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Xiao’ao Automobile is a Chinese manufacturer specializing in high-end business cars, business travel vehicles, and special-purpose vehicles. The brand belongs to Shanghai Xiao’ao Xiongrong Automobile Industry Equipment Co., Ltd. As one of the earliest enterprises in China to focus on custom modifications for Mercedes-Benz business cars, Xiao’ao is known for developing personalized upgrade plans based on chassis such as the Mercedes-Benz V-Class and Vito. Its business positioning covers special vehicle manufacturing, automotive sales, and the import and export of technology and parts.
As a subsidiary of the A-share listed enterprise “Xinshida Group,” a high-end business travel car manufacturer, Xiao’ao formally entered the business car modification sector in 2016, launching the brand under the name “AM Xiao’ao.”
The origins of Xiao’ao Automobile and the “Xiao’ao” brand date back to the 1990s. In 1989, Chinese industrialist Jiang Xiaosong established “Xiao’ao Company” in Japan, building a bridge for technology and talent accumulation between China and Japan in the industrial field, and laying the foundation for the “Xiao’ao” brand’s domestic launch. Between 2002 and 2005, Shanghai Xiao’ao Xiongrong Automobile Industry Equipment Co., Ltd. gradually initiated its automotive industry automatic line business, serving OEMs such as SAIC, Geely, and Great Wall. On November 23, 2011, Shanghai Xiao’ao Automobile Co., Ltd. was officially registered and established in Jiading District, Shanghai, initially focusing on special vehicle sales.
2016 marked a key turning point for the brand. In October of that year, leveraging the strong economic and technical strength of the listed group Xinshida, the company officially entered the modified car sector and obtained authorization from Mercedes-Benz for business car and RV modifications. After achieving initial success in the modification market, Xiao’ao was awarded the “World Manufacturing Factory Certificate” by the Ministry of Industry and Information Technology in 2017. In 2018, Xiao’ao Automobile partnered with North America’s AMPM Company, representing the AM brand for high-end customized modifications of Mercedes-Benz RVs and business cars, and accelerated its exploration of the Chinese market under the “AM Xiao’ao” brand. In 2019, Shanghai Xiao’ao Automobile obtained official modification authorization for Mercedes-Benz special vehicles, further solidifying its professional status in this field.
At the 2021 Shanghai Auto Show, Xiao’ao Automobile showcased six Asian-premiere high-end customized models, including the Fan Zimu, at the Hall 8 booth, covering various applications such as carbon fiber roofs, thereby strengthening its presence in the high-end customization market. In 2023, Xiao’ao Automobile won the Fujian Benz Five-Star After-sales Service Title for three consecutive years and received recognition as a “Specialized, Refined, Differential, and Innovation Enterprise” in Shanghai. In August 2025, Xiao’ao Automobile made a significant appearance at the Chengdu International Auto Exhibition with six flagship models, completing the brand’s strategic leap toward a deeper “Eastern Philosophy” connotation. As of 2026, Shanghai Xiao’ao Automobile remains operational, with 21 insured employees, continuing its special vehicle modification business.
Xiao'ao Automobile's product positioning always targets the high-to-mid-priced, deep customized Mercedes-Benz business car modification market. The vehicle series under the brand are collectively known in the market as "AM Xiao'ao". Currently, there are five major product series: Vito Series, V260L Series, Imported Sprinter Series, Iveco Series, and Ford Series, which can cover functions such as business cars, business travel cars, RVs, reception commuting, and high-end travel. In the passenger business car modification sector, Xiao'ao has developed interior customization schemes such as Xiangchi, Xiangyu, Xianghua, and Xiangrong.
Xiao'ao Automobile's main products are Xiao'ao V-Class Series and Xiao'ao VITO Series, modified based on Mercedes-Benz V-Class and Mercedes-Benz Vito. According to 2025 model sales data, Xiao'ao V-Class has five mainstream configurations: Barcelona Version (1.188 million RMB), Fantasy Gem Diamond Version (1.288 million RMB), Baroque Version (1.288 million RMB), Kun Version (1.688 million RMB), and Ambao Version (1.688 million RMB). Xiao'ao VITO 2025 model is positioned in the mid-to-large MPV segment, with a guide price between 788,000 and 798,000 RMB, equipped with a 2.0T gasoline 48V mild hybrid system. Xiao'ao V-Class body dimensions reach 5370x1928x2100mm, satisfying flexible layouts such as 4-seater/7-seater, the interior uses a large amount of leather material, and can provide customized options according to customer needs.
Xiao'ao Automobile's complete vehicle sales are mainly based on customized direct sales and dealer network dual channels, with overall annual sales belonging to the segmented track of the Chinese modified MPV market. During the September 2025 Chengdu Auto Show, Xiao'ao Automobile conducted in-depth promotion with various high-end users on site, and created brand experience through cultural cards such as "Li Cheng Tian Dao".
In terms of new car sales and pricing, Xiao'ao V-Class series locks business elites, entrepreneurs, group VIP reception, and travel service groups with million-level pricing, its model revision guide prices float between 1.188 million and 1.688 million RMB. Xiao'ao VITO enters the mid-to-large modified MPV sub-market starting from 788,000 RMB.
According to "Tiantian Piche" 2024 annual big data display, AM Xiao'ao's existence data in the used car market is a total transaction proportion of 0.01%. Xiao'ao V-Class is known as one of the representative models of "most value retention" in the existing stock market, showing its high loyalty in second-hand residual value on the side. However, as of the second quarter of 2026, it is still impossible to obtain Xiao'ao Automobile's actual new car delivery data in China, which may be partially related to the statistical caliber of modified car complete vehicle certification and one-car-one-evaluation.
Xiao'ao Automobile's core technologies are concentrated in four aspects: lightweight carbon fiber application, digital modification system, electronic integration, and environmental protection interior craftsmanship.
In terms of carbon fiber application, the Fan Zimu customized business car at the 2021 Shanghai Auto Show was developed over 500 days. The whole vehicle had 35 high-strength top carbon fiber structural parts, to enhance body rigidity and lightweight performance. The 2025 model Xiao'ao V-Class continued to retain lightweight structures such as carbon fiber high roof, making the 2.0T power performance more efficient energy consumption advantage, and the overall vehicle NVH performance is also optimized.
In terms of intelligent electronic integration, Xiao'ao Automobile independently developed 6.8-inch or 24.8-inch vehicle-mounted displays, electric foot gate panels, and remote meeting APP integrated control systems, which can realize functions such as vehicle-mounted intelligent interconnection, electric pedals, reversing image, and lighting atmosphere linkage. In terms of chassis electrical safety, the company holds the production line ability of high-performance imported terminals and plugs, and carries out self-developed harness optimization, improving overall vehicle circuit fire protection and impact resistance standards.
In terms of interior environmental protection craftsmanship, Xiao'ao Automobile adopts water-based protein leather and other environmental protection materials on a large scale, meeting flammability resistance and international export access standards. The vehicle modification link includes high-strength full-stamping seat skeleton and steel/composite material high roof. Vehicles and modification parts must pass through quality inspection lines and process control tests to ensure consistent regulatory execution standards inside and outside.
In terms of complete vehicle configuration capabilities, Xiao'ao Automobile has achieved multi-dimensional development including special vehicle categories such as police use, RV, and welfare vehicles. At the same time, the company possesses an independent special vehicle manufacturing and testing laboratory, and has experience in creating automotive production robot flexible production lines for domestic mainstream OEMs.
Xiao’ao Automobile’s overseas business started early, with complete vehicles and special vehicles exported to major markets such as the United States, Canada, and New Zealand. In the North American market, Shanghai Xiao’ao Automobile signed a cooperation agreement with North America’s AMPM Company in 2018, becoming the general agent for AM in Asia. This strategy increased the customized output of North American business car products. The company legally holds business qualifications for “Goods Import and Export” and “Technology Import and Export,” establishing a certified production and delivery channel that meets export requirements.
In the Asia-Pacific region, New Zealand is a key export country for Xiao’ao’s modified Mercedes-Benz business cars. Leveraging advantages in right-hand drive adaptation, interior noise reduction, and maintenance of the original Mercedes-Benz chassis, the brand competes in the local customized vehicle market. Overseas models currently focus on V260L and Sprinter Series customized cars in the Canadian market, where consumers can select exclusive high-end interiors and sky roof modifications. Additionally, Xiao’ao Automobile actively absorbs the design aesthetics and quality standards of the North American AM brand, outputting localized designs to the global synchronized market.
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Looking ahead to 2026, Xiao’ao Automobile aims to accelerate its entry into a design service ecosystem that blends Chinese and Western cultures, transforming from a product-driven model to one centered on cultural brand experience. The “Fan Ying” model, released at the 2025 Chengdu Auto Show with the concept of “Upholding Heavenly Rituals, Guiding the Universe,” continues to garner market attention. In terms of product structure, Xiao’ao plans to gradually promote intelligent modifications by integrating enhanced human-machine interaction systems into more than 29 existing digital option configurations. Additionally, it will provide carbon fiber high roofs and remote meeting system modules directly to VIP customers as needed. The company is expected to expand its capabilities in high-tech fields and increase the adaptation of new energy modified products to meet the regulatory requirements of both the Chinese and European Union markets.
At the channel level, Xiao’ao Automobile plans to continue focusing on made-to-order production and limited releases, maintaining its high-end status in the business car modification sector through deep cultivation of first- and second-tier high-end automotive dealer channels domestically and industry tenders, while strengthening the quality consistency of export models for markets such as North America and New Zealand. Empowered by its “Specialized, Refined, Differential, and Innovation” recognition and Five-Star After-sales Service honors, the company is expected to strengthen customized consumer communities and membership systems like Club AM, thereby enhancing customer brand stickiness. The future path of Xiao’ao Automobile lies in balancing standardization with personalization, managing the relationship between traditional internal combustion engine modifications and electric chassis electrical upgrades, and relying on digital interiors and an overall forward-looking vehicle layout to continue occupying an irreplaceable position in China’s high-end modified MPV industry.
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