2026 Chengdu Auto Show: Why is Half the Auto Industry Watching Chery?

(Auto Hundred / Juanzi Talks Cars Wei Huijuan)

"Chinese Cars, Global Champions" — this is not a slogan; it is the reputation Chery has built over 23 years of export leadership, monthly overseas sales of 200,000 units, and 20.16 million global users.

On August 21, 2026, at the Chengdu Auto Show Hall 5, Chery Group, with its five major brands — Chery, Exeed, Zhongheng, Jetour, and iCAR, bringing a total of 38 models, made a strong landing. While you were still debating which hall or which vehicle to look at, Chery already told you what the true center stage of an auto show is with an entire "Tech Eco Island".

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that true global cars are not developed domestically and then modified for export, but are anchored to the global market from the start of R&D. Chery persists in building true native global cars targeted at the global market from the beginning of product definition. At this Chengdu Auto Show, Chery once again confirmed the new pattern that "the global automotive industry has entered China's Time" with a new energy era global model matrix that offers global same-models meeting diverse global needs.

[Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., speaking on site]

The Weight of Champion: Every 16 Seconds Globally, a "Chery-Made" Vehicle Heads Overseas

Before talking about cars, we must first talk about Chery's reputation.

In July 2026, Chery Group sold 276,820 vehicles, of which 202,533 were exported, a year-on-year increase of 70.1%, becoming China's first vehicle enterprise to break 200,000 monthly exports. Globally, one Chery vehicle goes overseas every 16 seconds. Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%, overseas users exceeded 6.99 million, and global cumulative users exceeded 20.16 million.

Even more hardcore is that Chery has consecutively ranked first in Chinese brand passenger car exports for 23 years, with products sold to over 130 countries and regions, continuously breaking through in high-end markets such as Spain, the UK, and Australia. This is not "product export," but "all-around export" of brand, industry, and supply chain — Chery's globalization is a True Global Champion.

Five Brands 38 Models, Which Ones Are Most Worth Highlighting?

Chery Brand: Fengyun T7 Launches August 26, Arrizo 7 Global Premiere

Fengyun T7is the absolute traffic magnet at this auto show. As the first "Native Global Car" of Chery's Smart Electric Era, it was anchored to the global market from the first day of R&D. It is not "finish domestically then modify for export," but a product truly defined by global regulations, global aesthetics, and global scenarios. 65.05kWh Rhino Battery, CLTC range 600km, integrated cockpit-drive 8775 chip, Falcon 500 Smart Driving, Fortress Body + 9 Airbags — pre-sale price 109,900 - 129,900 RMB, pre-sale orders over 16,787 units within 9 days, and officially launched on August 26, with limited-time benefit price starting from 94,900.

Arrizo 7completed its global premiere in the attitude of "Most Beautiful Global Car", positioned in the 80,000-100,000 level family sedan market, providing C-DM Ultra-Energy Hybrid and Kunpeng Fuel dual powertrains, expected to launch in Q4 2026.

[New Benchmark Global Quality Family Sedan Arrizo 7]

Fengyun A9L ULTRA 4WD Versionintegrates Snow Leopard 4WD, front double wishbone + rear five-link, and Falcon 700 Smart Driving, representing Chery's sincere masterpiece for attacking the C-Class flagship segment.

[True Global C-Class Flagship Fengyun A9L ULTRA 4WD Version]

New QQ3 Modern Editionis designed by the Red Dot Design Award team, incorporating Neo Retro Futurism design. It is already open for pre-order at the auto show; pay 99 Yuan to lock benefits.

[QQ3 Modern Edition]

Exeed: The "Chinese Answer" to Premiumization

Exeed ES, EX7, ES7 GT, and X-CONCEPT concept car appeared together, continuously attacking the high-end market.

Zhongheng: Hardcore Blind Orders for Off-Road Players

F700 RV Edition, G700 Dinghuo Mingdi Edition/Zhijing Qiankun Edition/Moab Edition and other 7 models cover the all-scenario off-road ecosystem from Grassland Wolf Herding to Supreme Voyage.

Jetour: Advancement for Travelers

World Rover, Traveler 7, New Shanhai T1 4WD, Freerider, etc. 10 models continue to solidify the "Travel+" strategy.

iCAR: V25 Global Premiere

V23, V25, V27 three personalized pure electric SUVs appeared. Among them, V25 made its global premiere, targeting young players' personalized needs.

Internationalization + Youthfulness: Chery is Redefining "Chinese Cars"

If Chery in the past was a "Technical Engineering Guy", today Chery has evolved into a trendy brand that global young people willingly choose proactively.

73.6% of Fengyun A9 users are under 35, and 63% of Fengyun T7 users are under 35. Chery has recruited a Global Young Designer Team. Fengyun A9 won the German Red Dot Design Award, QQ3 Modern Edition masters retro trends, the booth created a "God-Tier Looks Theme Day" — celebrity merchandise, trendy rap, free makeup, good-looking guides, thoroughly breaking the stereotype of traditional auto companies "piling specs, reciting scripts".

Regarding internationalization, Fengyun T7 has launched in Thailand and South Africa, launched in China/Indonesia in August, entering the EU in September, landing Australia/New Zealand, UK, Malaysia in October. QQ3 has launched in Indonesia and Thailand, and will land in South Asia and South Africa in the future. Every new Chery car is a vivid footnote to "Chinese Cars Are Also Global Cars".

Core Tech: Rhino Battery, Kunpeng Sky Engine, Flying Fish Chassis

[Chery "Tech Eco Island" Theme Booth]

At this auto show, Chery brought the "Tech Eco Island" into the booth. The Rhino Battery demonstrated 10-needle nail penetration, bottom crushing + immersion, and other extreme tests on-site; 400Wh/kg solid-state batteries, Kunpeng Sky Engine (thermal efficiency 48.57%), Flying Fish Intelligent Chassis i (supporting 90° lateral travel, "0"m turn), and other hardcore technologies were showcased. From materials, structure to smart control, Chery is re-defining industry standards with brand-level battery system safety.

--- [Rhino Battery Cell Crushing & Water Immersion Safety Demo]

Post-Show Highlights: These Models Coming Soon to You

The auto show is not the end, but the beginning. Models and time nodes worth focusing on next:

Final Words

While other brands still use "exhibition quantity" to show presence, Chery is already bringing safer, smarter, and more personalized travel experiences for global users with the matrix depth of 38 models, globalization height of 200k monthly exports, and tech thickness of Rhino Battery and Solid-State Battery, building a "New Chery" belonging to the Smart-Electric Era.

On August 26, Fengyun T7 officially launched; in Q4, Arrizo 7 is ready to launch. On August 31, the lights of Chengdu Auto Show Hall 5 will extinguish, but Chery's Global Champion Journey is accelerating.

Chinese Cars, Global Champions. These eight words, Chery can carry.

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