Riddara

RIDDARA (雷达/RADAR in China) is a new energy vehicle brand under Geely Holding Group, focusing on the new energy pickup niche. The brand is committed to redefining pickup products through scenario‑based innovation, providing low‑carbon, smart, and diverse outdoor mobility solutions to users worldwide. Riddara was officially launched in July 2022, with its headquarters in Hangzhou, Zhejiang, and its production base in Zibo, Shandong, where it operates a new energy smart factory with an annual output of over 100,000 units.

The brand serves as an important piece of Geely Holding Group's comprehensive new energy strategy, developed alongside brands such as Geely Auto, Volvo, Zeekr, and Lotus. In late 2024, Riddara was integrated into the Geely Auto Group. Riddara CEO is Ling Shiquan, who reports to Geely Auto Group CEO Han Jiayue.

Riddara follows a dual‑technology roadmap of "pure electric plus electric hybrid," with its self‑developed M.A.P Hanhai Platform as the core technical foundation. The brand's products cover both pure electric and super electric hybrid powertrains. Positioned around a scenario‑based product matrix for outdoor lifestyles, Riddara has established a product lineup covering pickups, off‑road SUVs, and ATVs (all‑terrain vehicles), and is committed to becoming a globally leading new energy outdoor mobility brand.

Development History

RIDDARA took less than four years from brand launch to first model delivery to global expansion, demonstrating Geely Holding Group's forward‑looking capabilities in the new energy pickup niche.

Brand Launch and First Model Release (2022)

On July 12, 2022, Geely Group's new energy brand, RIDDARA, was officially launched, positioned as a scenario‑based brand focused on outdoor lifestyles. On the same day, the brand's first mass‑produced model, the RIDDARA RD6, made its public debut and reservations opened. In September of that year, the RD6, China's first passenger‑oriented pure electric pickup, rolled off the production line at the Zibo Smart Factory in Shandong, officially ushering in the "electric era" for domestic pickups. In October, the RD6 began pre‑sales. On November 9, the RD6 was officially launched in Fuyang, Hangzhou, with a price range of 178,800 RMB to 268,800 RMB. Breaking away from the traditional "oil‑to‑electric" conversion approach, it became the first domestic new energy pickup mass‑produced on a pure electric platform. On November 30, the first batch of customer deliveries took place in Shenzhen, marking the brand's official entry into the market. In December, the RD6 was designated as the official outdoor support vehicle for the 19th Asian Games in Hangzhou.

Product Expansion and Overseas Launch (2023–2024)

In April 2023, in response to pricing competition, RIDDARA added a Startup Edition of the RD6, lowering the entry price to 145,800 RMB. In July of that year, the brand began its global journey with the start of export operations. On April 23, 2024, the second model, the RIDDARA Horizon, was officially launched in Beijing. As a four‑wheel‑drive upgrade of the RD6, the Horizon was built on China's first dedicated native pure electric pickup platform—the M.A.P Hanhai Platform—with a starting price of 181,800 RMB. In July 2024, the brand established its first overseas subsidiary in Thailand and debuted its new overseas brand name, "RIDDARA," using Thailand as a strategic hub to develop the Southeast Asian market. In November 2024, media reported that RIDDARA would be integrated into Geely Auto Group as a Level 1 organization, with administrative and functional departments retained while common R&D technologies were consolidated into Geely's Central Research Institute.

Scale Leap and Global Acceleration (2025–Present)

In 2025, the brand entered a period of rapid growth, with annual sales reaching 13,000 units and maintaining the No. 1 market share in China's new energy pickup segment for three consecutive years. In June of that year, the brand launched the Horizon EM‑P plug‑in hybrid edition, which relies on the same EM‑P super electric hybrid system used by Lynk & Co and achieves a total range of over 1,000 km. That same year, the RD6 pure electric pickup made its market debut in Laos as the brand's global network accelerated. In March 2026, at the Bangkok International Motor Show, RIDDARA secured 2,569 orders, a year‑on‑year surge of 283%. In April 2026, the 2026 RIDDARA King Kong EV was officially launched at the Beijing Auto Show, with a starting price of 119,800 RMB, marking the first time the Flyme Auto smart cockpit system was equipped in a pickup model.

Product Portfolio

RIDDARA has built a dual‑line product matrix centered on the RD6 series and the King Kong EV, covering both pure electric and electric hybrid powertrains. The product price range spans from 120,000 RMB to 220,000 RMB, offering full coverage from entry‑level economy pickups to high‑end passenger‑oriented pickups.

RIDDARA RD6 Series is the sales cornerstone and brand image model for RIDDARA. The RD6 is positioned as China's first domestically developed native pure electric pickup. It measures 5,260 mm in length, 1,900 mm in width, and 1,830 mm in height, with a wheelbase of 3,120 mm. It features a 70‑liter hidden front trunk, 48 liters of under‑rear‑seat storage, and a 1,200‑liter versatile cargo bed. All models are equipped with a 200 kW high‑power three‑in‑one electric drive, achieving 0‑100 km/h acceleration in the six‑second range. CLTC range covers 400 to 632 km, with a maximum fast‑charging power of 120 kW, adding 120 km of range in 15 minutes. The 2024 RD6 Technology Innovation versions (415 km and 560 km) are priced at 151,800 RMB and 199,800 RMB, respectively.

The RIDDARA Horizon is a four‑wheel‑drive upgrade of the RD6. It features dual‑motor drive, accelerating from 0 to 100 km/h in 4.5 seconds. Built on the M.A.P Hanhai Platform, it is equipped with advanced intelligent all‑scenario electric four‑wheel‑drive technology, enabling an exclusive smart turn‑around function for electric pickups with a turning radius as low as 3.5 meters. The starting price is 181,800 RMB. The RIDDARA Horizon EM‑P Plug‑in Hybrid Edition, launched in June 2025, relies on the same EM‑P super electric hybrid system used by Lynk & Co, achieving a total range of over 1,000 km.

RIDDARA King Kong EV is a strategic product aimed at the economy pure electric pickup market. The 2026 King Kong EV was officially launched at the 2026 Beijing Auto Show in April, with a starting price of 119,800 RMB. It is offered in two series: a two‑wheel‑drive "Wealth‑Attracting King Kong" and a four‑wheel‑drive "Powerful King Kong." The two‑drive version offers a range of 430 km to 605 km, while the four‑drive version offers 460 km to 520 km. The new model delivers a maximum power of 280 kW and maximum torque of 485 N·m, with a design load capacity exceeding 1,300 kg. It accelerates from 0 to 100 km/h in 5.7 seconds unladen and 7.8 seconds at full load, with torque response time of just 20 ms. It is the first pickup to feature the Flyme Auto smart cockpit system, paired with a 14.6‑inch HD center control screen that supports millisecond‑level voice response and "see‑it‑say‑it" operation. The vehicle offers a maximum gradeability of 95% and includes three escape modes: off‑road, snow, and mud.

Market Performance

Since RIDDARA began deliveries in 2023, the brand quickly ramped up after an initial quarter and entered a growth trajectory, with 2025 marking a particular leap forward.

At its launch in 2022, the RD6 was priced between 178,800 RMB and 268,800 RMB. At that time, passenger pickups were still a niche category in China, and new energy pickups were a niche within that niche, so brand positioning faced certain challenges. In full‑year 2023, RIDDARA sold 4,681 units. In the first three quarters of 2024, sales reached 3,561 units.

The year 2025 was a turning point, with RIDDARA sales experiencing historic growth. The brand maintained the No. 1 market share in China's new energy pickup segment for three consecutive years, with its pure electric pickup market share peaking at 98%. Full‑year 2025 sales reached 13,040 units. In major pickup‑consuming provinces such as Guangdong and Hainan, the brand surpassed the top‑selling fuel pickups across all categories. From March to December, sales exceeded 1,000 units for nine consecutive months, with December's insured volume of 2,130 units placing it among the top four of all pickup categories. RIDDARA ranked in the top three in over 70 cities nationwide, building an absolutely dominant market barrier in the new energy pickup segment.

In the first quarter of 2026, market performance was even stronger. At the Bangkok International Motor Show, RIDDARA secured 2,569 orders in a single event, a year‑on‑year surge of 283%.

Core Technology

RIDDARA leverages Geely Holding Group's global R&D resources and supply chain system. Rather than simply retrofitting traditional pickups with batteries or copying passenger car development approaches, the brand addresses the real needs of pickup users from the ground up, building a full‑stack technology system centered on the M.A.P Hanhai Platform.

M.A.P Hanhai Platform is the brand's core technical differentiator. Using Geely's SEA architecture as a blueprint, this platform was independently developed over three years and is China's first forward‑designed native new energy pickup platform. It supports dual‑motor drive with a total power of 475 kW and total torque exceeding 8,000 N·m, with a total range of 350 to 700 km. The M.A.P Platform is the only domestic pickup platform capable of carrying a 140 kWh large‑capacity battery pack and is equipped with an 800V high‑voltage system architecture, supporting higher charging power. The platform also features a fully optimized electric ecosystem, endowing its products with excellent all‑terrain intelligent capability and cutting‑edge smart IoT functions.

Electric Drive and Powertrain Technology are key enablers of RIDDARA's performance leadership. The RIDDARA Horizon is equipped with a dual‑motor all‑wheel‑drive system, accelerating from 0 to 100 km/h in 4.5 seconds, making it the fastest pickup in China. The RIDDARA King Kong EV delivers a maximum power of 280 kW and maximum torque of 485 N·m, with torque response time of just 20 ms. For complex road conditions, it offers three escape modes—off‑road, snow, and mud—which automatically distribute torque to improve traction on unpaved roads and enhance recovery capability. Core safety structures such as the floor and B‑pillars are reinforced with seven layers of protection.

External Discharge and Energy Ecosystem form a core advantage for RIDDARA in delivering a differentiated user experience. The brand's products feature industry‑leading external discharge capability, supporting 380V/30 kW and 220V/6 kW outputs, meeting full‑scenario power needs from outdoor work to home emergency use, at a cost roughly one‑eighth that of traditional fuel generators. RIDDARA has also introduced the Radar Universal Stack Intelligent Energy Platform, the first energy management solution for the pickup industry to cover the entire "energy capture, energy use, and energy discharge" chain, supporting V2V, V2L, V2G, and V2H applications.

Smart Cockpit and Intelligent Driving: The 2026 RIDDARA King Kong EV is the first pickup to feature the Flyme Auto smart cockpit system. Its infotainment system comes with Amap custom navigation and built‑in apps such as QQ Music and iQiyi. Voice interaction supports millisecond‑level response, wake‑free operation for high‑frequency scenarios, and multi‑intent parallel command execution. The brand also offers L2+ intelligent driving capabilities. In addition, RIDDARA has achieved deep integration between the vehicle and drones, allowing users to plan drone flight routes in advance from inside the vehicle, with operational data streamed back to the vehicle in real time, extending intelligent capabilities deep into outdoor scenarios.

Global Presence

RIDDARA's globalization strategy and brand development have advanced in tandem. In July 2023, the brand officially began its global expansion and has since successfully entered overseas markets including Southeast Asia, Central Asia, Eastern Europe, the Middle East, and Central and South America, with products now covering more than 50 countries and regions worldwide. In overseas markets, the brand operates independently under the name "RIDDARA."

Southeast Asia is the top priority of RIDDARA's overseas strategy. In July 2024, the brand established its first overseas subsidiary in Thailand, marking the transition from global expansion to deep local cultivation. In November of the same year, RIDDARA held a product launch conference in Bangkok, and its electric pickup officially entered the Thai market—becoming not only the first Chinese pure electric pickup to enter Thailand but also the first pure electric pickup available in the Thai market. At the 2026 Bangkok International Motor Show, RIDDARA secured 2,569 orders in a single event, a year‑on‑year surge of 283%, establishing itself as the most anticipated new energy pickup at the show. The brand plans to further explore localized production in Thailand.

In the South American market, RIDDARA's monthly sales in Chile have reached 200 to 300 units, while in Uruguay they are close to 80 units per month, with product recognition continuing to rise. In the African market, EV House LTD has launched the Geely Riddara RD6 in Ghana. In the Middle East, the first batch of the plug‑in hybrid pickup RD6 has achieved batch export, with positive market response.

Future Outlook

RIDDARA has set a clear long‑term vision of becoming the world's leading new energy outdoor mobility brand, supported by a three‑pronged development blueprint: product diversification, technology systemization, and deep globalization.

On the product front, RIDDARA will launch new models and facelifts annually as planned. Building on the native M.A.P Hanhai Platform, the brand has successfully developed pure electric and super electric hybrid pickup series. In the future, the product portfolio will further expand to include mid‑to‑large new energy pickups, full‑size pure electric pickups, off‑road SUVs, and ATVs, covering both pure electric and super hybrid powertrains. The brand will continue to pursue its dual‑technology roadmap: pure electric models will primarily serve city commuting and short‑distance transport, while electric hybrid models, powered by the EM‑P super electric hybrid system, will achieve a total range of over 1,000 km, covering medium‑to‑long distances and areas with limited refueling infrastructure, forming a full‑scenario product matrix.

On technology innovation and ecosystem development, RIDDARA will continue to cultivate continuous iteration and value addition of the M.A.P platform, accelerate the full deployment of the 800V high‑voltage platform, and commercialize next‑generation battery technologies. The Radar Universal Stack Intelligent Energy Platform will undergo continuous technological iteration across the entire "energy capture, energy use, and energy discharge" chain, promoting energy interaction and supply‑demand synergy between vehicle‑side storage and diverse scenarios such as home, worksite, and campsites. The brand will also deepen its "Outdoor IoT Ecosystem" strategy, fully integrating drones, smart appliances, and other outdoor equipment with the cockpit.

On market expansion, RIDDARA will leverage Geely Holding Group's overseas supply chain and channel resources to continue cultivating key overseas markets including Southeast Asia, the Middle East, South America, and Africa. It will promote the establishment of systematic KD factories and localized service systems overseas, achieving a comprehensive leap from Chinese products going global to Chinese brands going global. In the domestic market, with pickup access restrictions lifted in over 90% of prefecture‑level cities nationwide, the domestic pickup market is facing unprecedented opportunities. RIDDARA will actively seize this policy window to accelerate channel penetration and user mind‑share building.

Standing at a new starting point of technological leap and globalization, RIDDARA is leveraging Geely Holding Group's systematic advantages to become the preferred global new energy pickup brand and to continuously lead the global transformation wave of new energy pickup intelligence and ecosystem integration.