Search History
Popular Searches
English
Dealer Login / Sign Up
Juneyao Auto is a new energy vehicle brand under Juneyao Group, built around the strategy of "ecosystem services driving technology products." It aims to create an air‑land integrated smart mobility service ecosystem. The brand's English name is Juneyao Auto. It was officially unveiled on November 16, 2023, at the "Juneyao Grand Mobility" brand strategy event, held at an altitude of 10,000 meters. Headquartered in Shanghai, Juneyao Auto is a core component of Juneyao Group's broader mobility strategy, which, together with Juneyao Airlines and 9 Air, forms a one‑stop air‑ground travel service system covering the entire group.
Juneyao Auto is not a car brand built from scratch. According to public information, its predecessor is YUDO Auto, established on December 4, 2015, and headquartered in Putian, Fujian. YUDO was one of the early new‑force automakers to secure the "dual qualifications" for new energy passenger car production from the National Development and Reform Commission and the Ministry of Industry and Information Technology. In early 2022, Juneyao Group—known primarily for its aviation and dairy businesses—began taking over YUDO Auto, which had been gradually marginalized due to weak product capability. The transfer was completed in June of that year, making Juneyao Group the largest shareholder. A key driver of the acquisition was YUDO's new energy vehicle production qualifications—Juneyao Group used this as a "shell entry" to legally enter the car‑making business. After the takeover, the group gradually rebranded YUDO as Juneyao Auto, with YUDO's existing factories and assets converted into Juneyao's production base.
The birth of Juneyao Auto is closely tied to Juneyao Group's aviation core business. Key figures include: Wang Junjin, Chairman of Juneyao Group, who personally stepped in and subscribed 190 million RMB to invest in Juneyao Auto's operating entity—Shanghai Juneyao Smart Drive New Energy Automobile Co., Ltd.; Zhang Guanghao, Head of Juneyao Auto, responsible for brand strategy and product definition; and Wang Junhao, President of Juneyao Group, who has also been deeply involved in the brand's formation and frequently endorses it publicly. Juneyao Group was founded in July 1991 by Wang Junyao, a Zhejiang businessman known as "China's first chartered flight pioneer." After Wang Junyao passed away in 2004, his brothers Wang Junjin and Wang Junhao took over. The "Juneyao Grand Mobility" strategy was proposed and led by Wang Junjin, with the goal of reshaping the travel industry chain—integrating previously fragmented travel scenarios into a seamless, one‑stop experience, combining smart terminals in small settings with mobile services in larger contexts.
Juneyao Auto is positioned as a "smart travel technology brand," breaking away from the traditional model of spec‑based competition and hardware stacking. It is not just a tool for getting from point A to point B, but a travel technology brand driven by the dual engines of "air‑land integrated smart mobility services and smart terminals." The brand represents Juneyao Group's third major business sector in travel, alongside Juneyao Airlines (Shanghai‑based) and 9 Air (Guangzhou‑based)—and is the only domestic enterprise with a diversified aviation‑plus‑automotive mobility portfolio.
Juneyao Auto's development can be divided into two phases: the YUDO acquisition and qualification‑gaining period, and the brief mass‑production and exit period.
Acquiring YUDO and Securing Qualifications (2022 – November 2023)
In early 2022, news broke that Juneyao Group was taking over YUDO Auto. At the time, YUDO's sales had been in decline since peaking at nearly 10,000 units in 2018, losses were widening, and production had already stalled by early 2022. Juneyao Group saw value in YUDO's "dual qualifications" from the National Development and Reform Commission and the Ministry of Industry and Information Technology—obtained in 2017—and stepped in through its affiliates. In June 2022, the transfer was completed, making Juneyao Group the largest shareholder. After the acquisition, Juneyao Group Chairman Wang Junjin made clear that the group's car‑making venture was not following the "burn‑money" playbook of other new forces. The goal was to "build a profitable model" and create a "2.0 version" of new energy vehicles—not chasing scale in the short term, but building a sustainable business.
On November 16, 2023, Juneyao Group held its "2023 Juneyao Grand Mobility" brand strategy event on a flight at 10,000 meters, officially unveiling the Juneyao Auto brand. It also announced that Juneyao Auto would work alongside Juneyao Airlines to create a seamless travel loop: "From your doorstep in a Juneyao Auto to the airport on a Juneyao flight." According to the plan, Juneyao Auto would launch in China in Q2 2024 and head overseas in Q3. The brand also set a strategic direction of building an "air‑land integrated smart mobility service ecosystem," leveraging user data from across Juneyao Group's businesses to build an AI‑driven system that integrates cloud platforms, smart terminals, and travel scenarios for personalized travel services.
Brief Mass‑Production and Exit Period (2024 – Early 2026)
The brand's rollout kept slipping. In January 2024, Juneyao Auto released official images of its first model, named Juneyao AIR. In February, it appeared in the Ministry of Industry and Information Technology's 391st new vehicle catalog. The car was built on a full‑stack self‑developed pure electric platform and designed to meet China‑Europe dual five‑star safety standards. But more than a year after the brand launch, the AIR had still not hit the market. Brand momentum stalled, and the delivery pace fell far short of industry expectations.
On May 8, 2025, the Juneyao AIR finally launched in China, offered in two trims priced from 147,800 to 159,800 RMB. But market reception was cold. Industry sources suggest average monthly sales were only around 500 units, with some months dipping below 300. The product was criticized for being overpriced and lacking high‑level intelligent features. Juneyao Group tried to boost sales by bundling aviation perks—"buy a car and get Juneyao Airlines tickets and Gold Card membership"—but the impact was marginal. More troubling, mass production hit snags. Reports suggested that a large number of test vehicles had to be absorbed internally by the group and its affiliates, rather than moving through public sales channels.
By the end of 2025, signs of an exit began to surface. Corporate filings showed that Zhuhai Yucheng Investment Center (Limited Partnership), under Juneyao Group, had cut its controlling stake in YUDO Auto from 85.31% to 15.55%, effectively losing control. The move was widely seen as a clear signal that Juneyao was pulling back from the auto business. In January 2026, multiple industry media outlets, citing insiders, reported that Juneyao Group had decided to officially exit the new energy vehicle business. Since taking over YUDO Auto, the venture had accumulated losses of up to 4 billion RMB. With the group's exit, Juneyao Auto lost its core financial backing and brand endorsement, leaving its future highly uncertain.
Juneyao Auto's product lineup was extremely limited—only one model ever made it to market.
Juneyao AIR: This was Juneyao Auto's first and only mass‑produced car. Positioned as a compact pure electric sedan, it measures 4,550 mm long, 1,860 mm wide, and 1,515 mm tall, with a 2,800 mm wheelbase. The car officially launched on May 7 (or 8), 2025, in two trims: the B (standard range) and D (long range). The B version offers a CLTC range of 435 km, powered by a 147 kW motor and a 51 kWh LFP battery. The D version stretches range to 530 km with a 150 kW motor and a 64 kWh LFP battery, and goes from 0 to 100 km/h in 7.9 seconds.
The AIR's design draws from civil aviation, with an aeronautical aesthetic and a drag coefficient of just 0.23 Cd. It came in six aviation‑inspired colors—Dawn Pink, Cloud White, Sky Blue, Earth Green, Sunrise Gold, and Dawn Black. The OneBox teardrop shape features a closed grille and "Sky Wings" through‑type headlights, with a smooth roofline flowing toward the rear. Inside, it runs the Crystal OS smart cockpit on a Qualcomm 8155 chip, with a 15.6‑inch rotatable center screen and an 8.8‑inch floating instrument cluster. All trims come with L2 driver assistance, a 540‑degree camera, and six airbags, plus a high‑strength steel cage and rear‑wheel drive. The rear right seat gets a "One‑Click Boss Mode."
The AIR also ties into Juneyao Airlines' travel ecosystem. The car's system can sync with the airline's app, letting users book flights from the cabin. Owners get three years of flight ticket rights (four per year) and Juneyao Airlines Gold Card status. The car was produced under OEM using Yudo Auto's existing production qualifications.
Since the launch of its first model in May 2025, Juneyao Auto's sales have remained persistently weak, and the brand has never gained a meaningful foothold in China's new energy vehicle market.
According to data from multiple industry sources, monthly sales never broke 1,000 units, typically hovering around 500, and in some months falling below 300. In contrast, competing models in the same price bracket—such as the BYD Qin PLUS, Xpeng MONA M03, and Leapmotor C10—each posted monthly sales in the tens of thousands. Top new‑force brands were delivering dozens or even hundreds of times more units than Juneyao Auto's cumulative total. Market watchers noted that the Juneyao AIR had remained a sales mystery for over half a year, with virtually no presence in the domestic market. The 120,000‑to‑160,000‑yuan new energy sedan segment is one of the most fiercely contested in China, where players like BYD and Aion enjoy scale cost advantages, while Leapmotor and Xpeng have made LiDAR and high‑level assisted driving standard at similar price points. The Juneyao AIR offered only L2‑level assistance, putting it at a clear disadvantage on the intelligence front—with little to differentiate it from the competition.
Beyond sluggish sales, a deeper problem was the collapse of the brand's operating infrastructure. The Fujian production base was reportedly running at a fraction of its capacity, with extremely low line utilization. The R&D team had suffered heavy attrition, while the sales and after‑sales departments were virtually nonexistent. Direct‑operated stores were few, the after‑sales network had effectively collapsed, and existing owners faced mounting difficulties in getting their cars serviced. The brand's official Weibo account had been inactive for over a year. On mainstream social and content platforms, searching for "Juneyao Auto" often triggered autocorrect to "Geely Auto," delivering the latter's information instead—a telling sign that brand awareness and public interest had dropped to near zero.
Juneyao Auto's cumulative losses were rumored to have reached 4 billion RMB. This heavy drain not only consumed the group's early investment but also placed funding pressure on its core aviation and dairy businesses. After Juneyao Group exited the car‑making venture, the brand's future became highly uncertain, and some industry media listed it among the new energy brands at risk of suspension or delisting in 2026.
Juneyao Auto's technology story was built around three pillars: a full‑stack self‑developed pure electric platform, an aviation‑inspired design language, and the data middleware that connected it to the Juneyao Airlines ecosystem. Juneyao Group Chairman Wang Junjin once said that "Juneyao Grand Mobility" would link user data across all of the group's businesses, creating an integrated system of cloud platforms, smart terminals, and travel scenarios—using AI and advanced data analytics to understand user needs in real time. Juneyao Auto head Zhang Guanghao added that the new car was built on a self‑developed smart electric platform with independent IP, designed to meet China‑Europe dual five‑star safety standards, and positioned as the industry's first smart terminal with a built‑in travel service ecosystem.
On the three‑electric front, the Juneyao AIR came with two LFP battery options: a 51 kWh version (435 km CLTC) and a 64 kWh version (530 km CLTC). Motor output was 147 kW and 150 kW respectively, both with rear‑wheel drive. This setup was fairly standard for A‑segment EVs launched in 2025, but the car lacked 800V fast‑charging architecture, putting it at a disadvantage in charging speed compared with rivals. The chassis used a front MacPherson and rear multi‑link independent suspension.
The smart cockpit ran on the Crystal OS system based on a Qualcomm 8155 chip, with a 15.6‑inch rotatable center screen and an 8.8‑inch floating instrument cluster. All trims came with L2 driver assistance—ACC, AEB, and the like—plus a 540‑degree camera and six airbags. But L2 was merely the industry baseline in the 140,000‑160,000 RMB bracket, and the car offered no LiDAR or high‑level NOA features.
The body used a high‑strength steel cage structure. Safety equipment included six airbags and a 540‑degree camera. Beyond the vehicle itself, the Juneyao AIR's main differentiator was its integration with the airline ecosystem—linking ground vehicle data with Juneyao Airlines' booking and check‑in systems to deliver a seamless "air‑ground integrated" travel experience.
In its early days, Juneyao Auto had ambitions for overseas expansion. At the brand's November 2023 launch, Zhang Guanghao said the Juneyao AIR was planned to debut in China in Q2 2024 and reach overseas markets in Q3 of the same year. In November 2024, the AIR made its first overseas stop in Thailand. But with domestic sales falling far short of expectations and production and delivery repeatedly hitting snags, the brand's overseas push was effectively cut short. By the time Juneyao Group exited the car‑making business in early 2026, Juneyao Auto had not developed any meaningful export scale or long‑term global footprint.
With Juneyao Group cutting its stake in Yudo Auto from 85.31% to 15.55% through Zhuhai Yucheng and effectively pulling out of the car‑making business in early 2026, Juneyao Auto's future has become highly uncertain. The move was widely read as the group cutting its losses—walking away after more than two years of investment and cumulative losses estimated at 4 billion RMB. Without Juneyao Group's financial backing and brand support, Juneyao Auto's survival is now in serious doubt. The small number of existing owners are already facing after‑sales service issues, and the national network of direct stores and service centers has largely collapsed.
In China's hyper‑competitive new energy passenger car market, the brand's triple deficit—low awareness, weak product appeal, and no capital backing—makes a comeback or restart extremely difficult. Juneyao Group's exit is yet another cautionary tale of cross‑industry car‑making in China's EV sector, joining the likes of Evergrande Auto (Hengchi) and Tianji Auto in illustrating the harsh reality that "going cross‑industry often means going nowhere." Unless a third‑party investor steps in or an asset restructuring takes place—both unlikely—Juneyao Auto will likely fade out of the domestic car brand landscape entirely.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
