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OMODA is a crossover brand under Chery Group, built with young drivers around the world in mind. It launched globally in 2023, with a focus on bold design and future‑ready technology.
OMODA and JAECOO make up Chery's dual‑brand strategy. OMODA leans into crossovers, urban style, and personalized driving, while JAECOO takes on the elegant off‑road space for outdoor lovers.
In 2025, the two brands helped Chery Holding Group land at 233rd on the Fortune Global 500, and together they kept Chery at No. 1 in Chinese brand passenger car exports for 23 consecutive years.
The OMODA brand story is a key chapter in Chery's globalization push and its dual‑brand strategy in action.
2023–2024: Global Launch and Early Growth
The brand made its debut across multiple major international markets in 2023, entering key export regions such as Europe, Southeast Asia, the Middle East, and Latin America right out of the gate. During this phase, OMODA and JAECOO shared sales networks and dealer systems, supporting each other to reach different customer segments.
2024–2025: Rapid Expansion and New Model Rollouts
The OMODA 5, as the brand's first global model, became its sales anchor. The plug‑in hybrid version, the OMODA 5 SHS‑H, helped push cumulative global sales past 400,000 units. During this period, OMODA's market share in Europe climbed quickly, consistently ranking among the top players in traditional car markets like Spain, Italy, and the UK.
2026: "From Million to Annual Million" Strategy Launched
In April 2026, OMODA and JAECOO held a global strategy conference at the Beijing Auto Show, unveiling the "From Million to Annual Million" dual‑brand strategy and announcing that cumulative global sales had surpassed 1 million units. The OMODA 4, flagship model for the brand's Globalization 2.0 push, rolled off the line that same day, setting its sights on a new goal: 1 million units per year. As of April 2026, OMODA and JAECOO have reached 69 global markets, built 1,364 dealer outlets, and set an industry record by hitting 1 million sales in just three years since the brand was founded.
The OMODA brand's current product lineup is built around youth, connectivity, and intelligence, offering a full range of powertrains—fuel, hybrid, and pure electric. Key models include both those already on sale and those in the pipeline:
OMODA 5 Series: The brand's first global strategic model, positioned as a compact crossover SUV with a body length of approximately 4,400 mm. It plays a key volume role in entry‑level SUV segments across multiple markets. The fuel version is powered by a 147 hp 1.6‑liter turbocharged engine paired with a 7‑speed dual‑clutch transmission. The HEV version (SHS‑H) combines a 1.5‑liter turbocharged engine with a 1.83 kWh battery, offering a WLTP combined range of over 650 miles (approx. 1,046 km) and fuel consumption of 53 mpg (approx. 4.4 L/100 km). The all‑electric OMODA E5 is equipped with a 61 kWh battery pack, delivering a WLTP range of 267 miles (approx. 430 km) and 211 hp. Global cumulative sales of the OMODA 5 SHS‑H have exceeded 400,000 units.
OMODA 7 Series: Positioned as a mid‑size crossover SUV between the OMODA 5 and OMODA 9, with a length of approximately 4,630 mm and a wheelbase of 2,725 mm. It is designed to fill the gap in the brand's C‑segment SUV lineup. The fuel version comes with a 1.6‑liter turbocharged engine (147 hp). The PHEV version uses the SHS plug‑in hybrid system, combining a 1.5‑liter turbocharged engine with an electric motor for a system output of 201–255 hp (tuned differently for various markets). It offers a pure electric range of 53–56 miles (approx. 85–90 km), a combined range of over 700 miles, and supports V2L external power supply.
OMODA 9 Series: The brand's flagship large SUV, representing the largest and highest‑positioned model in the OMODA lineup. It is equipped with a high‑performance plug‑in hybrid system delivering a combined output of 449 hp, accelerating from 0 to 100 km/h in 4.9 seconds. Pure electric range is 93 miles (approx. 150 km), with a combined range exceeding 700 miles.
OMODA 4: This model made its global debut and rolled off the production line at the April 2026 Beijing Auto Show. It is the core model of OMODA's Globalization 2.0 strategy, positioned as a compact SUV with a "Cyber Mecha" design language. Targeting young "digital lifestyle enthusiasts," it comes with 16 ADAS functions, an AI voice assistant powered by a large language model, a 540‑degree panoramic view, and other advanced intelligent driving features. It offers both pure electric and plug‑in hybrid powertrains and is being mass‑produced and launched simultaneously in global markets.
SHS (Super Hybrid System)
SHS is OMODA's core technology hallmark, offered in two configurations. The SHS‑H is a self‑charging hybrid (HEV) system, featuring a 1.5‑liter turbocharged engine paired with a 1.83 kWh battery—no external charging required. The SHS‑P is a plug‑in hybrid (PHEV) system, equipped with an 18.3–34 kWh battery pack (depending on the model) and capable of external charging. The SHS system is built around three core strengths: high power, low fuel consumption, and extended combined range. It is standard on key models such as the OMODA 5, OMODA 7, and OMODA 9.
As of March 2026, new energy vehicles accounted for 65% of sales across the OMODA and JAECOO brands. SHS hybrid models regularly top the sales charts in multiple markets, including Europe and the Middle East.
Chery Global Smart Manufacturing and Chassis R&D
All OMODA models are built on Chery's self‑developed global vehicle architecture. The chassis has been adapted and tuned for road conditions in China, Europe, Southeast Asia, and other regions, with some models receiving additional tuning support from the Maserati team. All models come standard with L2 or higher intelligent driving assistance systems and are designed to meet dual five‑star safety crash standards in more than 50 major global markets.
In March 2026, OMODA and JAECOO posted global monthly sales of 61,254 units, a year‑on‑year increase of 210%. Among them, new energy vehicle sales reached 39,716 units, up 471% from the previous year. By the end of March 2026, cumulative global sales for the dual brands had reached 960,000 units, kicking off the countdown to the 1‑million‑unit milestone. During the April 2026 Beijing Auto Show, the dual brands officially announced that cumulative global sales had surpassed 1 million units—making OMODA and JAECOO the fastest automotive brand to reach that record.
OMODA's performance in key overseas markets has been particularly strong. In the UK, the dual brands sold 17,951 units in March 2026, capturing a 4.7% market share and ranking sixth overall. In Spain and Italy, monthly sales both exceeded 3,000 units, consistently landing the brands in the top 15 of the monthly brand rankings. In the Russian market, as of August 2025, the OMODA brand alone (excluding Chery and JAECOO) had sold 19,090 units cumulatively.
Across the broader European market, the dual brands delivered 31,727 units in the first half of 2025—an increase of nearly elevenfold year‑on‑year. As of April 2026, they had entered 16 European countries, with further expansion planned. In May 2026, the brands will officially enter Germany.
In the ASEAN market, the Rayong factory in Thailand is gearing up for production, with models including the OMODA 5, C5 EV, and O4 EV among the core new energy lineup. In 2025, Chery's Thailand factory had already produced over 80,000 units in preparation for expansion. In Vietnam, OMODA and JAECOO plan to launch 16 new cars in 2026, including the C5, C7, and O4. In markets such as Australia and the Middle East, OMODA is going head‑to‑head with traditional Japanese and Korean brands as well as German competitors, with its dealer network expanding at a rapid weekly pace.
OMODA taps into Chery's production and export footprint across Thailand, Vietnam, Malaysia, Australia, Russia, South Africa, the UAE, and Latin America. Its SHS super hybrid system—covering both plug‑in hybrid and pure electric—is the brand's key differentiator, and everything from product development to brand messaging is built around a young, global audience.
On the channel side, OMODA has set up 1,364 dealer outlets across 69 core markets in just two years—that's roughly one new store a day and one new country every 16 days.
Beyond the OMODA 5, 7, 9, and 4, the brand is also planning more entry‑level crossovers like the OMODA 3, rounding out a full lineup from small to full‑size.
By 2027, OMODA and JAECOO together are targeting annual sales of 1 million units, with ongoing upgrades across technology platforms, product range, and global operations. To stay distinct from JAECOO, OMODA will keep its focus on urban tech‑style branding, rolling out new models with Chery's next‑gen high‑efficiency hybrid systems and smarter AI cockpits. Covering more than 100 countries and regions, OMODA is on track to move from being the "fastest brand to hit 1 million sales" to a sustainable global growth story.
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