The IM LS7 is a flagship offering from IM Motors, positioned as an executive luxury pure electric SUV. Serving as a cornerstone of IM Motors' "dual-flagship" strategy, the LS7 is engineered to provide urban professionals and discerning drivers with an all-electric mobility option that balances dynamic driving pleasure with supreme comfort. This is delivered through its distinctive "IMAX-grade" panoramic dome windscreen, world-class chassis tuning, and cutting-edge intelligent hardware and software. It stands not only as a defining milestone in IM Motors' transition toward electrification and intelligent mobility, but also establishes a new value benchmark in its segment with its bespoke design philosophy.
Positioned as a mid-to-large luxury pure electric SUV, the IM LS7 serves as the brand's core model tailored for upscale family journeys and urban commuting needs.
Market Labels: Mid-to-large pure electric SUV, IMAX-grade dome windscreen, Lizard Digital Chassis, advanced ADAS, luxury cabin.
Design & Dimensions: The vehicle measures 5,049 mm in length, 2,002 mm in width, and 1,731 mm in height, with an expansive wheelbase of 3,060 mm. The exterior showcases an avant-garde aerodynamic silhouette, highlighted by the signature "Star Fall" thermal-insulated panoramic dome windscreen that offers an expansive 180° horizontal and 106° vertical field of vision. Inside, the cabin is appointed with semi-aniline leather and eco-friendly genuine wood trims, complemented by retractable driver and front passenger displays that create a distinctly futuristic, lounge-like ambiance.
Core Proposition: The defining selling point of the LS7 lies in its "ultimate balance between visibility and dynamic handling". By combining an expansive panoramic dome glass roof with class-leading chassis control technology, it breaks away from conventional cookie-cutter designs, providing a spacious and plush five-seater cabin while delivering dynamic feedback on par with performance sports cars.
Background: In 2023, building on the steady rise of IM Motors' brand presence and aiming to capture a foothold in the mid-to-large luxury SUV segment, IM officially introduced the LS7 to challenge the traditional luxury SUV hierarchy through distinctive product strengths.
Generational Evolution:
Launch & Debut (2023): The IM LS7 was officially launched, quickly establishing a solid presence in the RM300,000 to RM450,000 pure electric SUV segment courtesy of its panoramic dome visibility and world-class chassis calibration.
Facelift & Upgrades (2025): The updated IM LS7 was launched with enhanced intelligent features, introducing the Qualcomm Snapdragon 8295 chipset and upgraded chassis control systems as standard across the entire range.
Key Milestones: Since its debut, the LS7 has consistently ranked among the top sellers in the mid-to-large pure electric SUV segment. By 2026, continuous over-the-air (OTA) updates have progressively enhanced core functions such as the "Lizard Digital Chassis" and the "Full-Journey AI Cabin", ensuring the model remains at the forefront of the industry.
Competitive Landscape: Competing in the premium electric SUV segment priced above RM300,000, the IM LS7 goes head-to-head with rivals such as the Tesla Model Y and NIO ES7. Its key differentiators include a heightened sense of luxury, superior NVH refinement, and exceptional handling agility courtesy of the "Lizard Digital Chassis".
Customer Feedback: Owners have widely praised the LS7 for its "exceptional windscreen visibility", "planted and composed ride quality", and "exquisite interior craftsmanship". In feedback leading up to 2026, the nationwide maturity and seamless operation of its full-scenario NOA (Navigation on Autopilot) intelligent driving system have earned high acclaim among affluent, tech-savvy buyers.
Lizard Digital Chassis: IM Motors' proprietary chassis technology integrates an intelligent 4-wheel steering system with up to 6° of rear-wheel steering angle, enabling this 5-metre-long flagship SUV to achieve a tight turning radius of just 5.3 metres. Paired with high-performance adaptive air suspension and Brembo brakes, it achieves the remarkable feat of "full-size SUV stability with compact-car agility".
IM AD 3.0 Intelligent Driving System: Powered by Momenta and running on an NVIDIA Orin-X processor with ultra-long-range LiDAR, the system achieves mapless NOA coverage nationwide, offering human-like lane-change decision-making and comprehensive active collision prevention.
Intelligent Cockpit: Driven by the Qualcomm Snapdragon 8295 chip, the cabin supports smart features including "One-Touch Scenario Valet" and "Peripheral Vision Perception". Fitted with 100% double-glazed acoustic glass and RNC (Road Noise Cancellation) active noise reduction, it delivers a whisper-quiet, first-class cabin experience.
Range & Charging: Offered in Long Range and Ultra-Long Range variants, the LS7 supports high-efficiency DC fast charging for seamless interstate travel. In addition, its advanced battery thermal management system ensures consistent driving range across varied operating temperatures and climate conditions.
As of 2026, the strategic roadmap for the IM LS7 encompasses:
Deepening AI Intelligent Driving: Continuously leveraging data-driven algorithms to broaden the operational design domain of its ADAS suite, expanding Urban NOA into increasingly complex and challenging traffic environments.
Evolving Smart Cockpit Experiences: Utilising AI foundation models to enhance the cabin's proactive assistance, transitioning from reactive user inputs to proactive, intuitive digital companionship.
Global Market Integration: Leveraging SAIC Motor's international resources to streamline overseas market homologation, service support, and ADAS map updates, accelerating IM Motors' global expansion.
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