
Auto-First|Samar
October 11, 2026 (Paris), Avatr T09 Concept achieved its global debut in Paris; the new car is planned to officially launch within 2026.
The new car targets the 500,000-yuan flagship luxury SUV market, becoming the debut work of the flagship series. Meanwhile, Avatr T09 will also appear at the Paris Auto Show held from October 12-18, alongside star models such as the Avatr 06T and Avatr 07L.

Chen Zhuo, Chairman of Avatr Technology, stated: "With the launch of the T09, Avatr will form two major product sequences: Digital and Flagship. The Digital sequence features Casual Luxury, corresponding to pioneering designs of elegance, sports, and personality; the Flagship sequence features Dignified Luxury, corresponding to flagship designs of prestige, composure, and presence. Two design sequences, one Avatr, the same commitment to originality and taste."

Nader Faghihzadeh, Executive Vice President and Chief Designer of Avatr Technology, stated at the debut conference: "Avatr Vision Xpectra interprets the freedom in our vision. The T09 Concept transforms this philosophy into a steady, confident Dignified character. Combined with our evolving 'Casual Luxury' concept, it opens up a broader world for Avatr called 'Dignified Luxury'. Different characters, yet connected by the same philosophy of 'Emotional New Luxury'."
The new car design remains unique in the automotive world, bringing a fresh look. Built on the new flagship design language, it looks majestic from afar and exquisite up close, fully displaying flagship style.

The front face presents a strong architectural feel. The grille adopts a 3D relief structure. 362 Avatr LOGO elements of different 3D heights are connected densely or sparsely, shining amidst light and shadow; the crystal diamond array headlights use an inner and outer double-layer diamond cutting design, forming a diamond-like fire texture, better adapting to the volume of full-size SUVs; the mighty 2.1 m² super bivalve front hood combined with island-like protrusions on both sides integrates steady power with dynamic tension, the dignity and power exude majesty without anger.

On the side, sharp lines like knife blades are carved on the body. The wheel arches and sides use waisted curvature, as if internal energy bursts outward; planar sheared surfaces and full expanding volumes contrast with each other, shaping dynamic tension interwoven with precision, power, and sculptural depth.
At the rear, the integrated crystal diamond taillights also use a double-layer diamond cutting design, echoing the front headlights. Once lit, they are translucent and crystal clear, presenting rich light and shadow changes at different angles, revealing technological charm in the flashes.
The Avatr T09 brings the same design philosophy into the cabin, building a space centered on tranquility, generosity, and connection, creating a sense of ease, comfort, and being cared for.

The Avatr T09 features an immersive integrated triple screen. A 10.25-inch driver instrument cluster paired with dual 17.2-inch central control and passenger screens, seamlessly integrated with air vents on both sides, resembling a giant ultra-wide canvas. Built-in NFC function, touch to connect, smooth and convenient interaction.
Beyond unique design, the Avatr T09 possesses flagship-level tech configurations, being the production model with the highest technical density for the brand to date.
In terms of power, the new car is equipped with a new Intelligent Super Hybrid technology, featuring a 2.0T hybrid engine and three-motor distributed electric drive, with a system total power exceeding 1,000 horsepower; equipped with a 71.24kWh CATL Xiaoyao Super Extended-Range Hybrid battery, CLTC pure electric range up to over 400km, balancing long range and high safety, covering all user scenario travel needs.
Using Paris as a fulcrum, Avatr is accelerating towards the global market and will officially enter Europe in 2027.

Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price exceeding 300,000 yuan, and has achieved profitability. Among them, in Egypt, the market share of high-end electric vehicles reaches 10%; Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.
Behind the expansion of the overseas territory is a continuously iterating product matrix. Avatr has now launched multiple models such as Avatr 11, Avatr 12, Avatr 06/06T, Avatr 07/07L. Among them, Avatr 06T and 07L will land in Norway and Spain first as the first batch of core products. In the next three years, Avatr will continue to improve the European product matrix and services.