From September 2nd to 4th, the 21st Shanghai International Tire and Wheel Expo (CITEXPO 2026) concluded successfully at the Shanghai Expo Exhibition Center.

As a highly influential professional trading platform in the Asian tire industry, this exhibition gathered professional visitors from over 140 countries and regions.

Jiangsu General Technology Co., Ltd. (hereinafter referred to as "General Shares") showcased its three major independent brands, Pegasus (CELIMO), Goodtrip (GOODTRIP), and HappyLink (TBBtires), again. Leveraging a full-category, full-scenario product matrix and hard-core innovative results, it achieved intent orders totaling over $3 million on-site, further accelerating the brand's internationalization process.

Focusing on Niche Tracks, Precisely Adapting to Diverse Scenario Requirements

To ensure effective participation, General Shares, based on the characteristics of global different regional scenarios, built a complete product display system focused on clear scenario orientation around four major tracks: passenger cars, truck and bus, OTR tires, and bias tires.

In the passenger car tire field, the strategic new product Super Du Zhong tire series became the star of the booth. Flagship high-performance SUV tires Pegasus C-SPORT 01, urban SUV comfort tires Pegasus CHP8, and Goodtrip GE58 made a major debut, standing out with three core performance advantages: "Super Wear-resistant, Super Safe, Super Comfortable". In the truck and bus tire sector, major products such as Pegasus CRA-R56, Goodtrip GDW100, and KTX730L were displayed centrally, precisely adapting to scenarios such as mainline logistics and long-distance transportation with performance advantages like strong load capacity, wear resistance, and long mileage. In addition, Pegasus XR992 in the OTR field, equipped with "Dual-Effect Black Gold" innovative technology, successfully broke through green technology barriers; HappyLink KTX986 and the bias tire product line also received high recognition for their excellent performance.

Deepening Global Trade and Economic Cooperation, Dual Growth in Intent Orders and New Customers

During the exhibition, traffic at the General Shares booth remained consistently high. The company's sales team conducted in-depth negotiations with hundreds of professional buyers from multiple global regions including South America, North America, Europe, Middle East, Southeast Asia, and Africa. Data shows that among the buyers visited by General Shares this time, new customers accounted for nearly 60%. This high proportion of new customer increment, combined with intent orders totaling over $3 million, not only confirms the global market's high recognition of General Shares products but also marks a further expansion of the company's overseas market cooperation landscape.

Relying on Global Layout, Continuously Consolidating Industrial Development Advantages

In recent years, General Shares, relying on the collaborative operations of three major production bases in China, Thailand, and Cambodia, has built an internationalized, intelligent, and green production system. Since integrating into the Suhao Holding Group system last year, the company has fully leveraged the state-owned asset platform for empowerment, integrated industrial resources, smoothed cross-border trade channels, and continuously elevated the brand's global competitiveness.

July 14, General Rubber (601500) released the 2026 semi-annual performance forecast increase announcement. Against the headwind of intensifying global tariff games, the company achieved a major breakthrough in performance with strong 'overseas resilience'. According to preliminary calculations, the company expects net profit attributable to shareholders of the parent company to reach 138 million to 178 million yuan, a year-on-year increase of 114.66% to 176.88%; non-recurring net profit is expected to be 137 million to 177 million yuan, a year-on-year surge of 176.51% to 257.24%.

Leveraging dual bases in Thailand and Cambodia to hedge foreign trade barriers

Facing stacked tariffs on semi-steel tires on China-US trade up to 188.76% and EU order transfers, General Rubber's forward-looking overseas base layout has become a profit engine. In the first half, the Thailand base's single-month shipments in May broke 1 million tires, setting a new record high, mass production of the first ultra-high performance 28-inch tire in June; Cambodia base sales volume increased by 20% year-on-year, Phase II project achieved production and increased efficiency. Meanwhile, the company is steadily advancing the site selection for the third overseas base, a global layout with diverse growth points effectively diversified trade risks and increased the share of high gross margin markets globally.

Material breakthrough and AI efficiency improvement, optimize profit structure

Focusing closely on 'new quality productive forces', General Rubber is exerting efforts in both materials and intelligent manufacturing. On the material end, released the 'Super Eucommia Tire' in March to enter the new energy replacement market, proportion of high-value-added products climbed; on the intelligent manufacturing end, the company fully accelerated AI penetration, landed the 'All-Steel X-ray Defect Detection' project with Lenovo, and jointly built the 'General Artificial Intelligence Application Innovation Laboratory' with Nanjing CAS, significantly improving yield rates and compressing manufacturing costs with algorithms and computing power.

Cross-boundary marketing breakthrough, brand elevation and channel deepening

On the marketing end, the company launched a combination of 'integration of brand and effect'. In the domestic market, Qianlima tires leveraged the 2026 'Jiangsu Super League' to explore 'Technology + Sports' breakthrough, Chitu Ma raced in the Ring of Tarim Rally to solidify its professional image; channels empowered terminal stores relying on the 'Far Voyage Action'. Internationally, the company appeared at the Canton Fair and Cologne Tire Show, for the first time pushing Eucommia tires overseas.