Search History
Popular Searches
English
Dealer Login / Sign Up
Seres Group (stock codes: 601127.SH, 09927.HK) was founded in 1986. It is a technology enterprise focused on new energy vehicles, listed on both the A‑share and H‑share markets, and is one of China's Top 500 Enterprises. The company's business covers the research, development, manufacturing, sales, and service of new energy vehicles and their core three‑electric systems. On November 5, 2025, Seres was officially listed on the main board of the Hong Kong Stock Exchange, becoming the first domestic "A+H" dual‑listed luxury new energy vehicle enterprise. Seres has developed into the fourth profitable new energy vehicle brand in the world, after Tesla, BYD, and Li Auto. The company's legal representative and chairman is Zhang Zhengping, while its founder and group chairman is Zhang Xinghai.
Startup Period (1986–2002)
Seres' development began from humble origins. In September 1986, Zhang Xinghai founded the "Chongqing Baxian Phoenix Electric Spring Factory" in Baxian County, Chongqing, with assets of less than 300,000 RMB, primarily producing springs for home appliances and micro‑car seats. Through technical innovation, Zhang Xinghai once captured approximately 90% of the washing machine spring market, becoming a well‑known "King of Springs" in the industry. In 1995, the factory was reorganized into Chongqing Yu'an Innovation Technology (Group) Co., Ltd., and began moving into motorcycle shock absorbers and automotive shock absorbers, gradually transforming from a single spring factory into a large‑scale automotive parts company.
Complete Vehicle Manufacturing Period (2003–2015)
In June 2003, Yu'an Group and Dongfeng, China's second‑largest automotive enterprise, jointly established "Dongfeng Yu'an Vehicle Co., Ltd.," successfully entering the complete vehicle manufacturing field and producing the Dongfeng Xiaokang micro‑van. In 2005, the first Dongfeng Xiaokang K07 was launched and quickly gained market recognition. Dongfeng Xiaokang soon became one of the top four brands in China's micro‑van market, adopting a marketing strategy of "surrounding cities from the countryside" and establishing a full sales and service network. In 2010, the company built two major production bases in Shiyan and Chongqing, with an annual production capacity of 500,000 units.
New Energy Transformation Period (2016–2020)
In 2016, Zhang Xinghai began his third entrepreneurial journey, fully transitioning to the new energy field. He established the SERES brand, set up an R&D center in Silicon Valley, acquired the AM General factory, and recruited former Tesla team members, but early breakthroughs did not materialize as expected. In 2019, Seres' first smart factory began production. That same year, the company renamed itself from Chongqing Xiaokang Industrial Group Co., Ltd. to Chongqing Xiaokang Shares, and officially changed its name to Seres Group Co., Ltd. in September 2022.
Comprehensive Explosion Period (2021–Present)
The year 2021 became a decisive turning point for Seres. After first engaging with Huawei in 2019, the two parties officially reached a cooperation agreement in April 2021, launching the first "Huawei Select" model, the SF5. At the end of 2021, the AITO brand was jointly released, and blockbuster models such as the AITO M5, M7, and M9 were successively launched, ending the company's loss streak starting from the first quarter of 2024 and officially entering a profit cycle. Before the cooperation began in 2020, Seres' revenue was 14.3 billion RMB with a loss of 1.73 billion RMB. By 2024, revenue had surged to 145.176 billion RMB, with a profit of 5.9 billion RMB. In 2025, revenue reached 165.05 billion RMB. On November 5, 2025, Seres was listed on the Hong Kong Stock Exchange, completing its "A+H" dual listing.
Seres has formed a high‑end brand matrix centered on "AITO," complemented by the "Landian" brand for overseas and mass‑market new energy expansion.
AITO is a smart luxury new energy brand co‑designed by Seres and Huawei, positioned in high‑end intelligent mobility. Since its launch in 2021, the brand has completed the rollout of five high‑end SUV series models—AITO M5, M6, M7, M8, and M9—within just five years. It reached the milestone of one million vehicles produced in 46 months, breaking industry records. AITO adheres to the brand philosophy of "intelligence reshaping luxury," covering the full SUV price range from 250,000 RMB to over 500,000 RMB, and has become the highest‑volume Chinese luxury brand in the domestic market.
Seres Landian (DFSK) is the group's smart electric vehicle brand, focusing on new energy vehicles and targeting family users as well as overseas markets. DFSK has been deeply involved in overseas markets for 20 years, with operations in over 70 countries and regions worldwide and cumulative exports exceeding 500,000 units.
AITO demonstrates strong competitiveness in the high‑end market. In 2025, AITO cumulative deliveries exceeded 420,000 units, making it the top‑selling Chinese luxury brand in the domestic market. The flagship model, the AITO M9, has firmly held the top sales position in the 500,000 RMB‑class luxury SUV market, with cumulative sales exceeding 280,000 units, surpassing the BMW X5 to lead the high‑end SUV segment. The three models—M7, M8, and M9—together account for nearly 30% of the SUV market above 300,000 RMB, achieving growth in both volume and average transaction price.
According to the Brand Finance 2026 Global Top 100 Automotive Brands report, AITO appeared on the list for the first time, with a brand value of $3.44788 billion USD, ranking first among Chinese luxury car brands and becoming the only Chinese brand among the global top ten luxury car brands. In 2025, Seres' average transaction price per vehicle reached 391,000 RMB.
In the first quarter of 2026, Seres achieved revenue of 25.746 billion RMB, a year‑on‑year increase of 34.46%, with net profit attributable to parent company shareholders of 754 million RMB. Cumulative new energy vehicle sales reached 78,500 units, a year‑on‑year increase of 43.9%. R&D expenses reached 1.794 billion RMB, a year‑on‑year increase of 70.68%, reflecting continued high‑intensity investment in technological innovation. In April 2026, the AITO M6 was launched, receiving over 10,000 large deposits within 15 minutes, while the new‑generation AITO M9 opened for reservations and garnered 11,500 units within one hour.
The cross‑border collaboration between Seres and Huawei created the "Huawei Select Vehicle" model: Huawei deeply empowers brand definition, intelligent driving, intelligent cockpit, and software technology, while Seres is responsible for architecture development, electrification, vehicle manufacturing, production delivery, and after‑sales services. This partnership enables Huawei to deeply integrate into the intelligent automotive space, while AITO has significantly boosted Seres' profitability, together forming the core competitiveness of "Chinese tech luxury." AITO models are equipped with Huawei's Qiankun ADS system, the HarmonyOS cockpit, and the Tuling chassis, building a differentiated "intelligent luxury" barrier.
At the 2026 Beijing Auto Show, Seres unveiled the Magic Cube Technology Platform, driven by AI and designed for the evolution of Level 4 embodied intelligence. The platform integrates multi‑powertrain compatibility, cockpit‑driving coordination, an intelligent chassis, a smart hub, intelligent safety, and smart services, transforming a car from a mere means of transportation into an embodied intelligence capable of thinking, sensing, and continuous evolution. The pure electric and extended‑range platforms iterate simultaneously, with the Super Extended‑Range system offering both 1.5T and 2.0T powertrain options. The new‑generation AITO M9 is built on the Xuanwu Architecture 2.0, featuring a proprietary six‑LiDAR stereo matrix and is equipped with the world's highest‑resolution mass‑produced 896‑line dual‑path image‑level LiDAR.
The Seres Super Factory is located in Chongqing's Liangjiang New Area. It was built and put into operation on February 5, 2024, with a total investment of 1.252 billion RMB and covering approximately 2,757 mu (about 185 hectares). It serves as the core production base for the AITO M9 and other high‑end models. The factory deploys over 3,000 industrial robots, achieving 100% automation in the stamping, welding, and painting workshops, with a peak production rate of one new energy vehicle every 30 seconds. It is the first in the world to apply 9,000‑ to 16,000‑ton integrated die‑casting technology, consolidating 222 rear body parts into just ten components, increasing body stiffness by 23% and shortening the production cycle by 20%. Core suppliers such as CATL and Yanfeng have built production lines directly inside the factory, establishing a "factory‑within‑a‑factory" model that enables minute‑level supply chain response times.
Seres has also created the "Automotive Industry Brain" ecosystem, integrating more than 300 partner enterprises and directly connecting over 50 core suppliers, which has increased R&D efficiency by 20% and improved on‑time order delivery rates by 13%. In January 2026, the one‑millionth AITO complete vehicle rolled off the line at the Super Factory, reaching the million‑unit milestone just 46 months after the brand's inception—making AITO the fastest new energy vehicle brand in the world to break one million units.
Seres continues to advance its globalization strategy. DFSK has been deeply engaged in overseas markets for 20 years, with operations in over 70 countries and regions and cumulative exports exceeding 500,000 units. In 2025, 1,000 units of the Seres Landian E5 departed from Chongqing for export to Denmark, marking an acceleration of the brand's new energy vehicle globalization process. The AITO series is also accelerating its overseas expansion, with the AITO 5, AITO 7, AITO 9, and AITO M8 models set to be exported to international markets in succession. In March 2026, Baofa Company established the first southwest automotive export hub in Chongqing's Liangjiang New Area, opening two automotive export corridors—the "Chongqing‑Xinjiang" route and the "Chongqing‑Guangdong" route—strengthening the efficient connection between inland and coastal automotive logistics.
Seres is accelerating its efforts in new growth areas such as embodied intelligence. Its subsidiary, Seres Phoenix, has partnered with ByteDance's Volcano Engine to develop related technologies. The company aims to reach the second one‑million‑unit milestone within two years. Driven by the rapid growth of the AITO brand, the manufacturing strength of the Super Factory, the continuous iteration of the Magic Cube technology platform, and the deepening of its global footprint, Seres is steadily advancing toward higher levels of development, committed to becoming a globally leading technology enterprise.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
