GEOME

GEOME (Geely Geometry) is a mass‑market fashion‑oriented intelligent pure electric series under Geely Automobile Group. The brand was established on April 11, 2019, and held its global launch ceremony in Singapore, with the aim of advancing the group's strategic transformation toward electrification and intelligent connectivity. Geely GEOME takes "multi‑dimensional, focused, pure" as its brand DNA and adheres to the core philosophy of "true range, true health, true safety." It is dedicated to creating more stylish and more intelligent pure electric products, offering users a better electric mobility experience.

GEOME was born out of Geely Automobile's forward‑looking view of the global new energy market. In 2018, Lynk & Co, another Geely brand, broke through 100,000 in annual sales. Learning from that success, GEOME set out to carve its own independent premium path with Geely characteristics, becoming a key player in Geely's new energy push. From day one, GEOME had its own dedicated channels, services, and experience systems, with a clear global ambition: to become the go‑to brand for pure electric mobility for users around the world.

Development History

Geely GEOME's development can be broken down into three key phases: brand launch, adjustment and market penetration, and strategic integration.

Phase One: Brand Launch and Product Rollout (2019–2022)

On April 11, 2019, Geely's premium pure electric brand, Geely GEOME, was officially launched in Singapore. At the launch event, the brand's first high‑performance pure electric sedan, the GEOME A, was announced, with six models spread across two versions: High‑energy Ultra‑long Range (NEDC 500 km) and High‑dimension Standard Range (NEDC 410 km). After entering the market, GEOME gradually expanded its lineup with models such as the GEOME C (compact pure electric SUV), GEOME EX3 (small SUV), and the GEOME G6 and GEOME M6. In June 2022, the GEOME E (a youth‑oriented premium small pure electric SUV) was launched, and in August of the same year, GEOME announced a partnership with Huawei's HarmonyOS to begin early development of smart cockpit systems.

Phase Two: Brand Repositioning and Market Penetration (2023–2024)

By 2023, the new energy market had entered a fiercely competitive stage, and GEOME's sales began to climb steadily. In April 2023, GEOME was officially integrated into the Geely Auto brand system, and all its models were renamed accordingly—Geely GEOME C, Geely GEOME E, Geely GEOME M6, and Geely GEOME G6. In September of the same year, Zhejiang Geely GEOME Automobile Sales Co., Ltd. applied for deregistration. Despite the internal restructuring, GEOME's full‑year sales still reached 191,300 units, with year‑on‑year growth far exceeding expectations. In March 2024, GEOME announced its integration into NIO's charging network to improve cross‑brand charging convenience for its users.

Phase Three: Strategic Integration into the Galaxy Premium Series (October 2024 – Present)

In October 2024, at the Geely Xingyuan launch press conference, Geely Auto Group CEO Gan Jiayue announced that GEOME would be fully integrated into the Galaxy brand. From that point on, "GEOME" became Galaxy's smart premium compact car series. For the full year 2024, the GEOME series posted total sales of nearly 250,000 units, accounting for a significant share of Geely's new energy vehicle sales. By 2025, LEVC had also been merged into the Galaxy brand, and GEOME series deliveries reached 96,000 units for the year, laying a solid foundation for the 2026 annual target of 180,000 units.

Global Expansion

In 2022, the GEOME C was exported to Norway, Israel, and Belarus. In the first half of 2023, the GEOME C entered the Czech Republic, Slovakia, and other European markets through the Grand Auto channel in Hungary, making it one of the first Chinese electric vehicle series to establish a channel presence in Europe. As of 2026, the GEOME brand has completed market adaptation and certification for right‑hand drive models overseas.

Product Portfolio

As the "smart premium compact car series" within the Galaxy system, Geely GEOME's current product lineup includes the following pure electric models:

Geometry A: Geely GEOME's first high‑performance pure electric model, launched in April 2019. Positioned as a compact premium pure electric sedan, it features a minimalist design and is available in two range versions: a standard range model with 410 km (NEDC) and a long range version with up to 500 km.

Geometry C: An important model for GEOME in the compact pure electric SUV segment. It features a high proportion of minimalist interior design, a high‑strength body structure, hill assist, and other intelligent safety systems. The initial domestic price ranged from 129,800 to 207,800 RMB.

Geometry E / Geometry E Firefly: Positioned as an A0‑class, youth‑oriented pure electric small SUV with a strong sense of style and good value for money. It is GEOME's main model for executing a volume‑for‑price strategy. On August 16, 2023, the Firefly version was launched, measuring 4,006 mm in length, 1,765 mm in width, and 1,550 mm in height, with a wheelbase of 2,485 mm. It is equipped with 29.67 kWh and 39.3 kWh LFP batteries, offering ranges of 301 km or 401 km. Fast charging and external discharge functions are standard across the lineup, including a 52 kW liquid‑cooled three‑in‑one electric drive, V2V support, and 3.5 kW power export capability. The 2024 model retails between 69,800 and 89,800 RMB.

GEOME G6: Positioned as a compact pure electric sedan, the G6 is an upgrade over the GEOME A. One of its highlights is a smart cockpit based on Huawei's HarmonyOS, enabling seamless phone connectivity and multi‑screen navigation. It is offered with 450 km and 580 km range versions.

GEOME M6 – A compact pure electric SUV with a subsidized guide price range of 149,800 to 186,800 RMB. It is equipped with a CATL ternary lithium battery, accelerates from 0 to 100 km/h in 6.9 seconds, and supports fast charging in just 0.5 hours. The M6 also features a HarmonyOS‑based smart infotainment system with multiple automated cross‑scenario execution modes, as well as an L2‑level intelligent assisted driving system.

Geely Xingyuan – The first new premium A0‑class pure electric sedan launched after GEOME was integrated into the Galaxy brand. With a guide price ranging from 69,800 to 98,800 RMB, it combines a stylish design with strong intelligent driving performance, broadening the brand's appeal to younger buyers in the electric vehicle space.

In addition, models such as the GEOME EX3 Kungfu Bull and the Panda MINI also hold a small share of the market and maintained a presence in China's sales channels during 2023 and 2024.

Market Performance

The GEOME brand's market performance has shown an overall upward but fluctuating trend. Full‑year sales in 2023 reached 191,300 units, with year‑on‑year growth exceeding 28%. The brand built particularly strong user loyalty and price influence in lower‑tier markets, including third‑ and fourth‑tier cities and county‑level areas. In the first nine months of 2024, cumulative sales exceeded 150,000 units. For the full year 2025, cumulative sales of GEOME series models reached 96,000 units, with the GEOME E Firefly, GEOME G6, and GEOME M6 forming the core sales base. The brand's pure electric model penetration rate is now approaching 100%.

Monthly sales in 2025 were as follows: January 969 units, February 561, March 362, April 1,555, May 1,087, June 989, July 1,220, August 750, September 545, October 526, and November 285. Annual total came to approximately 96,000 units. Although market share fluctuated, overall performance remained steady. However, sales in January and February 2026 totaled just 64 and 110 units respectively, marking a significant year‑on‑year decline from the previous year.

Driven by both consumer demand and B‑end orders, the GEOME E Firefly series contributed approximately 42,000 units in 2025, accounting for about 44% of GEOME's total sales and playing a major role in lifting the brand's overall volume.

In terms of dealer network, GEOME shares services with more than 1,400 Geely brand service locations. At the same time, it is rolling out a "One Benchmark User Center plus N Mall GEOME e‑Stores" outlet model in the top 20 cities, achieving selective penetration in first‑tier and new first‑tier markets. By the end of 2024, the GEOME business team had upgraded the software and hardware for interactive experiences and enhanced the trade‑in and pure electric purchase process for mid‑range users.

Core Technology

The GEOME brand started with the GE (early pure electric upgrade platform), then introduced Geely Group's advanced architecture and digital transformation results in its mid‑stage, and after being integrated into Galaxy, it came to rely heavily on the GEA architecture, Shield Battery safety technology, and the Flyme Auto smart cockpit solution, quickly accelerating its push into intelligent upgrades.

Smart Cockpit and Intelligent Technology: The GEOME G6 and GEOME M6 were among the first models in the industry to be equipped with a smart cockpit based on Huawei's HarmonyOS, supporting cross‑screen linked navigation and full‑scenario voice interaction. Newer GEOME models continue to feature the Xiaohe AI assistant, a 14.6‑inch smart center control screen, and an in‑vehicle 4G connectivity module. For later model series, the GEOME ecosystem has gradually shifted to continuous iteration of the Galaxy system's Flyme Auto, improving infotainment smoothness and multi‑scenario device support through the GEA architecture.

Powertrain and Safety: The GEOME E Firefly is equipped with a 29.67 kWh or 39.3 kWh LFP battery and a 60 kW liquid‑cooled three‑in‑one electric drive, with maximum power of 60 kW and maximum torque of 130 N·m. The electric drive achieves a combined efficiency of over 87%. The GEOME M6 uses a CATL ternary lithium battery, with maximum power of 150 kW and torque of 310 N·m, accelerating from 0 to 100 km/h in just 6.9 seconds. A Onebox high‑efficiency energy recovery mechanism extends real‑world range. The Shield Battery system, after being introduced to GEOME models, provides safety features such as high‑intensity extrusion, vibration, and puncture protection.

Charging: GEOME models feature fast and slow charging with multi‑mode compatibility. Fast charging can recharge the battery from 30% to 80% within 30 minutes, and the external discharge function is widely available across the lineup, providing a standard output of 3.3 kW to 6 kW. The system also supports scheduled charging via the infotainment system or mobile app, making it easy to charge during low‑electricity‑rate periods and reducing daily operating costs.

GEOME models have also benefited from Geely's full‑domain AI technology. By leveraging the Xingrui AI Cloud Power and Qianli Haohan smart driving system, the vehicles continuously optimize energy management and dynamic adaptation during real‑world driving, improving overall safety and adaptability across different driving scenarios.

Global Presence

Overseas markets are an important part of GEOME's global presence. In February 2022, Geely signed a strategic cooperation agreement with Norway's Gili Group and began exporting the GEOME C to Norway and other European markets. The GEOME C also entered Israel and Belarus, where it performed well after passing strict EU safety certifications. In the first half of 2022, the GEOME C captured a 22% share of Israel's pure electric market and received 8,000 orders within five months.

In November 2022, GEOME, as a wholly owned sub‑brand of Geely, signed an agreement with Hungary's Grand Auto China‑Europe Company and began official sales through its channels in Hungary, the Czech Republic, and Slovakia, marking the first time it entered an EU‑compliant vehicle sales system. Entry into the EU network was a major milestone for a Chinese brand seeking large‑scale penetration into the European market.

Between 2025 and 2026, Geely Group increased its strategic investment in overseas markets, leveraging the combined efforts of Zeckr, GEOME, Galaxy, and other brands to expand a diverse range of models into Europe, Southeast Asia, and the Middle East. GEOME has completed right‑hand drive model adaptation for Southeast Asian countries and finalized local factory and partnership arrangements. Overseas sales are expected to exceed 18,000 units in 2026. Beyond its early entry into Europe, GEOME plans full coverage of Southeast Asian and South American markets, treating long‑term exports as a key annual growth driver and aiming for a further rapid increase in global annual sales across its product lineup.

Future Outlook

After being integrated into the Galaxy brand in 2024 as the GEOME Smart Premium Compact Car Series, Geely GEOME has been rolling out a fast and forceful expansion into both domestic and overseas markets in 2025 and 2026. Under the brand's strategic framework, GEOME has set a sales target of 180,000 units for the full year 2026, with 162,000 units expected from the domestic market and 18,000 units from overseas exports.

The product lineup will include annual updates of the GEOME E Firefly, the Xingyuan Long Range version, the new GEOME A Pro, and the G6 Smart Driving Upgrade, among other refreshed models.

Focusing on entry‑level commuters, family users, and value‑driven buyers, GEOME will continue to strengthen its pricing advantage in the 50,000 to 200,000 RMB range. It will also expand its domestic and international channel presence by adding online direct sales and digital touchpoints. Going forward, GEOME will rely on its three core technology pillars—the GEA pure electric architecture, the Flyme Auto cockpit, and the Shield Battery safety ecosystem—while gradually upgrading features such as panoramic smart driving assistance, automatic parking, and digital diagnostic modes on new model versions.

With the "One Geely" group‑wide synergy accelerating, GEOME will fully share the dedicated pure electric production lines at the Jinzhong and Guiyang intelligent manufacturing bases. On the after‑sales support and global supply chain fronts, it will pursue a high‑value‑added combination. Geely GEOME will continue to adhere to its core principles of "true range, true health, and true safety," blending premium pure electric efficiency with cutting‑edge intelligent technology, and expanding into long‑term, high‑growth opportunities in line with national green energy policies and the new landscape of global competition.