车型概览

BMW 1 Series 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在乘坐空间、行李安排和家人舒适度。

版本方面，BMW 1 Series 目前可围绕 2025 Standard 来比较。

购车价格指南

评估 BMW 1 Series 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2025 Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 BMW 1 Series 的核心规格，最重要是把数字翻译成生活里的感受。

BMW 1 Series 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

BMW 1 Series 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 BMW 1 Series 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把乘坐空间、行李安排和家人舒适度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 BMW 1 Series 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 BMW 1 Series 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

BMW M2 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在高速巡航、并线和超车信心。

价格落在 RM 656,800，买家可以先用它判断预算压力和同级定位。

购车价格指南

BMW M2 的购车预算可以先从 RM 656,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 M Model（RM 656,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 BMW M2 的核心规格，最重要是把数字翻译成生活里的感受。

涡轮增压、6缸、2993 mL 排量的动力底子，适合拿来判断市区跟车和高速巡航是否轻松。 480 Ps、550 N·m的输出，真正意义在于满载、上坡和超车时不会太吃力。 车长 4580 mm、车宽 1887 mm、车高 1403 mm、轴距 2747 mm，可以帮助你预判停车难度和后排乘坐空间。 自动变速箱 变速箱、后轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。

优缺点分析

BMW M2 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 BMW M2 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把高速巡航、并线和超车信心放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 BMW M2 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 656,800 锁定预算圈、再看动力是否足够应付高速和满载、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 BMW M2 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

BMW iX2 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在整体购车判断。

价格落在 RM 283,800，买家可以先用它判断预算压力和同级定位。

购车价格指南

BMW iX2 的购车预算可以先从 RM 283,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 xDrive30 Basic line（RM 283,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 BMW iX2 的核心规格，最重要是把数字翻译成生活里的感受。

66.5 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 230 kW、494 N·m的输出，让高速并线和短距离超车更有底气。 车长 4554 mm、车宽 1845 mm、车高 1590 mm、轴距 2692 mm，可以帮助你预判停车难度和后排乘坐空间。 固定齿比 变速箱、四轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。

优缺点分析

BMW iX2 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 BMW iX2 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把整体购车判断放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。

竞品对比内容

把 BMW iX2 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 283,800 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 BMW iX2 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

BMW M4 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在乘坐空间、行李安排和家人舒适度。

价格落在 RM 887,800，买家可以先用它判断预算压力和同级定位。

购车价格指南

BMW M4 的购车预算可以先从 RM 887,800 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2025 Competition M xDrive w. Black Graphics（RM 887,800）、2025 Competition M xDrive w. Red Graphics（RM 887,800） 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 BMW M4 的核心规格，最重要是把数字翻译成生活里的感受。

BMW M4 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

BMW M4 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 BMW M4 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把乘坐空间、行李安排和家人舒适度放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 BMW M4 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 887,800 锁定预算圈。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 BMW M4 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

车型概览

BYD Atto 3 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在高速巡航、并线和超车信心。 近期围绕这款车的讨论包括「Third-Gen BYD Yuan PLUS Unveiled: Longer Range, LiDAR & Faster Charging Coming」，说明它在本地买家视野里仍有关注度。

价格落在 RM 126,610 - 139,785，买家可以先用它判断预算压力和同级定位。

购车价格指南

BYD Atto 3 的购车预算可以先从 RM 126,610 - 139,785 开始衡量。这个数字真正影响的是月供、保险和现金流，而不只是展厅里的标价。

如果你在几个版本之间犹豫，可以把 2026 600km RWD Premium（RM 139,785）、2026 480km FWD Ultra（RM 126,610）、2025 480km FWD Standard、2025 480km FWD Ultra 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 BYD Atto 3 的核心规格，最重要是把数字翻译成生活里的感受。

74.88 kWh的电池容量，重点是能不能支撑一周通勤和周末出门。 230 kW、380 N·m的输出，让高速并线和短距离超车更有底气。 车长 4455 mm、车宽 1875 mm、车高 1615 mm、轴距 2720 mm，可以帮助你预判停车难度和后排乘坐空间。 固定齿比 变速箱、后轮驱动布局 的设定，会影响起步顺滑度、湿地稳定感和长途巡航感。

优缺点分析

BYD Atto 3 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：预算位置清楚，方便和同级车直接比较、动力输出能支撑高速和超车需求、空间和车身尺寸便于家庭买家预判实用性。

需要留意的是，需要先确认家里、公司或常去商场的充电条件、市区停车和狭窄路段仍要看个人驾驶习惯。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 BYD Atto 3 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把高速巡航、并线和超车信心放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？只要充电条件稳定，电动车的通勤体验通常更安静，也更容易控制日常能源成本。

竞品对比内容

把 BYD Atto 3 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先用 RM 126,610 - 139,785 锁定预算圈、再看动力是否足够应付高速和满载、接着比较能源成本和补能便利、最后看空间是否适合家人和行李。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 BYD Atto 3 的关键，是先把充电安排想清楚。家充、公司充电或商场快充只要其中一项稳定，日常体验就会轻松很多。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

How good a car is, you only know after driving it for a long time; how sturdy a car is, is most intuitive when taken apart.

Beijing Off-road did something quite interesting. In their super factory in Zhuzhou, facing CCTV cameras, they live-streamed the disassembly of a "BJ30 Traveler that had genuinely run 150,000 kilometers".

150,000 kilometers is roughly a typical family's 10-year driving mileage. After opening it up, several details are quite touching: the engine turbo has little carbon buildup, still in good condition; the transmission case is intact, no oil leaks or seepage; the battery pack is smooth as new, no bulging, and no worrying signs of degradation.

What was even more surprising was the chassis—the subframe and suspension arms showed no rust, and the overall chassis integrity was barely different from a new car.

A domestic SUV delivering such durability performance really breaks many people's fixed impressions.

It was this live stream that made many people start to seriously look at this car. We outlined a few points that might interest you; after reading them, you can roughly judge whether it suits you.

Bringing down the price of the "Boxy" Style

Boxy SUVs have been very popular these past two years, rugged, spacious, good visibility. But once you mention hybrid AWD, prices often soar past 150,000.

The BJ30 Traveler gave a very striking pricing this time: the entire series launched a 30,000 yuan trade-in policy, with the trade-in price starting directly from 69,900 yuan.

For less than 70,000 yuan, buy a proper hybrid AWD light off-road SUV; this threshold was hard to imagine in the past. Even the newly launched upgraded "Highlight Edition", which swapped in a bunch of new things, has a trade-in starting price of only 82,900 yuan.

At the same time, the first owner can enjoy a lifetime warranty for the whole vehicle. Here is the highlight: it's the "whole vehicle", not just the engine and transmission. The cost concerns for maintaining the car are basically covered.

Fuel Consumption, Bloggers from Five Countries Tested It for You

Boxy styling, the most easily questioned aspect is fuel consumption. The solution offered by BJ30 Traveler is HEV hybrid, no charging, just refueling, relying on a "Three-Engine 4WD Six-Mode" hybrid system to save fuel.

How does it perform in reality? Recently there was something quite convincing. Five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico each conducted a fuel consumption test locally. Different countries, different road conditions, different driving habits, but the results were surprisingly consistent — fuel consumption in every country was within 5 liters per 100 km, one tank of gas easily running over 1,000 kilometers.      

This means you don't have to worry about finding charging piles, nor do you need to run to gas stations frequently. Just in terms of recharging time, you can save dozens of hours every year. Saving time, for busy ordinary families, might be more valuable than saving money.

One Car, Packing Both Commuting and Camping

Family users are often the most picky about space — after all, no one wants their parents or children to feel cramped.

BJ30 Traveler has a wheelbase of 2820 mm; the boxy design brings a 66% high space utilization rate. To put it in plain language, it looks big outside, but feels even bigger inside. Rear seats fold flat to become a 1.92-meter large bed; an 1.8-meter adult sitting in the third row still has ample legroom.

More appealing is the storage design. There are 38 storage compartments throughout the car; children's snacks, elderly's thermal cups, and jackets taken off casually all have dedicated spots. One detail is enough to explain the point: it didn't treat itself as a "tough guy exclusive toy", but seriously considered the trivial needs of a family's daily travel.

Weekday city commuting, weekend family camping in the mountains, one car handles both scenarios. No settling, no compromising, this sense of ease might be what touches people the most.

What Did the "Highlight Edition" Upgrade?

This Highlight Edition, launched alongside 150,000 units rolling off the line, made some targeted upgrades on the original basis. For appearance, orange interior combined with metallic texture panels elevates the texture; exterior has exclusive halo wheels and through-type light groups, adding more youth and exquisiteness.

In terms of performance, rear motor power increased from 55 kW to 70 kW, response on highway ramps merging and intersection starts is crisper; the battery was replaced with a dedicated AGM model with a cycle life 3 times that of the standard version, making it more durable for long-term use.

For comfort, seat heating and ventilation, steering wheel heating, 64-color ambient lighting, rain-sensing auto window closing, these features are all provided. Seeing these configurations on an 80,000+ yuan car, the sincerity is sufficient.

Concluding Thoughts

Back to the car disassembly live stream at the beginning. What it really wants to say is not "how awesome we are", but to tell you: this car did not cut corners in places you can't see.

From the stamping workshop where 5,000+ ton equipment forms the body in one go, to the welding workshop where robots operate at 100% automation, to the painting workshop using eco-friendly water-based paint, reducing harmful volatiles by over 60% — these manufacturing efforts will ultimately reflect in your daily driving experience: no strange noises on bumpy roads, no pungent smells in new cars, chassis still tight after many years.

If your budget is within 100,000, and you want a fuel-efficient, spacious SUV that can occasionally go off-roading, this BJ30 Traveler willing to be taken apart by CCTV is worth visiting the dealership to feel personally.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

6月13日，北京越野荣誉车主集体交付暨618团购会在北京越野成都盛国汽车盛大举行，本次活动圆满完成6台新车集中交付，其中包含盛国汽车第31800台里程碑车型。交付仪式在热烈温馨的氛围中正式拉开序幕，多位新老车主齐聚现场，陆续到场在专属签到墙留下专属印记，定格与北京越野的美好邂逅。

现场仪式感满满，门店总经理亲临现场，为车主们逐一交付新车钥匙、送上专属礼遇。当象征自由与热爱的新车钥匙交到手中，每位车主的脸上都洋溢着喜悦与期许，满心奔赴属于自己的全新越野生活，也为本次交付盛典画上温情圆满的句号。

本次里程碑车型车主关先生，是北京越野的忠实老粉丝，也是品牌硬核口碑的见证者。作为复购车主，他再度选择北京越野，用实际行动诠释对品牌的认可。关先生现场有感而发：“选择北京越野，就是选择了一种生活方式。今天收到这份特别的交付仪式，感受到了品牌的用心，多年的信赖和陪伴，让我笃定再次选择这里。”

现场新晋车主也纷纷分享自己的购车初心。有新晋BJ30车主表示：“非常荣幸能参与本次集中交付，解锁全新出行座驾。BJ30的产品实力、超高性价比和贴心的置换政策深深打动了我，从进店咨询、试驾选购到最终提车，门店工作人员全程专业耐心、服务细致周到，每一个环节都高效顺畅。很期待未来加入车友大家庭，和志同道合的伙伴一起奔赴山海，探索更多未知风景。”

作为深耕西南市场十五载的资深老牌门店，北京越野成都盛国汽车自2012年入局以来，始终与品牌同频共振，坚守“购车只是开始，服务永不停止”的核心服务理念，秉持“客户至上”的初心，摒弃单一的交易式服务，以精细化、人性化的高品质服务，赋能每一位车主。

作为中国轻越野SUV最快达成15万台的车型。BJ30旅行家依托北京越野六十余年专业沉淀，以超野、超大、超省的硬核实力，让世界看见中国。为进一步推进越野平权，让更多家庭享受轻越野生活，BJ30旅行家全系推出3万元置换政策，超级置换价6.99万元起。

“超野”是出发的底气。北京越野打造了行业领先的“三擎四驱六模HEV混动架构”，并率先应用于BJ30旅行家，成为中国方盒子SUV品类首款HEV混动车型。三擎动力是一台41%热效率混动专用发动机、前驱动电机和后驱动电机，分别擅长长距离节能、实时补能与瞬时爆发；智能四驱响应速度达30毫秒，0.5秒即可爆发峰值扭矩。六大模式可自动选择最优工作方式，动力始终处于最佳状态。配合能量中锁、四轮电子限滑及智电ATS全地形控制系统，轻松应对泥地、沙地等场景。

“超大”是出行的从容。BJ30旅行家三排七座布局，拥有2820毫米超长轴距、66%的超高得房率，以及1496升超大后备箱，后排纯平放倒秒变1.92米大床。B级方盒子超宽第三排空间，让1.8米成年人乘坐依然宽敞。全车38处储物空间，随身物品都有专属位置。全家出行自由，每个人都不将就。

“超省”是长久的陪伴。BJ30旅行家实现了省钱、省时、省心。近期，来自南非、印尼、阿联酋、波兰、墨西哥的五国汽车博主，实测国产SUV的油耗，BJ30旅行家在每个国家都跑出百公里不超5升的成绩，一箱油续航超1000多公里。无需找充电桩，加油即走，每年节省数十小时补能时间。同时，首任车主享整车终身质保，无高压电池包安全隐患，保养简便且配件充足，让每一次出发都无后顾之忧。

Chengdu, May 21, 2026. The 12th Chengdu International Auto Parts and Aftermarket Service Exhibition (CAPAS) opened today at the Century City New International Convention and Exhibition Center in Chengdu. The exhibition area of this event covers 53,000 square meters, gathering 805 exhibiting enterprises from around the world, focusing on core sectors including commercial vehicles, new energy intelligent connected vehicles, after-sales services, and automotive culture, showcasing the innovation highlights of the entire automotive industry chain. 27 diverse activities held concurrently revolve around industry frontier topics such as OEM-supplier collaboration, international trade cooperation, commercial vehicle electrification, and talent cultivation. The exhibition is committed to building a comprehensive service platform integrating industry exchange, trade investment, and integration of industry and education, to boost the high-quality development of the southwest automotive industry. 56 professional buyer delegations from around the world were invited to visit. This exhibition is expected to attract overseas audiences from emerging markets such as Southeast Asia, Central Asia, and South America, and audiences from domestic automotive industry clusters in Southwest, Central China, East China, and South China to join the event.

Mr. Yu Guang, General Manager of Messe Frankfurt (Shanghai) Co., Ltd. stated: "Driven by the dual forces of the Chengdu-Chongqing Twin City Economic Circle construction and policies for high-quality development of the southwest automotive aftermarket, CAPAS has become an important platform linking vehicle manufacturing and aftermarket services, connecting domestic and international trade services and industry docking. This exhibition closely follows industry transformation trends, grounded in local industrial features of the southwest, contributing to commercial vehicle electrification and scenario-based development, and actively advocating for the green circular economy. The exhibition scale in the new energy and intelligent connected sectors has increased significantly this year, concentrating on presenting frontier technologies such as intelligent driving, battery/motor/electronic control core technologies, hydrogen fuel systems, etc. At the same time, the exhibition continues to strengthen the promotion of automotive culture, combining key development areas such as auto racing, self-driving travel, and classic cars, creating rich interactive experience scenarios, boosting the upgrade of the automotive personalized consumption market. From trade to ecosystem, CAPAS is constantly achieving self-leaps, injecting strong momentum into the development of the southwest automotive industry."

From Vehicle Manufacturing to After-Sales Services, Covering the Entire Automotive Industry Chain

This exhibition showcases innovation products and frontier technologies, significantly highlighting commercial vehicle electrification trends. The scale of new energy intelligent connected related product technology displays has expanded greatly. After-sales service sectors focus on chassis maintenance and green low-carbon concepts, while supplies and modification panels precisely cater to southwest personalized modification needs, with full industry chain synergy.

Many well-known commercial vehicle brands showcased their new energy heavy-duty and light-duty truck new models. Among them, Foton brought the "Aumark Smart Blue ES1" light truck, covering cold chain, express delivery, high-end city distribution, and smart logistics scenarios; Liuzhou Automobile Chelong brought the heavy-duty truck model "Chelong Yiwai 5" with a vehicle curb weight of only 8.8 tons; FAW Jiefang exhibited the "H6G-132 Degree" composite edition cargo truck, equipped with an 185KW high-power motor, improving climbing and acceleration performance; Chitian showcased new energy mining trucks supporting unmanned driving, capable of intelligently adapting to various mining transport scenarios. Regarding commercial vehicle parts, Berth, Fuda Shares, SAIC-GM-Wuling, Yian, and other brands brought engines, batteries, sensors, turbochargers, and brake discs, fully docking upstream and downstream supporting needs and expanding industry chain cooperation opportunities.

The space and scale of the New Energy and Intelligent Connected Vehicle Special Zone doubled compared to the previous exhibition, and the number of participating brands also increased significantly. Passenger car brands such as Changan, Dongfeng Fukang, Dongfeng Voyah, Dongfeng Eijing, Geely Galaxy, Jetta, Lynk & Co, Serres, and FAW Toyota, as well as multiple new energy models from commercial vehicle brands like Guangtong Auto, Shudu Bus, Xichong, and Sinotruk Chengdu, all appeared. Frontier technology products will also cover key fields such as intelligent driving systems, battery/motor/electronic control core technologies, and hydrogen fuel systems, showing the thriving industry development trends.

Facing the rising demand for chassis maintenance, Liepai, Tieyin, Wuhu Jiaxian, Sigmai, and other brands brought chassis parts such as shock absorption, braking, steering, and transmission. Closely following the green circular economy development trend, this exhibition also gathered a large number of remanufactured parts products. Brands like Chongqing Yuxiang, Puyang Jirunda, Xinjiang Tongfeng, and China Auto Power exhibited remanufactured engines, transmissions, and chassis parts. At the newly planned Seminar on Green Design, Green Manufacturing/Remanufacturing, and Recycling of Automotive Products, multiple enterprises will exchange practical experience on topics such as automotive remanufacturing green circular models, analysis of the scrapped motor vehicle recycling and dismantling industry, and typical parts remanufacturing cases. The warranty field also fully integrates low-carbon and environmental protection concepts. Brands like Styler and Mathias exhibited intelligent car wash machines with operating advantages such as water and electricity saving, better fitting southwest market needs; Unite, Xunao, Guangjun, and other brands' paint booths, hoists, and other after-sales maintenance equipment can effectively help terminal stores improve quality and efficiency.

Responding to the growing personalized consumption and modification upgrade needs in the southwest region, first-time exhibitors Changmao, Xinhui, and Yaosheng brought personalized automotive modification supplies such as paint protection films, window films, and color change films; Huaqie exhibited off-road vehicle fuel tanks and roof racks, and Caleb exhibited pickup tailgate covers, injecting hardcore equipment support into self-driving travel modification; Botai's new energy organic coolant, Longding's LED headlamp assemblies and headlight modification kits, and Wesley's multifunctional cleaners and new energy vehicle fire extinguishers also precisely fit regional market characteristics.

Differentiated Layout of 16 Cities and Three Extra-Provincial Exhibition Groups, Highlighting Cluster Effect

This year's exhibition gathered industrial characteristic exhibition groups from Sichuan, Chongqing, Hebei, Guangzhou, and other places. Among them, 16 city and state exhibition groups within Sichuan province appeared collectively, including Nanchong, Yibin, Ziyang, Guang'an, Leshan, Guangyuan, Deyang, Suining, and Luzhou, fully highlighting the cluster effect and local characteristics of the Sichuan automotive industry. The Nanchong and Guang'an exhibition groups performed exceptionally well in commercial vehicle equipment support, with Dingtai Bohai, Hengli, Hongrong Zhizao, Kangda Group, Nanchong Kanghuan, Yonghe Zhi Jia, Zhongqisheng, and others bringing RVs, motorcycles, and commercial vehicle related parts products. The Yibin exhibition group launched a heavyweight showcase lineup, focusing on the frontiers of power battery innovation. Among them, Academician Ouyang Minggao Workstation appeared as a new energy vehicle and power battery innovation platform, Yirui Auto brought an unmanned pure electric sweeper, and Fengchuan Power, Sichuan Times, Zhili Wisdom, Zongguanxian, and other brands exhibited power battery related products. In the hydrogen energy technology field, the Ziyang exhibition group also presented highlights: Huachuang Yongqing brought low-pressure solid-state hydrogen storage sightseeing vehicles and low-pressure high-density solid-state hydrogen storage bottles, and Hyundai Commercial Vehicle brought hydrogen fuel cell light trucks, centrally presenting frontier technology achievements.

Exhibition group enterprises from out-of-province Chongqing, Hebei, Guangzhou, etc., brought products and technologies in advantageous fields such as new energy intelligent connected vehicles, braking systems, automotive electronics, and precision manufacturing, closely combining southwest market needs, achieving regional linkage, and assisting in building an efficiently coordinated automotive industry ecosystem.

Concurrent Activities Follow Hot Topics, Diverse Forms Build Industry Dialogue Platform

During the three-day CAPAS exhibition, 27 concurrent activities will cover important topics such as industry chain synergy, commercial vehicle electrification, green circular economy, talent development, and automotive culture, with formats including industry forums, technical seminars, supply-demand matchings, education/training, and interactive experiences. Industry experts from industry, academia, and research gathered on site, deeply analyzing southwest automotive market development trends, further promoting industry exchange and practical cooperation.

As the opening first stop of this year's industry chain supply-demand matching series activities, the "Walk Into Changan" matching event was successfully held yesterday at the Changan Global R&D Center. Nearly 20 parts and technical solution enterprises participated in matching negotiations, showcasing their respective advantage technologies on site. The event effectively promoted high-quality matching between parts enterprises and vehicle manufacturing enterprises in the Chengdu-Chongqing region, providing strong support for building a symbiotic industry ecosystem.

In addition, the exhibition will also hold multiple industry matching activities to further promote industry chain integrated development. The China Automotive Ecosystem Partners Meeting focuses on automotive industry ecosystem development, automotive modification, and going global new trends, assisting enterprises in grasping global dynamics. The Chengdu-Chongqing Region (Chengdu) Automotive Industry Chain Ecosystem Cooperation Conference plays the leading role of the Chengdu-Chongqing Twin City Economic Circle; multiple whole vehicle brands will launch new models during this period; at the same time, Jetta and Changan will share their procurement strategies and needs, bringing more supporting cooperation opportunities for parts enterprises.

Relying on the constant improvement and wide coverage of highway charging and battery swapping facilities in the southwest region, the commercial vehicle electrification market development momentum is strong. This exhibition gathered a cluster of industry experts, new energy commercial vehicle enterprises, logistics enterprises, charging/battery swapping operators, and supply chain related enterprises, to deeply discuss the commercialization paths and aftermarket layout of new energy commercial vehicles in the southwest market, assisting enterprises in seizing industry chain upgrade opportunities. The New Energy Commercial Vehicle (Southwest) Service Ecosystem Conference gathered upstream and downstream enterprises of the industry chain, analyzing market trends and user demand changes, discussing business models of the southwest new energy commercial vehicle aftermarket; the newly held Logistics Scenario Electrification Conference - Chengdu Station targets charging, cost, and operation links, linking vehicles, chargers, logistics, energy, and finance. Both meetings revolve around topics such as technology optimization, operational efficiency improvement, scenario deepening, and ecosystem coordination, providing forward-looking insights and decision-making references for commercial vehicle enterprises.

New Energy Vehicle Industry-Education Integration Activity Area takes industry-education collaboration, technology empowerment, and talent cultivation as the core, driving the after-sales repair field to comprehensively upgrade towards professional inspection, digital diagnosis, and refined service. Conference Area gathers industry associations, institutions, and enterprise resources, holding the International Automotive Industry Education and Talent Development Conference, Elite Launch Public Course and New Energy Auto Service Marketing Growth Training, and adding new energy commercial vehicle after-sales repair training. Practical Training Area focuses on industry emerging demand directions, with Laoxianghao and other enterprises bringing new energy commercial vehicle troubleshooting, diagnosis, and repair live demonstrations. As used car preparation was officially included as a new occupation in the national occupational classification, this exhibition completely newly set up used car preparation practical training, bringing next-generation technologies such as AI paint surface intelligent inspection, digital color matching, and invisible repair, constructing technology, equipment, talent, and digitalization full chain coordinated development.

Responding to the "Implementation Plan for Promoting High-Quality Development of Automotive Aftermarket in Sichuan Province" related policies, this year's Automotive Modification Dance Grand Party was comprehensively upgraded, focusing on three directions: auto racing, self-driving travel scenarios, and automotive culture experience, with National Highway 318 as the main line. On site, not only did movie "Pegasus 3" prototype cars appear stunningly, but also linked with Austrian Red Bull at Chengdu and Shanghai exhibition venues simultaneously, creating city tire change challenge series experience activities, feeling the tense rhythm of racing pit stop tire changes; e-sports simulators allow audiences to immerse themselves in rally track driving atmosphere. Hardcore modified off-road vehicles and fashion motorcycles appeared centrally, audiences could communicate face-to-face with senior modification experts, customizing self-driving modification plans for southwest terrain roads. In addition, limited edition models such as Ford Model A, Cadillac Series 62, and Formula 3 (F3) allowed audiences to experience design aesthetics and cultural heritage across generations up close. In the technical field, GKN displayed exclusive high-performance front drive axles for Tank 300 AWD, significantly improving off-road control and flexibility.

Domestic and Overseas Buyer Delegations Matrix and Professional Audience Dimensions Both Expand

This CAPAS is expected to welcome overseas audiences from multiple countries and regions including Australia, Russia, Thailand, Malaysia, Singapore, South Korea, India, and Saudi Arabia. Regarding buyer delegations, overseas buyers from emerging markets such as UAE, Pakistan, Brazil, Ghana, Bangladesh, Mexico, Tajikistan, and Armenia will come in groups to participate in invited buyer negotiations for precise matching; domestic buyer delegations cover the southwest and surrounding areas core on Chengdu-Chongqing, focusing on core parts, new energy intelligent connected commercial vehicle technologies, and supply chain cooperation. This exhibition continues to precisely expand professional audience dimensions, closely following the rapid development trend of the electric commercial vehicle industry, adding multiple core groups such as logistics enterprises and charging/battery swapping operators, focusing on new energy commercial vehicle procurement and supporting service needs, breaking through industry chain upstream-downstream matching barriers. Various supporting activities such as the dealer banquet held during the exhibition build an efficient matching platform for professional audiences, further promoting trade cooperation.

The 12th CAPAS will be held from May 21 to 23, 2026. The exhibition is co-hosted by the Automotive Industry Division of China Council for the Promotion of International Trade, Messe Frankfurt (Shanghai) Co., Ltd., and the Sichuan Provincial Council of China Council for the Promotion of International Trade.

Pada 9 Jun, Changan Automobile di Kilang Rayong, Thailand menyambut tonggak penting dalam perjalanan pembangunan; kenderaan lengkap ke-20,000 dari kilang tersebut berjaya keluar dari talian pengeluaran. Model Qiyuan Q05 baharu (dikenali sebagai NEVO Q05 di pasaran luar negara) menjadi model utama yang tidak dapat disangkal. Hasil ini bukan sahaja mengukuhkan kapasiti pengeluaran yang kuat dan pengiktirafan pasaran kilang luar negara ini, malah menandakan Changan Automobile telah rasmi menyelesaikan transformasi penting dari eksport produk tunggal ke penguasaan rantaian industri ke luar negara, menulis jawapan cemerlang untuk memantapkan pasaran automotif tenaga baharu China di Asia Tenggara.

Sebagai tapak pembuatan kenderaan lengkap tenaga baharu pertama Changan di luar negara, Kilang Rayong terletak di kawasan teras Koridor Ekonomi Timur Thailand. Sejak dilancarkan secara rasmi pada Mei 2025, ia sentiasa mempegang falsafah pembinaan hijau dan pintar, membentuk syarikat automotif moden yang sangat kompetitif di wilayah Asia Tenggara. Kilang tersebut dilengkapi dengan lima bengkel pintar iaitu kimpalan, cat, pemasangan akhir, enjin dan pemasangan bateri. Kadar automasi di stesen kawalan kualiti utama mencapai sehingga 90%, melaksanakan standard pembuatan pintar China yang matang sepenuhnya di luar negara, memastikan tahap kualiti bagi setiap kenderaan lengkap.

Kini, Kilang Rayong telah berkembang menjadi hab pembuatan Changan di Asia Tenggara, pangkalan bekalan model stereng kanan global dan pusat spare part luar negara, boleh melaksanakan pengeluaran tempatan untuk pelbagai model stereng kanan popular seperti Avatr 11/12, Deepal S05/S07, Qiyuan Q05, dan membina sistem perkhidmatan global yang terintegrasi dari pengeluaran, jualan, hingga pasca jualan. Dari segi kapasiti, fasa pertama kilang merancang kapasiti pengeluaran tahunan 100,000 unit, dan terdapat ruang yang mencukupi untuk pengembangan pada masa akan datang, boleh dinaikkan sehingga 200,000 unit, yang cukup untuk berterusan menampung keperluan pengguna di pasaran Asia Tenggara dan sekitarnya.

Berlandaskan kelebihan tempatan kilang, model utama Qiyuan Q05 menunjukkan prestasi yang cemerlang di pasaran Thailand. Kereta ini dilancarkan di pasaran Thailand pada Mei tahun ini. Hanya dalam tiga hari selepas dilancarkan, jumlah tempahan telah memecahkan 3,000 unit. Dengan daya saing produk yang luar biasa, ia dengan cepat meraih sambutan daripada pengguna tempatan. Penjualan Qiyuan Q05 yang hangat, secara tidak langsung menunjukkan Changan berjaya memahami keperluan mobiliti pengguna Asia Tenggara dengan tepat, sekaligus membolehkan nilai kapasiti Kilang Rayong dibebaskan sepenuhnya.

Dari pelancaran pengeluaran hingga 20,000 kenderaan lengkap keluar dari talian pengeluaran, hanya dalam masa lebih setahun yang singkat, Kilang Rayong telah menyajikan kertas kerja prestasi yang cemerlang. Ia bukan sahaja tonggak penting strategi globalisasi Changan, malah merupakan gambaran kecil industri automotif China menuju ke dunia. Pada masa hadapan, Changan Automobile akan terus bergantung pada tapak pembuatan luar negara, berterusan mengeluarkan produk tenaga baharu yang berkualiti tinggi dan teknologi pembuatan yang maju, serta semakin memperluas landskap pembangunan syarikat automotif China di pasaran global.

2026年夏天，车市的体感温度比气温更滚烫。

4月，国内新能源渗透率历史性突破60%大关，燃油车固守的阵地，只剩不到四成。

5月，国内合资 SUV 市场掀起新一轮降价风暴，终端价格 “腰斩” 已成常态，部分车型最大降幅达到51%，涵盖豪华品牌与普通合资品牌。销售顾问的朋友圈清一色“历史最低”“清库甩卖”“集团特批”。

更具象征意义的信号是，3月底大众正式确认斯柯达将于年中退出中国。这不再是简单的价格战，而是 “大逃杀”，被价格刺激出的短期到店量，掩盖不了一个冰冷现实——中国汽车流通协会数据显示，2026年1–5月主流合资品牌市场份额已滑落至32%左右，而2020年这个数字还曾触及60%。曾经踩一脚油门就能收割利润的合资车，如今正集体深陷“越降越亏，越亏越降”的泥潭。

无论是短期的“断臂止损”或是最后的“回光返照”，都引向一个核心命题：中国市场还需要合资品牌吗？如果需要，怎样的合资才算“好合资”？

一、集体降价背后：不同派系的共同焦虑与各自底牌

合资品牌的态势发展到现在，已经不能将降价简单归结为“以价换量”的。本质上，是合资阵营三个层面同时失速之后的应激反应：燃油车护城河干涸、电动化主动权缺失、定价权向中国品牌转移，而且不同派系的处境和筹码，其实也是有很大差异的。

日系：混动长板被插混“截胡”，执念成为枷锁

丰田、本田的油电混动曾在中国享受近十年技术溢价，如今面对自主品牌插混、增程的全面围剿，节油率相仿却无法插电、无绿牌优势。降价是试图用B级燃油/混动产品的性价比，对冲自主C级新能源的越级打击。日系底牌是全球利润池和精益生产体系，但对“纯电过渡期”的路径依赖严重，软件定义能力欠账太多。

德系：电动化最用力，但品牌溢价正被智能化“解构”

大众是合资中电动化转型最决绝的，ID.系列一度冲量，但软件短板和智驾差距让其始终无法进入第一阵营。BBA的电动产品陷入“品牌溢价失灵”：三电拉不开差距，招牌的机械素质和底盘调校在电动时代感知力下降，车机体验却被30万级中国品牌远远甩开。大众选择加码本土研发，而部分豪华品牌开始考虑缩减本土产能、转向进口模式保利润。

美系：夹在中美脱钩裂缝，两头不靠岸

通用和福特在华份额持续萎缩，美系合资的独有困境在地缘政治：华盛顿对中国智能车技术日益警惕，如果通用、福特在合资公司深度绑定中国供应链，可能招致本土审查。这让它们在“本土化深入”和“技术脱钩避险”之间摇摆不定，节奏混乱，两头不讨好。

韩系法系：边缘化的“先行者”

现代起亚在中国已沦为“其他”，法系只剩一丝声量。它们提供了某种预演：关闭工厂、削减车型，转做出口基地或轻资产技术提供方，保住利润底线，但也永久退出了中国主流市场的牌桌。

二、终局推演：合资品牌的三条路，以及各自的致命Bug

基于国内合资车机的困境和动向，我们试图推演三种最具现实可能性的终局路径。

路径一：体面离场——“斯柯达式”退出与边缘化

主要是以美系、韩系及欧洲二线品牌为主，在华份额已萎缩至生存红线以下，无法负担高昂的本土智能化转型成本。它们将复制铃木、三菱、斯柯达的路径，在两三年内官宣退出中国，将产能和资金转移至印度、东盟或拉美等燃油车生命周期更长的市场，仅保留少量进口车和品牌授权业务。

致命Bug：“慢性自杀”与全球战场的防御失效

中国市场是全球新能源和智驾技术最卷的“超级炼钢炉”。放弃中国，意味着这些品牌将彻底与最前沿的汽车科技脱节。当比亚迪、吉利、奇瑞带着代差级的电动车卷到海外时，退守者在海外同样无险可守，只是把死亡时间推迟了几年。更何况，没有任何一个主流跨国车企敢于主动放弃中国这个全球最大市场的“现场参与权”——这不仅意味着销量归零，更意味着将数据、场景迭代权完全让给对手，长期削弱全球竞争力。

路径二：全球跳板——“在中国，为全球”的出口基地

以日系和部分头部欧洲车系为主。它们看中中国无与伦比的供应链成本优势和新能源制造效率，将中国合资工厂升级为面向全球的生产与研发总基地。“中国造，全球销”。典型案例是东风日产今年初正式成立的日产进出口（广州）有限公司，由日产中国持股60%、东风集团持股40%，已完成首批“N品牌”纯电车（如N7）的发运，战略意图也是极为清晰的：

借鸡生蛋——利用中国卷出来的成熟三电供应链和开发速度，生产高性价比电动车去喂饱海外市场，无需在海外砸重金新建电动车工厂。

化包袱为资产——完美消化国内合资车企的闲置产能。中方“借道出海”赚取海外利润，外方拿到现成的优质产能，实现利益双赢。

地理红利——广州花都、南沙港拥有通往东南亚最密集的班轮航线，叠加RCEP关税红利，将物流效率拉到极限。

致命Bug：地缘政治的“降维打击”与东南亚的“正面炮火”

首先，该路径的壁垒不在生产端，而在贸易端。欧美对中国产汽车筑起的关税墙越来越高，只要车在中国工厂组装、使用中国电池供应链，就可能遭遇高额关税或供应链合规审查，中国工厂极易沦为被关税“围困”的孤岛。

其次，东南亚战场绝非坦途。当日产的N7运到泰国时，会发现这里早已是比亚迪、长城、吉利的天下。自主品牌在东南亚的布局早了整整2-3年，日产拿着中国技术赋能的车去跟技术源头的中国品牌在海外贴身肉搏，在智能座舱、OTA速度上很难打出差异化。

更深层的Bug藏在渠道内部。日产在东南亚各国的销售公司，其管理层和经销商网络深度固守燃油车利益，且受日本总部文化影响。当广州进出口公司把带有浓厚“中国新能源基因”的车辆推过去时，当地渠道是否愿意全力配合？他们会不会担心蚕食掉自己利润极高的燃油车基本盘？这种跨国合资公司内部的“话语权内耗”，极易导致好车在海外卖不动。

品牌认知也是难题。东南亚消费者心中的NISSAN是“省油、耐操、日系工艺”。突然间日产推出主打“智能座舱、中国三电”的纯电车，消费者会陷入混乱：想买科技感十足的中国电动车，为什么不直接买比亚迪？想买纯正日系车，为什么要买中国制造的日产？

路径三：打不过就加入——深度本土化的“反向合资”

以德系巨头（大众、奔驰、宝马）为典型。它们家底厚、现金流足，绝不愿放弃中国市场，选择“打不过就加入”。彻底将技术底层“中国化”——大众入股小鹏并联合开发CEA电子电气架构、奥迪与上汽推出不挂“四环”标的全新“AUDI”品牌、奔驰深度绑定Momenta打造智驾。合资公司变成了“外壳是国际大厂，灵魂是东方科技”的新物种。

这是目前最被行业看好的方向，也是跨国巨头用资本换时间的“速效救心丸”。当然，从财务与股权的底层逻辑拆解，这种合作比表面看起来复杂。

第一种，大众当年斥资约7亿美元收购小鹏汽车约4.99%的股份，并获得一个董事会观察员席位。在美股和港股监管体系中，5%是一条触发举牌公告和反垄断审查的红线。大众将持股精准卡在4.99%，既展现了“我看好你”的诚意，又避免了漫长的跨国审批，同时解除了小鹏管理层对“丧失控制权”的戒备心——这是一个极其聪明的“财务对赌”。

而奥迪与上汽则处于不同的困局。双方被锁死在“上汽大众/上汽奥迪”的传统50:50合资框架里，无法直接买卖母公司股票。于是他们选择“另立门户”——推出全新“AUDI”品牌，不挂四环标。股权比例虽未变，但项目的实际产品定义权发生了历史性位移：由上汽（智己团队）输出核心智能数字化平台，奥迪派驻设计和底盘调校团队。外方在核心的“产品定义权”上做出了历史性让步。

但两种形式都会产生从“躺赚特许权费”到“支付技术服务费”的财务倒灌。过去40年的财务模型是：合资公司卖车，向跨国总部支付高昂的技术许可费，外方躺着拿走利润大头。现在的模型发生了“反向倒灌”：

大众向小鹏支付的是“技术服务费”。软件和架构的研发成本属于前期一次性投入，当小鹏把CEA架构和智能化软件打包授权时，这部分收入在小鹏的财务报表中毛利率几乎是接近100%的纯利润。这是中国新势力在造车主业不赚钱时，最强大的财务造血干细胞。

更深层的财务武器是联合采购。大众和小鹏成立了联合采购组织。大众拥有全球千万级销量的恐怖议价能力，小鹏对中国本土电子元器件、激光雷达等创新供应链了如指掌。双方把采购清单合二为一，让单车物料成本实现了断崖式下降。

致命Bug：IP的动态演进、渠道的内耗与地缘政治的“灵魂阉割”

但是，这套模式也存在三个大隐患：

第一，IP的“黑箱演进”——软件是活的，每个月都要OTA。大众买的是小鹏“某一个时间节点”的架构和智驾代码。那么当小鹏明年迭代出更高级的端到端AI大模型时，大众需不需要重新付费？如果毫无保留同步，小鹏自己的车怎么保持差异化？如果不同步，大众花几十亿买到的“灵魂”可能在2-3年后变成“僵尸代码”。这种动态升级的定价和IP归属，在合同上极难固化。

第二，渠道内耗与品牌溢价的雪崩——奥迪与上汽合作的“AUDI”新车，最终要放进上汽奥迪的渠道去卖。如果卖得好，利润分配自然好说。但如果卖不好，前期双方投入的巨额研发费如何在资产负债表上做减值准备？更致命的是品牌认知：当消费者发现几十万的合资豪车，里面的车机和智驾与十几万的国产车一模一样，甚至因跨国团队兼容问题打了折扣，为什么还要为“品牌溢价”买单？一旦技术崇拜的光环消失，合资品牌将陷入与国产车贴身肉搏价格战的死循环。

第三，“灵魂出海”的地缘防火墙——跨国巨头买中国灵魂，绝不仅为了中国市场，他们做梦都想把这套高性价比平台卖到欧洲和北美。但这些车型的底层代码、智能座舱服务器及电池供应链深度绑定中国本土供应商，一旦跨出中国国门，就会立刻撞上欧盟的数据安全审查或北美的关税壁垒。大众和奥迪砸下真金白银买来的“灵魂”，大概率被物理阉割，只能在中国这一个“温室”里存活，无法在全球范围分摊财务成本。这是整个模式最大的结构性Bug。

三、终极拷问：怎样的合资才是“好合资”？

事实上，三条路径不是三选一的问题，是同步发生在不同处境的合资品牌身上，而且三者之间也可能会互有流通，正如标题所说，合资品牌至少不只有“一条命”。

但所有路径都传达同一个核心认知：外方输出动力总成和品牌，中方提供土地、渠道和劳动力的旧合资模式，已经彻底死亡。

何为“好合资”，或者说更能在这个新时代生存下来的合资品牌，要满足三个条件：

·能力对等互补——中方贡献智能驾驶全栈能力、电子电气架构、产业链成本效率；外方贡献整车安全、底盘行驶质感、全球研发验证标准以及海外渠道。不再是“师傅与徒弟”，而是各有所长的联营体。

·利益深度绑定——双方在数据管理、车型定义、出口权益上拥有制度化、对等的决策机制。不再是一方的“施舍式合作”，而是“你中有我”的强强联合体。

·博弈规则透明——合作不止步于中国市场，而是一开始就面向全球，在产品定义权、IP动态演进、利润分配上建立经得起时间考验的制度设计，共同把蛋糕做大。

大众-小鹏、Stellantis-零跑、奥迪-上汽，正走在这条路上，但即便它们也远没有交出满意的答卷。因为“好合资”最大的Bug是：双方既是伙伴又是对手，今天联合推出的车型，明天可能正面迎战各自的独立品牌，这种“竞合”的平衡木，需要极高的战略定力。

四、结语：傲慢与躺赚的时代已经落幕

合资品牌并没有死，死掉的只是“傲慢与躺赚的旧合资模式”。未来的中国汽车市场，不再分什么中资还是外资，只分“顺应中国速度的进化者”和“抱残守缺的退场者”。

唯一可以确定的是：能活下来的合资，一定不是旧世界的遗老，而是新秩序的共建者。而通往新秩序的三条路上，没有一条是坦途——每一步，都踩在地缘政治、技术迭代与人性博弈的刀锋之上。

28 Mei 2026, Dewan Dunia Baitai Utara, Shanghai menyambut satu majlis hantaran yang mencatat sejarah dalam Industri Automotif China. Semasa sebuah IM Motors LS9 Hyper perlahan-lancar keluar, Kumpulan SAIC secara rasmi menyambut pengguna ke-100 Juta Pertama di Seluruh Dunia. Pada ketika ini, Kumpulan SAIC menjadi syarikat automotif pertama di China yang mencapai pengeluaran dan jualan terkumpul melebihi 100 juta unit, menetapkan sebuah tonggak baharu untuk pembangunan Industri Automotif China. Majlis hantaran ini tidak terhad kepada satu venue sahaja, sebaliknya melalui bentuk "Hantaran Berantai Global", imej hantaran diperluaskan dari venue utama Shanghai ke kota domestik seperti Nanjing, Liuzhou, dan ke pasaran luar negara seperti United Kingdom, Indonesia, Singapura. Ini bukan sahaja hantaran merentas benua, tetapi juga satu paparan terpusat keupayaan operasi globalisasi jenama automotif China.

Perjalanan 100 Juta Unit SAIC, hampir merentas keseluruhan proses Industri Automotif Modern China dari tiada kepada ada, dari lemah kepada kuat. Tahun 1955, penubuhan Syarikat Pembuatan Komponen Enjin Shanghai menandakan permulaan Industri Automotif Shanghai; Tahun 1958, pekerja memukul keluar kenderaan sedan "Phoenix" pertama menggunakan palu, mencapai lompatan sifar pembuatan kenderaan sedan tempatan. Dalam beberapa dekad selepas itu, SAIC sentiasa berada di barisan hadapan perubahan industri: Tahun 1983, keluaran Santana membuka laluan kerjasama Joint Venture Industri Automotif China; Tahun 1997, penubuhan Shanghai General Motors mencipta "Kecepatan Shanghai 23 bulan membina kilang dan mengeluarkan kenderaan"; Tahun 2006, kelahiran jenama Roewe menandakan kebangkitan Inovasi Mandiri; Tahun 2016, Roewe RX5 pertama kali mentakrifkan "Kereta Berinternet". Kini, penubuhan jenama elektrik pintar berprestasi tinggi IM Motors, lebih merupakan tanda SAIC memasuki secara menyeluruh Era Kecerdasan dan Elektrik. Merentas perjalanan panjang ini, adalah sentiasa dipeluk oleh SAIC "Memahami Kereta, Memahami Anda Lebih Baik" falsafah, menukarkan lompatan teknologi teras kepada pengalaman pergerakan yang boleh dirasai pengguna.

Sebagai kenderaan unit ke-100 Juta Pertama yang keluar kilang, IM Motors LS9 Hyper memampatkan akumulasi teknologi lebih daripada 70 tahun SAIC. Kenderaan benua ini dilengkapkan dengan rangka底盘 dengan Stereng Empat Pusingan Penuh Kawalan, LiDar Pandangan Super 520 Garis, dan cip NVIDIA Thor, disokong platform Voltan Tinggi 800V Merangkumi Keseluruhan dan Teknologi Penambah Jarak Super Bintang, mencapai lompatan dalam pengendalian, Pemanduan Pintar dan Julat. Perlu dicatat, pengguna ke-100 Juta Pertama adalah rakan strategik utama SAIC dalam bidang Pemanduan Pintar — CEO syarikat Momenta, Cao Xudong. Model hantaran "Rakan Ekologi Menjadi Pengguna" ini, juga mengesahkan paradigma baharu penciptaan bersama teknologi Industri Automotif China.

Di sebalik skala 100 Juta Unit, disokong oleh sistem ekologi Rantai Nilai Sepenuh SAIC yang kuat. Data menunjukkan, empat bulan pertama 2026, Kumpulan SAIC memimpin pasaran automotif China dengan jualan 1.302 juta unit, di mana jualan pasaran luar negara meningkat tahun ke tahun lebih 50%. Pada masa ini, SAIC telah membina lebih 100 pangkalan komponen, lebih 3,000 titik jualan, serta 8 laluan Logistik Antarabangsa merangkumi Asia Tenggara, Eropah, Amerika. Dari eksport produk awal, hingga kini mengeluarkan strategi "Glocal Gabungan Global dan Tempatan", SAIC sedang mempercepatkan peralihan dari "Pelepasan Produk" ke "Pelepasan Rantai Nilai". Jenama MG di pasaran Eropah secara berturut-turut selama 11 tahun menjaga Juara Jualan Jenama China, Sistem Pemanduan Pintar IM Motors IM AD merangkumi Lima Benua, teknologi termaju seperti Bateri Separuh Pejal juga telah dilanda ke pasaran global. Berdiri pada titik baharu skala 100 Juta Unit, SAIC sedang dengan teknologi sebagai pena, menulis semula cara industri automotif China menyertai persaingan global.

Di lokasi hantaran, selain serangan penuh jenama sendiri, prestasi jenama kerjasama juga sama cerah. Volkswagen ID. ERA 9X, AUDI E7X, Buick Zhijing E7 dan model lain muncul secara berpusat, menandakan kerjasama Joint Venture SAIC memasuki "Era 2.0". Dalam fasa ini, peranan teknologi SAIC telah berubah dari awal "Penyesuaian Tempatan" kepada "Definisi Teknologi". Sebagai contoh, Volkswagen ID. ERA 9X memaparkan pertama kali dunia model Dunia Pembelajaran Penguatan R7 Momenta, AUDI E7X dirancang menjadi model pertama dunia Audi yang mencapai落地 Pemanduan Swa-Operasi Tahap L3. Keupayaan pengeluaran teknologi songsang ini, adalah bukti kuat akumulasi teknologi lebih 70 tahun SAIC.

"Memahami Kereta, Memahami Anda Lebih Baik" bukan sekadar slogan kosong, sebaliknya terbit dalam kisah setiap pengguna sebenar. Dari blogger teknologi yang terkesan oleh Huawei Pemanduan Pintar Shangjie Z7, hingga doktor magang London yang memilih MG mewarisi perasaan bapa mertua; Dari bekas pemain bola negara Yang Chen yang memilih Volkswagen ID. ERA 9X, hingga blogger kemanusiaan Liu Jia yang terkesan oleh kabin Buick Zhijing E7. Sama ada pekerja bandar yang bergerak untuk kerja, pemain yang gemar off-road, atau pejuang yang bergerak di Barisan Hadapan Logistik, setiap pengguna adalah saksi perkembangan SAIC.

100 Juta Unit bukan sahaja tonggak, tetapi juga titik baharu. Tahun 2014, SAIC pertama kali melaras strategi pembangunan Kereta Baharu Tenaga Elektrik negara, memulakan "Pendirian Semula" Transformasi Kecerdasan dan Elektrik. Kini, SAIC telah membentuk corak pembangunan yang kerjasama Autonomi dan Joint Venture, Penumpang dan Komersial berjalan sejajar, Dalam dan Luar Negara bergema. Dengan penyokongan mendalam strategi "Glocal", SAIC sedang terus menyempurnakan matriks produk luar negara merangkumi SUV, Sedan, MPV, Pickup dan semua kategori, mendorong Pembuatan Pintar China melangkah lebih jauh ke dunia. Dari percubaan mula 1955 hingga kepimpinan industri 2026, SAIC akan terus "Berkongsi Perjalanan 100 Juta" dengan pengguna global, bersama mencipta masa depan pergerakan baharu yang lebih baik.