May 26, 2026, Jiangling New Energy held the "Left and Right Together, Towards a New Global" JMEV EV3 New Product Launch and Full Series Product Promotion Conference in Nanchang, officially unveiling the new JMEV EV3 to the global market. The special feature of this launch was the all-English process and global live stream, with overseas dealers from over 40 countries sitting in the audience. A state-owned enterprise with a 79-year history of car manufacturing declared its global ambition for an A00-class pure electric mini car through an international launch event.

Market Winter Counter-Trend Breakout

The micro electric vehicle market in 2026 was not optimistic. Data shows that from January to April 2026, new energy vehicle sales under 80,000 yuan in China fell by nearly 50%, and retail sales of pure electric micro cars dropped sharply by nearly 70% year-on-year. Wuling Hongguang MINI EV, which had been the sales champion of micro electric cars for consecutive years, saw monthly sales drop below 5,000 units. Mainstream models like Leapmotor T03, Geely Panda, and Changan Lumin also saw monthly sales below 2,000 units. At the policy level, the new energy vehicle purchase tax was adjusted from full exemption to half exemption, putting additional pressure on price-sensitive buyers in the sinking market.

It was in such a market environment that the new JMEV EV3 played a unique card — "100 Upgrades, Full Series Standard L2-level Intelligent Driving Assistance System".

"Easy" Philosophy Five Dimensions

"We keep complexity to ourselves, give 'Easy' to users." Wang Jinhua, the main speaker of the launch event and from the Marketing Department of Jiangling New Energy, started the presentation in the identity of an ordinary mother, describing the daily troubles of five real users — difficulty in parking, small space, safety anxiety. This pragmatic thinking responds exactly to a core industry proposition: In the era of configuration involution, what do consumers really need?

The product definition of the new JMEV EV3 revolves around five "Easy"s: Easy Joy, Easy Drive, Easy Park, Easy Use, Easy Fun. These five dimensions correspond to five types of real users — Xiaojun who pursues fashion, Lao Chen who values durability, Lily who fears parking, Frank who needs large space, and Emily, a working mother who longs to relax. This is exactly a true reflection of the most real needs for global small electric vehicles.

Safety Config "Dimension Reduction Strike"

In the small electric vehicle market within 100,000 yuan, L2-level intelligent assistance driving systems are almost "luxuries". The new JMEV EV3 breaks this convention, standardizing L2 driving assistance across the full series, integrating five core functions: AEB Automatic Emergency Braking, ACC Adaptive Cruise Control, FCW Front Collision Warning, LDW Lane Departure Warning, and BSD Blind Spot Monitoring.

Passive safety is also not sloppy. The new car adopts a high-strength cage body structure, with the front anti-collision beam tensile strength reaching 1500MPa. Combined with 540° panoramic image (including transparent chassis), it achieves all-around blind spot-free protection. More worth noting is that the new JMEV EV3 is the only model in the same class equipped with the third-generation WCBS wire-controlled braking system. Braking from 100km/h to stop takes only 39 meters, with a response speed of 150 milliseconds level, which is 4 meters shorter than level competitors. In emergency situations, these 4 meters could be the line between safety and danger.

The new JMEV EV3 is also the only 5-door 5-seat layout model among the four 60,000 yuan-level pure electric mini cars. The rear row is equipped with three independent adjustable headrests, truly achieving "five people sitting down without compromise". The extremely high yield rate of 86.59% maximizes release of passenger space. Even if three adults sit in the rear, it is not cramped. After the rear row is folded down, the trunk volume can be expanded to 1000L. Facing the storage anxiety and emergency pain points universally existing in the A00-class market, the new JMEV EV3 provided a nearly perfect solution.

Intelligence and Space Upgraded Experience

In terms of intelligence, the new JMEV EV3 comes standard with a 5-inch LCD instrument panel and a 10.1-inch central control screen, accessing the Doubao AI Voice Large Model for the first time, supporting "visible is speakable" and natural continuous dialogue. It is also compatible with CarPlay, online navigation, and audio-visual entertainment. The mobile APP remote vehicle control supports one-key unlocking, air conditioner switch, battery pack heating, one-key defogging, etc., globally applicable.

In terms of power, the new JMEV EV3 is equipped with a 50kW liquid-cooled permanent magnet synchronous motor, with a maximum torque of 125N·m, and 0-50km/h acceleration takes only 4.5 seconds. The 30.24kWh Lithium Iron Phosphate battery provides 330km CLTC range, featuring IP68 level dust and water proofing and intelligent thermal management system. The first non-operational natural person owner can enjoy lifetime warranty for the power battery system, and additionally enjoy the dual safety commitment of free replacement within 8 years or 150,000 km if battery degradation exceeds 30%, and battery spontaneous combustion "burn one compensate one".

Strategic Significance of Global Layout

The global simultaneous launch of the new JMEV EV3's biggest highlight is achieving the simultaneous development, launch, and delivery of left-hand drive and right-hand drive versions, directly adapting to traffic regulations in most countries and regions worldwide. This is not common in the same class of models — most car manufacturers launch left-hand drive first, then spend months or even a year adapting to the right-hand drive market. But Jiangling New Energy chose simultaneous development and production of left and right hand drives, meaning the product platform has a global underlying architecture from the initial project proposal.

Behind this strategic choice is a clear business logic. The right-hand drive market is exactly the important incremental space for Chinese new energy going overseas. Southeast Asian countries such as Thailand and Malaysia continue to increase new energy vehicle policies, and take right-hand drive as the legal standard for traffic. The new JMEV EV3 is designed according to global regulations from the platform architecture stage, dealers can sell the cars directly after receiving them, delivery efficiency and market competitiveness are greatly improved.

Data corroborates the effectiveness of this strategy. As of May 2026, Jiangling New Energy's overseas business has expanded to over 40 countries and regions, covering five continents: Europe, Africa, Middle East, Southeast Asia, and South America. Export business has grown positively for three consecutive years, increasing by 70% year-on-year in 2023, 25% in 2024, and 203% in 2025.

60,000 Yuan Level + Eight Gifts Sincerity

The new car offers two configurations: Comfort and Luxury, with guide prices of 62,800 yuan and 66,800 yuan respectively. From now until June 30, 2026, placing an order through official channels enjoys 20,000 yuan value launch taste eight-layer gift. In the car purchasing link, enjoy a 5,000 yuan/unit incremental trade-in subsidy regardless of brand or car ownership duration, and 3,000 yuan purchase tax subsidy. Light Cloud Beige, Sky Water Green, Evening Smoke Blue three personalized car colors are limited time free optional selection, and can be gifted a charging gun or charging pile (choose one) for free.

Closing Thoughts

The launch of the new JMEV EV3 is not only a fully configured evolution of the product, but also a deep practice of Jiangling New Energy's "Let Beauty be Easily Accessed" brand concept. Against the background of the overall pressure in the micro electric vehicle market, Jiangling New Energy did not choose the short-term strategy of price wars, but redefined the value standard of A00-class products with "100 Upgrades" and "L2 Driving Standard".

Of course, challenges also exist. Brand awareness and channel coverage are still topics that Jiangling New Energy needs to conquer continuously. In this 60,000 yuan price range, consumers' sensitivity to price is far higher than brand loyalty. But for those family users who put safety first and pursue high cost-performance, the new JMEV EV3 provides an option that is hard to ignore.

As Nie Xiaoyong, General Manager of Jiangling New Energy Overseas Business Department, said: "JMEV is not doing short-term following trends, but determined to do long-term business." From product definition to global layout, from safety configuration to intelligence experience, the new JMEV EV3 shows not only the evolution of a car, but also a state-owned enterprise with 79 years of car manufacturing heritage, thinking and action in the new energy era. Beautiful travel should be So easy.

On May 28, the all-new Geely Xingyuan officially launched, offering 410km Yearning Edition, 410km Riding the Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition four models, with a limited-time launch rights price of 61,800 Yuan - 91,800 Yuan. The 410km version can choose a 310km range configuration, with a price reduction of 7,000 Yuan. Placing a major deposit and locking the order before June 30, 2026, you can enjoy 3,000 Yuan super trade-in cash, plus ten layers of purchase gifts, including 5-year highway elevated NOA service, charging pile and installation, and three-electric lifetime warranty, etc.

Strategic Significance for Geely

The launch of the all-new Geely Xingyuan is a key step for Geely to consolidate its advantage in the pure electric small car market. Since Xingyuan launched in October 2024, delivery volume exceeded 700,000 units in 573 days, selling one unit per minute, winning the 2025 China car market overall sales champion, and ranking top 3 in global new energy sales in Q1 2026.

This update not only continues Xingyuan's hot sales momentum but also further amplifies Geely's technical advantages in the pure electric small car field. Through comprehensive upgrades in five dimensions, Geely is redefining the value standards of pure electric small cars, making "High Quality and Good Price" a distinct label for the Geely Galaxy brand.

On the global market level, Xingyuan has landed in over 30 countries and regions, performing brightly in markets like Brazil and Thailand. The launch of the all-new Xingyuan will further enhance Geely's influence in the global new energy market, making "Made in China" pure electric small cars go to more countries.

Multi-dimensional Competitiveness Analysis

Compared to the old model, the all-new Xingyuan achieves full series range upgrades, 310km upgraded to 410km, 410km upgraded to 480km. It also brings over 100 product power upgrades, including core technologies such as G-TCS 2.0 anti-slip system, CST 2.0 comfortable braking, and Xingrui AI Cloud Power 2.0.

Regarding the intelligent cockpit, high-spec models are equipped with the Dragon Eagle One chip, 16G+128G large storage, adding CarPlay support and EVA assistant. Regarding assisted driving, the Qianli Haohan H3 solution is introduced, supporting highway NOA and all-scenario automatic parking.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Xingyuan's advantages are very prominent. It is the only model in the class with standard rear drive independent suspension, CATL cells, and liquid-cooled temperature control system.

Regarding driving control performance, 80.7km/h Moose test and 130km/h Hook test scores far exceed the class average. Regarding space, the 2650mm wheelbase brings a quasi-B-level riding experience, and 36 flexible storage spaces are even leading in the class.

Regarding intelligent configuration, the Galaxy Flyme Auto 2 system and Qianli Haohan assisted driving H3 solution are leading among same-price models. Especially the Unbounded Space function, supporting 200+ cloud applications, the experience far exceeds class competitors.

Core Highlights in Actual Vehicle Use Scenarios

The all-new Xingyuan adopts the "Smiling Front Face" design, paired with eight ice cream car colors, looks great. 1.15 aspect ratio and floating roof design create a low and wide body visual effect.

The interior adopts an enveloping two-tone design, with Taro White and Starry Grey two color schemes, outstanding texture. 4135×1805×1570mm body size brings over 85% super large yield rate. Rear longitudinal space is 1452mm, flat floor design, three passengers are not crowded.

The Galaxy Flyme Auto 2 intelligent cockpit system has smooth operation and is easy to get started. It supports dual-zone voice interaction, visible anywhere, speak anywhere. The Unbounded Space function can run 200+ apps in the cloud without occupying local storage.

3.3kW external discharge function meets camping power needs. 70L dual pneumatic support rod front trunk can hold a 20-inch suitcase. 10L super large passenger drawer can hold three laptops. These practical configurations perfectly solve daily vehicle storage pain points.

The all-new Xingyuan adopts a rear-engine rear-drive layout, 410km model equipped with 58kW motor, 480km model equipped with 85kW motor. 0-50km/h acceleration is 3.9s, ample power, sufficient for city commuting.

Regarding range, 480km CLTC range, room temperature actual range fulfillment rate exceeds 100%. 30%-80% DC fast charging takes only 19 minutes, full power start in coffee time. Xingrui AI Cloud Power 2.0 can intelligently manage energy to improve range performance.

The all-new Xingyuan adopts a five-vertical eight-horizontal Star Armor Cage Body, 3.4 times roof compression strength. Successfully challenged front 50km/h and side 55km/h continuous collision, occupant cabin structure intact, battery pack did not smoke or catch fire.

Regarding battery, all-series standard Guardian Battery Safety System and Battery Doctor BMS3.0, 18 temperature sensors monitor cell temperature in real-time. Regarding active safety, AEB active braking can stop at 120km/h speed, AES emergency avoidance can complete steering avoidance at 130km/h speed.

Full Text Summary

The all-new Geely Xingyuan with a starting price of 61,800 Yuan brings product power far exceeding expectations. Comprehensive upgrades in five dimensions further enhance its competitiveness in the pure electric small car market.

From the perspective of actual vehicle use scenarios, the all-new Xingyuan performs excellently in design, space, configuration, power, safety, etc. Especially the rear drive independent suspension driving experience, CATL cell three-electric system, Galaxy Flyme Auto 2 intelligent cockpit, and Qianli Haohan H3 assisted driving, all brought a tier-up experience to users.

For Geely, the all-new Xingyuan is not just a volume-selling model but also a manifestation of brand technical strength. It proves with actual actions that pure electric small cars can also have good driving control, high safety, and intelligent experience.

In the 60,000-100,000 Yuan pure electric small car market, the all-new Geely Xingyuan is undoubtedly a highly competitive product. Its launch will further promote the upgrade of the pure electric small car market, allowing more consumers to enjoy high-quality new energy travel experience.