Harley-Davidson

Brand Overview

Harley-Davidson is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. It is one of the two major American motorcycle manufacturers to survive the Great Depression (the other being its historical rival, Indian Motorcycle). The company is renowned for its large, heavy-weight cruiser motorcycles, distinctive V-twin engines, and a strong cultural following known as the "Harley Owners Group" (H.O.G.).

Headquartered in Milwaukee, Harley-Davidson operates manufacturing facilities in the United States, Brazil, India, and Thailand. The brand is a symbol of American freedom and individualism, with a significant global presence in the premium motorcycle market.

Development History

William Harley and Arthur Davidson founded the company in 1903. It became a representative of American motorcycles from the 1920s to the 1950s. LiveWire, an electric motorcycle, was launched in 2019. It still produces motorcycles today.

Main Products

Primarily manufactures cruiser motorcycles. Classic products include Harley-Davidson Sportster, Harley-Davidson Touring, Harley-Davidson Softail, etc.

Technical Features

Harley-Davidson is famous for V-twin engines, cruiser style, and American culture.

Market Position

In the global cruiser motorcycle market, Harley-Davidson is one of the leading brands.

Brand Status

Currently, Harley-Davidson continues to produce motorcycles, advancing electrification transformation; LiveWire has been spun off as an independent electric brand.