The JETOUR Ziyouzhe is a compact SUV introduced by Chery Automobile under its JETOUR brand, serving as a core member of JETOUR's 'box' design family. The model officially went on sale in Chengdu on 7 March 2025, positioned as a 'light off-road' SUV engineered for both daily urban commuting and light trail driving. Key selling points include its bold, boxy styling, the Kunpeng powertrain, and BorgWarner's XWD fully automatic intelligent all-wheel-drive system. At launch, the line-up offered several trims including the Exploration, Discovery, Crossing, and XWD Conquest variants, with official retail prices ranging from RM124,900 to RM154,900, which lowered to RM99,900 to RM129,900 after factoring in trade-in subsidies. In March 2026, the factory-customised Ziyouzhe Steed Edition was launched, offering two 1.5TD dual-clutch 2WD variants—Exploration and Discovery—with official retail prices between RM127,900 and RM137,900, and limited-time promotional trade-in prices starting from RM107,900 to RM117,900. Dimension-wise, the Ziyouzhe measures 4,706 mm long, 1,967 mm wide, and 1,845 mm tall, with a generous 2,810 mm wheelbase. Its main competitors include similarly styled boxy compact SUVs such as the HAVAL Big Dog and BAIC BJ30.
The JETOUR Ziyouzhe adopts the brand's signature boxy design language, defined by straight, muscular body lines. Up front, an upright and bold fascia features a massive black honeycomb grille bordered by silver accents and badged with the central 'JETOUR' script, flanked by matrix full-LED headlights arranged in a four-leaf clover motif for distinct daytime recognition and powerful night-time visibility. Along the sides, a straight character line runs from front to rear, paired with flared black wheel arch cladding and creased door surfacing, accentuating its rugged off-road stance without feeling unrefined. The rear styling mirrors the front with a wraparound trim piece and smoked cloverleaf taillights, with select variants featuring an external tailgate-mounted spare tyre to complete the rugged look. In terms of off-road geometry, it boasts an approach angle of 28°, a departure angle of 29°, a ground clearance of 200 mm, and a water wading depth of 700 mm, matching mainstream benchmarks for light off-road SUVs. The exterior is available in six paint shades: Bromo Blue, Green Mountain Green, Flowing Sand Gold, Snow Mountain Silver, Glacier White, and Polar Night Black, alongside an exclusive Star Moon Goddess Edition finished in Iridescent Purple, priced at RM138,900.
The JETOUR Ziyouzhe range is powered by Chery's Kunpeng series 1.5T and 2.0T turbocharged petrol engines. The 1.5T unit delivers a maximum output of 135 kW (approx. 184 PS) and 290 Nm of torque, paired with a 7-speed wet dual-clutch transmission (DCT), achieving a WLTC combined fuel consumption of 8.15 L/100 km. The 2.0T powerplant (engine code SQRF4J20) features 350-bar direct injection, producing 187 kW (approx. 254 PS) and 390 Nm of peak torque from 1,750 to 4,000 rpm, mated to an 8-speed automatic transmission (8AT), with WLTC combined fuel consumption rated between 8.75 L/100 km and 9.18 L/100 km. Both engines run on RON 92 petrol, helping keep daily running costs down. A large 70-litre fuel tank provides a notable driving range advantage over rival models. In terms of driveline, the Ziyouzhe is offered in front-wheel drive (FWD) and on-demand intelligent all-wheel drive (AWD) configurations; the AWD variants feature the XWD fully automatic intelligent all-wheel drive system with an optional rear electronic limited-slip differential lock to enhance recovery capability, while select high-spec variants add crawl control and wading sensors. Power delivery balances smooth refinement with immediate punch, where the 1.5T focuses on daily urban fuel economy and the 2.0T provides ample power reserves for highway overtaking and light off-roading.
Underneath, the entire JETOUR Ziyouzhe line-up comes standard with four-wheel independent suspension, featuring front MacPherson struts and a rear multi-link setup; the multi-link rear suspension substantially improves wheel tracking and bump absorption, offering marked advantages in ride comfort and handling stability over conventional torsion beam setups. Critical chassis components have been optimized in collaboration with institutions including Tsinghua University, with steering tie-rod ball joints and rear subframe tubular members reinforced for light off-road duty, delivering superior torsional rigidity compared to standard urban SUVs in its class. Co-developed by JETOUR and BorgWarner, the XWD intelligent all-wheel drive system holds 199 patents and can complete terrain recognition, decision-making, and torque distribution within 0.1 seconds; equipped with a '7+X' one-touch terrain mode, it automatically detects seven surface conditions including mud and sand, while the electronic limited-slip differential assists novice drivers in tackling cross-axle obstacles and loose gravel with confidence. The 540° transparent chassis feature generates an underbody perspective view, allowing drivers to monitor the ground beneath the tyres during off-roading and facilitating tight parking manoeuvres. The electric power steering offers three selectable settings—Comfort, Standard, and Sport; overall chassis tuning leans taut and sporty, keeping body roll well in check through corners and offering better highway ramp stability than most urban crossovers in this segment.
Inside, the JETOUR Ziyouzhe features a practical 2+3 five-seater layout, fitted as standard with 'Shuyun' faux-leather seats engineered with a 10-layer comfort structure and soft-touch synthetic suede upholstery. The driver's seat comes standard with 6-way power adjustment across all trims, while mid-spec models upwards add front-seat heating, ventilation, memory, and welcome functions, alongside reclining rear seatbacks. Select high-spec variants also feature a dedicated 10.33-inch front passenger entertainment screen, catering to multimedia entertainment needs on long road trips. The boot adopts a liftback design with a generous 574-litre base capacity; folding down the rear seats yields a completely flat cargo floor with a depth of approximately 2 metres, ideal for outdoor camping or carrying bulky items. In terms of in-cabin wellness, the model boasts dual certifications from TÜV Rheinland Eco-Cabin and CATARC 5A Health Cabin, featuring desert-grade SPF100 360° double-glazed sun-protection glass that blocks up to 99% of UV rays for superior cabin temperature control compared to rivals in its class.
On the tech front, the digital instrument cluster is available in 10.25-inch or 12.3-inch sizes depending on the variant, while the central touchscreen spans 12.8 inches or 15.6 inches; the entire range is powered by an automotive-grade Qualcomm Snapdragon 8155 chip (7nm process) as standard, supporting intelligent voice control with four-zone voice wake-up and continuous dialogue, along with full support for Apple CarPlay and HUAWEI HiCar smartphone connectivity. High-spec trims further gain premium comfort features such as 50W wireless smartphone fast charging, an opening panoramic sunroof, a power tailgate with programmable height adjustment, 64-colour ambient lighting, a SONY premium sound system, and a negative-ion air purifier, further elevating the cabin's high-tech ambience and ride quality.
In terms of passive safety, the JETOUR Ziyouzhe is built on a high-strength cage body structure, with high-strength steel accounting for over 80% of the build, including 55% ultra-high-strength steel with a tensile strength of up to 1,500 MPa to effectively absorb and dissipate impact energy during a crash and preserve cabin survival space. All variants come standard with dual front airbags, front side airbags, and full-length side curtain airbags, providing comprehensive 6-airbag protection. Active safety systems come fully equipped as standard, including anti-lock braking (ABS), electronic brakeforce distribution (EBD), electronic stability control (ESC), and a tyre pressure monitoring system (TPMS).
For advanced driver assistance systems (ADAS), the Ziyouzhe offers tiered functionality across trim grades. The Discovery Edition and above (excluding the Steed Edition) are equipped with full-speed adaptive cruise control (ACC), lane centring assist, autonomous emergency braking (AEB), forward collision warning (FCW), rear collision warning (RCW), blind spot monitoring (BSM), door opening warning (DOW), lane change assist (LCA), and smart evasion assist, covering various driving scenarios on highways and urban expressways. A 360° surround-view camera and transparent chassis system are standard across the range. In contrast, the entry-level 2.0TD XWD Crossing Edition settles for basic cruise control and a 360° camera, requiring buyers to step up to higher trims for Level 2 semi-autonomous driving features—forming a differentiated specification strategy against key rivals.
The JETOUR Ziyouzhe enjoyed an immediate sales boom upon its launch in the first half of 2025. Between January and June 2025, cumulative sales of the Ziyouzhe reached 47,512 units, placing it third in the boxy SUV segment; together with its stablemate, the JETOUR Traveller, combined sales approached 120,000 units, securing two of the top three positions on the sales charts and ending the 13-month sales championship streak of the HAVAL Big Dog. However, starting in the second half of 2025, affected by a broader industry slowdown and sales cannibalisation from new sister models within the brand, Ziyouzhe sales experienced a month-on-month contraction: delivering 2,723 units in October 2025 and 1,614 units in November, representing a 40.72% month-on-month decline. Heading into 2026, with the arrival of the new Steed Edition and flexible pricing revisions, showroom interest has steadily begun to rebound.
The introduction of the JETOUR Ziyouzhe has successfully completed JETOUR's rugged product line-up, bridging the gap between urban crossovers and dedicated off-roaders. Its core advantage lies in delivering a compelling package of boxy styling, four-wheel independent suspension, intelligent XWD all-wheel drive, and a large 70-litre fuel tank at an accessible price point of RM100,000 to RM150,000, establishing a differentiated 'urban commute + light off-road' dual-purpose appeal. Industry reviews note that the Ziyouzhe accurately targets family buyers seeking both daily running economy and the flexibility for occasional weekend outdoor adventures; amid slower model updates from competitors like the HAVAL Big Dog and joint-venture brands falling behind in the rugged lifestyle segment, the Ziyouzhe has successfully carved out market share through strong value-for-money and solid product capability, offering consumers a distinctive option that balances practicality with personal style.
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