The Bufori La Joya was the first coupe-style Bufori model, originally known as the Madison in Australia when production began in the late 1980s. The name "La Joya" means "the jewel" in Spanish, perfectly describing what the car stands for – precious and unique like a rare diamond. It was also the first Bufori built to international specifications, complying with stringent European type approval standards, and was introduced at the New York Motor Show in 2004. The La Joya rapidly became sought after by collectors and enthusiasts worldwide.