Charting a New Blueprint for Going Global, Prinx Chengshan Shows Up at 2026 Thailand-China Cooperation Expo

On July 22, the 2026 Thailand-China Cooperation Expo was held at the IMPACT Convention Center in Bangkok. This year's expo, themed "Invest in the Future, Grow Together," aims to thoroughly implement the important consensus reached by the leaders of China and Thailand, and seize new opportunities for the continued deepening of bilateral economic and trade cooperation. China Tire Business Network (Tirechina.net) learned that Prinx Chengshan took this precious opportunity to actively integrate into the bilateral trade system between China and Thailand, deeply explore cooperation opportunities such as industry docking and market expansion, and assist in the high-quality coordinated development of industries in China and Thailand.

In-depth Exchange between Government and Enterprise

Localization Operation Results Recognized by Multiple Parties

During the expo, government and business representatives, including Mr. Jiang Wei, Minister-Counselor of the Economic and Commercial Office of the Chinese Embassy in Thailand, Mr. Lin Chuqin, Chairman of the Federation of Thai Chambers of Commerce, Mr. Liu Quanlei, Chairman of the Thailand China Business Chamber, and Mr. Somchai Dombasri, Director of the Industrial Estate Authority of Thailand (IEAT) discussed and exchanged views with Mr. Xu Jiangang, General Manager of Prinx Chengshan Tire (Thailand) Co., Ltd., on the company's deep localization, intelligent production, global layout, sustainable development, and more.

Participating government and business representatives highly affirmed the development achievements of Prinx Chengshan since rooting in Thailand in 2019, and gave high recognition and praise to the intelligent production level of the Prinx Chengshan Thailand Smart Factory (hereinafter referred to as "Thailand Factory"), its green development concept, and its contributions to promoting cultural exchange between Thailand and China and local economic development, laying a good foundation for subsequent cooperation.

Smart Manufacturing + Green Double Empowerment

Thailand Factory Strengthens Overseas Strategic Pivot Point

As the first overseas production base of Prinx Chengshan, the Thailand Factory is a key pivot point in the company's global layout strategy, strongly boosting economic and trade exchanges, industrial collaboration, and friendly exchanges between Chinese and Thai manufacturing. At the production end, the factory is equipped with internationally leading calenders and five-composite new processes, achieving automated and intelligent operation of processes such as semi-finished products, logistics, and sorting.

In terms of green and low-carbon development, the factory deeply practices energy-saving and environmental protection concepts, persistently walks the path of sustainable development, and has completed the largest single-building rooftop solar project in Southeast Asia. In terms of social responsibility, the factory actively participates in public welfare undertakings such as local education support and disaster relief in Thailand, boosts local employment, empowers youth development, actively builds cultural communication bridges, promotes interaction and integration of Chinese and Thai folk cultures, and deepens the understanding of hearts and minds between the two nations with pragmatic actions.

Flagship Products Showcase

Southeast Asian Matching Market Map Continues to Expand

Flagship products such as Prinx AQUILA PRO with outstanding core performances such as energy saving, comfort, and noise reduction were showcased at the expo. Currently, this tire has successfully been equipped with multiple overseas medium and high-end models such as SAIC MG5 PRO Thailand version, MG S5 EV Thailand version, Changan Qiyuan NEVO Q05, and more. Prinx Chengshan continues to deepen its work in the Southeast Asian matching market and makes steady breakthroughs, establishing solid and deep strategic cooperative relationships with many mainstream OEMs such as MG and Qiyuan. Working together to create high-quality mobility solutions adapting to the local market, the matching business map continues to expand, and the cooperation ecosystem moves towards higher quality development.

Deepening Industrial Chain Synergy

Jointly Drawing a New Blueprint for Going Global Development

In addition, the company also signed a Memorandum of Understanding (MOU) with upstream partners, which helps to further deepen the in-depth integration and resource complementarity between the company and upstream and downstream industries such as Thailand's local rubber, and promote the coordinated development of the upstream and downstream of the regional tire industry chain.

In the future, Prinx Chengshan will continue to upgrade its product matrix, strengthen localization management and the collaborative layout of upstream and downstream industrial chains, rely on the China-Thailand economic and trade cooperation platform, actively seize precious new opportunities of the times such as regional industrial upgrading, contribute to the win-win and prosperity of China-Thailand economic and trade with "Made in China", and write a new chapter of Chinese tire enterprises going global, growing, and mutually beneficial symbiosis.