August 19, Chery Executive Vice President, General Manager of International Business Group and General Manager of MoJia Robotics Zhang Guibing revealed during the 2026 World Robot Conference that MoJia Robotics (AiMOGA Robotics) under Chery has launched IPO preparations, is currently negotiating with multiple listing venues, and the timetable is yet to be determined. He stated that listing can raise financing for technical investment and also help improve governance transparency.

MoJia's starting point was not building robots, but the digital virtual avatar Mornine (Mornine). Around 2023, Chery's overseas brand OMODA heated up the C5 model, creating virtual human Mornine that resonates with Gen Z, active on promotional animations, brand live streaming platforms, and more.

The turning point began with operational pain points encountered in Chery's overseas stores. Zhang Guibing revealed that overseas sales are affected by peak and off-peak seasons, staff turnover is frequent, recruitment is difficult, and even if hired, multi-language training is a high threshold. The team thus conceived the idea of "letting Mornine walk into reality", which became the origin of the AiMOGA Robot project.

At the end of 2023, Mornine's first prototype went off the line, and in early 2024, it made its first public appearance at Chery's Global Dealer Conference. After more than two years of technical accumulation, on January 7, 2025, Chery officially invested to establish "Anhui MoJia Smart Innovation Robotics Technology Co., Ltd.", with registered capital of 100 million yuan, legal representative Zhang Guibing, MoJia transformed from an internal project to an independent legal entity.

In February of the same year, Mornine completed its first overseas commercial debut at the Kuala Lumpur store in Malaysia; in April, it appeared at the Shanghai Auto Show, demonstrating multi-modal perception and dexterous operation capabilities; in October, at the Chery Global Innovation Conference, it gave an autonomous speech in seven languages, becoming the focus of the whole event.

From December 2025 to January 2026, MoJia completed the first round of capital increase and strategic investment, registered capital increased to about 104 million yuan. After capital increase, the latest equity structure shows Chery Motors holds 96%, Bethel 1.40%, Fuchun Dyeing 1.20%, Hexie Chaoyue Fund 0.40%, Zhiyuan Innovation 0.20%, Wuhu Economic Development Zone Weida Venture Capital 0.40%, Wuhu Sci-Tech Investment Fund 0.40%.

In terms of performance, MoJia's cumulative global deliveries have exceeded 3,000 units, approximately 2,000 sold overseas, business covers 60 countries and regions, it is the world's first humanoid robot to complete dual EU software and hardware certification. On April 27, 2026 press conference, signed an order for 1,000 intelligent police robots at once and delivered 110 units on-site, product line thus expanded from "4S store sales associates" to the public security field.

Key customers cover Chery's overseas dealer network and public security departments of multiple cities.

Zhang Guibing revealed plans to increase global delivery volume to 10,000 units in 2027, join the industry's first tier, and proposed "three specific actions: improving reliability and cost-effectiveness of large-scale applications, iterating in over 50 countries and 100+ scenarios, achieving 100 unit deliveries to trigger 1,000 unit intent signings."

Industrialization advances in three stages according to "scenario-driven technology", first make child companion scenario robots, then expand to public service and enterprise service scenarios, finally promote robots entering homes.

In terms of supporting construction, 31 innovation labs have been set up, "AiMOGA Academy" established, signed with 100 universities to train talent, quadruped robot production line annual capacity reaches 15,000 units.

At Chery AI Night in January of this year, Chery Chairman Yin Tongyue proposed a "One Bottom Line, Three Directions" strategy, using cars as the cornerstone to promote AI extension to the physical world, covering humanoid robots, Robotaxi, smart agricultural machinery and other scenarios, "putting the car brain into the bodies of other industries". He revealed Chery's R&D budget for 2026 exceeds 32 billion yuan, the "2R Technology" composed of Robotaxi and MoJia is one of the four key focuses, and stated that the original intention of the layout is a rethinking of the "second growth point after the total number of future cars decreases".

At the April 27 MoJia press conference, he once again stated: "We most do not want to be defined as a car company, but as a high-tech, embodied, innovative company facing the future."

He proposed "intelligent cars are mobile robots", robots and intelligent cars have highly homogeneous underlying technologies in perception, planning, control, etc., technology modules and supply chains can be transferred.

2026 is regarded by the industry as the year of concentrated release of automakers' embodied intelligence layouts, globally over 20 mainstream automakers have entered the game through self-research, incubation, investment, etc., the industry is shifting from technology exploration to mass production racing.

MIIT data shows, China's quadruped robots already account for nearly 70% share of global sales. The industry generally judges that 2026 to 2028 will be the key verification window for humanoid robots to go from "prototypes" to "mass production of 10,000 units", but commercialization loop is still in early "strategic loss" stage, bottlenecks such as limited application scenarios and high costs remain to be broken. Against the background of the automotive industry profit margin falling below 3%, embodied intelligence has been regarded by many automakers as a "second growth curve" to hedge against the slowdown of the main business growth.

Source: Car Observer

 19 Ogos, Chery Naib Presiden Eksekutif, Pengurus Kumpulan Perniagaan Antarabangsa dan juga Pengurus Besar Robot MoJia, Zhang Guibing mendedahkan semasa Konvensyen Robotik Dunia 2026 bahawa anak syarikat Chery, Robot MoJia (AiMOGA Robotics) telah memulakan penyediaan IPO, sedang berunding dengan banyak lokasi tersenarai, jadual masa belum ditetapkan. Beliau menyatakan, senarai awam boleh membiayai pelaburan teknologi, juga membantu meningkatkan ketelusan pentadbiran.

Asas permulaan MoJia bukan membina robot, tetapi citra virtual digital Mornine (Mornine). 2023 sekitar tahun, jenama antarabangsa Chery OMODA melakukan promosi pra-luncur untuk model C5, membina orang virtual Mornine yang boleh membentuk resonansi dengan Generasi Z, aktif di platform seperti animasi promosi, siaran langsung jenama dan lain-lain.

Pusingan bermula dengan kesakitan operasi yang dihadapi oleh cawangan luar negara Chery. Zhang Guibing mendedahkan, jualan luar negara dipengaruhi oleh musim puncak dan lesu, pertukaran kakitangan kerap, sukar mendapatkan pekerja, walaupun dapat menerima pekerja, latihan pelbagai bahasa adalah ambang tinggi, pasukan dari sini muncul idea "Bawa Mornine ke dunia nyata", idea ini menjadi asal usul projek AiMOGA Robot.

Di akhir 2023, unit prototaip pertama Mornine keluar dari talian pengeluaran, awal tahun 2024 tampil secara terbuka kali pertama di Persidangan Pesaing Global Chery. Selepas melalui lebih dua tahun pengumpulan teknologi, pada 7 Januari 2025, Chery secara rasmi melabur untuk membentuk "Anhui MoJia Zhichuang Robot Technology Co., Ltd.", modal berdaftar 100 juta Yuan, wakil undang-undang Zhang Guibing, MoJia bertukar dari projek dalaman kepada subjek undang-undang berasingan.

Februari tahun yang sama, Mornine menyelesaikan pameran komersial antarabangsa pertamanya di cawangan Kuala Lumpur, Malaysia; April muncul di Pameran Kereta Shanghai, menunjukkan keupayaan pengimejan multimodal dan pengendalian cekap; Oktober dalam Konvensyen Inovasi Global Chery berucap secara mandiri dalam tujuh bahasa negara, menjadi fokus keseluruhan majlis.

Disember 2025 hingga Januari 2026, MoJia menyelesaikan kitaran pertama penambahan modal untuk menarik pelabur strategik, modal berdaftar meningkat kepada kira-kira 104 juta Yuan. Struktur saham terkini selepas penambahan modal menunjukkan, Chery Automobile memegang 96%, Bitway 1.40%, Fuchun Dyeing 1.20%, Harmony Beyond Fund 0.40%, Zhong Yuan Innovation 0.20%, Wuhu Economic Development Zone Weida VC 0.40%, Wuhu Sci-Tech Innovation Investment Fund 0.40%.

Dari segi prestasi, serah terima terkumpul global MoJia telah melampaui 3000 unit, kira-kira 2000 unit dijual ke luar negara, perniagaan merangkumi lebih 60 negara dan wilayah, adalah robot humanoid pertama di dunia yang melengkapkan pengesahan perisian dan keras EU. Pada pelancaran 27 April 2026, menandatangani pesanan 1000 unit robot polis pintar secara serentak dan serahkan 110 unit di lokasi, garisan produk dari sini daripada "Panduan Pelanggan Kedai 4S" meluaskan ke bidang keselamatan awam. Pelanggan utama merangkumi rangkaian pesaing luar negara Chery dan jabatan keselamatan awam banyak bandar.

Zhang Guibing mendedahkan rancangan 2027 jumlah serah terima global ditingkatkan kepada 10,000 unit, masuk ke barisan teratas industri, dan mengemukakan “meningkatkan kebolehpercayaan dan kecekapan kos aplikasi berskala besar, iterasi dalam lebih 100 skenario di lebih 50 negara, capai serah terima 100 unit untuk mencetuskan penandatanganan niat untuk 1000 unit” tiga tindakan khusus.

Pengindustrian mengikut "Teknologi didorong skenario" majukan dalam tiga fasa, buat dahulu robot skenario pengiring kanak-kanak, kemudian meluaskan perkhidmatan awam dan perkhidmatan syarikat skenario, akhir sekali dorong robot masuk ke rumah. Dari segi pembinaan sokongan, telah dibina 31 makmal inovasi, menubuhkan "Kolej AiMOGA", menandatangani perjanjian dengan 100 universiti untuk memupuk bakat, litar pengeluaran robot empat kaki kapasiti pengeluaran tahunan mencapai 15,000 unit.

Januari tahun ini di Malam AI Chery, Presiden Chery Yin Tongyue mengemukakan strategi "Satu asas, tiga arah", dengan kereta sebagai asas dorong AI meluas ke dunia fizikal, liputi robot humanoid, Robotaxi, jentera pertanian pintar dan lain-lain skenario, "Pasang otak kereta ke badan industri lain". Beliau mendedahkan bajet R&D Chery 2026 lebih 32 bilion Yuan, Robotaxi dan MoJia membentuk "Teknologi 2R" adalah salah satu daripada empat perkara utama, dan menyebut maksud asal susun atur adalah berfikir semula terhadap "Titik pertumbuhan kedua selepas jumlah kereta masa depan berkurang".

Pada 27 April dalam pelancaran MoJia, beliau sekali lagi menyatakan: "Kami paling tidak mahu ditakrifkan sebagai sebuah syarikat kereta, malah sebuah syarikat berorientasi masa depan, teknologi tinggi, berbadani, inovatif."

Beliau mengemukakan "Kereta pintar adalah robot bergerak", robot dan kereta pintar pada teknologi asas pengesanan, perancangan, kawalan dan lain-lain sangat serupa asal usulnya, modul teknologi dan rantaian bekalan boleh dipindahkan.

2026 dianggap oleh industri sebagai tahun pelepasan terkumpul susun atur kecerdasan berbadani pengeluar kereta, global telah ada lebih 20 pengeluar kereta utama melalui penyelidikan sendiri, inkubasi, pelaburan dan lain-lain cara masuk pasaran, industri sedang dari eksplorasi teknologi menuju lumba pengeluaran besar.

Data Kementerian Perindustrian menunjukkan, robot empat kaki China telah menduduki hampir 70% bahagian jualan global. Penghakiman umum industri, 2026 hingga 2028 akan menjadi tingkap pengesahan utama robot humanoid daripada "prototaip" menuju "pengeluaran berskala sepuluh ribu unit", tetapi kitaran komersial tertutup masih berada di tahap awal "kerugian strategik", skenario aplikasi terhad, kos agak tinggi dan lain-lain hambatan masih perlu ditembusi. Di bawah latar belakang nisbah keuntungan industri kereta jatuh di bawah 3%, kecerdasan berbadani telah oleh banyak pengeluar kereta dianggap sebagai "garis pertumbuhan kedua" untuk melawan perlambatan pertumbuhan perniagaan utama.

Sumber: Observasi Kereta