100 Million Milestone Witnesses Cognitive Metamorphosis, SAIC Delivers Answer Sheet for User Transformation Era

A friend of mine posted a Moments update during the Dragon Boat Festival. After waiting for several months, she finally picked up her Stelato Z7. As a fashion influencer, she did not focus on displaying the vehicle's exterior but instead shared her relaxed experience of highway cruising using intelligent driving, remarking, "Technology indeed changes life, intelligent driving drives better than me." Stelato precisely understands this type of young user; they value vehicle appearance and pursue personal labels with a tech feel.

On the eve of the Dragon Boat Festival, SAIC Audi E7X received the OEKO-TEX Global First Whole Vehicle Cabin Contact Material Safety and Environmental Protection Certification, with all key indicators in the cabin reaching infant contact standards. Audi also understands its customer base needs well: buyers of Audis are mostly elites who particularly value authority certifications and are willing to pay for high-quality environmental materials.

Two new cars, two differentiated value expressions. Behind this is SAIC's core user philosophy of "Knowing Cars Better, Knowing You Even Better". Just like at the SAIC Global 100 Millionth Vehicle Delivery Ceremony, lenses and focus were not pointed at enterprise management, but rather car owners were placed in the center stage position.

Taking a close look at the varied users in this delivery ceremony, one can understand SAIC's brand-new vehicle manufacturing logic: abandoning the traditional idea of "build first, find customers later", and shifting to a new development path of first deeply digging real needs of different groups and then customizing products accordingly.

Hand in hand with ecosystem partners:

Break out of bulk procurement mindset

Become brand partners walking side by side

At the SAIC Global 100 Millionth User Delivery Ceremony, an IM LS9 Hyper model was delivered to Momenta CEO Cao Xudong. This was not an ordinary new car delivery. Since the brand's inception, both parties have partnered to deepen high-order intelligent driving technology. This new car leads the production of a full line control steering chassis, equipped with a NVIDIA Thor chip, and also has L3 autonomous driving capability hardware pre-installed. Delivering a cutting-edge model to a technical partner is essentially about letting cutting-edge technology land in practice first, growing together through collaborative polishing.

Hua Jing S was jointly developed by SAIC-GM-Wuling and Huawei. The entire vehicle is equipped with the full Huawei Qiankun Intelligent Driving system. The body is made of 2000MPa Nuclear Submarine Grade High-Strength Steel, ensuring robust safety. Geta APP founder Luo Zhenyu chose it as an all-round travel vehicle for his multi-child family and as an enterprise manager; former national football team player Yang Chen preferred the Volkswagen ID. ERA 9X. Its German solid chassis paired with a 1651 kilometers ultra-long extended range, easily handles both business travel and family commuting scenarios.

In the commercial vehicle sector, SAIC Maxus, Yuejin, Hongyan, IVECO, and Sunwin form a complete transport matrix, serving industrial partners across industries. DHL Singapore Senior Vice President selected the Maxus eDeliver 5 pure electric light van to adapt to urban cross-border package high-density delivery scenarios; Dishangtie bulk purchased over 10,000 Yuejin Dan T1 pure electric light trucks to build a national urban distribution logistics network; Shanxi engineering enterprises concentrated on purchasing Hongyan New Energy Heavy Trucks to calmly handle complex working conditions such as mountain muck and construction material heavy loads; Shanghai Jiading Bus introduced the Sunwin 10 Series pure electric bus to help city public transport move towards low-carbon transition.

These cooperation orders have long departed from the traditional cooperation model of "pure bulk selling cars". SAIC deeply cuts into industrial chain scenarios, precisely insight partners' transport capacity shortcomings and usage needs, customizing exclusive vehicles on demand, transforming from an automobile supplier to a deeply bound brand partner.

Targeting young people:

Break out of fixed car model labels

Match diverse life identities

In the past, many car manufacturers built vehicles for young groups, and the thinking mostly stayed on the surface: installing large screens, tuning sporty suspensions, pairing eye-catching paint, using "Sport Edition" and "Family Edition" to simply divide groups. SAIC chooses to deeply insight contemporary young people's real concerns and core appeals, building exclusive vehicles around their life scenarios and identity labels.

Young car owners who are parents care most about interior health. Audi E7X and Buick Zhijing E7 directly address the "New Car Odor" pain point for family vehicles, using materials certified by authoritative bodies to create Mother and Baby Grade healthy cabins, strictly controlling harmful gas volatilization from the raw material source.With the development intention based on children's growth needs, Buick Zhijing E7 delivered 7,668 new cars in its first full delivery month, ranking first in sales for joint venture brand new energy vehicles and plug-in hybrid mid-size SUVs.

Trendy youth seeking self-expression desire exclusive personality. Stelato Z7 and Z7T create two body shapes: Coupe and Shooting Brake, while the entire vehicle is equipped with Huawei Intelligent Driving. This vehicle has clear goals: not becoming an all-round "National Car", precisely targeting groups willing to highlight personal style. The vehicle equipped with Nano Water Ion Health Air Conditioning is a finishing touch configuration, focusing on "Health and Beauty", continuously releasing nano moisture ions to replenish moisture for skin and hair, effectively improving skin tightness and hair dryness caused by direct blowing from air conditioning, attracting a large number of young female users.According to understanding, the average age of Stelato Z7 and Z7T users is under 30, and female owners account for almost half.

Young people striving overseas and rooted in rural work value practical attributes more. MG4 EV Urban landed in the London market, UK. 416 kilometers WLTP range paired with extra-large storage space, perfectly adapts to overseas intern doctors' daily commuting and travel commuting needs; Wuling Rongguang Pure Electric priced at 69,800 Yuan, has a 4.3 cubic meters large capacity cargo hold, becoming a capable helper for Post-85 Village Party Secretaries to carry out public welfare meal delivery and rural freight.Contemporary young people have diverse faces, SAIC builds adapted travel partners for every life appearance.

Rewarding loyal users:

Beyond repurchase benefits

Companion every journey in life

In SAIC's huge user group, there is a group of loyal fans accompanying for over 10 years. Their choice has long gone beyond single car purchase transactions, becoming a long-lasting bond with the brand.

An older Roewe 750 owner, years of trust extended to the next generation; his son-in-law bought the new Roewe M7 Black Horse Edition. The vehicle is equipped with a DMH 6.0 Super Hybrid System, achieving a 2050 kilometers ultra-long range. The official also sends trade-in subsidies and exclusive kits simultaneously for older owners. This is no longer a simple "trade-in", but one car connecting two generations, staging a family relay of brand reputation.

There is a Cadillac Senior Collector who spent 30 years collecting the brand's full vehicle line, from classic fuel car DeVille to the all-electric flagship Kewei De. Vehicles are linked together to form the brand iteration process, also becoming an important chapter in personal collection stories. A couple studying abroad in the UK became partners with the MG brand locally; after returning home, they chose the MG4 Semi-Solid State Battery Edition again, letting British sentiment continue. A family who likes singers deeply cultivated the Buick brand for years, upgrading from the classic GL8 to the new Zhijing Shijia MPV, completing mutual efforts with idol endorsement in travel companionship.

For loyal users accompanying for years, there is no need to be repeatedly imparted "how excellent the product is"; they look forward more to the brand being able to read their life stage changes, preparing adapted vehicles for new needs in advance. What SAIC does is to follow users' steps closely, achieving "Wherever you go, I have an adapted car".

Production and sales breakthrough 100 million units is the fruit of labor from SAIC deeply cultivating the market for many years, but not the end of development. What truly pushes SAIC to today is the thorough shift in thinking: no longer worrying about "how many units one car model can sell", but always thinking "what kind of car a group of people really needs".

From new fathers valuing cabin health to senior car fans accompanying the brand for decades, from industry partners joining forces on technology to logistics and transport enterprises with layout nationwide and even overseas... When car manufacturers put down "Vehicle-Centric" and insist on "People-Oriented" to polish products and layout systems, this 100 Million Milestone possesses deep value beyond the numbers itself.