100 Upgrades & Standard L2 Intelligent Driving, 60,000 Yuan-Level New JMEV EV3 Globally Launched

May 26, 2026, Jiangling New Energy held the "Left and Right Together, Towards a New Global" JMEV EV3 New Product Launch and Full Series Product Promotion Conference in Nanchang, officially unveiling the new JMEV EV3 to the global market. The special feature of this launch was the all-English process and global live stream, with overseas dealers from over 40 countries sitting in the audience. A state-owned enterprise with a 79-year history of car manufacturing declared its global ambition for an A00-class pure electric mini car through an international launch event.

Market Winter Counter-Trend Breakout

The micro electric vehicle market in 2026 was not optimistic. Data shows that from January to April 2026, new energy vehicle sales under 80,000 yuan in China fell by nearly 50%, and retail sales of pure electric micro cars dropped sharply by nearly 70% year-on-year. Wuling Hongguang MINI EV, which had been the sales champion of micro electric cars for consecutive years, saw monthly sales drop below 5,000 units. Mainstream models like Leapmotor T03, Geely Panda, and Changan Lumin also saw monthly sales below 2,000 units. At the policy level, the new energy vehicle purchase tax was adjusted from full exemption to half exemption, putting additional pressure on price-sensitive buyers in the sinking market.

It was in such a market environment that the new JMEV EV3 played a unique card — "100 Upgrades, Full Series Standard L2-level Intelligent Driving Assistance System".

"Easy" Philosophy Five Dimensions

"We keep complexity to ourselves, give 'Easy' to users." Wang Jinhua, the main speaker of the launch event and from the Marketing Department of Jiangling New Energy, started the presentation in the identity of an ordinary mother, describing the daily troubles of five real users — difficulty in parking, small space, safety anxiety. This pragmatic thinking responds exactly to a core industry proposition: In the era of configuration involution, what do consumers really need?

The product definition of the new JMEV EV3 revolves around five "Easy"s: Easy Joy, Easy Drive, Easy Park, Easy Use, Easy Fun. These five dimensions correspond to five types of real users — Xiaojun who pursues fashion, Lao Chen who values durability, Lily who fears parking, Frank who needs large space, and Emily, a working mother who longs to relax. This is exactly a true reflection of the most real needs for global small electric vehicles.

Safety Config "Dimension Reduction Strike"

In the small electric vehicle market within 100,000 yuan, L2-level intelligent assistance driving systems are almost "luxuries". The new JMEV EV3 breaks this convention, standardizing L2 driving assistance across the full series, integrating five core functions: AEB Automatic Emergency Braking, ACC Adaptive Cruise Control, FCW Front Collision Warning, LDW Lane Departure Warning, and BSD Blind Spot Monitoring.

Passive safety is also not sloppy. The new car adopts a high-strength cage body structure, with the front anti-collision beam tensile strength reaching 1500MPa. Combined with 540° panoramic image (including transparent chassis), it achieves all-around blind spot-free protection. More worth noting is that the new JMEV EV3 is the only model in the same class equipped with the third-generation WCBS wire-controlled braking system. Braking from 100km/h to stop takes only 39 meters, with a response speed of 150 milliseconds level, which is 4 meters shorter than level competitors. In emergency situations, these 4 meters could be the line between safety and danger.

The new JMEV EV3 is also the only 5-door 5-seat layout model among the four 60,000 yuan-level pure electric mini cars. The rear row is equipped with three independent adjustable headrests, truly achieving "five people sitting down without compromise". The extremely high yield rate of 86.59% maximizes release of passenger space. Even if three adults sit in the rear, it is not cramped. After the rear row is folded down, the trunk volume can be expanded to 1000L. Facing the storage anxiety and emergency pain points universally existing in the A00-class market, the new JMEV EV3 provided a nearly perfect solution.

Intelligence and Space Upgraded Experience

In terms of intelligence, the new JMEV EV3 comes standard with a 5-inch LCD instrument panel and a 10.1-inch central control screen, accessing the Doubao AI Voice Large Model for the first time, supporting "visible is speakable" and natural continuous dialogue. It is also compatible with CarPlay, online navigation, and audio-visual entertainment. The mobile APP remote vehicle control supports one-key unlocking, air conditioner switch, battery pack heating, one-key defogging, etc., globally applicable.

In terms of power, the new JMEV EV3 is equipped with a 50kW liquid-cooled permanent magnet synchronous motor, with a maximum torque of 125N·m, and 0-50km/h acceleration takes only 4.5 seconds. The 30.24kWh Lithium Iron Phosphate battery provides 330km CLTC range, featuring IP68 level dust and water proofing and intelligent thermal management system. The first non-operational natural person owner can enjoy lifetime warranty for the power battery system, and additionally enjoy the dual safety commitment of free replacement within 8 years or 150,000 km if battery degradation exceeds 30%, and battery spontaneous combustion "burn one compensate one".

Strategic Significance of Global Layout

The global simultaneous launch of the new JMEV EV3's biggest highlight is achieving the simultaneous development, launch, and delivery of left-hand drive and right-hand drive versions, directly adapting to traffic regulations in most countries and regions worldwide. This is not common in the same class of models — most car manufacturers launch left-hand drive first, then spend months or even a year adapting to the right-hand drive market. But Jiangling New Energy chose simultaneous development and production of left and right hand drives, meaning the product platform has a global underlying architecture from the initial project proposal.

Behind this strategic choice is a clear business logic. The right-hand drive market is exactly the important incremental space for Chinese new energy going overseas. Southeast Asian countries such as Thailand and Malaysia continue to increase new energy vehicle policies, and take right-hand drive as the legal standard for traffic. The new JMEV EV3 is designed according to global regulations from the platform architecture stage, dealers can sell the cars directly after receiving them, delivery efficiency and market competitiveness are greatly improved.

Data corroborates the effectiveness of this strategy. As of May 2026, Jiangling New Energy's overseas business has expanded to over 40 countries and regions, covering five continents: Europe, Africa, Middle East, Southeast Asia, and South America. Export business has grown positively for three consecutive years, increasing by 70% year-on-year in 2023, 25% in 2024, and 203% in 2025.

60,000 Yuan Level + Eight Gifts Sincerity

The new car offers two configurations: Comfort and Luxury, with guide prices of 62,800 yuan and 66,800 yuan respectively. From now until June 30, 2026, placing an order through official channels enjoys 20,000 yuan value launch taste eight-layer gift. In the car purchasing link, enjoy a 5,000 yuan/unit incremental trade-in subsidy regardless of brand or car ownership duration, and 3,000 yuan purchase tax subsidy. Light Cloud Beige, Sky Water Green, Evening Smoke Blue three personalized car colors are limited time free optional selection, and can be gifted a charging gun or charging pile (choose one) for free.

Closing Thoughts

The launch of the new JMEV EV3 is not only a fully configured evolution of the product, but also a deep practice of Jiangling New Energy's "Let Beauty be Easily Accessed" brand concept. Against the background of the overall pressure in the micro electric vehicle market, Jiangling New Energy did not choose the short-term strategy of price wars, but redefined the value standard of A00-class products with "100 Upgrades" and "L2 Driving Standard".

Of course, challenges also exist. Brand awareness and channel coverage are still topics that Jiangling New Energy needs to conquer continuously. In this 60,000 yuan price range, consumers' sensitivity to price is far higher than brand loyalty. But for those family users who put safety first and pursue high cost-performance, the new JMEV EV3 provides an option that is hard to ignore.

As Nie Xiaoyong, General Manager of Jiangling New Energy Overseas Business Department, said: "JMEV is not doing short-term following trends, but determined to do long-term business." From product definition to global layout, from safety configuration to intelligence experience, the new JMEV EV3 shows not only the evolution of a car, but also a state-owned enterprise with 79 years of car manufacturing heritage, thinking and action in the new energy era. Beautiful travel should be So easy.