13 Jun, Pameran Kereta Chongqing 2026 dibuka secara megah. Mazda Chang'an dengan tema 'Mazda Masih Mazda', membawa super sports legenda klasik MX-5, model strategik tenaga global MAZDA EZ-6, MAZDA EZ-60 serta EZ-60 Edisi Mazda menyertai dewan pameran N8, menunjukkan sepenuhnya hasil terkini transformasi tenaga syarikat. Pada masa yang sama, Mazda Chang'an melancarkan kempen istimewa pertengahan tahun 618, di atas asas subsidi negara sehingga 20,000 Yuan dan subsidi kilang 17,000 Yuan, pembelian model terpilih menikmati pakej istimewa bernilai 7,999 Yuan, balas jasa kepada pengguna ramai dengan manfaat yang nyata.

Model EZ-6 dan EZ-60 yang menyertai pameran ini dibina mengikut piawaian global sejak awal pembangunan produk, benar-benar merealisasikan 'Cerdas Dibuat di China, Kualiti Global'. Dari segi reka bentuk, EZ-6 meraih anugerah besar 'Kenderaan Reka Bentuk Tahunan Dunia 2026', menjadi model tenaga baharu China pertama menerima kehormatan ini; EZ-60 lebih menjadi SUV unik di seluruh dunia serentak meraih 8 anugerah reka bentuk dunia tertinggi, kedua-dua model menonjol dalam gelombang homogenisasi tenaga baharu berkat estetika reka bentuk Jiwa yang unik.

Keselamatan adalah garis asas teras Mazda Chang'an. Kedua-dua model dibina mengikut piawaian lima bintang China-Eropah ganda dengan ketat, EZ-6 meraih 5 pengesahan keselamatan berwibawa seperti C-NCAP, E-NCAP, EZ-60 keselamatan bateri memenuhi piawaian negara baharu dan piawaian Eropah lebih awal. Mazda Chang'an sekali lagi berjanji tegas kepada semua pengguna tenaga baharu 'pampasan pendedahan bateri sepanjang hayat, tanpa had jarak, tanpa had pemilik', menghilangkan sepenuhnya kekhawatiran keselamatan pengguna.

Pengendalian adalah jiwa Mazda. EZ-60 berjaya meraih juara kumpulan SUV arena Kejohanan Litar Tenaga Baharu China, naib juara keseluruhan litar luar. Di lokasi pameran, Ji Hao pemilik Mazda Chang'an yang juga juara pemandu, berkongsi perjalanan perasaannya memandu EZ-60 tenaga murni tanpa ubah suai asal pengilang dalam kejohanan litar luar. Dalam program gila 6 hari 910 km, menghadapi majoriti model penyertaan peningkatan jarak/hybrid plug-in, EZ-60 berkat kestabilan kualiti ekstrem dan penalaan 'Manusia dan Kereta Satu', dari 27 jenama 100 kenderaan penyertaan berjaya menembusi.

Kini, Mazda Chang'an telah berjaya mendapat sijil keseluruhan kenderaan tiga pasaran utama Uni Eropah, United Kingdom, Australia, menjadi perusahaan kenderaan tenaga baharu gabungan di dalam negara pertama serentak meraih tiga sijil ini. Akhir Mei, lebih 80 pengedar luar negara dari Eropah, Australia, Thailand melawat khusus kilang Nanjing, memberikan penilaian tinggi proses pembuatan dan sistem kawalan kualiti. Jualan dan pra-jualan pasaran luar negara terus membaik, pasaran domestik EZ-60 telah bertahan juara jualan SUV sederhana tenaga baharu gabungan selama 7 bulan berturut-turut, kualiti global meraih pengakuan dua hala pasaran domestik dan luar negara.

 Two EX30 fire incidents directly exposed the true reality of the so-called "safest automobile brand".

The start of this crisis was on May 15, when an EX30 caught fire while charging at the owner's home, even spreading to the Ford Ranger pickup truck next door. It is reported that this is the second EX30 fire incident occurring in Thailand. Regarding this matter, the Thai Consumer Protection Committee also filed a civil lawsuit against Volvo Thailand.

Of course, Volvo also proposed a remedial plan: replacing the entire battery for 90% of affected vehicles, and replacing modules for only 10%, while the company provided users with charging vouchers worth 8,500 Thai Baht and substitute vehicle services. However, most car owners did not accept this, insisting on returning the car for a refund instead of replacing the battery.

Why was the attitude of Thai consumers so firm? Actually, the source of this controversy can be traced back to February this year, when Volvo had already announced a global recall of more than 40,000 EX30 vehicles to replace battery modules. The reason was that the high-voltage battery had defects that could cause the battery pack to overheat or even catch fire. But unexpectedly, the problem had already been discovered, yet the EX30 still had two fires, so Thai consumers naturally did not give in.

Reviewing the entire incident, the most glaring issue was not just the vehicle fire itself, but that Volvo knew there were safety hazards in the product but failed to solve the problem thoroughly from the root. This treatment method that addresses symptoms but not the cause is essentially indifference to consumer safety rights and directly tore apart Volvo's safety coat maintained for many years.

Perhaps some will defend Volvo: EV fires are an industry-wide ailment, and a car company cannot be heavily criticized. But the problem lies in the fact that Volvo's foundation is "absolute safety". When a car company writes "safety" into the brand name, prints it in every ad, and engraves it into every generation of consumers' cognition, becoming a core brand gene and the premium foundation supporting it above ordinary domestic brands, it must bear higher expectation standards than ordinary car companies.

We do not deny that in the era of fuel vehicles, Volvo built itself as the "safest car" in consumers' hearts; but in the era of electric vehicles, Volvo cannot even guarantee basic battery charging safety. This extreme contrast brings a reputation backlash that is far more fatal than ordinary quality control issues.

In addition, the EX30 fire also affected another brand.

As everyone in the industry knows, Volvo was fully acquired by Geely long ago. And this fire-exposed EX30 was not independently developed by Volvo. The whole vehicle was customized based on Geely's self-developed SEA pure electric architecture. Its core three-electric components such as battery pack, electronic control system, and drive motor are highly homologous with Zeekr X, so many people see it as a "rebadged Zeekr X".

Rebadged car manufacturing is not exactly a "sin", but the point of contradiction is that the SEA architecture, as Geely's exclusive premium pure electric platform, has focused on two major advantages of high safety and high adaptability since its birth. It is Geely's core competitive edge to break into the premium new energy market. Now, derivative models of the architecture have successively exposed battery fire hazards. Does this mean the platform's three-electric system has underlying design or quality control loopholes, rather than a single vehicle individual failure?

Anyway, given the current situation, this hazard not only dragged down Volvo's overseas market reputation, but also seriously stabbed Geely's development pain points. If this matter cannot be properly solved, then consumers in Southeast Asia will significantly reduce their trust in Volvo and even Geely, after all, once a crack is formed, it is very hard to repair.

As for consumers, the author has only one suggestion: Do not believe any marketing jargon like "hundred-year brand" or "safety benchmark". In the face of this new species of electric vehicles, all reputation accumulated in the era of fuel vehicles may be overturned instantly by a battery or a BMS system. Before buying a car, check who the battery supplier of this car is, check if there has been a recall history, these information, actually will be more useful.

Final Thoughts

In short, these two fire incidents in Thailand have sounded the alarm for consumers: safety in the era of electrification is no longer just about how thick the car body steel is; battery and thermal management systems being reliable and safe are also crucial. And in the era of electrification, when Volvo cannot even prevent charging spontaneous combustion, what does it have left?

"Images sourced from the internet, please contact us if there is infringement"

“億”路同行，聚力向上。5 月，上汽商用車延續強勁增長，新能源、海外雙線銷量再創新高。當月熱銷 27,509 輛，同比增長 41%。新能源車熱銷 11,476 輛，同比增長 143%，海外熱銷 12,392 輛，同比增長 56%，雙創新高！新能源輕客、輕卡多線走強：大拿系列熱銷 5,934 輛，創銷量新高，持續領跑輕客市場；躍進新能源轉型提速，新能源銷量佔比高達 67%；依維柯新能源車型頻獲行業大單，為二季度高質量增長注入強勁動力。恰逢上汽集團迎來全球第一億位用戶交付里程碑，上汽商用車以亮眼戰績獻禮高光時刻，彰顯中國商用車領跑實力。

【上汽商用車五大品牌接力交付，共慶一億用戶時刻】

【上汽商用車 5 月熱銷】

新能源輕客持續領跑，穩固中國輕客第一品牌地位。5 月大通輕客熱銷 11,865 輛，同比大增 56％，大拿系列創銷量新高，熱銷 5,934 輛，同比激增 197%，“行業首款超級增程大輕客”——大拿超級增程持續熱銷，成為城配、跨城物流用戶首選創富車型；大拿 V1 憑藉極致用電效率，斬獲中國質量認證中心一級能效認證，躋身商用車能效第一梯隊。依維柯 5 月多點開花，聚星 EV 完成上汽集團第 100,000,013 位用戶交付，助力河南老君山文旅客運綠色轉型；此外，依維柯得意、聚星兩大主力車型接連斬獲警用、醫療等大單，專用車市場再突破。

【大通大拿 V1】

皮卡穩健攀升、輕卡新能源佔比達 67%。大通皮卡延續“中國高端皮卡出口第一”勢能，5 月熱銷 7,223 輛，同比增長 58％，行業首創的 7 天免費試用政策持續推行，以沉浸式深度體驗降低用戶購車決策門檻；“星际计划”墨脫站穩步落地，以硬核皮卡運力打通深山農產品出山通道，踐行鄉村振興使命。躍進 5 月熱銷 4,287 輛，同比增長 41%，其中新能源車型銷量佔比高達 67%！銷量同比大幅攀升 99%。躍進向上汽集團第 100,000,012 位用戶地上鐵完成大拿 T1 的交付，2025 年已累計向其交付近萬台大拿 T1，有效暢通城鄉物流“毛細血管”。海外持續開拓，躍進還與越南知名商用車企業達成合作，佈局東南亞電動輕卡市場。渠道與生態佈局也不斷深化，躍進全國首家生態運營中心也在河南正式開業，完善一站式服務體系。

【躍進大拿 T1】

重卡、客車新能源賽道協同增長，新動力科技創單月新高。紅巖於山西太原交付 i 傑獅自卸車，迎來集團第 100,000,011 位用戶，憑軍工底蘊與強悍性能從容駕馭山地複雜工況，深度護航基建強國建設，推動重卡行業全面邁向綠色低碳發展新階段；申沃向集團 100,000,010 位用戶——嘉定公交交付 10 系低地臺純電城市客車，以零碳出行賦能城市公共交通智慧升級。零部件板塊新動力科技 5 月發動機銷量達 21,888 台、同比增長 56.6%，創八十年來單月銷量新高，實現連續 5 個月兩位數增長。

【紅巖 i 傑獅自卸車】

【申沃 10 系低地臺純電城市客車】

【上汽商用車 5 月銷量全線突破】

全球化佈局縱深推進，大單與口碑雙豐收。5 月上汽商用車海外市場再傳捷報，銷售 12,392 輛，同比激增 56％。在新加坡，大通向國際物流巨頭 DHL 交付 eDeliver 5（國內大拿 V1），迎來集團第 100,000,009 位用戶。這也是雙方 2017 年攜手以來，又一里程碑時刻。海外市場量質齊升，2026 下半年澳洲及智利將率先上市大通 T70（國內全新星际 L），還未上市訂單就已經超過 800 台。上汽商用車構建一體化全球發展體系，從單一產品出海，邁向體系化、生態化、全球化發展新階段。

【大通向國際物流巨頭 DHL 交付 eDeliver 5（國內大拿 V1）】

從銷量穩步增長到新能源全面提速，從全球大單頻現到億輛里程碑加冕，上汽商用車以五大品牌協同發力、全產業鏈深度佈局，持續領跑中國商用車行業。未來，上汽商用車將繼續錨定全球商用車領先品牌願景，深化新能源轉型與全球化佈局，以產品創新、生態共建、全球運營為核心引擎，不斷提升品牌競爭力與市場影響力，以更優質的產品、更完善的服務，引領全球商用車行業邁向綠色、智能、高質量發展新階段。