil di era kereta petrol, tetapi boleh dalam segmen sub yang paling kompetitif iaitu SUV Sederhana, membuat produk kenderaan baharu sendiri mencapai kepimpinan berterusan. Tidak boleh kata hanya naik berkat tuah, sekurang-kurangnya EZ-60 mempunyai asas pasaran yang benar.

Bulan Julai, EZ-60 menduduki kedudukan kelima dalam senarai jualan kenderaan baharu kerjasama, bersama EZ-6 menyumbang 5,515 unit. Bulan Ogos, jualan bulanan EZ-60 sendiri 4,349 unit, hampir separuh jumlah jualan keseluruhan jenama Mazda bulan itu.

Sejujurnya, untuk jenama kerjasama yang kuasa jenamanya tidak kuat, kepekatan itu justru menunjukkan pengguna membeli kenderaan baharu Mazda, tidak sepenuhnya kerana tiga perkataan "Mazda", tetapi kerana kereta EZ-60 itu sendiri.

Dimanakah Kemenangannya

Sebab utama EZ-60 boleh mendudukkan tempat dalam kenderaan baharu kerjasama pastinya bukan kuasa jenama. Premium jenama Mazda di pasaran China agak terhad, ini lebih jelas daripada sesiapa bagi Mazda sendiri. Jualan mereka, dikatakan datang dari beberapa "benda praktikal" yang diberikan oleh produk itu sendiri, tidak berlebihan.

Pertarungan harga dan kombinasi saiz, mencipta ruang. Seharusnya, penetapan harga EZ-60 berada di julat yang halus, lebih rendah daripada kebanyakan pesaing kenderaan baharu kerjasama, tetapi menyediakan satu unit SUV Sederhana dengan panjang kereta lebih 4.8 meter. Bagi pengguna yang bajet terhad, memerlukan ruang sebenar, serta masih mempunyai kepercayaan lazim terhadap jenama, kombinasi ini masih sangat meyakinkan.

Perasaan memandu, memuaskan. Pengumpulan Mazda dalam aspek chassis dan pengendalian, adalah aset tidak banyak yang tidak terhapus oleh gelombang kenderaan baharu. Ada pengguna tinggalkan catatan di forum selepas memandu jarak jauh: "Sudah dikemudikan lebih 1,000 km laluan cepat, bantuan navigasi menukar lorong menyalip sangat mulus, ditambah dengan urutan kerusi, walaupun menurun dari kereta, tiada rasa sakit pinggang dan belakang." Fikirkan, rasa koordinasi di antara arahan panduan pintar dan pelaksanaan chassis ini, memang banyak pesaing yang hanya menimbun spesifikasi tidak boleh buat dengan baik.

Perihal perkhidmatan, ada kaedah. Ada pengguna menyebut, pihak kilang ada ahli tambah WeChat, kedai 4S ada kumpulan khusus pra dan selepas jualan, kemas kini OTA akan menjawab permintaan dalam kumpulan pengguna. Dalam lingkungan persepsi umum jenama kerjasama yang piawaian dan dingin, rasa dihargai, semulajadi membentuk pengalaman berbeza, berbeza memang berbeza.

Bukan Saja 'Laris Di Dalam Negara'

Ramai orang mungkin tidak tahu, EZ-60 ada satu dimensi yang mudah diabaikan. Sekarang ini, ia adalah yang pertama di dalam negara yang menerima serentak sijil kenderaan lengkap tiga pasaran Kesatuan Eropah, United Kingdom dan Australia. Dilancarkan di Eropah dua bulan, meraih 7,000+ tempahan, lebih 80 pengedar luar negara khusus melawat Pabrik Nanjing.

Ini bermaksud apa? Bermaksud piawaian produk kereta ini, bukan hanya diikuti keperluan minimum pasaran China. Sijil kenderaan lengkap Kesatuan Eropah dikenali ketat sepanjang masa, terutamanya dalam aspek keselamatan, alam sekitar dan keserasian elektromagnet, tidak pernah kompromi. Dan EZ-60, boleh lulus serentak sijil ketiga tempat ini, menunjukkan kualiti asas ada sokongan piawaian global, tiada tipuan.

Tidak disangkal, pada masa kini dalam lingkungan persepsi umum kenderaan baharu kerjasama yang umum dipertikaikan "pengurangan spesifikasi", "khusus", boleh membentuk satu aset kepercayaan, tidak mudah, langsung tersedia. Apabila pengguna bimbang "Adakah kereta elektrik kerjasama cukai bodoh", "piawaian kenderaan global" sekurang-kurangnya boleh menjadi asas keputusan rujukan penting.

Dari 'Dibuat Di China' Ke 'Dibuat Untuk Dunia'

Eksport EZ-60, bukan perdagangan kenderaan lengkap mudah. Di sebalik ialah perubahan strategik lebih dalam Mazda Changan, Pabrik Nanjing sedang menjadi pusat reka bentuk, pengeluaran dan eksport kenderaan baharu global Mazda.

April 2025, Presiden Mazda Motor Corporation Katsumasa Muro melawat China dua kali dalam sebulan, menyaksikan pengeluaran model global pertama Mazda Changan MAZDA 6E. Ogos tahun yang sama, EZ-60 secara rasmi dikeluarkan di Pabrik Nanjing, pihak rasmi menentukannya sebagai "model global kedua pusat eksport kenderaan baharu Mazda Changan".

Menurut Lin Yan, ini bukan retorik "globalisasi", tetapi pengenalan strategi yang disokong kapasiti konkret dan rantaian bekalan. Pabrik Nanjing sudah dilengkapi pengubahsuaian pintar, kadar automasi capai 90%, sambil sokong dua platform pengeluaran kapabilitas elektrik tulen dan penambah jarak, menggabungkan sumber pemasok terpilih global seperti Bosch, CATL. Pabrik membina sistem jejak kualiti mencakupi seluruh rantai industri, EZ-60 sebelum pengeluaran jumlah dikeluarkan 800+ unit kenderaan ujian, projek ujian 400+, jarak ujian kereta sebenar lebih 3 juta km, dan di 8 negara jalan lulus pengesahan prestasi memandu.

Berbhargakan disebut, logik utama strategi "Ganda Berganda" iaitu skala pengeluaran-jualan dan jumlah eksport berganda dua kali, bertumpu pada kelebihan rantaian bekalan kenderaan baharu China yang lengkap, mencipta produk berkompetisi global, kemudian melalui platform penghubung Pabrik Nanjing yang gabungan R&D, pembuatan, eksport, luahkan hasil teknologi ke pasaran global. Bagi mengatakan, pembalikan model kerjasama tradisional, bukan lagi pihak asing masuk teknologi, pihak China bertanggungjawab pembuatan, melainkan R&D China, Pembuatan China, Eksport Global.

EZ-6 sudah dilancarkan di 20+ negara seperti Eropah, Asia Tenggara, dua bulan Eropah tempahan melebihi 7,000 unit. EZ-60 sebagai model global, masa depan akan masuk pasaran Eropah dengan penamaan CX-6E. Lebih 80 orang pengedar luar negara dari Eropah, Australia, Thailand khusus terbang menuju Pabrik Nanjing lawatan lapangan, berikan penilaian positif pada proses dan kawalan kualiti. Pengedar orang yang membeli dengan wang sebenar, lawatan lapangan mereka kurang mungkin daripada mana mana pengiklanan jenama lebih berharkat.

Versi Laser: Tekad Melengkapkan Kelemahan

Tempat paling dikritik EZ-60 sebelum ini, konfigurasi pintar tidak cukup kompetitif. Apabila jenama tempatan menurunkan lidar dan panduan pintar lanjutan ke pasaran 150,000 Yuan, versi asas EZ-60 hanya boleh sediakan bantuan memandu tahap L2. Ini jurang objektif, juga salah satu sebab jualan EZ-60 kembali turun dari puncak 4,565 unit ke kawasan 2,000-3,000 unit.

Tetapi kecepatan reaksi Mazda, lebih cepat daripada yang dijangka ramai.

25 Ogos 2026, versi Laser EZ-60 secara rasmi membuka tempahan awal (Ini juga bermaksud jualan Ogos yang disebut sebelum ini terutamanya disumbangkan oleh kenderaan versi asas). Kenderaan baru terintegrasi lidar di bumbung, dengan 11 kamera HD dan 12 radar ultrasonik, keupayaan panduan pintar dari "bantuan asas" melompat ke navigasi dwi wilayah laluan cepat + bandar.

Pihak rasmi dalam promosi secara rasmi menyatakan satu kalimat: "Mazda tidak berebut jadi yang teratas dalam panduan pintar, tetapi berebut yang betul, keselamatan sentiasa nombor satu". Kalimat ini jika diletakkan di mulut kekuatan baru, kebarangkalian tinggi dianggap gaya pemasaran. Tetapi jika keluar dari mulut Mazda, disokong pengumpulan tradisionalnya dalam suspension dan keselamatan, kebolehpercayaan lebih tinggi.

Selain itu, strategi penetapan harga versi Laser juga pantas dipikirkan. Julat tempahan awal 139,900 - 160,900 Yuan, sekitar di dalam "julat harga berkesan" kenderaan baharu kerjasama. Harga ini langsung masuk ke inti wilayah SUV kenderaan baharu tempatan seperti Leapmotor C11, Deepal S7. Ia bukan menggunakan spesifikasi tinggi harga tinggi untuk "memamerkan kekuatan", tetapi dengan harga relatif terkawal, memasukkan keupayaan panduan pintar lanjutan ke dalam produk yang sudah berdiri teguh, paksa mengambil cawangan dari tangan jenama tempatan.

Penutup

Mungkin, EZ-60 bukan kereta "sempurna". Suara jenamanya terhad, garisan produk tipis, permulaan pintar juga tidak awal.

Tetapi jika diletakkan ia dalam kerangka kenderaan baharu kerjasama, posisinya lebih depan daripada yang ramai berfikir. Juara segmen sub berturut-turut 7 bulan, sijil tiga pasaran global, pengenalan strategik Pabrik Nanjing sebagai pusat eksport kenderaan baharu global Mazda, serta versi laser melengkapi cepat kelemahan panduan pintar, semuanya menjadi kepercayaan besarnya.

Situasi memaksa. Dalam medan persepsi semua orang sedang bercakap "Adakah kerjasama baharu ada harapan", Mazda menggunakan EZ-60 memberikan jawapan konkret, boleh dibuktikan, iaitu ada harapan, tetapi perlu turun ego dahulu, kemudian munculkan benda sebenar.

Menurut pendapat Lin Yan, tempat paling berharga EZ-60, bukan pada berapa unit terjual, tetapi ia membuktikan satu perkara: Di era kereta petrol yang terkenal dengan "keteguhan", jenama, di era kenderaan baharu masih boleh berkekuatan, cuma objek kekuatan kali ini, beralih dari enjin rotor menjadi "membuat satu unit Mazda bertenaga, jadi seperti Mazda".

Pada masa kini kerjasama baharu umum senyap, kepegangan terhadap asas pembinaan kereta ini, bukan sikap yang disengajakan, melainkan keteguhan dalam tulang jenama.

Mungkin, ia tidak pasti bisa terus membalik lingkungan pasaran pasukan kerjasama, tetapi boleh untuk landasan keliru ini meninggalkan satu rujukan yang boleh disentuh, keteguhannya tidak mengikut arus, sendiri sudah layak dilihat dan direkod dengan serius.

On June 13, 2026, the Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", showcased classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April at the N8 Hall booth. It comprehensively displayed the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities.

Global Car Strength Endorsement, Setting New Energy Value Benchmark

EZ-6 and EZ-60 were built to global standards from the outset of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class design awards simultaneously. In terms of safety, both models are built strictly according to China-Europe dual five-star standards. EZ-6 has obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "Battery lifetime spontaneous combustion compensation, unlimited mileage, unlimited owners".

In terms of handling, the EZ-60 successfully won the Champion of the SUV Group in the Circuit Race of the China New Energy Vehicle Rally Championship and the Second Place in the Overall Result of the Rally Race, verifying its ultimate handling capabilities. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving a stock, unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer grueling schedule, facing competition from the vast majority of extended-range and plug-in hybrid vehicles, relying on the EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, it broke through from 100 participating cars across 27 brands, completing the ultimate verification of the EZ-60 stock production car's performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won broad recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing factory and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the champion of joint venture new energy medium-sized SUV sales for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a real global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in Changan Mazda's brand development and co-creators of value. In 2026, Changan Mazda continues to practice the "User+" mindset, initiated a series of user co-creation activities, built a multi-dimensional, full-lifecycle user ecosystem, making the commitment of "Still Mazda" not only reflected in the value details of products, but also integrated into the emotional resonance with every user. Users and Mazda fans who participate in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Grand Gala.

The "Joyful Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the campaign launched, numerous Mazda fans have emerged, using cameras to record car ownership life and word-of-mouth to convey product value. Sun Jingyi, a post-2000s EZ-60 owner, shared her feelings as a "Joyful Mazda Creator": "Although work is usually busy, I can use my spare time to share car driving experiences. I am a novice and this is my first time participating, but whether it's car friends or Changan Mazda staff, they will help me with all their might. If you are a Mazda owner, like sharing, and love making friends, welcome to join the Joyful Mazda Creator."

The 2nd season of the "Green Seedling Project", officially launched in May, is currently visiting top universities across the country, engaging in deep exchange with young students about Changan Mazda's practical achievements in design, driving dynamics, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to see their creativity realized, but also opens summer practice and internship positions to the broad youth, further promoting the application of learning and the integration of industry and academia.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Kindness in Every Kilometer" public welfare campaign again, converting every user trip into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, spreading love through the wheels.

"Still Mazda" has never been just a slogan. While inheriting its century-old brand genes, Changan Mazda has always prioritized user needs. In the future, Changan Mazda will continue to build every product to global standards, connect with every user with sincerity, and let more people experience the driving fun of "Human-Machine Integration". From June 13 to 21, we welcome consumers to visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to feel the charm of global cars up close.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

At the opening of the Chongqing Auto Show, the Changan Mazda N8 Pavilion booth had significant foot traffic. The booth theme was "Still Mazda", featuring a lineup including EZ-6, EZ-60, EZ-60 Mazda Edition, and the classic sports car MX-5. Against the backdrop of joint venture brands generally facing pressure, what Changan Mazda presented this time was not just a few cars, but a set of numbers and credentials that need close examination by the outside world.

The sales figure of the EZ-60 is the hardest backing for this booth. This mid-size SUV has taken the sales championship for joint venture new energy mid-size SUVs for 7 consecutive months. Competitors include not only other joint venture brands but also a batch of domestic models that have lowered prices and piled up configurations. Being able to hold for 7 months in this segment indicates that the product has stable acceptance among the target customer group. Paired with this figure is another set of data: in Q1 2026, the sales proportion of Changan Mazda new energy models has exceeded 47%, with the annual goal targeting 70%. For a joint venture car manufacturer, this proportion is not common.

Global certification is another card Changan Mazda emphasized repeatedly this time. EZ-6 and EZ-60 have currently obtained full vehicle certifications for the three major markets of the European Union, the UK, and Australia. The official claim is that this is the first joint venture new energy car company in China to obtain these three certifications simultaneously. EU vehicle certification involves multiple independent tests such as crash safety and electromagnetic compatibility, and cannot be passed solely by material declaration. Obtaining this qualification means the product has undergone substantive verification by a third-party institution. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand flew specially to the Nanjing factory for on-site inspection, giving positive evaluations on craftsmanship and quality control. Dealers need to spend real money to stock up; the weight of such on-site inspection is different from the nature of a brand speaking for itself.

There is a detail at the auto show site worth mentioning separately. Mazda owner and racer Ji Hao told about his racing experience: driving an unmodified factory-spec pure electric EZ-60, participating in the China New Energy Vehicle Rally Championship, 6 days 910 kilometers, breaking through from 27 brands and 100 participating cars, winning the SUV group champion in circuit racing and the runner-up in total rally results. The premise of "unmodified factory-spec" determines the reference value of this achievement — it tests the vehicle's capability in its factory state, rather than the competitive level after modification.

In terms of design, EZ-6 won the "2026 World Car of the Year Design" award this year. It is the first Chinese joint venture new energy model to win this award, and also the third time Mazda has won this honor following the 2016 MX-5 and 2020 MAZDA3. EZ-60 has accumulated 8 top international design awards. The review institutions for such awards are independent of car companies, judges come from all over the world, and they have certain industry reference significance.

Regarding purchasing, the discount strength introduced by Changan Mazda during the 618 period is also at a relatively high level among same-level joint venture products. On top of the national trade-in subsidy (up to 20,000 yuan), an additional 17,000 yuan factory subsidy is stacked. Purchasing designated models also comes with a parts set valued at 7,999 yuan. There are also options for 0 down payment and 5-year low-interest financial policies, with an annual fee rate of 1.99%. The EZ-60 Mazda Edition Extended Range Version official guide price is 139,900 yuan, and the landing price is further lowered after stacking subsidies.

For joint venture brands transitioning to new energy, those who can simultaneously produce global certification, independent design awards, and unmodified mass-produced car race results backed by third parties are currently few and far between. Changan Mazda did not choose the path of chasing hotspots and stacking configurations, but chose to use a slower and more costly method to send quality to third-party verification. Whether this path works or not will gradually be answered by the upcoming sales data and export progress.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda with the theme "Always Mazda", showcased at Hall N8 booth with classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60) and the EZ-60 Mazda Edition launched in April, comprehensively demonstrating the latest results of the enterprise's new energy transformation, and simultaneously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing specified models enjoys an exclusive luxury set worth 7,999 Yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor, EZ-60 became the only SUV globally to simultaneously win 8 top world design awards. Regarding safety, both models are built strictly according to China-Europe dual 5-star standards, EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, EZ-60 battery safety meets new national and European standards in advance, Changan Mazda further promises all new energy users "Battery Lifetime Spontaneous Combustion Compensation, unlimited mileage, unlimited owners".

Regarding handling, EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Race SUV Class Champion and Rally Race Overall Ranking Runner-up, verifying ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his mindset journey driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship, in a 6-day 910-kilometer devil schedule, facing competition from the majority of extended-range/Plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, breaking through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to secure these three certifications simultaneously. Hard-core global quality has won extensive recognition from the international market, at the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to production processes and quality control systems. Currently, overseas sales and pre-order trends for EZ-6 and EZ-60 continue to improve, in the domestic market, EZ-60 has been the sales champion of joint venture new energy medium SUVs for 7 consecutive months.

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy vehicle whole design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, launching a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem, making the commitment of "Always Mazda", not only reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Ceremony.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Assistance", truly brought Changan Mazda into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The cumulatively launched 11-issue "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, sweet couples who got to know each other because of Mazda. These real and vivid stories make up the most moving background color of the Changan Mazda brand.

"Joy Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans who record car ownership life with lenses and transmit product value through word of mouth have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving feelings. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me, If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) share their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities across the country, deeply exchanging practical results of Changan Mazda in design, driving control, safety, intelligence, and other fields with young students. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to realize creativity, but also opened summer practice and internship spots to young students, further promoting learning for application and industry-education integration.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, converting every user trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be transmitted on wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits Reward Users

Seizing the opportunity of the Chongqing Auto Show, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity, from now until June 30th, all series models launch heavy car buying benefits: up to 17,000 Yuan trade-in factory subsidy and 20,000 Yuan national subsidy for old-for-new, purchase specified models gift value 7,999 Yuan luxury set (factory charging pile + Long Film solar film + TPE floor mat / trunk mat), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and value 7,999 Yuan lifetime zero-fuel rights. In addition, all users who test drive new energy models at the store can receive national intangible cultural heritage Jinling Gold Foil, consult authorized dealers for details.

"Always Mazda" is never just a slogan, Changan Mazda, while inheriting the century-old brand gene, always puts user needs first. In the future, Changan Mazda will continue to build every product well with global standards, connecting every user with sincerity, letting more people feel the driving fun of "Human-Machine Integration". June 13-21, welcome consumers to visit Chongqing International Expo Center Hall N8 Changan Mazda booth, feeling the global car charm up close.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.

The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.

Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.

Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.

Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.

Rally Champion Factory Car Validates Handling, 618 Factory Subsidy 17,000 + National Subsidy 20,000, Million Mazda Fans' Shared Passion

Hall N8 of Chongqing Auto Show, Changan Mazda's booth was packed tight. Not because of models, but because that **EZ-60, which won 8 top world design awards** and the EZ-6 that just won "World Car of the Year Design". An old Mazda 6 owner stood in front of the car for ten minutes, finally saying: "This design is still that Mazda that makes you want to drive it just by looking at it." What shocked me more was Changan Mazda dropping a big move: **Battery Lifetime Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit** – Among joint venture new energy vehicles, only this one dares to make such a commitment.

1. Global Car Strength: 8 Design Awards + 5 Safety Certifications, Chinese Smart Manufacturing Exports to World

EZ-6 just won **"2026 World Car Design of the Year"**, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even more fierce, sweeping the Big Three World Design Competitions: German Red Dot, iF, American IDA, accumulating 8 top global design awards — the only SUV globally to achieve this. Safety level, both cars developed according to China-Europe Dual 5-Star: EZ-6 has gathered 5 authoritative certifications including C-NCAP, E-NCAP, C-IASI, among which C-NCAP Occupant Protection Score Rate, E-NCAP Child Protection Score Rate are the highest among models tested in 2025. Battery safety exceeds to meet July 2026 New National Standard and European Standard, plus that phrase "Battery Lifetime Spontaneous Combustion Compensation", directly crushing users' final anxiety.

🏆 Design Honors EZ-6: World Car Design of the Year (First for Chinese New Energy); EZ-60: Grand Slam of 8 World Awards

🛡️ Safety Certifications China-Europe Dual 5-Star, EZ-6 Five Items Full Excellence, C-NCAP/E-NCAP Multiple Firsts

🔋 Battery Commitment Lifetime Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit, Industry First

🌍 Global Certification Domestic First Joint Venture New Energy Enterprise to Obtain Whole Vehicle Certification from EU, UK, Australia Three Major Markets

2. Handling Legend: Factory EZ-60 Presses 27 Brands, Wins National Level Rally SUV Champion

In the center of the booth, champion driver Ji Hao shared his story in the 2026 China New Energy Vehicle Rally Championship: Driving **completely factory original unmodified EZ-60 Pure Electric Version**, 6 days 910 km devil race course, facing most range-extender/PHEV opponents, hard-won Venue Race SUV Group Champion, Rally Championship Overall Runner-up. Ji Hao said: "Many opponents are modified cars, even my tires are factory. But EZ-60's chassis tuning, roll suppression, power linear output, gave me confidence in the Gobi and winding mountain roads." This is the continuation of Mazda's "Human-Machine Unity" in the electric era. No stacking motor data, but putting driving pleasure into the bones. By the way, **Fully displaying Changan Mazda's long-termism and deep accumulation in technology** — From Rotary era to Electric era, obsession with driving essence never changed.

3. Global Unified Standards: Nanjing Factory Exports to Europe, America, Australia, Domestic Sales Consecutive 7 Months Joint Venture First

Changan Mazda Nanjing Factory is Mazda's Best Overseas Factory, Domestic Sales Cars and Export Global Models Co-line Production, Quality Control Standards Fully Consistent. End of May, 80+ Overseas Dealers from Europe, Australia, Thailand specifically came to Nanjing Factory for inspection, praised manufacturing process endlessly. Currently EZ-60 has **Consecutively 7 Months Champion Joint Venture New Energy Mid-size SUV Sales**, Overseas Pre-sales Also Hot. Mazda Executives on Auto Show Scene Spoke: "Changan Mazda has become Mazda's Global New Energy Whole Vehicle Design, R&D, Manufacturing Base and Export Center. Every Chinese User Owns, is a Real Global Car."

4. Million Mazda Fan Ecosystem: Wish Journey + Public Welfare Donation Per Kilometer, Brand and User Mutual Devotion

2026, Changan Mazda Continues to Practice "User+" Thinking. "Wish Journey" lets users wish, brand helps complete; "Owner Story Collection" already launched 11 issues, have 7 consecutive years donating to primary schools public welfare experts, have couples bonded due to Mazda; "Joy Mazda Creators" encourages users to use VLOG to record car ownership life; "People's Brokers" even someone recommended 100+ friends buy Mazda. June 1st to 20th, Owner Each Drive 1 Kilometer, Brand Donates 0.1 Yuan Donation, Used to Improve Yunnan Hope Primary School Conditions — Since 2015, Changan Mazda has already in Yunnan Donated Built 12 Hope Primary Schools, Invested Over 10 Million Yuan. This strategy binding users and public welfare, indeed heartfelt.

5. 618 Mid-Year Big Deal: Up to 37,000 Subsidy + 7,999 Yuan Exclusive Set, Test Drive Gift Jinling Gold Foil

During Chongqing Auto Show, Changan Mazda Simultaneously Launched "Ride Enjoy Summer Style Happy 618 Big Promotion": **Up to 17,000 Yuan Trade-in Factory Subsidy + 20,000 Yuan Trade-in National Subsidy**, Purchase Designated Model Gift Value 7,999 Yuan Exclusive Set (Factory Charging Pile + LLumar Sun Film + TPE Floor Mats/Trunk Mats), Also Enjoy 0 Down Payment 5 Years Low Interest (Annual Rate 1.99%) and 7,999 Yuan Lifetime No-Combustion Benefit. To Store Test Drive New Energy Model Users, All Can Gift National Intangible Cultural Heritage Jinling Gold Foil Gift. This combination equivalent to Vehicle Price Directly Reduced by Tens of Thousands, Also Lifetime Battery Guarantee, Very Sincere.

Writing at End: At Chongqing Auto Show, Changan Mazda Did Not Shout Those Vapid Slogans, But Using World-Class Awards, Rally Champion, Lifetime Battery Compensation, Million Owner Ecosystem, Honestly Tell You — ** "Still Mazda" ** Not Nostalgia, Is Still Obsessed with Good Design, Good Handling, Good Quality, Still Treat Users as Friends. If You Are Looking at 200,000 Level New Energy SUV, Might As Well Go to Hall N8 Try EZ-60, Then Ask Yourself: This Driving Sense That Makes People Laugh When Driving, Other Cars Can Give?

** Comments Discuss👇: You Think Joint Venture New Energy, Who Most Qualified To Say "Global Car"? Mazda's "Human-Machine Unity" In Electric Era Can It Still Hold Up? **

Data Source: Changan Mazda 2026 Chongqing Auto Show Official Press Conference and Promotion Manual

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.

Walking out of the N8 Hall of the Chongqing International Expo Center, one sentence kept echoing in my mind: In the new energy era, to what extent must a brand go to be truly responsible to its users?

The Changan Mazda booth in Hall N8, the classic MX-5 was parked next to the EZ-6 and EZ-60. On one side is the pinnacle symbol of driving control in the fuel era, on the other is the strategic model for electrification transformation. This scene itself is an annotation: everything is changing, but some things have indeed not changed.

The four words "Global Standards" are shouted by many in the joint venture camp, but few truly implement them. This time, Changan Mazda labeled the EZ-6 and EZ-60 with the "Global Car" tag, not just for show. From the start of development, both cars adhered to global standards, not China-specific, nor compromises for a single market. EZ-6 won the "2026 World Car Design of the Year" award, the first Chinese new energy vehicle to receive this honor, the third time Mazda has won this award in its history. EZ-60 is even more impressive, winning all three top design competitions: German Red Dot, iF, US IDA, accumulating 8 global design awards, the only SUV in the world to achieve this.

Design sense is precisely the hardest thing to copy. Mazda's "Kodo" was an aesthetic benchmark in the fuel era. In the electrification era, blending Eastern fluidity with electric vehicle technology is not as simple as changing a front grille. The fact that global design award judges nodded indicates Changan Mazda did not cut corners in this field.

Regarding safety, this might be the most reassuring thing this time. EZ-6 obtained C-NCAP, E-NCAP, C-IASI and other 5 authoritative safety certifications. Among them, the C-NCAP occupant protection score rate and E-NCAP child protection score rate were the highest among all tested models in 2025. Both cars were built according to China-EU dual five-star safety standards. Before the launch of EZ-60, it was pulled to the BingchaCha devil road for collision, rollover, water immersion extreme challenges. Battery safety meets the new national standards and European standards implemented in July 2026 in advance.

But what truly made me feel "this company is serious" is Changan Mazda's commitment: "Lifetime battery spontaneous combustion compensation", unlimited mileage, unlimited owners. Now, few brands dare to write such commitments into contracts. Without full confidence, signing such clauses is like digging a hole for oneself. This confidence is not from nowhere — able to obtain EU, UK, Australia three major markets full vehicle certifications, becoming the first domestic joint venture new energy car enterprise to take these three simultaneously, is the best endorsement itself. End of May, more than 80 overseas dealers from Europe, Australia, Thailand came to inspect the Nanjing Plant specially, gave high evaluation to production process and quality control system. Previously we brought overseas standards in, now it is the China Intelligence manufacturing standard to dispel overseas dealers. Nanjing Plant, domestic sales and global export models co-line production, completely unified manufacturing and quality control standards.

Handling, Mazda never stacks parameters. 0-100 acceleration how many seconds is not the only standard defining driving pleasure. It wants "car moves as willed, driving and riding pleasure", solving the motion sickness problem of electric vehicles from the root through whole-vehicle synchronous development.

At the auto show site, owner and champion driver Ji Hao shared an impressive experience. He drove an original factory unmodified pure electric EZ-60, participated in the China New Energy Vehicle Rally Championship Xinjiang Station. 6 days itinerary, 910 km devil road conditions, opponents were mostly extended-range or plug-in hybrids, refueling had natural advantage. Result, an original factory pure electric SUV won the field race SUV group champion and rally race overall runner-up, breaking through from 27 brands 100 participating cars. This is not lab data, not a show made by manufacturers hiring professional drivers, but real users on real tracks fighting out performance with products. Ji Hao said, in extremely intense confrontation, chassis rigidity, battery thermal management and "horse and man one body" dynamic calibration, are the core EZ-60 supported to last. This sentence is heavier than any parameter table.

The market has already given response — EZ-60 for 7 consecutive months蝉联合资新能源中型 SUV sales champion. Looking at the entire joint venture camp, few can do it.

But this auto show let me feel deeper, is Changan Mazda spent lots of time talking about users. Not "user-centered" cliches, but one by one real projects. 5 million Chinese users, in Changan Mazda's context not cold numbers, but brand development partners and value co-creators.

Year start started "Wish Journey", logic is simple: users themselves complete 25 wishes, last one by brand help realize. Not simple welfare distribution, but a two-way rush. "Owner Story Collection" already done to 11th issue — has continuous 7 years donating poor primary school public welfare expert, has continuous 4 years organizing car club care special children leader, has because of Mazda walked together couple. These real people and lives, constitute this brand most moving background color. "Mazda Joy Creators" encourages owners use lens and text record car ownership life, "National Agent" let user reputation become best communication channel.

Green Sprout Program Phase 2 also progressing, enter university and youth exchange design and engineering practice, while did an EZ-60 National University Modified Design Competition, excellent works directly give modification support. From source cultivate future potential users and industry talents, not just staring at current sales.

Corporate Social Responsibility also always doing. From 2015 in Yunnan cumulative donated built 12 Hope Primary Schools, total investment over 10 million yuan. This year June launched "Every Kilometer Has Kindness" action — owner every driving 1 km, brand donate 0.1 yuan, let an ordinary trip also become kindness accumulation. 2026 Fan Gala exactly 10th anniversary, brand and user emotional bond already lasted full 10 years.

Say a true truth, new energy era joint venture car company days generally not good, this is objective reality. Someone price cut survival, someone moves frequently but no effect, also someone choose silence watch. Changan Mazda chose this road, worth look a few more eyes — not fall into price war mud pit, but use global standard do products, use sincere attitude treat users.

In this parameter increasingly homogenized era, truly can separate brand, precisely is these soft things: design taste, safety bottom line, handling tone, with user between emotional connection. They not like range that intuitive, not like acceleration that stimulating, but they precisely is constitute a brand truly value cornerstone.

Chongqing Auto Show, Changan Mazda also simultaneously launched 618 Mid-Year Mega Sale: up to 17,000 yuan trade-in factory subsidy and 20,000 yuan old-for-new national subsidy, purchase designated models gift value 7,999 yuan premium set, also has 0 down payment 5 years low interest and lifetime zero combustion rights. From now to June 30, interested can go look. But I want more say, "Still Mazda" never is a slogan. Some things indeed can in electrification wave keep unchanged — those worth be guarded parts, just taking new way continue down.

June 13 to 21, Chongqing International Expo Center N8 Hall, Changan Mazda booth just there. Suggest you personally go look, especially that run finish rally original factory EZ-60. Some things, get own sit in, drive up, truly understand.

On June 13, the 2026 Chongqing International Auto Show kicked off. Changan Mazda, with the theme "Always Mazda", brought together the classic sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse limited edition launched in April, gathering at Hall N8 to comprehensively showcase the latest results of its electrification transformation.

The brand simultaneously launched multiple user co-creation plans during the auto show and kicked off the 618 mid-year promotion: On top of up to 20,000 yuan national trade-in subsidy and 17,000 yuan manufacturer trade-in subsidy, purchasing designated models also comes with an exclusive premium package valued at 7,999 yuan.

From its inception, EZ-6 and EZ-60 have followed global unified standards. In terms of design, EZ-6 was honored as the "2026 World Car of Design", becoming the first new energy vehicle model in China to receive this distinction; EZ-60 swept the German Red Dot, iF, and American IDA three major world design competitions, accumulating 8 global top design awards, becoming the unique "Grand Slam" winner in the SUV field.

In terms of safety performance, EZ-6 has passed 5 authoritative tests including C-NCAP, E-NCAP, C-IASI, etc., where the C-NCAP passenger protection score rate and E-NCAP child protection score rate are both the highest among tested models in 2025; EZ-60 battery safety proactively meets the new national standards and European standards to be implemented in July 2026. Changan Mazda has made a "Lifetime Auto-ignition Compensation for Battery" commitment to all new energy users—no mileage limit, no owner limit, thoroughly eliminating user concerns about battery safety.

In terms of handling, Changan Mazda does not blindly pursue paper parameters, but focuses on the real experience of "Car moves with will, driving and riding enjoyment", solving the common motion sickness problem of electric vehicles from the source through whole vehicle collaborative development.

At the auto show site, owner and champion driver Ji Hao shared his experience driving a factory-original unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship: In the harsh schedule of 6 days and 910 kilometers, facing mostly extended-range and plug-in hybrid opponents, relying on EZ-60's ultimate stability and "Human and Horse Integration" tuning, stood out from 27 brands and 100 participating cars, winning the Circuit SUV Group Champion and Rally Overall Championship Runner-up, verifying the handling limits of mass-production cars with track strength.

In terms of quality assurance, both models were born in Mazda's best global factory—Nanjing Factory, produced on the same line as right-hand drive models exported globally, executing completely consistent manufacturing and quality control standards. Changan Mazda has become the first domestic joint-venture new energy automaker to simultaneously obtain whole vehicle certifications from the three major markets of the EU, UK, and Australia.

At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Market performance is equally bright: EZ-60 has led the joint-venture new energy medium SUV sales list for 7 consecutive months, and overseas orders and pre-sales continue to be positive.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has been upgraded to a Mazda global new energy whole vehicle design, R&D, manufacturing base and export center. Every Mazda new energy user owns a true global car."

Deeply cultivating the Chinese market for 21 years, 5 million users are Changan Mazda's most precious wealth. In 2026, the brand continues to deepen the "User+" mindset, launching a series of user co-creation activities, building a full-lifecycle user ecosystem covering emotional connection, value co-creation, and responsibility sharing. Mazda Fans participating in the activities will have the opportunity to step onto the stage of the 2026 Fan Festival.

The "Wish Journey" launched at the beginning of the year, in the form of "User Wishes, Brand Support", allows the brand to truly enter users' lives. The "Owner Story Collection" which has launched 11 episodes has become a concentrated display of Mazda Fan spirit: There are public welfare experts who have funded impoverished primary schools for 7 consecutive years, there are love leaders who have organized car friends to care for special children for 4 consecutive years, there are couples who met and knew each other because of Mazda... These real and vivid stories constitute the most moving core of Changan Mazda.

The "Joyful Mazda Creator" and "All-People Broker" programs encourage users to record car ownership life with lenses and text, and transmit product value through word of mouth. Since the launch of the activity, a large number of gold medal recommenders have emerged, one of whom has recommended Mazda to over 100 friends and relatives. "Post-00s" EZ-60 owner Sun Jingyi shared as a representative of the "Joyful Mazda Creator": "Usually busy with work, but can use spare time to share driving feelings. If you are a Mazda owner, like to share, love making friends, welcome to join us."

The second season of the "Green Seedlings Plan" launched in May is gradually entering top universities nationwide, deeply communicating with young students about the practical results of Changan Mazda in design, driving control, safety, intelligence, and three-electric fields. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to implement creativity but also opens summer practice and internship quotas to young students, promoting deep integration of industry and education.

Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. This June, the brand launched the "Kindness in Every Kilometer" public welfare action again: From June 1 to 20, for every 1 kilometer driven by owners, the brand will donate 0.1 yuan, all used to improve the learning and living conditions of Hope Primary Schools, letting love move forward with the wheels.

Taking the Chongqing Auto Show as an opportunity, Changan Mazda simultaneously launched 618 car purchase benefits: All series models enjoy up to 17,000 yuan manufacturer trade-in subsidy and 20,000 yuan national trade-in subsidy, purchasing designated models comes with a value 7,999 yuan premium set (including charging piles, sun film, floor mats, etc.), and provides 0 down payment 5-year low interest (annual rate 1.99%) and Lifetime Zero Combustion Rights. Visiting the store to test drive new energy models, you can also receive a national intangible cultural heritage Jinling Gold Foil gift.

"Always Mazda" is never just a slogan — Changan Mazda, while inheriting the century-old brand genes, always puts user needs first. In the future, the brand will continue to create every product with global standards, connect with every user with sincerity, and let more people experience the pure driving fun of "Human and Horse Integration".

On June 13, the moment the 2026 Chongqing Auto Show opened, Changan Mazda brought a wealth of highlights. Under the theme "Still Mazda", the brand showcased multiple heavy-hitting global models at Hall N8, not only the classic sports car MX-5 full of nostalgia, but also two strategic-level new energy vehicles — MAZDA EZ-6 and MAZDA EZ-60, as well as the EZ-60 Mazda Edition launched in April, showcasing the latest achievements after the transition to new energy to the outside world. A user co-creation plan was also announced on site, and leveraging the 618 event, a set of substantial purchase benefits were rolled out.

Built to Global Standards, Award-Winning

EZ-6 and EZ-60 were aimed at the global market from the start, with design, safety, and handling all at high standards. EZ-6 has just won the "2026 World Car of the Year Design Award", which is the first time a Chinese new energy car has won this grand prize; EZ-60 is even more impressive, winning 8 top world design awards in one go, unique in the SUV segment.

Safety was not compromised either, both models were developed according to Chinese and European dual five-star standards. EZ-6 holds 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., while the battery safety of EZ-60 even met new national and European standards ahead of schedule. Changan Mazda also reassured all new energy vehicle owners — "Lifetime battery fire compensation", no mileage limit and no limit on which owner.

How does it drive? EZ-60 proved it directly on the track. At the China New Energy Vehicle Rally Championship, it took the Rally SUV Class Championship and the Rally Series Overall Runner-up. At the auto show, Jihao, who is both an owner and a champion driver, shared his racing experience: driving the completely stock pure electric EZ-60, over a high-intensity schedule of 6 days and 910 kilometers, facing mostly range-extended and plug-in hybrid opponents, finally relying on the vehicle's stable quality and "man-machine integration" handling, breaking out from 100 vehicles. This is a thorough test of the mass-produced car's hard power.

[Changan Mazda Owner and Champion Driver Jihao]

Strong Export Momentum, Stable Domestic Sales

In terms of global recognition, Changan Mazda also performed well. It has successfully obtained full vehicle certification for the EU, UK, and Australia major markets, the first joint venture new energy vehicle enterprise in China to achieve this goal. At the end of May, more than 80 dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, highly recognizing the production quality control. Currently, EZ-6 and EZ-60 pre-sale performance overseas is very good, and EZ-60 domestically has consecutively won the sales championship of joint venture new energy mid-size SUVs for 7 months.

Wu Xuxi, Executive Vice President of Changan Mazda Automotive Sales Branch, said clearly: "Changan Mazda is now Mazda's global new energy full vehicle design, R&D, manufacturing and export center. We can promise every user that what you buy is a true global car."

[Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automotive Sales Branch]

Playing with Users, The Brand Becomes Warmer

With 5 million users in the Chinese market, Changan Mazda continues to focus on the "User+" concept this year, carrying out a series of co-creation activities, to realize the phrase "Still Mazda" through real connections. Owners and Mazda fans participating in the activities have the chance to attend this year's fan gala.

For example, "Wish Journey" at the beginning of the year, users make wishes, brands help fulfill them, making the relationship more like friends; Cumulative 11 issues of "Owner Story Collection", telling the real life of many owners — there are philanthropists who donated to education for 7 years, there are leaders organizing car clubs to care for special needs children, and couples connected by Mazda, adding many warm tones to the brand.

[Champion Driver Jihao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Sharing Their Car Ownership Life]

The "Joy Mazda Creator" and "National Broker" plans are to build a stage for owners who love to share. 00s generation EZ-60 owner Sun Jingyi shared her feelings as a beginner: "My daily work is busy, so I use spare time to post driving impressions. Although it's the first time participating, but car club members and staff were very helpful. As long as you are a Mazda owner, like to share, and love making friends, you are welcome to play."

Additionally, the second season of "Green Seedling Program" launched in May is entering multiple universities, chatting with young people about design, driving control, intelligence, simultaneously launched EZ-60 National University Modification Design Competition, not only allowing good ideas to take root, also providing summer internship slots. In terms of public welfare, Changan Mazda has donated and built 12 Hope Primary Schools in Yunnan for consecutive years, total investment over 10 million. In June, launched the "Every Kilometer Has Goodwill" campaign, converting user travel mileage directly into public welfare funds, used to improve children's learning and living.

618 Benefits Maxed Out, Great Time to Buy a Car

Taking advantage of the auto show's heat, Changan Mazda simultaneously launched "Ride Summer Vibes, Enjoy 618 Mega Sale". From now until June 30, purchasing any series models can enjoy a package of benefits: trade-in has up to 17,000 Yuan manufacturer subsidy plus 20,000 Yuan national subsidy, buying designated models also comes with a value 7,999 Yuan exclusive set, containing original factory charging piles, LLumar window films, and TPE floor mats and trunk mats. Financial aspect has 0 Down Payment 5-Year Low Interest plan (Average Annual Fee Rate 1.99%), plus a lifetime "Zero-Burn" benefit worth 7,999 Yuan. Visiting the store to test drive new energy vehicles, also receive a state intangible cultural heritage Jinling Gold Foil. Specific details can be consulted with local authorized dealers.

"Still Mazda" is not a slogan. Changan Mazda, while inheriting brand genes, indeed put user needs first. In the future, it will continue to build cars to global standards, making friends with users through sincerity. From June 13 to 21, friends who want to feel the charm of these global cars, might as well visit Hall N8 of Chongqing International Expo Center.

On June 13, at the 2026 Chongqing Auto Show, Changan Mazda, with the theme "Still Mazda", showcased the classic legend sports car MX-5, global strategic new energy vehicle MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse Edition launched in April, comprehensively demonstrating the latest results of the company's new energy transformation, and simultaneously announced a series of user co-creation activities.

At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. On top of a national subsidy up to 20,000 yuan and a factory subsidy of 17,000 yuan, purchasing designated models grants a 7,999 yuan Exclusive Premium Set (Original Factory Charger + LLumar Sun Film + TPE Floor Mats/Trunk Mat), enjoying 0 down payment 5-year low interest (annual rate 1.99%) and lifetime zero-fuel insurance rights worth 7,999 yuan.

In addition, all users who test drive new energy vehicles in-store will receive a National Intangible Cultural Heritage Jinling Gold Foil.

Global Car Strength Endorsement, Establishing New Energy Value Benchmark

EZ-6 and EZ-60 were built with global standards from the beginning of product development.

In terms of design, EZ-6 won the "2026 World Car Design of the Year" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously.

Regarding safety, both models were built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda also promises all new energy users "Lifetime Battery Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit".

In terms of handling, EZ-60 successfully took the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Category Champion and the Rally Race Overall Second Place, verifying ultimate handling strength.

At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his personal journey driving the unmodified factory standard pure electric EZ-60 into the Chinese New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer intense schedule, facing the competition of the vast majority of EREV/PHEV participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, broke out from 27 brands and 100 participating cars, completing the extreme verification of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia markets, becoming the first domestic joint venture new energy enterprise to obtain all three certifications simultaneously.

Rigid global quality has won wide recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing Plant, giving high praise to the craftsmanship and quality control system.

Currently, overseas sales and pre-sale trends for EZ-6 and EZ-60 continue to look good. In the domestic market, EZ-60 has remained the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every new energy Mazda user owns a true global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

Cultivating the Chinese market for 21 years, 5 million Chinese users are Changan Mazda's most precious assets. In 2026, Changan Mazda continues to practice the "User+" mindset, Wish Journey, Owner Story Collection, Joy Mazda Creator, Citizen Broker, Fan Grand Ceremony, Green Seedling Plan Season 2, and continues to practice corporate social responsibility, from emotional connection, value co-creation to shared responsibility, building a multi-dimensional, full lifecycle user ecosystem, letting the brand and millions of Mazda fans go in mutual pursuit, walking together with Mazda.

In the future, Changan Mazda will continue to create every product to a global standard, connect with every user with sincerity, and let more people feel the driving pleasure of "Human-Machine Integration".

On June 13, the 2026 Chongqing Auto Show officially opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, the global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April to the N8 Hall booth. It fully demonstrated the latest results of the company's new energy transformation and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Sale. On top of a national subsidy of up to 20,000 Yuan and a factory subsidy of 17,000 Yuan, purchasing designated models enjoyed an exclusive premium set worth 7,999 Yuan.

Global Car Strength Backing Sets New Energy Value Benchmark

EZ-6 and EZ-60 were built with global standards from the beginning of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world's top design awards simultaneously. In terms of safety, both models were strictly built according to China-Europe dual 5-star standards. EZ-6 secured 5 authoritative safety certifications such as C-NCAP and E-NCAP. EZ-60 battery safety meets the new national standard and European standard in advance. Changan Mazda also promised all new energy users "Battery self-combustion compensation for life, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Championship of the SUV Category in the Chinese New Energy Vehicle Rally Championship Track Race, and the 2nd Place in the Overall Rally Standings, verifying its ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the stock unmodified pure electric EZ-60 to compete in the Chinese New Energy Vehicle Rally Championship. In the devil's schedule of 6 days and 910 kilometers, facing the competition of the majority of extended-range / plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Man and Horse One Body" tuning, it broke through from 100 participating cars of 27 brands, completing the limit verification of EZ-60 stock production car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has smoothly obtained whole vehicle certifications for three major markets: the EU, the UK, and Australia, becoming the first domestic joint-venture new energy enterprise to obtain these three certifications simultaneously. Solid global quality won wide recognition in the international market. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, the overseas sales and pre-order trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has consecutively won the sales championship of joint-venture new energy medium-sized SUV for 7 months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated: "Changan Mazda has become Changan Mazda's global new energy vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Vice President Wu Xuxi]

Adhere to "User+" Mindset, Build Value Community of Brand and Users

5 million users in the Chinese market are the companions of Changan Mazda brand development and creators of value. In 2026, Changan Mazda continued to practice the "User+" mindset, initiated a series of user co-creation activities, built a user ecosystem in all dimensions and full lifecycle, letting the promise of "Still Mazda" not only be reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way commitment of "User Wishing, Brand Assisting", let Changan Mazda truly walk into users' lives. Behind every wish is a unique emotional connection between users and Mazda. The "Owner Stories Collection" launched for a total of 11 sessions, has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car club care for special children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories constitute the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "National Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans emerged recording car ownership life with lenses and conveying product value with word of mouth. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving experiences. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Car Ownership Life]

The second season of "Green Seedling Plan" officially launched in May is currently visiting top universities nationwide, engaging in in-depth exchange with young students on Changan Mazda's practice results in design, handling, safety, intelligence and other fields. The simultaneously opened EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to turn creativity into reality, but also opens up summer practice and internship quota for the vast majority of young students, further promoting learning application and industry-education integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Every Kilometer Has Kindness" public welfare action again, converting every trip of users into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on wheels.

618 Mid-Year Mega Sale Coming, Multiple Benefits Returning to Users

Borrowing the opportunity of Chongqing Auto Show, Changan Mazda simultaneously launched the "Ride and Enjoy Summer Vibes, Joyfully Enjoy 618 Mega Sale" activity. From now until June 30, all series models launch heavy-weight purchase gifts: Up to 17,000 Yuan Trade-in Factory Subsidy and 20,000 Yuan Old-for-New National Subsidy, purchase designated models gift worth 7,999 Yuan Premium Set (Original Factory Charging Pile + LLumar Solar Film + TPE Floor Mats / Trunk Mats), enjoy 0 Down Payment 5-Year Low Interest (Annual Rate 1.99%) and value 7,999 Yuan Lifetime Zero Combustion Benefit. In addition, all users who visit the store to test drive new energy models can be gifted National Intangible Cultural Heritage Jinling Gold Foil, details consult authorized dealers.

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, themed "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the April-launched EZ-60 Mazda Edition to the N8 Hall booth, comprehensively showcasing the latest results of the enterprise's new energy transformation, and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 RMB national subsidy and 17,000 RMB factory subsidy, purchasing designated models enjoys an exclusive premium package worth 7,999 RMB.

Global Vehicle Strength Endorsement, Setting a New Energy Value Benchmark

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. Regarding safety, both models were built strictly according to China-Europe dual five-star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP, E-NCAP, etc. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda further promised all new energy users: "Lifetime fire compensation for batteries, no mileage limit, no owner limit".

In terms of handling, EZ-60 successfully took the championship in the SUV group of the venue race and the runner-up in the overall race results of the China New Energy Vehicle Rally Championship, verifying its ultimate handling strength. At the auto show site, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the original factory unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the 6-day 910-kilometer devil schedule, facing competition from the vast majority of extended-range/ plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "human-machine integration" tuning, broke through from 100 participating cars of 27 brands, completing the extreme verification of EZ-60's original factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained complete vehicle certifications from the three major markets of the EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to hold all three certifications simultaneously. Overwhelming global quality has won widespread recognition in international markets. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, sales and pre-sale trends for EZ-6 and EZ-60 overseas continue to be positive. In the domestic market, EZ-60 has consecutive 7 months held the joint venture new energy mid-size SUV sales championship.

Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community Between Brand and Users

The 5 million users in the Chinese market are partners in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda will continue to practice "User+" thinking, launching a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, making the promise of "Still Mazda" not only reflected in the value details of products but also integrated into emotional resonance with every user. For users and Mazda fans who participate in Changan Mazda's series of activities, there will be opportunities to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Support", allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection" launched cumulatively for 11 issues has become a display window for Mazda fan spirit: Here are public welfare experts who donated to poor primary schools for 7 consecutive years, love leaders who organized car clubs to care for special needs children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories form the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "Nationwide Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans who use lenses to record car ownership life and use reputation to convey product value have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving feelings. I am a newbie, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share and love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) sharing their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities nationwide, deepening communication with young students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad youth, further promoting the application of learning to practice and industry-academia integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Goodness in Every Kilometer" public welfare action again, transforming every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity. From now until June 30, all series models launched major car purchasing gifts: Up to 17,000 RMB replacement factory subsidy and 20,000 RMB trade-in national subsidy, purchase designated models get a premium package worth 7,999 RMB (original factory charging pile + Longmo Solar Film + TPE Floor Mats/Trunk Mats), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and lifetime zero combustion rights worth 7,999 RMB. In addition, all users who visit the store to test drive new energy models will be given a National Intangible Cultural Heritage Jinling Gold Foil.

"Still Mazda" is never just a slogan. While inheriting the century-old brand genes, Changan Mazda always puts user needs first. Changan Mazda builds every product well with global standards, connects every user with sincerity, and provides users with "human-machine integration" driving pleasure. From June 13 to 21, the general public can visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to experience the charm of global vehicles.

On June 13, Changan Mazda, with the theme "Still Mazda", showcased its global strategic new energy vehicle models MAZDA EZ-6, EZ-60, and the EZ-60 Horse Year Edition launched in April at the 2026 Chongqing Auto Show. Simultaneously, it launched a mid-year 618 mega sale. Based on up to 20,000 yuan in national subsidies and 17,000 yuan in factory subsidies, purchasing designated models enjoys a dedicated exclusive premium set worth 7,999 yuan (original factory charging pile + Longmo solar film + TPE floor mats/trunk mats).

EZ-6 and EZ-60 are two global strategic models since Changan Mazda's comprehensive new energy transformation. Among them, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV in the world to simultaneously win 8 top global design awards. In terms of safety, both models are built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "battery lifetime spontaneous combustion insurance, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Champion of the SUV category in the venue race and the runner-up in the overall ranking of the China New Energy Vehicle Rally Championship, verifying its extreme handling power. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his story of driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the grueling 6-day, 910-kilometer schedule, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's extreme quality stability and "Man-Machine Unity" tuning, it broke out of 27 brands' 100 participating cars, completing the extreme validation of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first domestic joint venture new energy automaker to win all three certifications simultaneously. Its solid global quality has won wide recognition from the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production technology and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to show a positive trend, and in the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda's Automotive Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

"Driving Intelligence" Viewpoint: Among new energy vehicles in the same class and price range, the value-for-money ratio of EZ-6 and EZ-60 is actually seriously undervalued by the consumption market. If you don't care too much about those flashy configurations, but care more about safety, driving fun, and comfort, then these two cars are truly worth trying.

During the recent days of the Chongqing Auto Show, the Changan Mazda booth was quite compelling. Inside Hall N8, the legendary sports car MX-5, the new energy sedan EZ-6, the SUV EZ-60, plus the EZ-60 Mazda Edition launched in April, four cars were lined up in a row. The theme is direct: Still Mazda. Electrified, I am still the Mazda that values handling and design.

Global cars are not just labels, they are truly sold overseas

First, let's talk products. EZ-6 and EZ-60, these two new energy vehicles, Changan Mazda has always made them according to global standards from the start, not a version exclusive to the domestic market. EZ-6 won the 2026 World Car Design of the Year award, this is the first Chinese new energy model to win this award. EZ-60 is even more impressive, winning all eight top global design awards, unique among SUVs.

Regarding safety, both vehicles were developed according to dual China-Europe 5-star standards. EZ-6 has already obtained five authoritative certifications including C-NCAP and E-NCAP. EZ-60 battery safety met new national standards and European standards in advance. Changan Mazda also gave a very firm commitment: lifetime battery spontaneous combustion compensation, unlimited mileage, unlimited owners. This clause is not common in joint venture new energy vehicles, it counts as putting users at ease.

Handling is Mazda's core expertise. They invited Changan Mazda owner and champion driver Ji Hao on site, he drove a factory-stock unmodified pure electric EZ-60, completing the China New Energy Vehicle Rally Championship. 6 days 910 kilometers, opponents were mostly extended range and plug-in hybrid, finally EZ-60 won the venue SUV group championship, rally overall results runner-up. This stability under extreme working conditions is more persuasive than any test drive.

Even more worth noting is, Changan Mazda has already obtained complete vehicle certification for three major markets: EU, UK, and Australia, it is the first joint venture new energy car enterprise in the domestic market to win these three certifications at the same time. End of May, over 80 overseas dealers from Europe, Australia, and Thailand specifically ran to the Nanjing factory, to inspect production process and quality control system. Currently EZ-6 and EZ-60 overseas sales and pre-sale momentum are quite good, domestic market EZ-60 is the joint venture new energy medium-sized SUV sales champion for 7 consecutive months.

Changan Mazda Sales Branch Executive Vice General Manager Wu Xuxi said very openly on site: Changan Mazda has become Mazda's global new energy R&D, manufacturing, and export center. In the past joint venture car enterprises were importing overseas models into the domestic market, now Changan Mazda is doing reverse output: China-made new energy cars are to be sold back to Mazda's global market.

Users are not just people who buy cars, they are still part of the brand

This auto show, Changan Mazda spent a large portion talking about user co-creation, not just talking about product parameters. This mindset is quite right, in the new energy era products homogenization is serious, competing is who walks closer to users.

Starting from the beginning of year Wish Journey, users make wishes, brand helps realize them, each wish behind is a real personal story. Owner Stories Collection has released 11 editions, inside there are public welfare enthusiasts donating to poor primary schools for 7 consecutive years, leaders organizing car owner clubs caring for children with special needs for 4 consecutive years, and couples who met because of Mazda and eventually came together. These contents are much more real than ads.

Joy Mazda Creator and Citizen Ambassador plan, encourage users to shoot videos, write shares, recommend friends to buy. On site came a Post-00s EZ-60 owner Sun Jingyi, saying own daily work is busy, but have free time send some car usage feelings, car owner colleagues and staff are very helpful. This spontaneous word-of-mouth spread is much higher in conversion rate than hard ads.

May launched Green Sprouts Plan Season 2, is entering national universities, talking to students about design, driving control, safety, and intelligence. Synchronously also launched EZ-60 National University Modification Design Competition, excellent works have chance to be made into actual cars, also gave participating students summer internship spots. This move both cultivated potential users, also happened to do young talent reserve.

Social responsibility was not neglected. From 2015 to now, Changan Mazda in Yunnan donated 12 Hope Primary Schools, total investment over 10 million, benefiting tens of thousands of teachers and students. June also launched Every Kilometer Carries Kindness public welfare action, turning users' every trip into a public welfare fund, used to improve Hope Primary School conditions.

618 Offers Briefly Stated

During the auto show until June 30, all series have car buying courtesy. Factory subsidy up to 17,000 yuan, national subsidy up to 20,000 yuan, buy designated models send value 7,999 yuan exclusive set (including original factory charging pile, LLumar solar film, TPE floor mats and trunk mats). Financial plan is 0 down payment 5 years low interest, annual rate 1.99%, plus a value 7,999 yuan lifetime zero-fuel cost benefit. Go to store test drive new energy cars send Jinling Gold Foil. Details ask local dealers directly.

Written at the end:

After watching this Chongqing Auto Show Changan Mazda moves, have a feeling quite obvious: this joint venture brand in new energy transformation walked a somewhat different path. Did not blindly race on specs, race on price, but put Global Standards and User Co-creation as two cornerstones. Still Mazda this sentence, in the electrification wave, means holding onto their own soul: design, handling, safety, these fundamentals cannot be lost. At the same time put users truly together playing, together growing. This approach is not necessarily fastest, but likely to go the distance.

June 13 to 21, Chongqing International Expo Center Hall N8, feel free to visit. Cars good or bad, drive to know.

On June 13, the day the Chongqing Auto Show opened, the Changan Mazda booth was "Always Mazda". Two cars were placed there, one was the MX-5, the halo of a classic sports car came with a built-in filter, standing next to it were EZ-6 and EZ-60, and there was also an EZ-60 Mazda Edition just launched in April, showing a rare sense of restraint under the lights.

Design and Safety: Two Global Passports

These two cars hold the ticket to the global market. EZ-6 has just won the "2026 World Car Design of the Year" award, this is the first time this award has gone to a Chinese new energy vehicle model. The EZ-60 next door is more like an award harvester, with eight global design awards such as German Red Dot, iF, American IDA, and others in its pocket, unique in the global SUV camp.

Yes, that's the rhythm of quietly accomplishing big things. In terms of safety, both cars strictly adhere to China-Europe dual 5-star standards. EZ-6 has collected five authoritative certifications including C-NCAP, E-NCAP, and C-IASI, EZ-60's battery safety has even met the new national standard and European standard of 2026 in advance. What makes people feel at ease is the sentence Changan Mazda threw out: lifetime self-ignition compensation for batteries, unlimited mileage, unlimited owners. This is not a promotional slogan, it is a reassurance for users.

Track Verification: Hardcore Strength of Stock Factory Cars

Champion driver Ji Hao on the booth told a true story. He drove a stock pure electric EZ-60 without any modifications to compete in the China New Energy Vehicle Rally Championship. 6 days, 910 kilometers, crossing the devil course, amidst many strong opponents in the extended-range and plug-in hybrid camps, he firmly won the Circuit Race SUV Group Champion and Rally Race Overall Results Runner-up.

It can be said that the stopwatch on the track is more convincing than any carefully polished PPT. This confidence comes from the Nanjing Factory, the manufacturing heritage of Mazda's overseas factories. Here vehicles supplied to the global market are produced, and quality control standards are exactly the same. At the end of May, more than 80 dealers from Europe, Australia and Thailand came from far away and gave high praise after on-site inspection. Changan Mazda, holding three major whole vehicle certifications of the EU, UK, and Australia, is already the domestic joint venture new energy vehicle enterprise that first achieved this accomplishment. Looking at the sales market, EZ-60 has been sitting on the sales first position of domestic joint venture new energy medium-size SUV for seven consecutive months.

User Ecosystem: From Realizing Wishes to Cycle of Kindness

Turning the gaze to the user level, the atmosphere here does not seem to be executing KPIs. Gen Z owner Sun Jingyi, as a member of "YueMa Creators", shared her snippets of recording car use life using fragmented time. She mentioned that whether it is car friends or manufacturer personnel, they are all sincerely providing help.

This is the implementation of Changan Mazda's "User+" thinking. The "Wish Tour" launched at the beginning of the year, the brand helps users complete annual wishes; in "Car Owner Story Collection", there are charity experts who persist in donating to poor primary schools for seven years, and sweet couples who are connected by Mazda. These real slices of life constitute the brand's very warm background tone.

In the social responsibility sector, they played it more realistically. Since 2015, 12 Hope Primary Schools built in Yunnan have benefited 10,000 teachers and students. In the "Kindness in Every Kilometer" action launched in June, for every kilometer driven by the owner, the brand donates 0.1 Yuan of funds. This public welfare linked to real mileage is much harder to fake than one-time donations.

618 Car Purchase Policy: Genuine Discounts

Borrowing the Chongqing Auto Show wind, Changan Mazda's 618 promotion policy is quite direct. From now until June 30, all series models can enjoy up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing designated models gifts a value of 7,999 Yuan exclusive set (including factory charging pile, LLumar sun film and TPE floor mats / trunk mats), also providing zero down payment 5-year low interest plan, annual interest rate only 1.99%. All users who test drive new energy models in the store can also receive a Intangible Cultural Heritage Jinling Gold Leaf gift.

#AlwaysMazda #MillionMazdaFansTravelTogether

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Horse Year Edition launched in April to the Hall N8 booth. It comprehensively showcased the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities. Meanwhile, Changan Mazda launched 618 mid-year massive benefits. On top of the up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models can enjoy an exclusive premium set worth 7,999 yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built to global standards from the start of product development. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. In terms of safety, both models are built strictly according to China-EU dual five-star standards. EZ-6 secured 5 authoritative safety certifications such as C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda also promises all new energy users "lifetime compensation for spontaneous battery combustion, unlimited mileage, unlimited owners".

In terms of handling, EZ-60 successfully took the Championship of the SUV class in the Circuit Race of the China New Energy Vehicle Rally Championship and the Runner-up in the Overall Rally Race, verifying its ultimate handling strength. At the auto show, Changan Mazda owner and champion racer Ji Hao shared his journey of driving the stock unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. In the 6-day, 910-kilometer devil's race course, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human and Machine as One" tuning, it broke through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 stock production car performance.

Changan Mazda Owner, Champion Racer Ji Hao

Currently, Changan Mazda has successfully obtained complete vehicle certifications in the EU, UK, and Australia markets, becoming the first domestic joint venture new energy enterprise to secure all three certifications. Hard international quality has won widespread recognition in international markets. In late May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing Plant and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to trend positively. In the domestic market, EZ-60 has consecutively ranked as the sales champion of joint venture new energy mid-size SUVs for 7 months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

China's market 5 million users are partners in Changan Mazda brand development and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, initiated a series of user co-creation activities, built a user ecology covering all dimensions and the full lifecycle, letting the promise of "Still Mazda" not only reflect in the value details of products, but also integrate into the emotional resonance with every user. Users and Mazda fans participating in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Festival.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishing, Brand Assisting", has allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection", released for a cumulative of 11 periods, has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poverty-stricken primary schools for 7 consecutive years, love team leaders who have organized car clubs to care for special children for 4 consecutive years, and sweet couples who met and got to know each other because of Mazda. These true and vivid stories constitute the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "All-People Broker" plans have built a platform for users to co-create brand value. Since the launch of the activities, a large number of Mazda fans have emerged who record ownership life with lenses and convey product value with word of mouth. Sun Jingyi, a post-00s EZ-60 owner, shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving experiences. I am a novice, participating for the first time, but whether it is car club members or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like sharing and making friends, welcome to join Joy Mazda Creator".

Champion Racer Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Ownership Life

The second season of the "Seedling Plan", officially launched in May, is currently gradually entering top universities nationwide, having in-depth exchanges with youth students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The simultaneous launch of the EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to a wide range of youth students, further promoting the integration of learning and application, industry and academia.

The practice of social responsibility also cannot do without user participation. Since 2015, Changan Mazda has cumulatively built and donated 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Carries Kindness" public welfare action again, turning every trip of users into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be conveyed on wheels.

618 Mid-Year Massive Benefits Arrive, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Enjoy Summer Vibes while Driving, Enjoy 618 Big Sale" activity. From now until June 30, a series of heavy purchase benefits are launched for all models: up to 17,000 yuan factory trade-in subsidy and 20,000 yuan national trade-in subsidy. Purchasing designated models gifts an exclusive premium set worth 7,999 yuan (Original Factory Charger + Long Film Sun Film + TPE Floor Mats / Trunk Mats), enjoy 0 Down Payment 5-Year Low Interest (Annual Rate 1.99%) and Lifetime Zero Fuel/Energy Cost Rights worth 7,999 yuan. In addition, all users who test drive new energy models to the store can receive a national intangible cultural heritage Jinling Gold Foil. For details, consult authorized dealers.

"Still Mazda" has never been a slogan. While inheriting the century-old brand genes, Changan Mazda has always placed user needs first. In the future, Changan Mazda will continue to create every product well to global standards, connect with every user with sincerity, and let more people feel the driving pleasure of "Human and Machine as One". From June 13 to 21, welcome consumers to visit the Chongqing Mazda booth at Hall N8 of Chongqing International Expo Center to experience the charm of global cars up close.

June 13, the 2026 Chongqing International Auto Exhibition officially kicked off. Changan Mazda, with the exhibition theme "Still Mazda", brought the classic MX-5 legendary sports car, global strategic new energy model MAZDAEZ-6, MAZDAEZ-60, and the newly launched EZ-60 Ma Edition in April to the Hall N8 booth. The scene not only showcased the brand's rich results in new energy transformation, but multiple characteristic user co-creation activities were announced simultaneously, stacked with sincere 618 mid-year car buying benefits, bringing full surprises to the on-site audience.

During this auto show, Changan Mazda launched multiple car buying offers: stacking up to 20,000 Yuan national subsidy and 17,000 Yuan manufacturer subsidy, purchasing designated models also comes with a free exclusive premium set worth 7,999 Yuan, with substantial benefit strength.

Global Quality Strength Breaks Out, Establishing Value Benchmark in New Energy Industry

MAZDAEZ-6 and MAZDAEZ-60 two new energy models, since the R&D phase strictly followed global car manufacturing standards to create, comprehensive product power received high recognition from home and abroad. In the design aspect, EZ-6 won the 2026 World Car of the Year Design award, becoming the first domestic new energy model to win this honor; EZ-60 set a record, becoming the only SUV model in the world to sweep 8 international top design awards.

In driving safety, both cars were R&D created according to China-Europe Dual Five-Star safety standards. Among them, EZ-6 gathered C-NCAP, E-NCAP and other 5 international authoritative safety certifications; EZ-60 battery protection standards met domestic new national standard and European standards in advance. Changan Mazda also solemnly promised to all new energy owners: Lifetime battery spontaneous combustion compensation, no mileage limit, no ownership transfer owner limit, comprehensively build a safety defense line for travel.

In driving control performance, EZ-60 broke out on professional fields, winning the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Class Champion, Rally Race Overall Runner-up, extreme control performance received professional verification. At the auto show site, simultaneously as Changan Mazda owner and race champion Ji Hao, shared the competition experience. He drove the unmodified original factory pure electric EZ-60, fighting for 6 days, total 910 kilometers high intensity schedule. Facing many range extender, plug-in hybrid competitors, this production car emerged from 27 brands of 100 competing vehicles with stable and reliable quality and Mazda signature "Man-Machine Integration" tuning, fully proving the model original factory hardcore performance.

[Changan Mazda Owner, Champion Racer Ji Hao]

Relying on hard product strength, Changan Mazda smoothly obtained EU, UK, Australia three overseas markets whole vehicle certifications, is also the first domestic joint venture new energy car enterprise to win three certifications simultaneously, global layout steadily advanced. At the end of May, 80 overseas dealers from Europe, Australia, Thailand specially visited Nanjing Production Base, to the brand advanced production process and strict quality control system gave high affirmation. Currently EZ-6, EZ-60 overseas orders and pre-sale trend is good, in domestic market, EZ-60 has stood at the top of joint venture new energy medium SUV sales for 7 months.

Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi stated: Nowadays Changan Mazda has become Mazda global range important new energy whole vehicle design, R&D, manufacturing and export core base, brand to all new energy owners guarantee, everyone entered hand each model, are benchmark global standard high quality global car.

[Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi]

Fingering "User+" Concept, Building Brand and Owner Value Community

Occupying domestic 5 million loyal users, Changan Mazda always regards owners as brand growth road companions and value co-creation partners. 2026, brand continues to deepen **"User+"** operation thinking, launch a series of characteristic user activities, create cover car use full cycle owner ecology, let "Still Mazda" brand concept, both landed on product details, also fused into every user emotion, participate various activities owners and Ma fans, also have opportunity invited attend 2026 Fan Ceremony.

Previously online "Wish Journey" activity, holds "User Wish, Brand Assist" original intention,拉近了 brand and owner distance; has launched 11 issues of "Owner Stories Collection", gathered many warm stories: has insisted seven years donate village primary school public welfare owner, has continuous four years organize car owner meeting care special children team leader, also due to love car结缘 sweet partners, one by one true stories, outline warm vivid brand background.

[Champion Racer Ji Hao (Left) / "Joy Horse Creator" Sun Jingyi (Right) Share Own Car Life]

"Joy Horse Creator", "All People Agent" two plans, then for owners build share exchange, co-create value platform, large batch owners actively share car use daily, transmit product reputation. Post-00s EZ-60 owner Sun Jingyi as "Joy Horse Creator" representative scene share: daily work rest, she likes record car use life, as new participant, car owner partner and brand staff all enthusiastic assist, also welcome more Mazda owners join, together exchange make friends, share fun.

In addition, second season "Seedling Plan" steadily advanced, brand enters national major top universities, share with youth students in vehicle design, driving control, safety, intelligent field technical results. Synchronously launched EZ-60 national university modification design competition, not only opportunity let excellent creativity land become true, also to students open summer internship posts, help industry academia integration, apply knowledge learning.

Practice public welfare also is Changan Mazda long time persist responsibility. Since 2015 to now, brand has in Yunnan donate build 12 Hope Primary Schools, cumulative investment super 10 million Yuan, benefit 10 thousand teachers and students. This year June, brand again launch "Every Kilometer Filled with Kindness" public welfare action, convert user every travel into public welfare fund, special fund use improve Hope Primary School running conditions, let kindness with wheel constantly transmit.

618 Mid-Year Carnival Opens, Multiple Car Buying Benefits with Generous Return

Take advantage of Chongqing auto show heat, Changan Mazda officially launch **"Drive & Enjoy Summer Vibes: 618 Mega Sale"** activity, activity lasts to June 30, full series models send rich car buying offers. Car buying users can stacked enjoy up to 17,000 Yuan trade-in manufacturer subsidy, 20,000 Yuan trade-in national subsidy; purchasing designated models, gift value 7,999 Yuan premium set, include original factory charging pile, Longmo solar film, TPE floor mat and trunk mat. Finance plan aspect, support 0 down payment, 5 year low interest car buying, annual rate as low as 1.99%, also can enjoy value 7,999 Yuan lifetime zero fuel consumption rights. In addition, activity period arrive store test drive new energy models, can receive National Intangible Cultural Heritage Jinling Gold Foil good gift, more details can go to Changan Mazda authorized dealer store consult.

Inherit 百年 brand heritage, hold car making original intention, Changan Mazda always with user needs as core, use global standard polish every product, with sincere service connect thousands of owners, let "Man-Machine Integration" driving fun accompany more travel roads. June 13th to 21st, sincerely invite citizens and car fans go to Chongqing International Expo Center Hall N8 Changan Mazda booth, personally appreciate global good cars, experience unique driving fun.