Full Lineup Refresh Combo! Deep Blue August Sales Break 28,000 Units, Three Cars Launch Together to Sprint for 1 Million

On September 1st, Deep Blue released its August performance report, with global sales reaching 28,659 units. Cumulative sales from January to August reached 222,028 units, a year-over-year increase of 11.77%; overseas performance was even stronger, with 52,647 units sold in the first 8 months, a year-over-year growth of 76.98%.

Fitting LiDAR into the 150,000 yuan tier segment, whose business did S05 disrupt?

Launched refreshed on August 6th, it sold 17,474 units globally that month, a 43.42% year-over-year increase and a 24.29% month-over-month increase. You might not believe it, but in the compact SUV segment at the 150,000 yuan tier, S05 is one of the few that can equip LiDAR, one-stage end-to-end algorithm, 3nm automotive-grade chip, and FSD+HRS variable suspension all at once. Gymnastics Olympic champion He Kexin became the first owner, and champions have keen eyes for cars.

S05 has accumulated over 260,000 users globally and is exported to 73 countries and regions, with overseas monthly sales consistently breaking 6,000 units. Winning the German iF Design Award and achieving good results in the J.D. Power 2026 Compact Pure Electric SUV Quality Study certainly gave China's car exports a lot of face.

Huawei Dual Intelligence Invades the 200,000 Yuan Tier, G318 Redraws the Line

The new G318 has entered the market, adding a Huawei option to the 200,000 yuan box-style SUV segment. Launched at the Chengdu Auto Show on August 21st, the limited-time offer price is 196,800 to 236,800 yuan. It is one of the few box-style SUVs at this price range equipped with Huawei Qiankun Dual Intelligence, with ADS 5 Pro and HarmonySpace 5 Cockpit as standard across all models. Plus the "Air Suspension + CDC + Magic Carpet" comfort trio, dual-motor real 4WD, two differential locks, and ET all-terrain system.

Deep Blue defines the scenario for G318 as "90% City, 10% Wild", meaning 90% of the time is for city commuting and 10% for off-roading. The actual usage radius of most box-style SUV owners is generally like this. For box-style SUVs at this price range in the past, high-level intelligent driving was often optional within the optional features. With this cut from the G318, the configuration baseline for 200,000 yuan family box-style SUVs has been redrawn.

Magnetorheological Suspension + Track Package, Whose Pulse Did L06 Hit?

L06 is known as the first sports coupe for young people, and the 300,000 yuan Ferrari-same magnetorheological suspension is the highlight of the full line. A special edition debuted at the Chengdu Auto Show, equipped with 3D air blades, an integrated front splitter, and a carbon fiber fixed large wing, with a maximum downforce of 1,000N. Cornering is tighter, the highway is steadier, and it can still comfortably go grocery shopping and pick up kids in daily life. This "Track Atmosphere + Home Base" combination hits the needs of young users well within the 150,000 yuan tier.

Tech Foundation Supports Sales, 1 Million Users Are Just Outside the Door

Behind the sales figures, Deep Blue's self-developed technology never stopped. The "Battery Boost Charging Technology" won the China Patent Excellent Award; the Golden Bell Battery won the National Science and Technology Progress Award 2nd Prize twice; the Micro-core High-frequency Pulse Heating Technology won the China Patent Gold Medal. The overseas layout has entered over 100 countries and regions, with S05 and S07 landing at the Indonesia and South Africa auto shows this month. S07 also won the 26th China Patent Design Silver Award.

As of the end of August, Deep Blue's global cumulative sales exceeded 947,600 units. Pushing at the current pace, hitting the 1 million mark this year is a high probability event. Actually, August's single-month sales of 28,659 units, within Deep Blue's own pace, is not the strongest wave. July was 29,213 units, and August saw a slight month-over-month drop. Fortunately, S05 was just refreshed, the new G318 was just launched, and the L06 special edition just debuted, so the momentum of the three new cars has not been fully released. Whether the remaining months can push higher will determine the completion rate of the annual goal.

From a consumer's perspective, Deep Blue's work over the past half year was quite solid, putting configurations like LiDAR, Huawei Dual Intelligence, and magnetorheological suspension, which were previously on 300,000+ yuan models, down one by one. With a 150,000 yuan budget, you can buy a compact SUV with LiDAR; with a 200,000 yuan budget, you can buy a Huawei Dual Intelligence box-style SUV. Users' car buying lists definitely have new options added.