Market Favorite "Joy" Upgrades, All-New QQ3 Modern Edition Delivers Exquisite Elegance

# All-New QQ3 Modern Edition Launches

On an autumn evening at Wuhu Jiuzi Plaza, a retro green small car quietly parked under the spotlight, with six distinctly styled modified works behind it. On September 22, the "QQ Show and Friends and QQ3 Modern Edition Launch Event" unveiled the new car in the form of a "Joyful Showground". The all-new QQ3 Modern Edition officially launched with an official guide price of 88,900 Yuan, an incentive purchase price of 86,900 Yuan, and a limited-time trade-in price of 83,900 Yuan. Chery Brand Global Spokesperson Sun Li, along with stand-up comedians Feng Zihao, Bu Jingyun, and Island Master, lent their support, injecting the relaxed atmosphere of stand-up comedy into this launch event.

If QQ is a national memory for a generation, then the all-new QQ3 Modern Edition attempts to answer a more current question: when the A0-segment pure electric market turns from a blue ocean to a red ocean, what makes a small car willing to catch young people's eye?

From "Having a Car" to "Having Style", Modern is More Than Just Color

The answer the all-new QQ3 Modern Edition gives is hidden in the details. The new car takes the Neo Retro design concept as its core, integrating retro-futurism language on top of the new QQ3 square-and-round aesthetics. In terms of exterior, the Modern Edition offers two exclusive color schemes: "Modern Era" and "Annie Pearl". The former presents a grainy texture like film movies in retro green, while the latter weaves milk apricot and pearl gloss to create a warm visual effect. The car paint uses 6-layer 2K high-quality paint from the same supplier as luxury cars, with aging gloss loss controlled within 5%, far lower than the industry standard of 20%. Exclusive kits such as Time Badge wheels, Wind Track racing graphics, and retro white front and rear bumpers create a clear distinction in distinctiveness from the current model.

What truly surprises people is the change in the cockpit. The ceiling, A/B pillars, and driver/passenger sun visors inside the car are upgraded to velvet wrapping, with a soft and delicate touch. The center console panel and door insert panels integrate houndstooth haute couture textures, while the seats and center armrest are highlighted with modern contrast color webbing. Cloud Velvet Beige interiors spread a soft and bright tone. Combined with houndstooth textures and velvet materials, this processing method, previously seen mainly in high-spec models of joint venture brands, appearing on an 80,000 Yuan class small car, suggests some over-class advantage.

This design language did not come from nowhere. From 2025 to 2026, the all-new QQ by Chery won the Red Dot Design Award four times consecutively, covering concept, product, brand, and communication design fields. The Modern Edition is precisely the handiwork of this design team. Four Red Dot awards add weight to the positioning of "China's Original Premium Small Car", making it more convincing.

8155 Chip Onboard, Small Car Intelligence Standards Redefined

On the intelligence front, when the configuration list of the all-new QQ3 Modern Edition was released, many people's first reaction was "Did they really give these features for a car in this price range?"

The infotainment system is equipped with the Qualcomm 8155 automotive grade chip and a 15.6-inch 2.5K ultra HD center screen. The ultra-narrow bezel design combined with an 88% screen-to-body ratio places its visual immersion at the leading position among peers. Carmind AI Agent supports natural language chat, real-time vehicle status acquisition, and smart vehicle control, turning the infotainment system from a functional entry point into an interaction partner that understands users better. Personalized HMI offers 3D desktops, time wallpapers, pet wallpapers, and custom wake words. Phone-car connectivity covers CarPlay, HiCar, and CarLink three mainstream protocols, lowering the entry barrier for different mobile phone users.

Parking and driver assistance also exceed conventional expectations for this price range. 540° panoramic imaging, 12 ultrasonic radars, 100+ full-scenario automatic parking, and L2-level driver assistance cover 15 functions including cruise control, collision warning, lane assist, blind spot monitoring, and door opening warning. The 70L smart electric front trunk supports 8 opening methods. Combined with 6.6kW external discharge, it incorporates scenarios like storage, outdoors, and camping into the small car's life radius. 10-layer Cloud Comfort seats support front electric adjustment and heating. Main driver seat cushion and backrest ventilation, steering wheel heating, and dual smart soft light vanity mirrors are also fully included.

These specifications might not seem disruptive individually, but when they are concentrated in an 88,900 Yuan A0-segment small car, this car's "Good Partner" attribute is no longer just marketing jargon.

High-Strength Steel and Six-Dimensional Electric Safety, Small Cars Shouldn't Just Be "Sufficient"

When discussing safety for small cars, it is often easily brushed off with the four words "enough is enough". The all-new QQ3 Modern Edition clearly does not intend to walk this path.

The body adopts a five-longitudinal eight-transverse cage structure, with high-strength steel accounting for 82%, and hot-formed steel accounting for 16%. The 1300MPa one-piece hot-formed door ring integrates A-pillars, B-pillars, sills, and other parts into a complete ring structure through laser cladding technology. Its strength is over 3 times that of ordinary steel, significantly improving side collision safety. For the battery, the Rhino Battery is equipped with CATL cells. From structural protection, sealed waterproofing, thermal safety management, and wide temperature range performance, the safety system is strengthened on four levels. The battery box is made of DP780 high-strength steel, with a sealing rating reaching the highest waterproof standard IP68. Each cell is equipped with an individual explosion-proof valve to ensure thermal runaway does not occur when a single cell loses control. The whole vehicle has passed the CATArc NESTA Six-Dimensional Electric Safety Certification, covering six dimensions: charging safety, electromagnetic safety, functional safety, high voltage safety, battery safety, and fire safety. 6 airbags, AEB active braking, BSD blind spot monitoring, and other configurations are also standard equipment.

In terms of driving dynamics, the all-new QQ3 Modern Edition is built on a native intelligent pure electric platform. The rear-wheel drive layout, combined with independent four-wheel suspension and a 50:50 front and rear axle load ratio, forms a rare handling foundation among premium small cars. The ten-in-one electric drive system reduces volume by 10% and increases power by 8%. The C-EPS brushless motor steering system assistance efficiency exceeds 90%. A 5.2-meter turning radius makes city U-turns and parking easy enough.

The "Gold Content" Battle in the 80,000 Class Market

Placing the all-new QQ3 Modern Edition in the current A0-segment pure electric market, its competitiveness needs to be measured in a more specific coordinate.

The BYD Dolphin Intelligence Drive Version is priced from 99,800 to 125,800 Yuan, with advanced intelligent driving as standard equipment across the series. Brand momentum and channel coverage are its biggest advantages. The ORA Good Cat has a limited-time replacement price starting from 79,800 Yuan, more attractive in entry-level pricing. The Geely Star Wish exceeded 60,000 units in sales in August, firmly staying at the top with a scale advantage. The all-new QQ3 Modern Edition enters with a trade-in price of 83,900 Yuan. In terms of price, it sits between the Good Cat and Dolphin, while the configuration level provides hardware like the 8155 chip, six-dimensional electric safety certification, and rear-wheel drive independent suspension, which usually appear in higher-priced models.

Since the all-new QQ3 launched, sales have exceeded 10,000 units for 5 consecutive months. August sales reached 19,103 units, a month-on-month growth of 64.07%. Currently, domestic and overseas orders have broken through 100,000 units. In the overseas market, the cumulative order volume for Thailand and Indonesia pre-sales quickly broke through 20,000 units. The QQ series has a cumulative sales volume exceeding 1.6 million units, selling in over 100 countries and regions. These data show that the market has given preliminary recognition to the product strength of the all-new QQ3. The launch of the Modern Edition is a "Value Uplift" based on this foundation—through official modification, turning users' personalized needs from "DIY" to "Factory Provided", reducing the quality and compatibility risks that come with self-modification.

Zhang Hongyu, Vice President of Chery Automobile and QQ Brand Manager, said at the launch event: "Exterior, classic look; Interior, unchanging persistence. Native intelligent pure electric platform, master-level chassis tuning, all-dimensional safety protection, global quality verification—this hardcore backing achieves the all-new QQ3 Modern Edition." This statement points out the logic of the Modern Edition: appearance is the entry point, hardcore product strength is the foundation, and the "Joy" gene, inherited from the QQ brand, is the reason why users are willing to stay.

From the first-generation QQ turning cars into affordable commuting tools reachable by ordinary families from luxury goods, to today's all-new QQ3 Modern Edition providing velvet ceilings, 8155 chips, and six-dimensional electric safety certification at an 80,000 Yuan price point, the QQ brand has always been doing the same thing—putting things beyond expectations into a box that isn't too expensive. The specialty of the Modern Edition lies in that it is no longer satisfied only with the practical needs of "having a car", but begins to respond to the emotional appeal of "this car understands me". When a small car can make people feel pleasure when opening the door and make them look back for a second look after parking, it is no longer just a commuting tool.     Zhuge Yixing