150,000 Enthusiasts Rush to Highlight Moment: BJ30 Tourer Highlight Edition Launches

On June 12, the BJ30 Tourer 150,000 Units Roll-off Line Ceremony and Highlight Edition Launch Event, themed "150,000 Units of Love, Arriving at the Highlight", concluded successfully at the BAIC Zhuzhou Super Factory. Adhering to the brand core concept of Off-road Equality, Beijing Off-road continuously lowers the threshold for light off-road travel, helping thousands of ordinary families easily unlock the fun of mountain travel. This time, the official launch of a 30,000 Yuan exclusive trade-in benefit for the entire series is announced; the BJ30 Tourer Super Trade-in Price starts from as low as 69,900 Yuan. Meanwhile, the all-new model of the year, BJ30 Tourer Highlight Edition, officially enters the market. This light off-road SUV positioned for both city and mountains achieves comprehensive upgrades in three dimensions: appearance, off-road passability, and in-cabin driving experience. The new car Super Trade-in Price starts from 82,900 Yuan. At the press conference, Beijing Off-road also partnered with CCTV to launch a hardcore car dismantling live stream, completely dismantling a BJ30 Tourer with 150,000 km mileage to intuitively reveal the wear and tear of core vehicle components. Through transparent testing, the vehicle's solid quality and long-term durability were intuitively demonstrated to all online consumers.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Tourer has become the fastest light off-road SUV in China to reach 150,000 units. 150,000 BJ30 Tourers carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a monument to quality built by 150,000 users. It is the answer sheet China's HEV technology gives to the world, and also a strong declaration of Chinese Smart Manufacturing!"

150,000 Global Users Recognition, Building the Highlight Moment of BJ30 Tourer

As the fastest light off-road SUV in China to reach 150,000 units, the BJ30 Tourer relies on over 60 years of professional accumulation by Beijing Off-road. With hard-core strengths in Super Off-road, Super Spacious, and Super Economical, it lets the world see China.

"Super Off-road" is the confidence to depart. Beijing Off-road has built the industry-leading "Triple-engine, Four-wheel-drive, Six-mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Tourer, becoming the first HEV hybrid model in the Box-style SUV category. Triple-engine power includes a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, excelling in long-distance energy saving, real-time replenishment, and instant burst; Intelligent Four-wheel drive has a response speed of 30 milliseconds, and can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working mode, keeping power in the best state at all times. Coupled with energy mid-lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it easily handles scenarios such as mud and sand.

"Super Spacious" is the calmness of travel. The BJ30 Tourer three-row seven-seat layout owns a 2820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1496 Liter ultra-large trunk. The rear row folds flat instantly into a 1.92 meter large bed. The B-Class Box-style ultra-wide third-row space allows 1.8-meter tall adults to sit comfortably. With 38 storage spaces throughout the car, every item has a dedicated place. Family travel is free, and no one settles.

"Super Economical" is long-term companionship. The BJ30 Tourer achieves Money Saving, Time Saving, and Worry Free. Recently, five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Tourer achieved fuel consumption not exceeding 5 liters per 100 km in every country, with a range of over 1000 km per tank. No need to find charging piles, just refuel and go, saving tens of hours of energy replenishment time annually. At the same time, the first owner enjoys lifetime warranty for the whole vehicle, no high-voltage battery safety hazards, simple maintenance, and sufficient parts, ensuring no worries for every departure.

The BJ30 Tourer is both a Box-style vehicle that can take you to the mountains and a city commuting SUV that allows you to enjoy life.千篇一律 light off-road SUVs are common, but one in a thousand BJ30 Tourers! (Note: "千篇一律" is a Chinese idiom meaning monotonous/cookie-cutter. Translated as "千篇一律" is not allowed. I will translate the meaning: "Light off-road SUVs are often one-and-the-same, but the BJ30 Tourer stands out!") -> "Light off-road SUVs are often one-and-the-same, but the BJ30 Tourer is one in a thousand!"

BJ30 Tourer Highlight Edition Launches, Welcoming Three Highlight Moments of Appearance, Performance, and Experience

On the occasion of the 150,000 units roll-off line, Beijing Off-road launched the new version - BJ30 Tourer Highlight Edition. Based on "Super Off-road, Super Spacious, Super Economical", it achieves a comprehensive leap in appearance, performance, and experience.

Highlight Appearance, tailored for different life stages. The BJ30 Tourer Highlight Edition adopts the classic Box-style shape, with a tough aura and exquisite lines perfectly blending. The unique Five-Gate Star Ring through-illumination light group is eye-catching and handsome; the full set of electric touch fashionable modification kit, exclusive Star Ring wheels, and front and rear same-color sports bumpers show love and freedom; the new orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can find love and encounter highlights on this car.

Highlight Performance, gaining both power and fuel economy. The BJ30 Tourer Highlight Edition replaces the high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it is equipped with Porsche-style turbocharging technology, with a whole-vehicle charging efficiency of 99%; the rear motor power increased from 55 kW to 70 kW, allowing timely response for ramp merging, intersection starts, and emergency avoidance, giving you the confidence to stick to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, the BJ30 Tourer has a higher body and wider field of view, plus functions like seat heating, ventilation, and steering wheel heating, which are thoughtful and comfortable. The system can sense raindrops and automatically close windows. The 64-color ambient light moves with the music rhythm, giving you a space to enjoy soothing emotions.

The BJ30 Tourer Highlight Edition lets you have both off-road life and city commuting. With the calmness of one car, holding two sides of life, turning every ordinary day into a highlight moment.

The First Dismantling of 150,000 KM BJ30 Tourer Online, CCTV Certifies Real Quality

To give back to the 150,000 owners' companionship and love, Beijing Off-road launched the "30,000 Yuan Super Trade-in Policy", available for both trade-in users and new purchase users. On top of the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive honor treatments, which can be enjoyed by ordering within the time limit:

First treatment, Warranty Gift: Free lifetime whole-vehicle warranty worth 6,000 Yuan (limited to the first owner and non-operating vehicles);

Second treatment, Financial Gift: 0 down payment and other financial products available;

Third treatment, Bring-a-Friend Gift: Referral transaction by old customers, rewarded with up to 800 Yuan JD Gift Card;

Fourth treatment, Upgrade Gift: Entire series lifetime OTA free upgrade;

Fifth treatment, Traffic Gift: Basic traffic is free for life, entertainment traffic is free for 2 years and unlimited.

On the occasion of the World Cup opening, the BJ30 Tourer Highlight Edition also launched the time-limited "Passionate World Cup, Highlight Win Prizes" event: Purchase a vehicle at any authorized store nationwide, obtain betting qualification. Accurately predict the World Cup champion and final score, and enjoy an additional 50,000 Yuan vehicle purchase subsidy.

True strength is not afraid of strict scrutiny. At the press conference, Beijing Off-road partnered with CCTV Finance to dismantle a BJ30 Tourer with 150,000 km mileage live, demonstrating durable quality with real vehicle conditions. At the same time, the camera visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing guards the excellent quality control of every car from the source.

150,000 km is equivalent to nearly ten years of usage mileage for an ordinary family. After the BJ30 Tourer was dismantled: The engine turbocharger is clean with little carbon deposit, power output remains plentiful; the gearbox casing is intact with no oil leakage, internal gears show no wear or pitting, the powertrain status is excellent; the battery pack has no swelling, leakage, or internal degradation, long-term use does not worry about battery aging failure; the subframe and suspension arms have no rust or oil seepage/leakage issues, the entire chassis flatness and standardization difference from a new car is small, passive safety protection is always online. This live stream proved with the camera that the BJ30 Tourer uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and a sense of security for every journey.

Beijing Off-road also partnered with CCTV Finance to dive deep into the BAIC Zhuzhou Super Factory, revealing the underlying logic behind the exquisite quality of the BJ30 Tourer from the manufacturing source. In the welding workshop, hundreds of robots collaborate with 100% automation, glue application error does not exceed a hair strand, ensuring the car body skeleton is more solid, with stronger impact resistance and deformation resistance, no noise when driving on rough roads, and safer in collisions; in the stamping workshop, 5,000+ ton giant stamping equipment presses the car body panels into shape in one go, ensuring the car body is uniform and neat, lines are smooth, the good-looking high-appearance appearance originates from high-precision stamping base; in the spraying workshop, dozens of robots perform automatic spraying with environmentally friendly water-based paint, reducing harmful pungent volatile substances by over 60%. New cars have no odor, making the elderly and children more secure, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, quality control inspection gates are set for each process, ensuring every BJ30 Tourer rolling off the line meets quality standards, allowing users to buy with confidence and drive comfortably.

Final Words:

Currently, the domestic SUV market competition is becoming increasingly intense, city family SUVs tend to be homogenized, and the lightweight, people-friendly city light off-road track has become a new competitive wind direction for automakers. Beijing Off-road's dual-action layout this time is very precise: on one hand, the 150,000 units roll-off line proves that the BJ30 Tourer has taken a firm stand in the entry-level light off-road market and accumulated a vast user reputation; on the other hand, the large trade-in subsidy + all-new Highlight Edition launch, plus the 150,000 km real car dismantling live stream hardcore testing, uses a low-price threshold to pry open the family car buying group, and uses real vehicle conditions to dispel consumer concerns about the durability of domestic cars.

For a long time, off-road vehicles have been tagged with high price, niche, and only suitable for outdoor players labels. Beijing Off-road insists on promoting Off-road Equality. The core significance is to peel off the off-road circle barriers, making off-road no longer a hobby exclusive to hardcore players, but a daily travel method for ordinary families for weekend camping and near-suburban self-driving. At the same time, pairing with the BJ40 Extended Range model to complete the mid-to-high-end off-road market, forming a high-low matching product layout, completely covering the family light off-road and hardcore all-domain off-road two markets. In the long run, this people-friendly and scenario-based product strategy fits the current consumption trend of domestic people's diverse outdoor travel, and can further consolidate Beijing Off-road's top status in the domestic off-road niche track, promoting the entire domestic off-road industry towards popularization and civilianization development.