Avatr

Avatr is a high‑end smart electric vehicle brand jointly built by Changan Automobile, Huawei, and CATL. Avatr Technology (Chongqing) Co., Ltd. was established on July 10, 2018, with its headquarters in Yubei District, Chongqing, and additional branches in Shanghai, China, and Munich, Germany. Changan Automobile is the largest shareholder, holding 40.99%; CATL is the second largest shareholder, holding 14.1%. Huawei provides smart assisted driving algorithms and smart cockpit components. Together, the three partners created the "new architecture, strong computing power, high‑voltage charging" smart electric vehicle technology platform, CHN.

The name "Avatr" is derived from the English word "Avatar," meaning "incarnation." The brand embraces the concept of "a smart incarnation that understands you." In September 2025, Wang Hui succeeded Zhu Huarong as Chairman of Avatr Technology, taking overall responsibility for the company's strategic planning, decision‑making, and global operations. The brand is committed to leveraging the respective strengths of the three parent companies in whole‑vehicle R&D and manufacturing, smart automotive solutions, and smart energy ecosystems, in order to build a high‑end new luxury brand through original design, self‑developed technology, and open collaboration.

Development History

Founding and Equity Evolution (2018–2021)

The predecessor of Avatr Technology was Changan NIO New Energy Automotive Technology Co., Ltd., established in July 2018 as a joint venture between Changan Automobile and NIO. In May 2021, the company was renamed Avatr Technology (Chongqing) Co., Ltd., and Huawei and CATL were brought in as strategic partners, establishing the vision of a tripartite collaboration to build a high‑end smart electric vehicle brand. The company completed its first round of strategic financing, raising 2.42 billion RMB. In November of the same year, the Avatr brand was officially launched globally, positioned as a high‑end smart electric vehicle brand.

Product Launch and Financing Expansion (2022–2024)

In 2022, Avatr launched the CHN technology platform, and in December of that year, its first mass‑produced model, the Avatr 11, began customer deliveries. In 2023, Avatr completed a Series B financing round of 3 billion RMB and obtained L3 autonomous driving test licenses, becoming one of the first domestic OEMs to receive such approval. The year 2024 marked dual breakthroughs in Avatr's sales and technology: annual sales grew 100% year‑on‑year to 73,606 vehicles; the "Kunlun Extended‑Range" technology was launched, formally entering the extended‑range powertrain space; the mid‑size pure electric SUV Avatr 07 was introduced; and the brand opened its "First Year of Going Global," simultaneously expanding into four major overseas markets: ASEAN, the CIS, the Middle East & Africa, and Latin America.

Strategic Upgrade and Acceleration of Globalization (2025–Present)

The year 2025 was a turning point in Avatr's development. A series of major initiatives were implemented in quick succession: the global R&D center was officially launched; registered capital was increased to 3.065 billion RMB; new shareholders such as Hangzhou Production Investment were added; and a 10% stake in Huawei Yinwang was acquired. On September 19, the company announced significant leadership changes, with Wang Hui, a seasoned Changan executive with extensive overseas experience, appointed as Chairman. The following day, Avatr unveiled "Strategy 2.0" in Chongqing, simultaneously launching the 2026 Avatr 07 model and setting ambitious global sales targets of 400,000 vehicles by 2027, 800,000 by 2030, and 1.5 million by 2035. In April 2026, Avatr made an appearance at the Beijing Auto Show with its full product lineup on the occasion of its fifth anniversary. The VISION XPECTRA concept car completed its Asian premiere, and the conceptual design of the brand's first luxury hatchback sedan was revealed for the first time, marking the beginning of the implementation of Avatr's second‑generation product design language and technology system.

Product Portfolio

Avatr has built a first‑generation product matrix covering the 200,000 to 700,000 RMB price range, forming a dual‑line layout of "SUVs and sedans." Launched models include the Avatr 11, Avatr 12, Avatr 07, and Avatr 06T.

The Avatr 11 is the brand's first mass‑produced model, positioned as a mid‑to‑large pure electric SUV. Deliveries began in December 2022, with single‑motor rear‑wheel drive and dual‑motor all‑wheel drive versions available. The Avatr 12 is positioned as a pure electric luxury sedan, equipped with the Huawei ADS intelligent driving system and Harmony cockpit. The Avatr 07 is a mid‑size SUV offering both pure electric and extended‑range powertrain options, with an official guide price of 219,900 to 279,900 RMB. Cumulative deliveries reached approximately 70,000 units one year after its launch. The Avatr 06T is positioned as a luxury sports sedan, featuring the Taihang Smart Control 2.0 technology across the entire series for the first time, with a 0‑100 km/h acceleration time as low as 2.78 seconds, paired with Huawei's top‑tier smart system, completing a key piece of Avatr's high‑end sedan matrix.

During the 2026 Beijing Auto Show, the new Avatr 12, equipped with the Huawei ADS intelligent driving system and co‑branded with the "ADS" logo, was launched, positioned in the 250,000 to 500,000 RMB price segment, forming a dual‑sedan lineup of "luxury flagship plus all‑scenario sport." In April 2026, the all‑new mid‑size pure electric sedan Avatr 06T was officially launched, featuring the Huawei ADS intelligent driving system as standard across the lineup, further expanding Avatr's product coverage in this segment. Looking ahead, Avatr plans to launch five upgraded models in collaboration with Huawei and CATL in 2026, and a cumulative total of 17 all‑new models by 2030, fully covering mainstream segments such as sedans, SUVs, MPVs, and sports cars.

Market Performance

Avatr has grown steadily in China's luxury new energy market. Full‑year sales reached 73,606 vehicles in 2024, a year‑on‑year increase of 100%. In April 2026, Avatr's monthly sales reached 5,279 vehicles. As of April 2026, Avatr has accumulated over 250,000 users, established more than 700 channel touchpoints in over 200 cities nationwide, achieved cumulative deliveries exceeding 150,000 units, and maintained an average selling price above 270,000 RMB. On a global scale, as of April 2026, Avatr has more than 210,000 owners worldwide, with over 80 overseas touchpoints. On the capital front, Avatr announced in September 2025 its intention to submit an IPO application to the Hong Kong Stock Exchange in the fourth quarter, with the goal of completing the IPO in the second quarter of 2026, thereby continuously broadening its financing channels.

Core Technologies

Avatr leverages the resource advantages of Changan, Huawei, and CATL to build a comprehensive technology system covering platform architecture, three‑electric systems, intelligent driving, and charging ecosystems.

CHN Technology Platform is Avatr's technical foundation, jointly developed by Changan Automobile, Huawei, and CATL. It features three core attributes—"new architecture, strong computing power, and high‑voltage charging"—creating an integrated core competitive advantage.

Powertrain

Avatr simultaneously advances a dual‑technology roadmap comprising pure electric and extended‑range powertrains. All pure electric versions are equipped with 800V high‑voltage systems and 5C fast‑charging technology, supporting charging efficiency of "10 minutes of charging for 400 kilometers of range." The extended‑range versions feature the Kunlun Smart Extended‑Range System and its debut 1.5T deep Miller cycle supercharged dedicated engine, with thermal efficiency reaching 44.39% (or even 45%). The system adopts the world's first electronic oil pump and piston active control technology, paired with CATL's Xiaoyao extended‑hybrid battery. The extended‑range version offers a CLTC pure electric range of up to 333 km and a total range exceeding 1,200 km.

Intelligent Driving

Avatr deeply integrates the Huawei ADS intelligent driving system across its lineup. The 2026 Avatr 07 comes standard with the Huawei ADS 4.0 intelligent driving system, featuring 4D millimeter‑wave radar that significantly improves urban and highway pilot assistance functions, enabling zero‑intervention commuting in all scenarios. The Avatr 06T MAX and Performance versions carry the Huawei ADS Max intelligent driving system, equipped with the world's highest‑specification mass‑produced 896‑line dual‑path image‑level LiDAR, coordinated with the omnidirectional fusion perception WEWA architecture to achieve full‑dimensional intelligent assisted safe piloting. On the intelligent cockpit front, Avatr comes standard with the Harmony cockpit Harmony Space 5 interaction system, enabling seamless interconnection between the vehicle system and Huawei devices such as phones and tablets.

Chassis and Safety

Avatr equips the Taihang Smart Control chassis and its 2.0 technology across its lineup. This system is supported by the Taihang distributed electric drive and electromagnetic damping, achieving not only a 0‑100 km/h acceleration time as low as 2.78 seconds but also comprehensively coordinating driving safety and comfortable handling through technologies such as rear‑wheel torque independent control. On the safety front, the Avatr 07, relying on Huawei's CAS 4.0 omnidirectional anti‑collision system, a "six‑horizontal, nine‑vertical" high‑rigidity body, nine airbags, and NP heat‑diffusion‑free battery technology, has earned a C‑NCAP five‑star safety rating.

Global Presence

After Avatr launched its "First Year of Going Global" in 2024, its globalization process has accelerated significantly. To date, the brand's overseas business covers more than 40 countries and regions, with over 80 overseas touchpoints and more than 210,000 owners worldwide. Avatr plans to expand its overseas market coverage to 50 countries and regions within 2025 and officially enter the European market in 2026. The brand's medium‑to‑long‑term goal is to enter more than 80 countries and regions globally by 2030, build over 700 sales channels, and achieve overseas sales accounting for more than 50% of total volume.

In terms of regional strategy, Avatr is simultaneously deepening its presence in four major markets: ASEAN, the CIS, the Middle East and Africa, and Latin America. Southeast Asia is Avatr's priority focus for its global expansion and serves as a pioneer market for right‑hand drive vehicles. In January 2026, the right‑hand drive version of the Avatr 07 was mass‑produced in Chongqing and shipped in its first large batch to Thailand, completing the brand's first overseas delivery in Thailand in February. As of March 2026, the right‑hand drive Avatr 07 has held an official delivery ceremony in Bangkok and has been delivered to the first batch of over 100 users. Meanwhile, cumulative deliveries of the Avatr 11 in Thailand have exceeded 1,000 vehicles, firmly ranking among the top of local high‑end new energy models.

In the Middle East, Avatr has entered five countries in sequence: the UAE, Qatar, Jordan, Egypt, and Kuwait. Since deliveries began in the UAE in January 2025, Avatr's market share among high‑end new energy brands in the region has reached 8.25%. In Latin America, Avatr is leveraging the joint venture factory of Changan and Brazil's CAOA to achieve localized production, accelerating brand and channel development. For the European market, Avatr plans to officially enter in 2026, initiating local CKD assembly in Europe to effectively reduce tariff and logistics costs.

Avatr has also established regional marketing and after‑sales centers in Munich, Dubai, and Bangkok, and launched the "Smart Beauty Seven Stars" customer service plan, covering seven value‑added services including mobile door‑to‑door repair, battery monitoring, OTA over‑the‑air upgrades, and used car value retention and recycling, to deliver a digitalized, full‑lifecycle user service experience.

Future Outlook

Avatr has laid out a clear, tiered strategic goal system: achieve 400,000 global sales and 100 billion RMB in annual revenue by 2027; double global sales to 800,000 by 2030; and reach 1.5 million global sales by 2035 while breaking into the top three global high‑end smart electric vehicle brands.

On the product front, Avatr is doubling down on its strategic partnership with Huawei and CATL. In 2026, the company plans to jointly launch five all‑new models, including a mid‑size coupe, a mid‑to‑large MPV, and a two‑door pure electric sports car, among other new categories—moving beyond its current SUV and sedan focus. By 2030, Avatr will have introduced 17 models in total, covering the full spectrum of sedans, SUVs, MPVs, and sports cars.

In terms of channel development and service upgrades, Avatr intends to expand its domestic marketing touchpoints to over 700 and build a global online‑to‑offline network of nearly 3,000 touchpoints. Technology evolution continues at a steady pace: on the intelligence front, LiDAR and dual Orin‑X high‑performance chips will become standard equipment. By 2027, the company will push high‑level intelligent driving technology toward mass‑production L3 commercialization.

In 2026, Avatr will also focus on launching the production version of the VISION XPECTRA concept car, which embodies its second‑generation design language. The goal is to bring revolutionary interior technologies—such as the much‑discussed "Emotional Vortex"—from concept to mass production, further setting the direction for next‑generation luxury smart electrification in both aesthetics and technology.