Behind O&J Becoming the Fastest Chinese Brand to Break 1 Million Sales Globally and Ranking Second in UK Monthly Sales

Within the domestic automotive media landscape, OMODA & JAECOO is almost a strange name. But pulling the lens to Europe — UK monthly sales breaking 10,000, brand sales soaring to second, Spain PHEV sub-segment first, Poland PHEV first, behind this set of data is a Chinese brand established only three and a half years, with cumulative sales already hitting 1.4 million units.

On October 20, O&J new model OMODA X completed its global premiere. This time, the question it has to answer is not "Can Chinese cars be sold?", but "Can a Chinese brand truly be liked by young people overseas?".

Two Names, Two Personalities

Strictly speaking, O&J is actually two brands OMODA and JAECOO, separately endowed with two personalities, belonging to O&J's global system.

OMODA targets global pioneer users, the goal is to do "the world's most professional Crossover brand", core values are fashion, future, and technology.

The name also has special meanings, O represents surprise and vitality, also means oxygen; MODA taken from Modern, corresponding to modern and trends. In design it talks CROSSVOLUTION, talks CYBER MECHA, and also has an "O-universe" ecosystem, essentially making cars as fashion items.

OMODA X premiering this time is the latest work, futuristic mecha and geometric aesthetics mixed together, the official footnote is MORE OMODA THAN EVER.

JAECCO goes down another path.

Its creed is "From Classic Beyond Classic", derived from classics, higher than classics, goal is global first brand of refined off-road. Name combined from German Jäger (hunter) and English Cool, off-road and urban, style and quality each account for half, AWD, safety, intelligence are its three grips.

On the product line, OMODA side already has OMODA 5, OMODA 7 and OMODA E5, JAECOO then by JAECOO 5, 7, 8 composed off-road SUV array.

One more city-oriented, one more outdoor-oriented; one talks trends, one talks style.

Two lines share "co-create a better life with young people" vision, such "dual brand, dual personality" combination, very rare domestically.

Three and a Half Years, from 0 to 1.4 Million Units

Although brand positioning is very unique, but facts prove, this step was quite successful.

From timeline, April 2023 brand established, July OMODA 5 listed in Malaysia, September JAECOO 7 global premiere.

January 2024, OMODA E5 global premiere; February, OMODA 5 entered Europe, first stop selected in Spain; followed Poland, Italy, UK played moves consecutively, end of year JAECOO 7 SHS-P also completed global premiere.

2025, rhythm further accelerated, May OMODA 7 global premiere, June Poland PHEV sub-segment achieved first, August JAECOO 5 entered Middle East; September, UK monthly sales break 10,000, market share 3.47%, Spain PHEV sales first, Poland total sales break 10,000; October global cumulative sales break 600,000 units, end of year cover 64 countries and regions.

2026, brand April entered France, May entered Germany, completed European market full coverage; April 24, global cumulative sales break 1 million units, become fastest brand to achieve 1 million globally; to September, this number came to 1.4 million units, market expanded to 79, dealerships 1,702, enter a new market every 16 days on average.

Three and a half years from 0 to 1.4 million units, average 16 days a new market, one a day new showroom. Such rhythm placed in global automotive industry also belongs rare.

Standards, Youth, Co-creation

Of course, all along, for Chinese automotive companies, selling scale is one thing, selling into mainstream market is another.

For example, UK market is one of Europe's most competitive automotive markets, regulations strict, users picky, monthly lists long held by old-brand car companies, and OMODA & JAECOO this September already reached brand sales second here, JAECOO 7 twice became UK monthly best-selling car model.

Can walk to this step, already cannot completely explain by China manufacturing consistent cost advantage, more important is actually O&J always persisted three core concepts: standards, youth, co-creation.

First talk standards.

According to official information, O&J products all according to global high standards develop, safety adopts A-NCAP, E-NCAP dual 5-star design, pass EU UN/ECE R171 safety management system audit and Dutch RDW certification; cabin obtained German TÜV "Pet Friendly" certification, is world's first.

16 countries, 114 authoritative media participated global actual test cumulative over 100,000 kilometers; JAECOO 8 SHS-P in Indonesia ran 1,660 kilometers range, obtained Indonesia Guinness World Record; UK UTAC Millbrook test track, two SHS-P model actual range tests compared to WLTP higher by 11.14% and 10% respectively.

Channels also included in standards, Spain dealership network in PwC VCON survey got 9.9 points, is local highest rated automotive brand.

Next talk youth.

Press conference debut Miss World, and global leading market research and data insight consulting company Kantar shared youth culture insights on-site, are all O&J brand daily part.

Currently, O&J is London Fashion Week chief partner, VALORANT VCT EMEA chief partner, sponsored Spain Mad Cool music festival, is European Professional Club Rugby EPCR official automotive partner, also named UK Women's Rugby PWR League; Jean Reno then serve as JAECOO France brand ambassador.

Can see, O&J very willing spend money where young people actually appear.

Finally co-creation, this is also most easily overlooked point.

Many people may not know, OMODA name was by global users voting selected, first model styling iterated dozens of rounds, user satisfaction rate over 92%. Poland owner casual sentence "Pets are also family", led to pet-friendly vehicle model, behind is cover 30 markets, 2,200 samples user survey, and annually twice bring overseas angel users to China for face-to-face co-creation.

On press conference, three owners speak modification stories, also based on such co-creation logic, from aesthetics to hands-on, cars slowly became personality extension. Overseas stores also made "one store two lives", daytime is coffee space, nighttime is DJ party.

Look back at press conference ending that big chorus, actually is this mechanism's natural result.

Standards decide can or cannot be recognized, youth decide is there people like, co-creation decide users willing or not willing to stay. These three things all landed, finally only then had O&J's 1.4 million units.

Summary

Of course, for O&J from China, now still is not can relax time.

Europe's policies and compliance costs still have uncertainty; from "youth's fashion items" walk to "mainstream family choices", product spectrum still needs to continue fill. October 12 Paris auto show, OMODA 4 completed France premiere, OMODA 5 NEXT welcomed Europe premiere, fill is this step.

For domestic consumers, currently O&J already accumulated a complete globalization product definition, a strategy taking design as core competitiveness, a service system making user co-creation into mechanism, however whether and when enter domestic, currently still is a question mark.

But can confirmed, when this lively OMODA X NIGHT stage concluded, a Chinese brand overseas accepted by young people story, will surely let more countrymen understand and remember.