Deepal S07 Equips Huawei LiDAR in the 150k Segment: This Time They're Serious

The Deepal booth at the Chongqing Auto Show was hot, not because they hired a celebrity. Although Ming Dao did indeed come, not because the booth layout was so cool. Although that Portugal National Team themed space was indeed quite interesting. What really made people linger a few steps was the all-new Deepal S07 Huawei Qiankun LiDAR Edition Extended-Range model at the booth's central position.

Starting from 154,900 yuan, comes with Huawei Qiankun ADS 4 Pro Enhanced Edition, with LiDAR. Once this price was announced, many peers and audience members at the scene had similar first reactions: 300,000 yuan-level technology, really brought down to the 150,000 yuan level?

Huawei Qiankun + LiDAR, This Time No More "Wait"

Over the past two years, many models equipped with Huawei intelligent driving systems, but mostly concentrated in the 200,000 yuan or even 300,000 yuan+ range. Consumers clearly know: Huawei intelligent driving is good, but the threshold is a bit high.

Deepal S07's approach this time is simple: directly equip Huawei Qiankun ADS 4 Pro Enhanced Edition as standard on all trims, fitting LiDAR, 4D millimeter-wave radars, HD cameras, and other sensing hardware all at once. 1 LiDAR, 3 4D millimeter-wave radars, 11 HD cameras, 12 ultrasonic radars, a fusion sensing system composed of 27 sensors, truly rare in this price segment.

It's not saying other brands can't do it, but everyone generally feels users in the 150,000 yuan segment don't have high requirements for intelligent driving, or think costs can't be pressed down. Deepal's attitude is more like: users in this price segment should also enjoy good things.

Specific to actual scenarios, complex roundabout navigation, unprotected left-turn yielding, speed control in narrow lanes for meeting vehicles—these daily high-frequency scenarios that test system capabilities—new cars can cover. This is not "future product" style promotion, but ready to use upon delivery.

New car provides three versions: 230Max+, 230Ultra, 300Ultra, limited-time prices from 154,900 yuan to 171,900 yuan. To be honest, even without looking at perks, just this pricing is a bit "unreasonably aggressive".

Extended-Range Version Also Has LiDAR, This is the Key Point

Note a detail: this launch is the Extended-Range Version, and comes with LiDAR. Previously in the industry there was an unwritten "rule", LiDAR was often given priority to pure EV models, Extended-Range or Hybrid models either came later or were not given at all. Deepal S07 broke this "discriminatory treatment" this time, Extended-Range Version can also enjoy complete Huawei Qiankun intelligent driving capabilities.

The logic behind this is clear: Deepal doesn't want users to compromise on intelligence just because they chose Extended-Range power. For many consumers with long-distance needs, still worrying about charging convenience, Extended-Range is currently a more pragmatic choice, but they also deserve top-tier intelligent driving experience.

Power system itself also upgraded. Super Extended-Range 2.0 system pressed 100km fuel consumption at low battery to 3.8L, cooperating with 3C Super Charging, energy replenishment speed obviously improved. CLTC pure EV range max 300 km, combined range 1,385 km. This range level, daily use as pure EV no problem, long-distance run also no anxiety.

Chassis aspect, all trims standard equip FSD+HRS variable adaptive suspension. Official summary "braking without nose dive, cornering without lean, undulation without bouncing, rough roads without jarring, potholes without jolt", although sounds like doggerel, but core meaning very clear: Deepal put effort into driving quality on this car, not just stacking smart features.

Brought Portugal National Team In, Not Just for Hot Topic

At the auto show scene, Deepal booth specially set up co-branded interactive zone with Portugal National Team. Car covers, custom merchandise, football ice cream blind boxes, even "Bluetooth Coffee". On one hand, 2026 North American World Cup approaching, football is global common language, borrowing sports events to boost brand awareness is very smart move. More importantly, "full battery on the field" theme, both fits new car launch state, also coincides with competitive sports spirit, ready at all times, go all out.

And that "Portugal team scores a goal, Deepal gives away a car (one-year usage rights)" activity, indeed can let offline stores during World Cup period have a natural traffic-driving topic. Compared to dry shouting "visit store for test drive", this way obviously more interesting, easier for users to remember.

Deepal Product Matrix Becomes More Perfect

This time Chongqing Auto Show, Deepal pulled out all 6 models in the line, from 100,000 yuan class S05 to 300,000 yuan class S09, product line already relatively complete.

S05 performance worth mentioning. Global 70+ countries and regions, cumulative sales broke 220,000 units, got German iF Design Award, in Thailand also got Car of the Year Award. May inside domestic pure electric compact SUV market got sales three consecutive championships. This proves Deepal globalization is not just empty talk, really selling cars.

L06 and L07 respectively in sport coupe and tech smart experience two sub-markets found their own position. L06 used Magnetorheological Suspension, L07 main focus on class-leading experience, both in May got sub-market sales champion.

Going up, S09 as six-seater flagship, balances family use and business reception; G318 Worry-Free Crossing Edition then found a balance point between hardcore off-road and urban comfort. Can be said, Deepal in each mainstream sub-market already has moves, and not "for existence while existing", every car has relatively clear positioning and selling points.

Write in conclusion:

Deepal S07 this car Extended-Range Version has LiDAR, actually reflects a trend: intelligent driving is changing from "high-end exclusive" to "mainstream standard". Past everyone thought intelligent driving was icing on the cake, only 300,000 yuan+ cars need seriously consider. But now, 150,000 yuan class consumers also more care about vehicle intelligent level. This is not consumption upgrade, but consumption perception normal evolution, when phones change from feature phone to smartphone, no one willing go back to use feature phone. Cars also same.

Deepal grasped exactly this window period. When most opponents still in 200,000 yuan+ layout high-level intelligent driving, it directly pulled threshold to 150,000 yuan level. This "dimensional strike" strategy, short term might let profit pressure, but from seizing user mindset and market share angle, worth it.

Additionally, Deepal globalization pace also speeding up. 5 major regions, 100+ countries and regions, this scale in independent brands new forces inside count walk relatively fast. And "Technology going global" replaced "Product going global", means Deepal don't want only do a selling car brand, but hope to participate in global competition in more core layer.

From product definition and pricing strategy look, Deepal this time attitude very clear: not play fake, use real skills to speak. 150,000 yuan class equip Huawei LiDAR, this itself already an enough persuasive opening.