Audi E7X & E5 Sportback Special Edition models to debut with Momenta AI autonomous driving

The AUDI DAY 2026 which will take place this coming 13 November, 2026 will host updated Special Edition models for both the Audi E7X electric SUV and Audi E5 Sportback family.

Alongside the new vehicle debuts, the next-generation Audi World Model All-Scenario Autonomous Driving system, powered by Momenta AI technology, will be unveiled together with its user co-creation "Passionate Circle" community initiative during the launch.

Audi E7X and E5 Sportback Special Edition take center stage

Being the spotlight of AUDI DAY 2026, the new Special Edition variants tailored to expand buyer options in the premium EV market:

• Audi E7X Series: Originally launched in May 2026 with a price range of RMB 269,800 to RMB 359,800 (RM 165,000 to RM 220,000 estimated), the E7X is built on the advanced Advanced Digitized Platform (ADP) and debuted with the AI-empowered Audi Assistant 2.0. The lineup previously added the Pioneer quattro Passion Edition at RMB 309,800 (RM 189,000 estimated) offering upgraded trim features.
• Audi E5 Sportback Series: Marking the first production vehicle under the new capitalised "AUDI" EV brand umbrella, the E5 Sportback retails between RMB 235,900 and RMB 319,900 (RM 144,000 to RM 195,000 estimated). The lineup’s Performance quattro Edition, priced at RMB 279,900 (RM 171,000 estimated) gives buyers nearly RMB 50,000 worth of optional upgrades for just a RMB 10,000 premium over the standard Pioneer quattro.

The upcoming Special Editions are expected to bring refreshed styling accents, optimized interior packaging and standard tech enhancements across both body styles.

Next-Gen Autonomous Driving: Momenta R7 World Model

Beyond hardware updates, AUDI DAY 2026 will serve as the launchpad for SAIC Audi's latest intelligent driving stack. Co-developed with autonomous driving technology company Momenta, the system integrates the Momenta R7 World Model into Audi’s panoramic ADAS suite.

Key Highlights of the New ADAS Suite:

1. All-Scenario Navigation: Handles city driving, highway cruising and complex parking maneuvers seamlessly via end-to-end AI models.
2. OTA Rollout: Scheduled for over-the-air updates to both E7X and E5 Sportback owners starting in the second half of 2026.
3. L3 Ready Hardware: Built on a sensor and computing architecture designed with future Level 3 autonomous driving upgrade capability.