Sime Beyond Auto, a subsidiary of Sime Motors, has opened BYD Sri Petaling, its sixth outlet in Malaysia, reinforcing its position as the country's largest BYD dealer group. The new 1S centre is located in the Bukit Jalil–Sri Petaling corridor, an area the company identifies as a fast-growing residential district popular with young professionals and families.
From August, BYD Sri Petaling will introduce a sports-inspired showroom design drawing on Bukit Jalil's association with the National Stadium and its sporting facilities. The concept includes a dedicated delivery area framed as a "centre field" for vehicle handovers, capacity for up to five vehicles on display, and a customer lounge.
Vi Thim Juan, Managing Director, Malaysia Retail & Distribution, Sime Motors, said: "Sime Beyond Auto's growth story reflects our commitment to expanding access to the BYD brand and strengthening our presence across Malaysia. Every new outlet reflects our drive to bring the BYD experience closer to Malaysians while raising the standards of automotive retail and aftersales excellence. As Malaysia's No. 1 BYD dealer group, we are proud to stand at the forefront of BYD's expansion, supporting its growth ambitions and accelerating the adoption of electric mobility nationwide. Since its founding in 2022, Sime Beyond Auto has rapidly expanded across key markets, driven by customer experience, digital engagement, and aftersales excellence. This success is reinforced by the backing of Sime Motors, one of the most established automotive players with decades of expertise across retail, distribution, and customer experience management, and a portfolio spanning luxury, premium, mainstream, and commercial brands."
Sime Beyond Auto's position as Malaysia's largest BYD dealer group is underpinned by a series of awards at the BYD National Dealer Conference 2025:
Customers can manage service bookings, access vehicle information and receive loyalty benefits through the Sime Motors OneGo mobile app.
Sime Beyond Auto's six outlets are located at Ara Damansara (Selangor), Mid Valley Southkey (Johor), Kuala Lumpur @ TREC, Tebrau (Johor), Mansion Macalister (Penang), and the newly opened Sri Petaling (Selangor).
Bookings made at any Sime Beyond Auto branch this weekend qualify for promotional packages worth up to RM 14,000 on the BYD Atto 3, along with entry into a lucky draw for prizes worth up to RM 1,000. Separately, bookings made between 1-July and 30-September 2026 at any branch will be entered into a draw to win a motorcycle worth RM 39,900, terms and conditions apply.
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